DEMO Press Kit

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Transcript of DEMO Press Kit

  • DEMO CARBON

  • DEMO CARBON WHO IS IT FOR?The Demo is about pushing the boundaries, and is for the Downhill racer seeking a competitive edge. These riders are looking to shave every tenth of a second out of their time by racing a bike capable of handling the gnarliest terrain, while being lightweight enough to accelerate out of corners and maneuver down the sports most technically demanding terrain.

  • FRAME DETAILS ASYMMETRICAL We came up with an all-new asymmetrical frame with a lower center of gravity, while

    simultaneously simplifying shock access and maintaining overall frame stiffness.

    The frames fully internal, no-hassle cable routing keeps the cables off the paint and

    makes the drivetrain and brakes easier to set up. The BB30 bottom bracket pivot

    works in conjunction with the chainstay to connect the front and rear triangles.

    And, it looks freakin rad!

    Three main contributors making the new Demo the ultimate in handling DH terrain.

    DH S3 GEOMETRY The low geometry is headlined with a 63.5 headtube angle, a low, 343mm BB

    height, and a short, 430mm rear end

    The geometry is built around 650b wheels

    The S3 Geometry is Style-Specific Sizing. The frame sizes are dependent on the

    riders style, not how tall they are. With a low seat tube and standover height on all

    sizes, the rider should first consider if they prefer a shorter, snappier-handling top

    tube and wheelbase or a longer, more stable top tube and wheelbase

    Short & Medium sizes share the same seat tube height, while the Long & X-Long

    are the same at 1 inch higher

    ALL-NEW FSR LAYOUT The engineering team wanted to reduce weight and lower the center of gravity of

    the rear end, so they designed an all-new concentric BB pivot with matching

    kinematics as the previous Demo. The 200mm of FSR travel remains active and

    independent, while the main pivot is lower than before, rotating around the bottom

    bracket. The floating seatstay keeps the pedaling and braking forces separate from

    suspension activity, while the standard size 135x12mm axle has been engineered to

    stiffen the rear end with a unique L7 axle construction.

    MATED HLINS SUSPENSION By building the FSR linkage and hlins shocks together, the shocks can be tuned

    for the needs of the Demo rider, providing the range needed for varied race courses,

    while not including unnecessary clicks or adjustments. The low-hysteresis, twin-tube

    system is unparalleled in its control and consistency. Its still the TTX shock, but has

    been tuned for the new Demo platform:

    5mm off-set head to tuck up into the frame with updated spherical bearings

    Rvemoval of the shock yoke extension & off-set geo cam

    Shorter rebound knob for easier spring removal

    Reduced mid-speed compression for more control on initial hits

    Increased high-speed compression for increased control when at the limit

    HANDLING

  • LIGHTWEIGHT FRAMECreating a lighter chassis is important for maneuverability and acceleration.

    Three major contributors:

    The FACT 11m frame is a full front and rear carbon frame, complete with carbon link.

    The FACT 10m frame has the same front triangle and carbon seatstay, with an

    aluminum alloy chainstay and link

    S-Works frame (medium) is 7.6 pounds with full paint (no shock or protectors)

    The asymmetrical seat tube may seem like it would have to be overbuilt to support

    the seat post and rider. However, the loads on those tubes, combined with the new

    FSR configuration, allows us to make one tube with more surface area than two

    smaller tubes. The result: a lighter-weight frame and easier-to-access shock, plus

    takes the legendarily unique style of the Demo to new heights

    Includes an integrated downtube protector for both FACT 11m + 10m frames

    CUSTOMIZABLEIts important that every rider be able to add their own touches to their bike,

    thats part of what makes it theirs!

    The standard size 12x135mm rear end will fit a wide variety of hubs with the

    unique L7 square axle square axle compatibility

    The shock rides on ball bearings for extra smooth action, but doesnt require a

    unique length or mounting hardwareits the standard 9.5x3 design

    The 1.5 headtube will work with any standard fork, as we use 1-1/8 steerer tubes

    The Demo uses a focused 7-gear system to be narrow, fast, and only have the gears

    needed. We use a 135mm rear end with an 83mm BB30 bottom bracket

    The seat tube is 30.9mm

    WE GOT QUESTIONSQ: NO WAY THE FRAME IS STIFF ENOUGH, ITS MISSING HALF OF THE SEAT TUBE!! RIGHT?

    A: We went through years of testing, and the results are impressive and super cool!

    The frames were tested through simulation, in the lab, and (of course) by our in-house pro riders and Factory DH team. The rear triangle is stiffer than the

    previous demo, the front slightly less stiff. Overall, the new frame is close to the same stiffness

    Q: SO SIZING ISNT BASED ON MY HEIGHT WHICH ONE SHOULD I GET?

    A: We kept the t-shirt sizing from before, so a good starting point is to look at your

    old DH bike (small, medium, large, etc.) and match that to Short, Medium, Long,

    etc. Even better, would be to look at the reach measurement, as height (also the stack measurement) is not as important. Finally, look at our riders for inspiration:

    Troy Brosnan (57) - rides a medium

    Aaron Gwin (510) - rides a long as he likes the longer, more stable wheelbase

    Mitch Ropelato (58) - rides a medium as he likes a tighter, whippy bike

    Brad Benedict (61) - rides a long in the park and an X-Long for racing

  • SIZE SHORT MEDIUM LONG X-LONG

    SEAT TUBE LENGTH - CENTER TO TOP 394MM 394MM 419MM 419MM

    TOP TUBE LENGTH (HORIZONTAL) 577MM 588MM 613MM 633MM

    TOP TUBE LENGTH (ACTUAL) 495MM 525MM 545MM 560MM

    CHAINSTAY LENGTH 430MM 430MM 430MM 430MM

    BOTTOM BRACKET HEIGHT 343MM 343MM 343MM 343MM

    SEAT TUBE ANGLE (ACTUAL) 61.0 61.0 61.0 61.0

    SEAT TUBE ANGLE (EFFECTIVE) 76.0 76.0 76.0 76.0

    HEAD TUBE ANGLE 63.5 63.5 63.5 63.5

    WHEEL BASE 1184MM 1209MM 1233MM 1253MM

    STANDOVER HEIGHT 702MM 707MM 712MM 718MM

    HEAD TUBE HEIGHT 105MM 105MM 115MM 115MM

    HANDLEBAR WIDTH 780MM 780MM 780MM 780MM

    STEM LENGTH 45MM 45MM 45MM 45MM

    CRANK LENGTH 165MM 165MM 165MM 165MM

    SEATPOST LENGTH 300MM 300MM 300MM 300MM

    STACK 614MM 614MM 623MM 623MM

    REACH 395MM 420MM 440MM 460MM

    GEOS AND SUCH

  • S-WORKS DEMO 8

    DEMO 8 I CARBON

    CARB/GRN/WHT

    FACT 10m carbon frame w/ 650b S3 Geometry for elite DH racing

    Legendary suspension tuners hlins make the ultimate bike and shock combo

    RockShox Boxxer RC fork w/ 200mm of travel & 20mm Maxle is tuned for gnarly terrain

    Roval 650b rims w/ Hi Lo hubs are lightweight and durable for smooth handling at speed

    World Cup-proven Specialized Butcher DH front and Slaughter DH rear tires

    RED/CARB

    FACT 11m carbon frame w/ 650b S3 Geometry for elite DH racing

    Legendary suspension tuners hlins make the ultimate bike and shock combo

    RockShox Boxxer Team 650b, 200mm-travel fork is tuned for the world's gnarliest terrain

    Roval 650b rims w/ DT Swiss quick-engagement Star Ratchet rear hub makes for a lightweight and durable for smooth handling at speed

    World Cup-proven Specialized Butcher DH front and Slaughter DH rear tires

    CARB/CHAR

  • S-WORKS DEMO 8 FRAME

    CARB/BLK

    CARB/YEL/WHT

    FACT 11m carbon frame w/ 650b S3 Geometry for elite DH racing

    Legendary suspension tuners hlins make the ultimate bike and shock combo

    Micro-adjustable Thomson alloy seatpost is super strong and light weight

  • 2F0FOOT OUT, FLAT OUT

  • PEDAL CONNECTIVITY WHY: All-Mountain and Gravity riders need to control their bikes through challenging terrain. Riders need the ability to get their feet on and off the pedals quickly and easily,

    HOW: For 2FO Flat, our Slipnot rubber is tuned to provide pedal grip and durability, and uses a directional sharkskin profile for additional grip when riding with dropped heels. The hexagonal tread pattern is tight in the pedal zone to provide consistent feel and uses a more open pattern in the toe and heel for off the bike traction. 2FO Clip focuses on the shoe/pedal interface with a dual durometer Slipnot sole specifically tuned to make clipping in and out effortless. Our Landing Strip design uses a firmer durometer rubber and low-profile tread design around the cleat pocket to help guide riders feet into the pedals quickly and easily. Additionally, the rounded edge of the outsole reduces friction while engaging the pedals.

    WHAT: Slipnot compound is used in both 2FO models and is specifically tuned based on the riders pedal preference. The different rubber blends have been developed with the compounding experts on our tire team.

    RIDER COMFORT WHY: Riders need footwear that is comfortable in variable conditions and terrain, both on and off the bike. Whether lapping the bike park or out for an all-day ride, comfort and efficiency can make or break the ride.

    HOW: 2FO is built on a new last with our relaxed fit that provides riders with a balance of pedal feel and off-bike performance. The upper and tongue are constructed with an air mesh material that has the cushioning of foam, but is highly breathable and doe