Dell's Guide to SXSWi
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Dell’s Guide to SXSWi March 2012
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Transcript of Dell's Guide to SXSWi
Dell’s Guide to SXSWi
March 2012
#DellSXSW
The Dell SXSWi experience
• Dell hosted its first ever external facing “Unconference,” March 8th, 2012, the day before SXSWi kicked off, with a variety of SMB professionals and social media thought leaders
• We had over 45 attendees representing multiple countries
• The day was broken into 4 groups of sessions led by attendees who discussed their specific area of interest
• A visual note-taker was on hand to record the Unconference and was also utilized to capture a variety of relevant sessions for the SMB audience at SXSWi
• Throughout the weekend, via the Dell SB & Entrepreneur SXSWi concierge team, a branded presence was established in multiple locations to hand out refreshments, and discuss how the overall SXSWi experience with attendees
#DellSXSW
Dell SMB on-site concierge
#DellSXSW
Visual Notes from the Dell Unconference
#DellSXSW
Dell’s recommended SXSWi panel picker guide
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Visual Notes Captured at SXSWi
#DellSXSW
Making a Grand Entrance: How To Launch a Product [1/1]
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Making a Grand Entrance: How To Launch a Product [2/2]
#DellSXSW
Storytelling for Entrepreneurs & Startups [1/2]
#DellSXSW
Storytelling for Entrepreneurs & Startups [2/2]
#DellSXSW
How Start-Ups Do Deals with Industry Titans [1/2]
#DellSXSW
How Do Start-Ups Deal with Industry Titans [2/2]
#DellSXSW
Freefalling: Taking Your Startup to 100% Cloud [1/2]
#DellSXSW
Freefalling: Taking Your Startup to 100% Cloud [2/2]
#DellSXSW
Startup Passion Smack-Down [1/2]
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Startup Passion Smack-Down [2/2]
#DellSXSW
The Secrets and Surprises of DIY Promotion [1/2]
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The Secrets and Surprises of DIY Promotion [2/2]
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X of Y: How to Ensure Your Startup Is Defensible [1/2]
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X of Y: How to Ensure Your Startup Is Defensible [2/2]
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Brands: The Cost of Being Human [1/2]
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Brands: The Cost of Being Human [2/2]
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How Brain Science Turns Browsers into Buyers [1/3]
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How Brain Science Turns Browsers into Buyers [2/3]
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How Brain Science Turns Browsers into Buyers [3/3]
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Events Are Now Platforms: Seven Tools for Success [1/2]
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Events Are Now Platforms: Seven Tools for Success [2/2]
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Lessons from Disruptors: Game-Changing Start-Ups [1/2]
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Lessons from Disruptors: Game-Changing Start-Ups [2/2]
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Expanding Our Intelligence Without Limit [1/3]
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Expanding Our Intelligence Without Limit [2/3]
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Expanding Our Intelligence Without Limit [3/3]
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Community & Influence: How Not to Piss People Off [1/2]
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Community & Influence: How Not to Piss People Off [2/2]
#DellSXSW
3 Secrets to a Killer Elevator Pitch [1/2]
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3 Secrets to a Killer Elevator Pitch [2/2]
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Branded Content: We're All Publishers Now [1/2]
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Branded Content: We're All Publishers Now [2/2]
#DellSXSW
Digital Debauchery with Anthony Bourdain [1/2]
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Digital Debauchery with Anthony Bourdain [2/2]
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Scaling to Infinity: Dealing with Rocket Growth [1/2]
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Scaling to Infinity: Dealing with Rocket Growth [2/2]
