MARKETING PRESENTATION

Presented By: - Geeta Sakhuja, Kuldeep Kaur Lotay & Rajwinder Singh

DELL

Purpose

“To deliver technology solutions that help people everywhere to

grow and thrive”

Our Competitors

• Acer• HP• Toshiba• Sony• Samsung• Lenovo• Apple• IBM

What is our Competition up to?

Ultrabooks: A new breed of remarkably thin laptops with powerful processors that deliver fast performance and long battery life (1.1)

More than 75 ultrabooks are in the works for 2012, including new models from HP, Lenovo, Samsung, Toshiba, Acer, Asus (1.2)

What is the Competition up to?

• Earlier this week at the Taipei tech fest, Acer previewed several Windows 8 systems, including a pair of tablets(2.1)

• More vendors are expected to announce Windows 8 systems as Computex continues through the week.(2.2)

Our Target Market

Current Market

Dell currently has a number of computers that target 2 particular markets.

1. Large- to Mid-Size Business• – 30 to 55 years• Generation Y• – Males & Females• – Upper-Middle to Upper Class

Our Target Market

2. Consumers, Students, Small Home Office• – 18 to 35 year old• – Males & Females• --Generation X & Y• – Middle Class• -Enjoys gaming • -Recreational tool

New Trends in the Industry

• Cloud Computing.• Media Center Connectivity(3.2)

• Air Drop(3.4)

• Hot Spot providing• HD Retina Display(4.2)

• Multitasking Desktops(3.1)

• Gaming Graphics(4.3)

• Tablets and ultra books(4.1)

Our Prospective Target Market

• Fast growing third world countries China, India, Russia, Brazil, Mexico etc. (5.4)

• Uprising middle class and upper middle class (5.3)

• Growing local business (5.5)

• International companies moving abroad (5.5)

•Governments from other countries

Our team will refocus

the advertising

and marketing to target these particular markets:

We Believe: Its time to recognize small businesses

Boost your productivity

and performance

Power your business

anywhere

Empower and Manage your

growth.

Comes with the new HD retina Display and cloud computing capacities!

CELEBRATE MORE…Add to the excitement with Dells new XPS 13 Ultrabook.

5500 Rs/-

The Dell XPS 13 Ultrabook Supports: 4GB DDR3 RAM and Intel Core i3/i5/i7 Processor + Intel HD Graphics.

Bibliography

Saltzman, Marc. “4 new tech trends garnering big buzz at Las Vegas show”Toronto Star [Toronto, On] 12 Jan 2012: B.1 

McDougall, Paul “Windows 8 Tablets Revealed At Computex” Informationweek - Online (Jun 4, 2012). 

Harris, Misty “Laptop sales top desktops” Leader Post [Regina, Sask] 26 June 2008: A.12. 

Ojeda-Zapata, Julio; Moylan, Martin J; James Romenesko, Saint Paul Pioneer Press “7 high-tech trends you'll be hearing lots more about” Edmonton Journal [Edmonton, Alta] 08 Jan 1998: E8. 

Bryan, Jay “Universe's centre is shifting” The Gazette [Montreal, Que] 24 Apr 2012: B.1