Dell vStartThe simple, fast and smart path to virtual infrastructurePresenter NameTitle

Insert logo here

Confidential2

What is driving thecontinued focus on virtualization?

• More powerful infrastructure: multi-core, SSD/SAS, 10 GbE

• Converged infrastructure

• Better virtualization management tools

• Alternatives to VMware

Technology trends

• Cost containment still #1 business priority

• Executive mandate on virtualization/cloud

• Business growth or geographic expansion

Business needs

• Continued digitization of our world

• Consolidation of providers of the IT stack

• Public cloud/ITaaS options & success from quality vendors

Industry drivers

1st time more applications 75% installed on virtual than physical servers1

75% pursuing a private cloud computing strategy by 20123

2010

Insert logo here

Confidential3

Why is virtualization so challenging?

Spending too much time & resourcesjust keeping this running

Virtualization breaks

from current

processes

Two-thirds of

organizations have

virtualized 50% or less

of their infrastructu

re129% say roadblock is lack of in-house installation or management skills1

Storage & backup, silos, SW licensing, complexity /costs, sizing & capacity management

Confidential4

Virtual Infrastructure: Do-It-Yourself Task List:

Phase Tasks

Change• Re-test and certify as any components change• Work across “silos” to grow the infrastructure in a balanced

way• Maintain change management across multiple elements

Configure• Coordinate the use of multiple tools and specialists• Troubleshooting and support across multiple sources/suppliers• Tweak/rebalance infrastructure to account for piecemeal

growth

Integrate

• Coordinate “racking and stacking” across multiple constituents

• Maintain consistency through mandates and governance• Convene server/storage/network/hypervisor experts for

configs

Procure• Manage multiple vendor relationships• Anticipate and account for long lead times to add capacity• Facilitate receipt and unpacking of discrete component

deliveries

Test• Ensure that components work together in fully supported

configs• Pilot any new configurations for sizing and planning purposes• Test new hypervisor features that require HW configuration

Design

• Design for balance between server, storage and network resources

• Align IT processes to accommodate rapid growth and convergence

• Take advantage of technologies that reduce operational costs

Driving unnecessary and non-differentiating costs and time

Operate

Deliver

Plan

Confidential5

Two Paths to Virtual Infrastructure…

Change

Configure

Integrate

Procure

Test

Design

Users say, “I just want to run my workloads”

You can build the infrastructure

Or you can buy it pre-built and ready to run

1 2

too much work…for too little

return.

Confidential6

Dell vStart – Briefly

Enables organizations to rapidly deploy a consistent pre-configured virtualization infrastructure without the need to acquire specialized skills Features • Dell rack servers• Dell EQL storage• Dell PowerConnect switches• Dell initial deployment Services• Pre-installed management tools and

plug-insSince the solution is built and delivered by Dell, you have the assurance that you will be served by a World Class support organization.

Instant Virtualization Appliance – includes management tools, components, rapid deployment, support from a single vendor. Its versatility allows it to be relevant across multiple verticals and company sizes

Confidential7

Dell vStart: simple, fast, & smart

EverythingIncluded

• Entire infrastructure: servers, storage, networking, power, cabling, rack, management extensions, and deployment services

Simple to buy

• Order configurations based on desired capacity

Delivered ready to

run

• Delivered pre-racked, pre-cabled, pre-tested and pre-configured and ready to run virtual machines

Pre-sized

• Virtual infrastructure pre-sized to support a defined allocation of virtual machines

Deployment service

included

• Initial setup and deployment into your environment is included with every vStart

Extensions included

• Essential virtual management extensions included • Seamless deep device-level

data and automated actions

Confidential8

vStart: Open, Capable and AffordableServers Storage Network Manageme

nt• Energy Smart

management• Increased

memory per CPU socket

• Hypervisor redundancy in server

• Embedded management

• Award-winning storage arrays

• Intelligent and automated

• Engineered for virtualization

• Self-optimizing

• Full integration with VMware vStorage APIs

• High density• Scale by

stacking• Advanced

security and QoS

• Standards-based, IPv6 certified

• Auto-config on startup

• Dell Mgmt Plug-ins for VMware vCenter

• System Center Essentials for Microsoft Hyper-V version (optional)

• Targeted to IT generalists

• Open to work within existing frameworks

Confidential9

Dell Management Plug-in for VMware vCenter(VMware version) Enables deployment and management

of Dell Servers from the vCenter console

• Profile based host deploymento Zero-Touch bare metal hypervisor deployment

without PXE, leveraging Dell Lifecycle Controllero Leverages VMware vCenter Roles and permissions• Automated remediation with Phone Homeo All events are added to vCenter event streamo Specific events can trigger system to be put into

maintenance mode and request a service call• Maintains hardware currency and mitigates

risko Firmware updates directly from vCenter• Manages Lifecycle of the server• Online access to hardware warranty

information and the ability to renew server warranty

Cut 46 stepsin your bare metal host provisioning process

Confidential10

Management with System Center Essentials(Optional for Hyper-V versions)

Key benefits include•Single Solution – enables your customer to run, review, save, print or email information about the status of their IT environment.•Single Console management – helps achieve management of physical and virtual servers, hardware, clients etc. from a single console•Enables Proactive Management – keeps your customer systems tools up to date to facilitate proactive management•Accelerates troubleshooting and problem resolution – generates alerts on performance problems or when updates are required. Helps resolve issue using integrated troubleshooting and resolution for servers, clients and IT services. •Automates system updates – automatically or manually apply updates to Microsoft Operating System and Microsoft or non-Microsoft applications•Manages up to 50 physical/ virtual machines

Single console management of servers clients,

hardware, software and IT

Services

http://www.microsoft.com/systemcenter/en/us/essentials.aspx

Hyper-V versions only

Confidential11

Supporting Smaller workloads: vStart 50

vStart 50mSoftware included • Microsoft Server 2008 Rx2 (unlimited number of VM support) datacenter edition• Dell plug-ins

Dell UPS (Upsell)

Dell EqualLogic

PowerEdge

PowerConnectvStart 50v

Software included • VMware ESXi and vCenter trial licenses*• Dell Management plug-in for vCenter• Dell plug-ins

*Trial licenses allow for on-site solution implementation by Dell Services

• Sold in two variants, Hyper-V (vStart 50m) or Vmware ESXi (vStart 50v)

• Includes ProSupport NBD and Deployment Services• 24 U Dell Rack with PDU; UPS and KMM are optional*

vStart 50v vStart 50m

Confidential12

More powerful configurations

Key Upsells(Uncovered in Site Survey) PowerConnect

PowerEdge

Dell EqualLogic

Dell UPS

vStart 100v

vStart 200v

• ProSupport NBD and Initial Deployment Services

• 42U Dell Rack with all required PDU, UPS, & KVM

Included Software• Trial VMware ESXi & vCenter licenses pre-installed•Dell Management Plug-in for VMware vCenter•Dell EqualLogic Plug-in for VMware vCenter

Confidential13

The vStart Family

x2

PowerConnect

PowerEdge

Dell EqualLogic

Dell UPS (Optional)

x4

x1

vStart 50

PS4100XV

R610

6024

PowerConnect

PowerEdge

Dell EqualLogic

Dell UPS

x4

x1

x2

x1

x3

x6

x2

x1

x1

x1

R710

R610

PS6000XV

x46248

vStart 100v

vStart 200v

Confidential14

vStart – designed for reliabilityvStart

100vvStart

200v

vStart 50

• Switches • Redundant set

• Servers • Fail-over capability

• Storage• RAID• 2 controllers –

eliminate single point of failure

• UPS*• Redundant set

* UPS are optional in vStart 50

Confidential15

Versatility of vStart – Multiple Use Cases

Disaster

Recovery

vStart

Expanding virtual environment

Remote Office / Branch Office

Instant Virtualization Appliance Focus your resources on building value for your customers instead of infrastructure

Confidential16

TS Tech

Why the Customer valued vStart?• Pre-built configuration and included

services key to customer.• Single vendor solution including support

Company Overview• Company is US based division, with

Honda as primary customer• Major locations near Honda plants in OH,

IN and AL• As the critical supplier of seats and

interior components to Honda, contract stipulates significant SLA penalties.

Customer Pain Point• Looking to host specific application• Reduce complexity and risk of multi-

vendor environment.• Limited virtualization expertise

Use Case: Application Hosting

“With the vStart solution, Dell has provided my organization the ability to quickly add a highly manageable set of server, network and storage resources that is delivered already racked, cabled

and ready to power on at a price the business owners support.”

Confidential17

Network of ChurchesCompany Overview• Large network of churches across 5

states• Virtualization part of core strategy

Customer Pain Points• Time constraints• Limited resources • (In)Ability to deploy virtual infrastructures

Use Case: Expanding Virtual Infrastructure

“vStart will help solve needs around time constraints,

qualified IT staff, ability to quickly deploy virtualized

infrastructures.”

Why the Customer valued vStart?• Purchased a vStart to expand their

existing VM infrastructure.• Very happy with the solution and the

deployment process. • Fits well in their future business

model

Confidential18

Large Medical Center Northeast

Company Overview• 1,500 employees• Been around for over 100 years

Customer Pain Points • Wanted to build infrastructure to support

Disaster Recovery• Time to production was critical

Why the customer valued vStart?

• vStart allowed them to quickly acquire the infrastructure that they needed.

• Delivered pre-built and pre-configured

• Came in within their budget

Use Case: Disaster Recovery

Confidential19

Unpacking 200* VMs - Hours not weeks!

* The actual number of VMs will depend upon the workloads

Confidential20

Press on Dell vStart

Among the highlights of the news is vStart…vStart packs compute, storage, networking and management software into a single unit….. the goal is to give customers a product “ready to run” right out of the box with no complex assembly required

Dell offers prefabricated chunks-o-cloud Coming soon: Unboxing vids for clusters. Apparently By Timothy Prickett Morgan

Dell’s $1B Cloud Efforts Pit it Against Cisco and AmazonBy Derrick Harris

In theory, the pre-configured and pre-wired bundle sounds great to IT pros like Joe Foran, director of IT at FSW Inc., a nonprofit social services agency in Bridgeport, Conn.“I would love to just drop in a box, do some configuration work on it, and walk away,” Foran said. Heterogeneous, ‘best of breed’ systems are great “if you’re in a big company and have a lot of money to throw around and need top-of-the-line performance.” Most everyone else, meanwhile, can benefit from the simplified setup and management of a pre-configured bundle, he said.

Dell proposes vStart for fast VMware build outsBy Alex Barrett, News Director

Do you build your own PC from a box of parts when you order that PC from Dell? Of course not. So why should you have to build your own cluster when you want to do server virtualization on Dell PowerEdge servers?

Confidential21

VMware on Dell vStart“VMware is dedicated to helping customers quickly onboard a virtualization infrastructure so they can scale to a cloud computing environment. Dell vStart, powered by VMware vSphere®, is one example of how together with Dell, VMware delivers a complete IT solution including servers, storage, switches and management – making it easier and faster for companies to adopt virtualization.”

—Gary Green, vice president, Global Strategic Alliances, VMware

Confidential22

Our customers on vStart

“With the vStart solution, Dell has provided my organization the ability to quickly add a highly manageable set of server, network and storage resources that is delivered already racked, cabled and ready to power on at a price the business owners support.” Bill Sommer, MIS Manager, TS Tech NA

Confidential23

Dell vStart value proposition

Start Simple

StartFast

Start Smart

One easy way to get everything you need to start realizing the benefits of virtualization without the complexity

Delivered ready to run:pre-racked, pre-wired, pre-tested, and pre-configured with essential management extensions

Pre-sized so you can scale with confidence and stay focused on the business – not the infrastructure

Confidential24

Thank youDell.com/Partner/vStart