SUPER SIZE

ME

COHESIVE MARKETING

CAMPAIGN

SUPER SIZE ME POSTER

• The poster to the left is part of the Super Size

Me campaign to gain an audience to the

documentary.

• As you can see Morgan Spurlock, is in

Medium Close Up center of the page which

immediately catches attention. He has a bulk

of chips coming out of his mouth, this

connotes that he cannot handle the amount

of fast food he is putting into his body.

• The colours within this poster link in with

McDonalds Golden Arches with the Ronald

McDonald red.

• The title is in bold and also centre of the

poster, the ‘me’ is in a larger font and

emphasizes the importance of Morgan

Spurlock within the documentary.

SUPER SIZE ME CINEMATICS

This poster

contains the

same image

used on the

initial poster.

Spurlock

medium close

up centre

image.

The awards in

which the

documentary

have gained

are placed

along the top

of the poster,

showing

importance of

seeing it.

Seeing how

well it has

done in

critical

acclamation.

The layout of

this poster is

the same as

the majority of

advertisements

the campaign

used.

SUPER SIZE ME DVD

• Although this DVD cover is in

another language, the same

layout as the other

advertisements.

• Morgan Spurlock is centre

image, and therefore central

focusing point.

• The colours on this page

stick to the flare colours of

red, orange and yellow but

emphasize this more.

SPECIAL EDITION

• This edition contains the same image

as the other advertising posters

however Spurlock is no longer central.

• Instead of chips, it looks like sweets

are filling his mouth. This shows that it

is celebratory.

• The left hand third of the DVD contains

reviews from film review magazines

which should add to the advertisement

for the DVD as it has lost its longevity

and it tries to regenerate an audience.