Dell social media case study #smu2 the power of crowdsourcing
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Transcript of Dell social media case study #smu2 the power of crowdsourcing
Dell ranked No.1 out of 100 social brands in
recent study by
headstream
Today we will have connected with more than 5.4 million customers
More than 3.5 million people belong to our social media community
Direct2Dell one of
the most recognised company
blogs
Quick Dell facts
“A good idea is a network. …If we are going to explain the mystery of where good ideas come from, we’ll have to start by shaking ourselves free of this common misconception: an idea is not a single thing. It is more like a swarm.”
Steven Johnson
Launched February 2007
Over 15,000 ideas submitted
750,000 promoted ideas
www.ideastorm.com
90,000+ comments
400+ ideas implemented
‘ Storm Sessions’ added 2009
IdeaStorm 2.0Evolving beyond a ‘social suggestion
box’
• Re-engage community• Improve community
management• Increase Dell’s engagement• Evolve the platform
through member driven feedback
Listen & continuing listening
Engage your team
Act in conversations already taking place
How you can benefit
Connecting with Dell
www.dell.com
www.dell.com/conversations
www.direct2dell.com
www.dell.com/twitter
www.ideastorm.com
http://www.slideshare.net/dell_inc
http://www.youtube.com/user/DellVlog
http://www.flickr.com/photos/dellphotos/
http://www.facebook.com/dell
Global Marketing
Thanks
@JamesGatDell