Deltek Insight 2012: How do We get People to Share?

How do we get people to share knowledge?

Christopher Parsons, Founder and CEO, Knowledge ArchitecturePS-111

PART ONE: Applied Research

PART TWO: Conceptual Framework—The Building Blocks of Connected Practices

PART THREE: Case Studies of Highly Connected Practices

Today’s Agenda

CHRISTOPHER PARSONSFOUNDER AND CEO

KNOWLEDGE ARCHITECTURE

Mission We build knowledge networks for architects and engineers.

SynthesisA social intranet for architects and engineers.

Vision Connector SuiteA suite of tools for integrating Deltek Vision with common industry technology such as Axomic OpenAsset, Newforma Project Center, Constant Contact, and Microsoft Active Directory.

About Knowledge Architecture

Social Intranets

Nexus API

Synthesis Mobile

(Intranet)

SharePoint

Synthesis(Intranet)

CMSiOS / Android

Enterprise Information Management Platform

Vision Connector Suite

Social Intranets,Websites,Mobile Apps

Websites, Mobile Apps

Nexus Server

Nexus API

Deltek Vision

DV :: AD

DV :: OA OpenAsset

Constant ContactActive Directory

DV :: NPCNewforma

DV :: CC

Knowledge ArchitectureTechnology Overview

The Future of PracticeKA Connect’s mission is to help the AEC industry understand “what’s next?” We profile innovative firms and individuals who are pushing the edge of practice, particularly in the areas of R&D, Marketing, Knowledge Management, and Technology.

Building Highly Connected PracticesThe mission of KA Advance is to help our clients build more connected practices through research, writing, and community events.

Annual Conference and Local WorkshopsForums for Knowledge Architecture’s clients to share best practices, shape our product roadmap, and meet the development team. Annual Conference

KA Connect 2013, a research, marketing, knowledge, and technology conference for the AEC industry. May 2013, San Francisco

Research Programs

“How do architects and engineers create, market, and scale knowledge for long-term, sustainable competitive advantage?”

“How do we get people to share knowledge?”

“What does a successful intranet / knowledge management team look like?”

“What is the state of R&D in architecture and engineering?”

“How and why do architects and engineers use social media?”

Research Questions

…that have very little to do with software

…but are critical to our clients’ success.

“How do we get people to share knowledge?”

Research Questions

PART ONE:APPLIED RESEARCH

Level Artifacts

5

4

3

2

1

Yellow Pages

Campfire Internal Communications, Project and People News, Awards, Softball Scores, Habitat For Humanity

Essential Content

Who knows what? How many of X have we done? Who was the Structural Engineer? Who knows who?

Knowledge Communities Connective Tissue for Communities of Practice, Interest Groups, Initiatives (Replaces e-mail lists)

Knowledge Engine Farm League for Thought Leadership, External Communications, Social Media Training Wheels

Practice Manual, Best Practices, Standards, Checklists, Employee Handbook, Benefits, Policies and Procedures

Intranet Maturity Model (Where is your firm?)(What knowledge?)

5 – Knowledge Engine

Intr

anet

Mat

urity

Mod

el

4 – Knowledge Communities

3 – Campfire

2 – Yellow Pages

1 – Essential Content

?

Diffusion Theory

Everett Rogers(1931-2004)

First Edition, 1962

Diffusion Theory

Geoffrey MooreThe Chasm Group

Chasm Theory

First Edition, 1991

Chasm Theory

Chasm Theory

The Chasm

Technology Enthusiasts

Visionaries Pragmatists Conservatives Skeptics

Early “Market” Mainstream “Market”


Intr

anet

Mat

urity

Mod

el


3 – Campfire

2 – Yellow Pages


Diffusion of Adoption


Intr

anet

Mat

urity

Mod

el

VisionariesTechnology Enthusiasts

Pragmatists Conservatives


3 – Campfire

2 – Yellow Pages


Skeptics



Intr

anet

Mat

urity

Mod

el




3 – Campfire

2 – Yellow Pages


Skeptics

IMM Score

8



Intr

anet

Mat

urity

Mod

el




3 – Campfire

2 – Yellow Pages


Skeptics

IMM Score

9



Intr

anet

Mat

urity

Mod

el




3 – Campfire

2 – Yellow Pages


Skeptics

IMM Score

11



Intr

anet

Mat

urity

Mod

el




3 – Campfire

2 – Yellow Pages


Skeptics

IMM Score

21

Research Questions

1) What can we learn from the most mature intranets?

2) What can we learn from the category leaders?

3) What can we learn from highly connected practices?

PART TWO:CONCEPTUAL FRAMEWORK

The Building Blocks of Connected Practices

Analog Digital

Infrastructure

Knowledge Operations

Knowledge Communities

Leadership

PART THREE:CASE STUDIES


Analog Digital

Infrastructure



Leadership

1. EXECUTIVE SUPERMODELS

Executive Supermodels

Leadership Buy-in Spectrum

Open Hostility

Passive Resistance

Neutral Tacit/Financial Support

Executive Supermodels

Carl DavisPresident & CEOArray Healthcare Facility Solutions

2. TRANSPARENCY

3. #KUDOS


Analog Digital

Infrastructure



Leadership

4. COMMUNITIES OF PRACTICE

5. COLLABORATIVE MARKETING

6. #RAT


Analog Digital

Infrastructure



Leadership

7. SOCIAL MEDIA FARM LEAGUE

8. KNOWLEDGE MANAGENT IS A TEAM SPORT

9. INTEGRATED RESEARCH, MARKETING, AND KNOWLEDGE

MANAGEMENT

Wrapping Up

“How do we get people to share?”


Analog Digital

Infrastructure



Leadership

Case Studies of Highly Connected Practices

1. Executive Supermodels

2. Transparency

3. #Kudos

4. Communities of Practice

5. Collaborative Marketing

6. #RAT

7. Social Media Farm League

8. Knowledge Management is a Team Sport

9. Integrated Research, Marketing, and Knowledge Management

Closing Thoughts?

1) Visit us at the Expo Hall

2) Follow us on Twitter – @karchitecture

3) Go connect your practice!

Call to Action

Thank You!

CHRISTOPHER PARSONSFOUNDER AND CEO

[email protected]

KA CONNECTwww.ka-connect.com

Deltek Insight 2012: How do We get People to Share?

Technology

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