Delivering Value With E-Mail Content
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Transcript of Delivering Value With E-Mail Content
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[email protected]/exhibitcraft@exhibitcraft, @vickiesicnjhttp://www.linkedin.com/in/vickiesic
FIND ME ON GOOGLE PLUS!
Vickie SiculianoMarketing Manager, ExhibitCraft
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Promotional E-Mails Direct Mail
◦ Postcards◦ Holiday Cards
Flyers
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Blog Facebook Wanted to be able to share content with
bigger audience Not always an overlap Led to inclusion of e-mail marketing
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Analytics Social Tools Templates
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Interact through social media Sales team Customer Surveys Gut Feeling – Hit or Miss
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Know your audience Potential buyers? What would they be most interested in? These are your peeps!
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Regular E-Mails Newsletters Both have content Say up front what the value is. Answer right away. Be relevant and engaging.
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Save yourself a headache Save your audience time by finding great
content.
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RSS Feed (Real Simple Syndication) Competitors Industry News Thought Leaders Google Reader Flipboard (tablets)
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Make sure you analyze results Links in e-mails. Did people open? Did people click thru? On what content?
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Look at highest click thru rates
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Develops relationships. People come to expect value from you. Moves beyond just a sale. E-mail tools with building blocks for content
you’ve already created. Multiplies results of your efforts.
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Look at your aggregated content. Find trends. What are people talking about? Jump in on conversation with excerpt. Give credit.
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Promotional E-Mails Event Invitations Surveys Monthly E-Newsletter
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Call us at (973) 686-9393 orE-mail me at [email protected] Sales at [email protected]
Produced byExhibitCraft
22 Riverview DriveWayne, NJ 07470
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