Analyze Demand Data With SAP Predictive Analysis SAP Demand Signal Management Powered by SAP HANA
Demand Signal Management powered by HANA Consumer Products
Transcript of Demand Signal Management powered by HANA Consumer Products
Demand Signal Management powered by HANA
Consumer Products Industry Solution
SAPPHIRE NOW: Customer Case Studies
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Today’s agenda
Overview of SAP Demand Signal Management
Business Benefits and Value Realization
Case Studies:
Coca-Cola Refreshments
Colgate Palmolive
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Market research
Effective demand signal management helps you sense,
analyze, and respond to demand and market data
An integrated approach
helps:
Access large amounts
of demand signals
from different sources
Analyze data in real
time
Respond to market
changes and
deviations quickly and
profitably
Retailer POS
Demand analytics Demand response
Demand sensing
Social media
Marketing
Supply Chain
Sales
Marketing
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Today’s challenges of consumer goods companies
20%
-19%
20%
75%
Of overall revenue is spend for sales and marketing
ROI) is priority #1
Average ROI of trade promotions
Average out-of-stock rate
Lost sales: $3.19 per store visit or $69 billion for top 100
retailers
Of all product launches fail (while average time to market is
27.5 months)
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SAP Demand Signal Management helps you capture
demand, spot trends, and respond faster
Retailer
POS 1Retailer
POS 2 …Social
MediaMarket Research
e.g. GfK, IRI
Distributor/
Wholesaler
SAP
Business
Suite
SAP Demand Signal ManagementSAP Demand Signal Management
Sense:
Collect, cleanse, harmonize & enrich
Sense:
Collect, cleanse, harmonize & enrich
Data Acquisition
SAP BI on
HANA
Analyze:Analyze:
Sales
Performance
Promotion
Insights
New Product
Launch
On Shelf
Availability
Out of Stock
Analysis
Respond:Respond:
Customer
Relationship
Management
Supply Chain
Management
ERP
Trade
Promotion
Optimization
IRI
Short-term
Forecasting
SAP NetWeaver
BW on SAP HANA
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Case study – Coca-Cola Refreshments
Simon Parkinson – Senior Group Manager
IT Supply Chain Planning & Execution,
Coca-Cola Refreshments
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Case study – Colgate Palmolive
Lou Schneider – Director Global
Development: Sales & Marketing
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SAP Demand Signal Management helps acquire, harmonize,
aggregate, and leverage demand signals in real time
CONTRACT
MANUFACTURERS
DISTRIBUTION
CENTER
SUPPLIERS RETAILERS
SHOPPERS
Supply chain Manufacturing
Procurement Sales
IT HR Finance
WHOLESALERS Supply chain can monitor
demand in real-time,
improving forecast accuracy,
inventory and safety stock
levels, and visibility of sales
and operations planning
(S&OP)
Marketing can analyze
combined data to spot trends
and improve segmentation
and targeting
Sales can use real-time
demand signals to increase
sales and promotion
effectiveness, improving
revenue, volume, and profit
versus plan
Better demand signal visibility means:
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