Unprecedented exposure for your premier property

DELUXEPACKAGE

VIC

V I C D E L U X E P A C K A G E

V I C D E L U X E P A C K A G E

V IC DELUXE PACK AGE

V IC DELUXE PACK AGE ELEMENTS

Editorial

■ The cover of Domain in Saturday’s The Age and Friday’s The AFR, plus cover story

■ Domain digital editorial article

■ Targeted Domain editorial eBrochure

■ Listing showcased via Domain Facebook, Instagram and Twitter

■ Facebook Canvas

Advertising

■ Domain in The Age and The AFR full page advertisement x 2 weeks

■ The Weekly Review full page advertisement x 2 weeks

■ Domain Prestige in The AFR full page advertisement x 2 weeks

■ Domain Dream Homes on theage.com.au homepage x 2 weeks

For the first time, Domain offers sellers the ultimate

package – The cover of Domain in The Age and

The Australian Financial Review, domain.com.au editorial

exposure, a prime spot on theage.com.au homepage

and extensive amplification through Domain’s leading

social media for your premier property.

Cancellation of any portion of the VIC Deluxe Package that occurs after the first insertion / appearance date of any of the products outlined in the booking agreement will be billed at the total cost of the bundle. VIC Deluxe Packages are subject to availability. Editorial inclusion is subject to Editor approval. Online advertising terms and conditions: domain.com.au/group/agent-centre. Magazine advertising terms and conditions: adcentre.com.au/terms-conditions. Rates are for single resale properties only at the discretion of Domain and are not available for multiple dwelling buildings, projects or developments. Prices are subject to change without notice. Agency commission is not payable on advertising for residential real estate agencies.

INVESTMENT: $29,000 GST exclusive

V I C D E L U X E P A C K A G E

M AG A ZINE EDITORI A L & A DV ERTISING

Published in metropolitan copies of Saturday’s The Age and Friday’s The Australian Financial Review, Domain’s weekly magazine covers the best in Melbourne property and lifestyle.

Grab the attention of 960,000 active and engaged property seekers each month1 with the cover of Domain in The Age and The AFR. Plus, showcase your property’s best features with a cover story and two weeks of full page advertising.

THE COV ER OF DOM A IN IN TH E AG E A ND TH E A FR , PLUS COV ER S TORYReach qualified and informed local buyers

960kproperty seekers read Domain in Saturday’s The Age

and Friday’s THE AFR each month

BOOST YOUR EXPOSURE 1

Source: 1. emma™ conducted by Ipsos MediaCT, People 14+, for the 12 months ending Mar 2017, Nielsen Digital Ratings Monthly Mar 2017.

2.6XULTRA HIGH NET WORTH 1

more likely to earn a household income of $300k+

146kSERIOUS BUYERS 1

intend to buy a property in the next 12 months

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DOMAIN PRESTIGEAustralia’s premier property liftout

Published in Wednesday’s The AFR, Domain Prestige showcases the best in Australian property.

Capture the attention of senior business executives across Australia with two weeks of full page advertising.

Source: 3. Average weekly sessions to editorial pages of domain.com.au, averaged over 4 weeks ending 26 Mar 2017. Sourced via Google Analytics, desktop and mobile websites (excl. apps).

THE WEEKLY REVIEWCaptivate a targeted local audience

Highlight your property among the best in Victorian living with two weeks of full page advertising in your local The Weekly Review magazine.

DOM A IN.COM. AU EDITORI A L A RTICLE TA RGE TED EBROCHURE

Tell your property’s story with a digital editorial article on domain.com.au.

Amplified through the Fairfax Media network, Domain is Australia’s leading site for property news and editorial.

Your property’s feature will then be broadcast via a targeted email to Domain News subscribers, highlighting your property’s appeal to buyers looking in the prestige market.

2 .1M VISITS WEEKLY 3

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DOMAIN DREAM HOMESExceptional positioning on theage.com.au homepage

Dream Homes features Victoria‘s most prestigious properties on the homepages of theage.com.au and domain.com.au VIC - boosting your reach to 5 million potential property seekers each month across Australia and overseas1.

Showcase your property to theage.com.au’s engaged readers with two weeks of Dream Homes homepage placement.

4 .8 MILLION VISITS WEEKLY 2

DIGITA L E XP OSURE

5mDomain digital + theage.com.au

audience each month

UNMATCHED AUDIENCE 1

2XBUYER ENQUIRY 3

more enquiries than the week prior or after

OUT OF AREA BUYERS 4

are located interstate or overseas24%

Source: 1. emma™ conducted by Ipsos MediaCT, People 14+, for the 12 months ending Mar 2017, Nielsen Digital Ratings Monthly Mar 2017. 2. Site Catalyst average of 4 weeks to 11 Dec 2016, masthead publications only. 3. Average uplift in events during the week of Dream Homes campaigns compared to weeks before and after the campaign. Sourced from internal

Domain data, Feb 2017 – Apr 2017. Enquiries include agent profile views and number views, calls to agent from mobile, completed rental applications, leads and saved inspection times. 4. Google Analytics, desktop and mobile web (excl. Apps), Apr 2017.

V I C D E L U X E P A C K A G E

SOCI A L A MPLIFIC ATION

FACEB OOK C A N VA S Engage property seekers on the go

Domain’s Facebook Canvas provides an immersive and rich mobile experience to drive awareness and interest in your property.

Highlighting your property’s best features, this exclusive showcase targets active buyers in and around your current location and price range.

DOM A IN FACEB OOK , INS TAGR A M A ND T WIT TER SOCI A L P OS TLeverage Domain’s social leadership

Amplify your premier property via the #1 most followed property brand in Australia and #2 in the world on social media5, capturing active and passive buyers when they’re most engaged.

With a combined social following of 1.25 million6, Domain’s Facebook, Instagram and Twitter pages boost your property’s exposure to an international buying audience.

Source: 5. Facebook Insights Jan 2017. 6. Combined followers (Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube, Google+), Apr 2017.

3XEN G A G EM EN T5

stronger engagement on Facebook compared to industry average

1.25mTOTA L R E A C H 6

Domain’s social media following

#1most followed property brand in Australia

and #2 in the world on social media

SOCIAL LEADERSHIP 5

To feature your property contact your real estate agent today

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Unprecedented exposure for your premier property

DELUXEPACKAGE

VIC