Demographic Q4
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Transcript of Demographic Q4
DemographicNew Affluent Workers
Contents
ImageMusic
FashionLeisure Activities, Pastimes and Hobbies
Products They BuyAspirations
Typical Occupation
ImageContents
MusicIndie Rock Rock
Punk Rock
Alternative
Metal
Contents
FashionContents
Leisure Activities, Pastimes and Hobbies
Contents
Products they BuyContents
CLOTHESSPEAKERS
EARPHONES
SKATEBOARDS
SNOWBOARDS
ALBUMS AMPS
SHOESGUITARS
CONCERT TICKETS
GAMES CONSOLES
Aspirations• See as many gigs and concerts as possible• Play as many instruments as possible• Form a band• See the world• Meet a member of a famous band• Get back stage passes to a concert• Get a tattoo• Get a car (learn to drive: teens)• Take part in extreme activities like sky diving• Surf or skateboard in loads of different places around the
world• Go on a road trip with friends
Contents
Typical OccupationTeen:College/Sixth formApprenticeshipCoffee shop employeeMember of gym staffWaiter/WaitressMusic shop employee
Contents
Adult:ApprenticeshipUniversityDesigner (graphic designer etc.)EngineerConstruction builder