Tablets in healthcare: Dell Latitude 10 with Windows 8 vs. Apple iPad
Dell and apple
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Transcript of Dell and apple
Introduction of Apple
Steve Jobs started Apple in 1976 together with Steven Wozniak.
Desktop computers, notebooks, related peripherals, software ,networking
and connectivity products
The customers feel more comfortable when being able to touch and feel
the products
"Soon there will be 2 kinds of people. Those who use computers, and those
who use Apples.
Introduction of Dell
Dell was founded in 1984, by Michael Dell
Dell is a leading provider of products and services that customers require
worldwide
The company’s approach is to be innovative and focus on the customers’
requirements
The power to do more then we have done.
Discription of Business of Apple
The company offers a range of personal computing products including;
desktop computers, notebooks, related peripherals, software ,networking,
and connectivity products
value for an Apple customer is physical contact both with the products and
with educated and knowledgeable employees
selling its products both on the Internet and through distribution channels
Discription of business of dell
Sell personal systems direct to customers
Dell is a leading provider of products and services that customers require
worldwide
Build their information-technology and Internet infrastructures
They listen and learn from the customers themselves and they innovate
from there
sell its products only on the Internet
Market segmentation
Apple
• position themselves in an enviable place in terms of market positioning
• Strong marketing and advertising teams
Dell
• Customer oriented(product are lunched according to customer)
• Dell provides high quality computer systems at the lowest price
SWOT Analysis of DellS
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• Ranked as 38 in fortune 500(2010)
• A well known brand name
• Strong customer Relationship
management(CRM)
• Dell direct sales model(Dell controls its supply
chain which build a computer to a customer’s specification)
• Product customization
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• They don't have any unique technology to
offer in a market
• Weak relationship with other retailors• Poor consumer service
• Low differentiation
SWOT Analysis of Dell
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• Diversification strategy by introducing many
new products to its range (printers, LCD
television and other non computing goods.)
• Opportunity to sell directly to computer retailer
SWOT Analysis of Dell
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• Competitive rival (Big competition from
Apple, HP, Lenovo, ACER.
• Fluctuation in the world currency market.(changes of the world currencies
affect the cost of supplies ,then dells
production cost)
• Slowing growth rate of laptop market
• Growing growth rate of smartphone and tablet
SWOT Analysis of Dell
SWOT analysis of Apple
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• Customer loyalty combined with expanding
closed ecosystem
• Apple is a leading innovator in mobile device technology
• Strong financial performance ($10,000,000,000
cash, gross profit margin 43.9% and no debt)
• Brand reputation
• Retail stores
• Strong marketing and advertising teams
SWOT analysis of Apple
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• High price
• Incompatibility with different OS• Decreasing market share
• Patent infringements
• Further changes in management
• Defects of new products
• Long-term gross margin decline
SWOT analysis of Apple
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• High demand of iPad mini and iPhone 5
• iTV launch
• Emergence of the new provider of application processors
• Growth of tablet and smartphone markets
• Obtaining patents through acquisitions
• Damages from patent infringements
• Strong growth of mobile advertising market
• Increasing demand for cloud based services
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SWOT analysis of Apple
• Rapid technological change
• 2013 tax increases
• Rising pay levels for Foxconn workers• Breached IP rights
• Price pressure from Samsung over key
components
• Strong dollar
• Android OS growth
• Competitors moves in online music market
Conclusion
Our final conclusion is that Apple and Dell have managed to be successful
with two different distribution strategies because they have always fulfilled
the needs and expectations of their customers, creating a strong
relationship with them.
They sell their product where their customers expect to find them and that
is the key of a successful distribution strategy