Demand Forecasting
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Transcript of Demand Forecasting
![Page 1: Demand Forecasting](https://reader037.fdocuments.us/reader037/viewer/2022103109/546fc538b4af9f60758b456d/html5/thumbnails/1.jpg)
DEMAND FORCASTING PRODUCTCOCA COLA
BY:- DHIRENDRA SINGH HASAN ALI CHIRAG GUPTA BHAVANA KUMARI
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DEMAND FORECASTINGMEANING AND IMPORTANCENEED FOR DEMAND FORCASTING• TO FULFILL THE OBJECTIVE OF THE PLANS
•TO PREPARE THE BUDGET
•EXPENSION OF THE FIRM
•STABLIZATION OF EMPLOYEMENT AND PRODUCTION
•OTHER
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FACTORS DEMAND FORE CAST: INFLUENCE TIME PERIODMETHODSOF FORECASTING DEMAND (FOR ESTABLISHED GOODS)
1.FOR SHORT PERIOD FORECASTINTERVIEW AND SURVEY APPROACH1.OPINION POLLING2.COLLECTIVE OPINION3.COMPOSITE MANAGEMENT OPINION4.PANEL OF EXPERTS
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PROJECT APPROACH: (FOR LONG PERIOD FORECAST)
1.CORRELATION AND REGRESSION ANALYSIS2.TIME SERIES ANALYSIS
FORECASTING FOR NEW PRODUCT
1.EVOLUTIONARY METHOD2.SUBSTITUTION METHOD3.GROWTH PATTERN METHOD4.SAMPLE SERVEY METHOD5.INDIRECT OPINION POLLING METHOD
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• HISTORY • FORECASTING• COCA-COLA VS PEPSICO• ADVERTISEMENT• VARYING WITH CONDITIONS• SERVEY
PRODUCT →COCA COLA COKE
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War b/w Pepsi and coca-cola
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PRODUCT RELIANCE FRESH
MORE.. BIG APPLE
2 BOTTLES (2L)
COKE(PRICEIN RS)
99 95 90
PEPSI(PRICE IN RS)
95 90 N/A
3 BOTTLES(600 ml)
COKE 55 54 51
PEPSI 53 51 N/A
MONTHLY SALE (IN LAC)
COKE 2.8 1.9 2.1
PEPSI 1.9 1.35 N/A
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PUBLIC SERVEY• 1. YOUNG BOYS &GIRLSCORPORATE & SERVICE
MAN
2 .LADIES
• PREFERANCECOKE 70% &PEPSI 30%REASON - STRONG LESS SUGAR REFRESHES MIND FEEL CURRENT COKE 40% PEPSI 60%REASON PEPSI IS LESS STRONGER MUCH SWEETER
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COCA COLA HAVE BETTER FORE CASTING ABOUT THE DEMAND AND TEST OF CUSTMER
SO IS GROWING FASTER
conclution
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THANK YOU