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1.Most Proftable region or Cricket, ootball and G2017.

• The most proftable region or Cricket in 2017 o!ld be

region as the most pop!lar region or cricket is "orth ansho!ld increase in the pop!larit# percentage in the com$lso the re%en!e or Games&ncorp is most or "orth 'eg(ence "orth is the best bet or Cricket.

• The most proftable region or )ootball in 2017 is e*pect+est as the region has been gi%ing high proftabilit# maootball items to Games&ncorp as is e*pected to capt!rethe est region market in the coming #ears.

• )or Gol, the most proftable region in 2017 sho!ld be thregion as it comortabl# gi%es the highest proft margin ind!str# and Games&ncorp is e*pected to gro and captmarket in the coming #ears.

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2 .Proftabilit# o Cricket, )ootbaand Gol in - o 201.• The proftabilit# o cricket is e*pected to be 2/in - o 201 as seen holisticall# oing to C$this sport ind!str# in the 201 and things remainsame in the coming #ears.

• The proftabilit# o ootball is orecasted to be 23

appro*. as - primaril# beca!se o high 421 C$groth in 201 and e*pected to be same in thissegment in the coming #ears.

• Gol is shon to gro highest 42- C$G'5 in 20e*pecting it to be same, the - proftabilit# in 2sho!ld be -0 appro*.

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-. The most e6ecti%e channel toincrease the c!stomer reach in east region in 201.• The most cost e6ecti%e channel to increase thec!stomer reach in east is P'&"T comm!nication as it greater reach to a!dience and is also cost eor Games&ncorp. (ence it sho!ld target P'&"T cin 201.

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/ Comparati%e anal#sis oGames&ncorp against Comp 1 aComp2•

$ss!mption has been taken that re%en!es o e%compan# are directl# proportional to sales. $lso market share shon %aries little beteen the thrhence ass!med to be same. (ence the data sheanal#sis has been shon belo8

"orth 9ast +est

G C1 C2 G C1 C2 G C1 C2 G

Cricket 22.23 ./ -.2/ 3.-3 ./ 3.21 10.07 12. 10.23 1/.-1

)ootball /.32 .2 2./ 1.-2 .2 /.3 2.0 7.3 2.7

Merchandi;e -.-3 2.1 1.3 0.3 2.1 2. 1.2 -.- /./ 2.13

Gol -./3 /.2 2.3/ 1.3 /.2 .03 2./7 3./ .03 -.1

<thers 3.- 1.0 2.13 1. 1.0 /.1/ 2. 1.3 /.1/ /.0

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/ $nal#sis

•

 The data clearl# shos that Games&ncorp has a big edge ocomp1 and comp 2 in cricket in north and so!th region. =!close competition in east and est region.

• &n ootball , Games&ncorp is lacking behind against Comp1 Comp2 in almost all the regions hich is a matter o conce

•  &n merchandise it r!ns neck to neck ith Comp1 b!t lacks

comp2.• &n gol also, it lacks behind comp1 and comp 2 in most reg

e*cept in north region against comp 1.

• &n others, &ts market share and re%en!e beats its competitoand comp 2 in most regions, e*cept in east and est regiocomp2 and is tied closel# in so!th region against comp2.

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a5 and b5

•

:ocial Media Channel 1 has ider reach, and pop!lation is in 1- bracket. 0 demographi-0/0k income range. Menomen and r!ral!rbratios are also similar. :o it is most %iable.

• The most proftable 4least re%en!e ith optim!m

c!stomer reach5 social channel o!ld be Channeell, beca!se the c!stomer range compensates price, and per person reach is m!ch cheaper 4prpeople5. :o Games&ncorp sho!ld in%est in Chann

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c5

•

Competitor / stands apart rom other d!e to its social media engagement . Moreo%er, its repliesre%ies and reerrals orm a h!ge proportion o online presence.

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d5

•

&nitial in%estment ill increase, red!cing proftabnear !t!re

• Promotion ma# not attract ne potential c!stom4misplaced promotions5

• People tend to b!# sports e?!ipment ater thoro

inspection at shops, shorooms, etc.