Delta Nano Fresh Perspective
description
Transcript of Delta Nano Fresh Perspective
![Page 1: Delta Nano Fresh Perspective](https://reader033.fdocuments.us/reader033/viewer/2022052601/5596db981a28abdb6a8b4712/html5/thumbnails/1.jpg)
FRESH PERSPECTIVE
DELTA NANO
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WHERE ARE WE NOW?
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New 1.
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Intense 2.
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Common USP 3.
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Improve B2C 4.
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WHAT must be done?
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NEW DIRECTION
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PROPOSED BRAND DIRECTION
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AUDIENCE
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HYGIENE TARGET AUDIENCE
HOME OWNERS
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AUTOMOTIVE TARGET AUDIENCE
TAXI DRIVERS
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FOCUS
CONSISTENT
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Reposition 1 2
3 4
5
Personality
Slogan Colour
Identity
THINGS TO COVER
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REPOSITION
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“Kills bacteria, viruses, mold, algae”
“Eliminates odor”
“No toxic chemicals and solvents”
OLD Unique Selling Preposition
1 2 3
“Green Nanotechnology” 4
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NEW Unique Selling Preposition
Protects one’s environment
“ “
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PERSONALITY
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OLD BRAND PERSONALITY
“UNKNOWN”
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NEW BRAND PERSONALITY
WARMTH, CARING,
RELIABLE
“
“
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SLOGAN
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OLD SLOGAN
“Anti-bacterial Deodorizing Hygiene Spray”
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NEW SLOGAN
EASE BE AT
“
“
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COLOUR
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OLD BRAND COLOUR
Blue Yellow
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NEW BRAND COLOUR
Red
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IDENTITY
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OLD BRAND IDENTITY
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NEW BRAND IDENTITY
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Reposition 1 2
3 4
5
Personality
Slogan Colour
Identity
RECAP
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TIMELINE
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“BE AT EASE” CAMPAIGN
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BE AT EASE CAMPAIGN SLOGAN/TAGLINE
EASE BE AT
“
“
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BE AT EASE COLOUR SCHEME
Dark Red
White Dark Orange
Black
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PREPARATION 1 THINGS TO COVER
BRAND AWARENESS 2 BRAND REMEMBRANCE 3
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PREPARATION
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3 MONTHS
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AWARENESS
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EXPOSURE
°
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Packaging 1 2 3 4 5 6
Point of Sales Displays
Website Facebook
YouTube Guerrilla Marketing
360° EXPOSURE
7 Hanger Ads 8 Car Decals
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PACKAGING
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OLD PACKAGING
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NEW AUTOMOTIVE PACKAGING
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NEW AUTOMOTIVE PACKAGING
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NEW AUTOMOTIVE PACKAGING
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NEW HYGIENE PACKAGING
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NEW HYGIENE PACKAGING
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NEW HYGIENE PACKAGING
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POINT-OF-SALE DISPLAYS
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7-ELEVEN POINT-OF-SALE DISPLAYS
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SUPERMARKET POINT-OF-SALE DISPLAYS
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BUNDLE PRICING POINT-OF-SALE DISPLAYS
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WEBSITE
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OLD WEBSITE
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NEW WEBSITE
PROTECTS ONE’S ENVIRONMENT
Contact Us
Delta Nano Automotive
Delta Nano Hygiene
Delta Nano Green Home About
Us
Copyright 2010 - 2013 Connect with us:
Delta Nano eMart
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NEW WEBSITE
PROTECTS ONE’S ENVIRONMENT
Contact Us
Delta Nano Automotive
Delta Nano Hygiene
Delta Nano Green Home About
Us
Copyright 2010 - 2013 Connect with us:
Delta Nano eMart
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OLD FACEBOOK PAGE
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NEW FACEBOOK PAGE
PROTECTS ONE’S ENVIRONMENT
Delta Nano is a revolutionary product utilising green nano technology to disinfect 99.9% of germs, bacteria and viruses. Be at ease, feel protected, use Delta Nano today! Website: http://www.deltanano.com 3,000
3,000 likes □ 30 talking about this
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BANNER ADS FACEBOOK PAGE
Harnessing the power of nano- technology, Delta Nano eliminates 99.9% of germs, bacteria, viruses and mould.
deltanano.com
Protect your environment today!
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BANNER ADS FACEBOOK PAGE
Harnessing the power of nano- technology, Delta Nano eliminates 99.9% of germs, bacteria, viruses and mould.
deltanano.com
Protect your environment today!
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BANNER ADS FACEBOOK PAGE
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YOUTUBE
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OLD YOUTUBE PAGE
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NEW YOUTUBE PAGE
PROTECTS ONE’S ENVIRONMENT
PROTECTS ONE’S ENVIRONMENT
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TRUEVIEW IN-STREAM YOUTUBE PAGE
Advertisement 0:28
You can skip to video in 3
BE PROTECTED
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YOUTUBE PAGE
Advertisement 0:24
Skip Ad
PROTECTS ONE’S ENVIRONMENT
TRUEVIEW IN-STREAM
BE PROTECTED
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TRUEVIEW IN-STREAM YOUTUBE PAGE
Advertisement 0:29
Be protected! Visit www.deltanano.com
BE PROTECTED
Skip Ad
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GUERRILLA MARKETING
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PROPOSED GUERRILLA MARKETING
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PROPOSED GUERRILLA MARKETING
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HANGER ADS
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CAR DECALS
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PROPOSED CAR DECALS
PROTECTED WITH
deltanano.com For more info visit:
“Kills 99.99% of germs, bacteria and viruses using green nanotechnology”
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Packaging 1 2 3 4 5 6
Bundle Pricing
Website Facebook
YouTube Guerrilla Marketing
360° EXPOSURE
7 Hanger Ads 8 Car Decals
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REMEMBRANCE
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CONSTANT COGNITION
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CSR 1 2
3 4
5
YouTube Hanger Ads
Car Decals
CONSTANT COGNITION
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CORPORATE SOCIAL RESPONSIBILITY
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MATURE HDB ESTATE (EG: TOA PAYOH)
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Possible featuring a news release!!!
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PUBLIC RELATIONS FACEBOOK PAGE
The Delta Nano team has efficiently clean up the places of mature HDB estates today. A total of 400 units of flats has benefited from Delta Nano. What the Delta Nano team has done is to clean the houses of these elderly. After that, it was sprayed with Delta Nano to disinfect the bacteria, germs, viruses and mould.
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BANNER ADS FACEBOOK PAGE
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YOUTUBE
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TRUEVIEW IN-STREAM YOUTUBE PAGE
Advertisement 0:28
You can skip to video in 3
BE PROTECTED
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HANGER ADS
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CAR DECALS
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PROPOSED CAR DECALS
PROTECTED WITH
deltanano.com For more info visit:
“Kills 99.99% of germs, bacteria and viruses using green nanotechnology”
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CSR 1 2
3 4
5
YouTube Hanger Ads
Car Decals
CONSTANT COGNITION
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PREPARATION 1 RECAP
BRAND AWARENESS 2 BRAND REMEMBRANCE 3
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EXPECTED RESULTS
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RESULT #1
81000 BANNER AD CLICKS
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RESULT #2
200000 VIEWS YOUTUBE TRUEVIEW IN-STREAM
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RESULT #3
1000 TAXIS CAR DECALS
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RESULT #4
300000 WEBSITE VISITS
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RESULT #5
3000 Facebook Fans
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BUDGET
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BUDGET HANGERS ADS $45,000
CSR $30,000
VIDEOS $10,000
BANNER $13,500
YOUTUBE $10,000
DECALS $1,110
DESIGN $5,000
GUERILLA MARKETING $35,100
![Page 106: Delta Nano Fresh Perspective](https://reader033.fdocuments.us/reader033/viewer/2022052601/5596db981a28abdb6a8b4712/html5/thumbnails/106.jpg)
BUDGET TOTAL BUDGET $149,710
![Page 107: Delta Nano Fresh Perspective](https://reader033.fdocuments.us/reader033/viewer/2022052601/5596db981a28abdb6a8b4712/html5/thumbnails/107.jpg)
SESSION
![Page 108: Delta Nano Fresh Perspective](https://reader033.fdocuments.us/reader033/viewer/2022052601/5596db981a28abdb6a8b4712/html5/thumbnails/108.jpg)
THANK YOU!!!