Delivering Video Delivering Video over IPover IP

DVB, DABDVB, DAB

WM9S ServerWM9S ServerIP IP

encapsulationencapsulation

WM9S WM9S EncodersEncoders

MediMediaa

Reaching New AudiencesReaching New AudiencesDelivering Video to TVDelivering Video to TV

IP (DSL)

MobileMobile

IP-based IP-based StreamingStreaming

Forces Shaping TV’s FutureForces Shaping TV’s Future

MarketMarketDynamicsDynamicsRegulationRegulation MarketMarket

OpportunityOpportunity

Broadband IPBroadband IPNetworksNetworks

Moore’sMoore’sLawLaw

Content,Content,Ad ModelsAd Models

Better VideoBetter VideoCompressionCompression

What is IPTV?What is IPTV? Direct to consumer entertainment Direct to consumer entertainment

serviceservice Broadcast televisionBroadcast television Video on demand Video on demand High quality, resolution, available High quality, resolution, available

streamingstreaming

Delivery over a closed IP, QOS enabled Delivery over a closed IP, QOS enabled networknetwork Fixed wire delivery Fixed wire delivery

Offered by last mile network service Offered by last mile network service providerprovider

Service Provider OpportunityService Provider Opportunitywith IPTVwith IPTV NewNew Business Models Business Models

Enter Pay TV marketEnter Pay TV market Compete for the Triple PlayCompete for the Triple Play

NewNew Audiences Audiences Expand reachExpand reach Retain current customersRetain current customers

NewNew Applications Applications Differentiation through VideoDifferentiation through Video Premium subscription servicesPremium subscription services

NewNew Revenue Streams Revenue Streams Ad insertion, subscription and PPVAd insertion, subscription and PPV Re-monetize content distributed to multiple Re-monetize content distributed to multiple

channels and deviceschannels and devices

On-On-Demand Demand EncoderEncoder

Live Live MediMedi

aa

IPTV and VOD IPTV and VOD ArchitectureArchitecture

IP (DSL)

On-On-Demand Demand MediaMedia

Live Live EncodEncod

erer

Live Live Streaming Streaming

ServerServer

VOD VOD Streaming Streaming

ServerServer

TV TV via via STBSTB

Media Media Center Center

Edition PCEdition PC

Subscriber Subscriber ManagemenManagemen

t Servert Server

Microsoft Delivers IPTV Microsoft Delivers IPTV Providing Options for Service Providers

Encoding

STB

Subscriber Management

Windows Media 9 SeriesWindows Media 9 Series

Windows Media ServerWindows Media Server

Windows Media Audio/VideoWindows Media Audio/Video

Windows Media PlayerWindows Media Player

Windows Media EncoderWindows Media Encoder

Windows Media DRMWindows Media DRM

Windows Media SDKWindows Media SDK

Better TogetherBetter Together

““TV2” from Microsoft TVTV2” from Microsoft TVEnd-to-End Video Delivery SolutionEnd-to-End Video Delivery Solution

The ExperienceThe Experience Deliver fundamentally Deliver fundamentally

Better TV experienceBetter TV experience More programming More programming

choiceschoices Multimedia program guideMultimedia program guide Live TV and on-demandLive TV and on-demand Instant channel changingInstant channel changing Multi-TV householdsMulti-TV households High-definition capableHigh-definition capable TV joins the home networkTV joins the home network

Key ComponentsKey Components Secure and scalableSecure and scalable

Open standards for securityOpen standards for security Scales to millions of viewersScales to millions of viewers

Drive low-cost CPEDrive low-cost CPE ““Universal” Client software for Universal” Client software for

embedded TVs, STBs, PCsembedded TVs, STBs, PCs Partner for chip integrationPartner for chip integration

Modern Video CompressionModern Video Compression Windows Media 9 beats MPEG2Windows Media 9 beats MPEG2

Microsoft Server HeadendMicrosoft Server Headend Built on Windows Server 2003 Built on Windows Server 2003

and supports WM9and supports WM9

3rd Party IPTV3rd Party IPTVEnd-to-End Video Delivery SolutionEnd-to-End Video Delivery Solution

Operator BenefitsOperator Benefits Compete in the ‘triple play’Compete in the ‘triple play’

Economically deliver high-Economically deliver high-quality videoquality video

Developed on Microsoft Developed on Microsoft PlatformPlatform

End-to-end functionality for End-to-end functionality for Live and ‘Pay Per View’ Live and ‘Pay Per View’ Supports Pay TV modelSupports Pay TV model Choice in ‘go to market Choice in ‘go to market

partnerspartners Reach new customersReach new customers Build new revenue streamsBuild new revenue streams

Customer BenefitsCustomer Benefits ValueValue

View HQ video and broadcast View HQ video and broadcast TV content from a single TV content from a single providerprovider

TV-like experience with TV-like experience with remote controlremote control Rich programming guideRich programming guide Instant channel changeInstant channel change Fast forward/reverseFast forward/reverse

Microsoft 3Microsoft 3rdrd Party PartyEnd-to-End Video Delivery SolutionEnd-to-End Video Delivery Solution

Live Live EncodiEncodi

ngng

Subscriber Subscriber ManagemenManagemen

tt

VODVOD

STBSTB

Internet

© 2003 Microsoft Corporation. All rights reserved.© 2003 Microsoft Corporation. All rights reserved.This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.