Delivering unmatched access to industry decision-makers...
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2015 MEDIA KIT Delivering unmatched access to industry decision-makers through print, electronic and face-to-face media | RecyclingToday.com Recycling Today also was selected as the * … #1 MAGAZINE looked to for new product information; #1 MAGAZINE most frequently shared with co-workers; and #1 MAGAZINE at helping readers do their jobs. Which ONE publication most influences your purchasing decisions? * Recycling Today – 68.25% Resource Recycling – 19.05% SCRAP – 12.70% Recycling Today – 66.67% Resource Recycling – 17.73% SCRAP – 15.55% Which ONE magazine has the best overall coverage of the recycling industry? * THE READERS’ CHOICE Leadership Is MEASURABLE! Leverage your advertising and marketing resources with us for better access to industry decision-makers! Recycling Today reaches the most decision- makers—more than 15,700. These are executives who control their companies’ capital purchases and trading decisions. For more than two decades, Recycling Today has carried in excess of 50 percent of all advertising pages and remains the market share leader for online advertising. That’s because we simply deliver the best return on investment! Dominant Reader Preference In a recent independent readership study comparing Recycling Today, Scrap and Resource Recycling magazines, Recycling Today was the readers’ choice. We produce a reader-driven editorial product that keeps industry decision-makers involved. Readership studies document that, in the eyes of industry executives, Recycling Today delivers the best coverage of the industry by a margin of 3 to 1 * . Consider this * : • Recycling Today is 3x more likely to be passed onto colleagues than any other industry magazine. • Nearly 7 out of 10 industry executives and managers say Recycling Today has the greatest impact on their purchasing decisions! *Readership Study findings. 68.25% 66.67%
Transcript of Delivering unmatched access to industry decision-makers...
2015MEDIA KIT
Delivering unmatched access to industry decision-makers through print, electronic and face-to-face media | RecyclingToday.com
Recycling Today also was selected as the*…
#1 MAGAZINE looked to for new product information;
#1 MAGAZINE most frequently shared with co-workers; and
#1 MAGAZINE at helping readers do their jobs.
Which ONE publicationmost influences your
purchasing decisions?*
Recycling Today – 68.25%Resource Recycling – 19.05%SCRAP – 12.70%
Recycling Today – 66.67% Resource Recycling – 17.73%SCRAP – 15.55%
Which ONE magazine hasthe best overall coverageof the recycling industry?*
THE READERS’ CHOICE
Leadership IsMEASURABLE!
Leverage youradvertising and
marketing resources with us for betteraccess to industrydecision-makers!
Recycling Today reaches the most decision- makers—more than 15,700. These are executives who control their companies’ capital purchases and trading decisions. For more than two decades, Recycling Today has carried in excess of 50 percent of all advertising pages and remains the market share leader for online advertising. That’s because we simply deliver the best return on investment!
Dominant Reader PreferenceIn a recent independent readership study comparing Recycling Today, Scrap and Resource Recycling magazines, Recycling Today was the readers’ choice. We produce a reader-driven editorial product that keeps industry decision-makers involved. Readership studies document that, in the eyes of industry executives, Recycling Today delivers the best coverage of the industry by a margin of 3 to 1*.
Consider this*:• Recycling Today is 3x more likely to be passed
onto colleagues than any other industry magazine.
• Nearly 7 out of 10 industry executives and managers say Recycling Today has the greatest impact on their purchasing decisions!
*ReadershipStudy findings.
68.25% 66.67%
1. Overall Circulation Size
15,770
12,845
9,415
2. File Age
• Recycling Today • Resource Recycling • Scrap
Recycling Today
Personal Direct Request 92.0%
Directory Sourced 8.0%
3. Record Source
Scrap
Personal Direct Request 6.3%
Request from Recipient’s Company 0.5%
Membership Benefit 73.7%
Communication Other Than Request 5%
Other Sources 14.5%
Resource Recycling
Personal Direct Request 69.0%
Association Rosters 0.5%
Directory Sourced 29.1%
Other Sources 1.4%
Recycling Today not only offers the largest circulation reach into the industry, it also offers the highest quality. When evaluating circulation there are essentially three measures:
1. Overall circulation size;
2. The age of the file, meaning how long it has been since the records were updated; and
3. The source of the records, meaning are they the result of a request from the reader or did they come from some other source.
With a market circulation of 15,770, Recycling Today delivers the largest circulation reach into the scrap and recycling industry. It also has the highest quality circulation with the largest number of personal-direct-request recipients and the most current records. It stands to reason that those who personally ask to receive a magazine are more engaged readers. As well, by having an up-to-date file, we ensure readers remain in their decision-making capacity.
SUPERIORMARKET ACCESS
Award Winning!Our editorial team is the most tenured team serving the scrap and recycling industry. That experience ensures reader-driven editorial that engages industry decision-makers.
Recently, the American Society of Business Press Editors recognized our editors with bronze, silver and gold regional and national awards for their reporting and writing.
For advertising to be effective, readers must be engaged. Our market experience and quality of journalism drives readership, ensuring that we deliver advertising results.
Buying Intention Soft-Lead ProgramIf you can identify companies who intend to purchase the product types your firm offers, it gives you a tremendous advantage. We deliver that market intelligence!Our advertisers have the option to participate in our soft-lead program. Theprogram provides the purchasing intent of Recycling Today readers in 10 major equipment categories. These leads, which are compiled and sent to you quarterly, provide strong market insight and opportunities to enhance your sales initiatives. Ask your representative for details.
41
1 YEAR 2 YEARS 3 YEARS
14,2
22
8,34
7
6,71
4
1,54
8
2,94
7
2,66
0
1,55
1
0
• Recycling Today • Resource Recycling • Scrap
2 RECYCLING TODAY MEDIA KIT 2015
BPA Audit reports, December 2013
RecyclingToday.comThe industry’s leading news and resourcecenter, RecyclingToday.com delivers tremendous user interaction, providing advertisers withpowerful access to decision-makers. GoogleAnalytics reports that more than 35,300 usersvisit the site monthly, creating an advertising platform you cannot afford to ignore!
Recycling Today Digital Edition and AppWe were the first publisher to deliver ourmagazine in print, Web and app platforms.Our digital edition is available through an online interface and through an app that is ideal for mobile devices. The digital edition allows readers to share articles, reference back issues and watch video advertisements. The digital edition includes advertisers in the print edition. As well, special “blow-in” ads in the digital edition can appear upon opening the issue or can be included within specific articles or departments, targeting your advertising message.
DIGITALMEDIATHATDELIVERSOur website, e-newsletters and digital edition combine to provide unmatched access to online decision-makers.
WeeklyE-Newsletter
Distribution: 13,136+
Monthly Commodities E-Newsletter
Distribution: 12,755+
Monthly Auto Shredder E-Newsletter
Distribution: 2,558+
Recycling Today E-NewslettersRecycling Today’s e-newsletters represent powerful opportunities for industry suppliers and traders to promote their businesses!
Alexa Rankings Tell the StoryTo deliver advertising value, a site must have regular user engagement. Alexa rankings help marketers gauge the relative value of a given website. In the recycling market the numbers are revealing! The lower your ranking, the higher your activity*. Here’s how the recycling market stacks up:
#1 RecyclingToday.com .....................................................74,122nd
#2 Resource-Recycling.com .................................................................231,333rd
#3 Scrap.org .............Not ranked (The site’s activity is so low it is not ranked.)
*Alexa Rank is a website ranking system that tracks over 30 million websites worldwide. Alexa’s traffic estimates are based on a diverse sample of millions of worldwide Internet users
using thousands of different types of toolbars and add-ons for Google Chrome, Firefox and Internet Explorer. These are North American rankings as of August 1, 2014.35,300+
MONTHLYVISITORS
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Cube: 300 x 250 pixelsLeaderboard: 728 x 90 pixels
21
Banner: 468 x 60 pixels Cube: 300 x 250 pixels1 2
RECYCLING TODAY MEDIA KIT 2015 3
APPS
CUSTOM
EVENTS
MAGAZIN
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NEWSLET
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YOURCUSTOMERS
ANDPROSPECTS
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UNMATCHED ACCESSTO INDUSTRYDECISION-MAKERS
Targeted Market Coverage. Superior Advertising Value.
Our 360° marketing program allows you to leverage a range of media tools to fit your budget,giving you more choices, better solutions and superior access to industry decision-makers.
Our titles are the leading publications serving the industry—in print, online andthrough our app. We offer video marketing tools, e-newsletters and highlytrafficked websites.
We offer the opportunity to work with you on custom projects to create marketing tools tailored to your business needs.
In today’s rapidly moving business world, this allows you to deliver your message to more decision-makers more effectively.
It’s all about access, and the Recycling Today Media Group delivers more access to more decision-makers!
Our unique 360° model packages this power in affordable programs to maximize your marketing ROI.
Getting More for Your InvestmentToday, marketers cannot deny the power of concentrating advertising in the leading trade magazine serving their target market. Since the 1950s, research has documented that concentrated advertising yields the maximum return. According to American Business Media, the leading publication in a market reaches some 86% of the industry. That number increases just 6% when a 2nd
magazine is added, a marginal gain requiring a significant investment—not a particularly effective ROI. It’s far better to concentrate in the industry’s leadingmagazine, packaging print, Internet and custom projects for maximum impact.# OF MAGAZINES
100%
75%
50%
25%
0
THE LAW OF DIMINISHING RETURNS:One Leading Publication Covers 86% of the Market
86%92%94%94%
4 3 2 1
ISRI and WasteExpo Product PreviewsThe Recycling Today Media Group provides a powerful way to increase
awareness of your product offerings at these 2015 conventions.
Our unique Product Previews provide tremendous exposure. The ISRI Convention Product Preview is distributed to subscribers of the Recycling Today and Recycling Today Global Edition e-newsletters. The Waste Expo Product Preview is distributed to Recycling Today, Construction & Demolition Recycling and Renewable Energy from Waste e-newsletter subscribers.
These Product Previews are a great way to drive booth traffic and product awareness.
ConferencesSponsoring and exhibiting at events creates powerful opportunities to distinguish your company from your competitors. You’ll create increased awareness of your brand, products or services and open your team to unmatched networking opportunities with current clients while meeting with prospects. For more information, visit RecyclingTodayEvents.com.• Paper & Plastics Recycling Conferences – North America, Europe, Middle East, India, Asia • Middle East Metals Recycling Conference• C&D Recycling Forum• Renewable Energy from Waste Conference We also can work with you to create custom events or assist in managing events, allowing your team to focus on your business mission.
RT Radio Network The Recycling Today editorial team regularly produces audio programming from interviews, press events and conferences. They are promoted on our website and through our e-newsletters. Sponsors receive tremendous exposure through product and logo placement and recognition from the narrator at the beginning of a broadcast.
See thedemographicsof the file in a
quick and easyto accesssnapshot.
RECYCLING TODAY MEDIA KIT 2015 5
RADIO NETWORK
recyclingtoday
Target Market Intelligence (TMI) TMI is a revolutionary tool to help grow your business! It makes our data available through a secure, fully searchable online portal. As publishers of the most widely circulated magazine in the field, we have built deep demographic databases that can help both industry suppliers and those sourcing scrap more effectively target their efforts. The database of businesses in the paper, iron and steel, nonferrous, electronics, plastic and mixed materials recycling sectors includes the deepest information available anywhere. Powered by Recycling Today’s circulation, the database is updated continually—ensuring timely market information. Business information includes address, business type, company representatives, phone, fax and email information, as well as commodities processed, where available.
Powerful Video MarketingVideo Spotlights offer tremendous value and reach. Your video is promoted in our print edition and e-newsletter and streamed in our digital edition and on our website. Five spotlights in 2015 are paired with specific editorial coverage:• Balers• Sorting Equipment• Scrap Handlers• Shredders• Material Handling Equipment
All other months feature Video Showcases open to all suppliers. Limited space is available, so reserve today!
recyclingtoday®
E V E N T S
POWERFULMARKETINGTOOLS
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CUSTOMMARKETING TOOLSDesigning a custom communications project with the Recycling Today Media Group is easy, as we provide turnkey solutions. Our team of experienced writers, designers and sales professionals collaborates with you to develop tools specifically to meet your needs and objectives. We’ve been doing it for decades.
CUSTOM PACKAGES CAN INCLUDE BUT ARE NOT LIMITED TO:
CUSTOM MAGAZINES
CUSTOM APPS
CASE STUDIES AND ADVERTORIALS
E-NEWSLETTER CREATION AND DEPLOYMENT
ROUNDTABLE OR FOCUS GROUP DISCUSSIONS
PODCAST AND WEBINAR SERIES
BROCHURES AND BOOKS
SPECIAL EVENTS
Digital Edition: All print edition advertisers are automatically included in our digital and app editions.
Other Special Positions: For guaranteed positions, add a 10% premium charge to the rate.
Classified Advertising:• $75 for 1st column inch, $50 each additional inch, noncommissionable• Standard two-color: $25 additional; four-color: $50 additional
Inserts: Contact the Publisher for pricing and the Production Director for mechanical specifications. (A sample is required.) 100-lb. coated book stock or 80-lb. offset stock maximum.
All inserts should be shipped prepaid to: Recycling Today, Publishers Press Inc., 100 Frank E. Simon Ave., Shepherdsville, KY 40165, Attn: Val Hamlett. Please include issue date.
Commissions and General Information: 15% of gross billing allowed torecognized advertising agencies on space, color, special positions andinserts. Net 20 days from date of invoice. Advertisers and advertisingagencies assume liability for all content (including text, representation andillustration) of advertisements, printed or electronic, and also assume responsibility for any claims arising therefrom made against the Publisher. Publisher reserves the right to reject advertising he feels is not in keeping with the publication’s standards.
Mechanical Requirements: Saddle stitch, three columns to a page. Paper stock: machine coated, 50-lb., recycled body with 100-lb. cover. Colors available: matched, 4-color process (AAAA-MPA). Trim size 7-7 ⁄ 8" x 10-1 ⁄ 2".
Digital Files, Specifications for Print and Mailing Instructions: The preferred file format for all print advertising is high-res, press-ready .pdf, .tif, .jpg and .eps. Ads can be submitted via FTP upload. Progressive proofs or color keys required on all 4C advertising. Ship all advertising art-work, insertion orders, contracts and copy instructions for printed ads to: Recycling Today, 5811 Canal Road, Valley View, Ohio 44125. For information, contact Michelle Wisniewski at 216-393-0296 or at [email protected].
Ad Sizes (Non-Bleed):Specifications ..................................................................Width ................DepthFull Page (non-bleed) ........................................................... 7" .................... 10"2 ⁄ 3 Page .........................................................................4-1 ⁄ 2" .................... 10"1 ⁄ 2 Page Island ..............................................................4-1 ⁄ 2" ...............7-1 ⁄ 2"1 ⁄ 2 Page Horizontal .............................................................. 7" ............... 4-7 ⁄ 8"1 ⁄ 2 Page Vertical ............................................................3-3 ⁄ 8" .................... 10"1 ⁄ 3 Page Square ............................................................4-1 ⁄ 2" ............... 4-7 ⁄ 8"1 ⁄ 3 Page Vertical ..........................................................2-3 ⁄ 16" .................... 10"1 ⁄ 4 Page Square .............................................................3-3 ⁄ 8" ............... 4-7 ⁄ 8"1 ⁄ 6 Page Vertical ..........................................................2-3 ⁄ 16" ............... 4-7 ⁄ 8"
Bleed Ad Sizes (Available at no extra charge):Specifications ..................................................................Width ................DepthSingle-Page Bleeds ........................................................8-1 ⁄ 8" ............. 10-3 ⁄ 4" Trim Area .................................................................. 7-7 ⁄ 8" .............10-1 ⁄ 2" Live Area .......................................................................... 7" .................... 10"Spread Bleeds ..................................................................... 16" ............. 10-3 ⁄ 4" Trim Area ................................................................15-3 ⁄ 4" .............10-1 ⁄ 2" Live Area ........................................................................ 14" .................... 10"(On all bleed advertisements allow 3 ⁄ 8" from any trim edge for live or type matter. Add 1 ⁄ 8" to gutter for each page on spread ads. Supply ruled proof showing crop line.)
RECYCLING TODAY ONLINEWe offer leaderboard and cube ads on our site. The cube ad position offers 20 equally rotating spots per month, while the more exclusive leaderboard offers 10 equally rotating spots per month. Advertisers may invest in as many of these individual spots as they wish. Our e-newsletters offer a single cube ad, up to 3 banner ads and text ads. Rates are per insertion.
• Cube ads: Units running on the right side of each page, 300 x 250 pixels• Leaderboard ads: Units running horizontally across the top of page, 728 x 90 pixels• Banner ads: Units running horizontally across the page, 468 x 60 pixels• Light box ads: Units overlaying the center of the screen, 500 x 500 pixels• Text ads: Units running inline with newsletter content, 180 x 90 pixels
Digital File Specifications for Web Advertisements: The preferred fileformats for all Internet ads are .gif, .jpg, .swf and .fla. Other accepted file formats are .tiff and .psd. Please email all artwork, copy instructions,insertion orders, contracts and plans to John Bennett at [email protected] or call 216-393-0224 for more information. Max file size: 100k.
RECYCLING TODAY SALES TEAM:Jim Keefe | +1-216-393-0254 | [email protected] DiRienzo | +1-216-393-0236 | [email protected] Gallo | +1-678-566-7841 | [email protected] Smith | +1-216-393-0279 | [email protected] May | +1-216-393-0260 | [email protected]
RECYCLING TODAY MEDIA KIT 2015 7
2015 Frequency Discounts
Inside Ads 1x 3x 6x 12x 18x 24x
Full Page $3,655 $3,326 $3,026 $2,756 $2,507 $2,281
2 ⁄ 3 Page $3,070 $2,794 $2,542 $2,315 $2,106 $1,916
1 ⁄ 2 Island $2,548 $2,318 $2,109 $1,921 $1,748 $1,590
1 ⁄ 2 Page Standard $2,244 $2,042 $1,858 $1,692 $1,540 $1,400
1 ⁄ 3 Page $1,502 $1,367 $1,244 $1,133 $1,031 $937
1 ⁄ 4 Page $1,140 $1,038 $944 $860 $782 $712
1 ⁄ 6 Page $742 $675 $614 $559 $509 $463
Video Gallery $950 – – – – –
Video Spotlight $1,450 – – – – –
Covers
2nd – – $4,487 $4,052 $3,657 $3,302
3rd – – $4,119 $3,720 $3,357 $2,032
4th – – $4,945 $4,465 $4,030 $3,639
PRINT ADVERTISINGAdvertising Rates: Frequency discounts are earned within 12 consecutive months by advertising in any combination of Recycling Today, Recycling Today Global Edition, Storage & Destruction Business, Construction &Demolition Recycling, Renewable Energy from Waste, directories, buyers’ guides and other GIE Media titles.
Color Charges
Single Page 1x 24x or Greater
Standard two-color, extra $295 $245
Four-color process, extra $830 $630
Spread
Standard two-color extra $550 $425
Four-color process, extra $1,450 $1,160
Website Cube Ad $719/month
Website Leaderboard Ad $878/month
Website Banner Ad $565/month
Website Light Box $2,500/month
E-Newsletter Cube Ad $898/insertion
E-Newsletter Banner Ad $778/insertion
E-Newsletter Leaderboard Ad $1,008/insertion
E-Newsletter Text Ad $1,100/insertion
2015 JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER
Supplement Metals Recycling
Plastics Recycling
Paper Recycling
Equipment Focus Baling Scrap Handlers Sorting Shredding Material
Handling
Video Spotlight
All Equipment Categories
Baling Equipment
All Equipment Categories
All Equipment Categories
All Equipment Categories Scrap Handlers Sorting
EquipmentShredding Equipment
All Equipment Categories
All Equipment Categories
Material Handling Equipment
All Equipment Categories
Commodity Focus
Precious Metals Copper/Brass Paper Aluminum Ferrous Mixed Metals Tires Plastics Copper/Brass Paper Ferrous
Stainless & High-Temp Alloys
Operations Focus
Contracting for Preventive Maintenance
Yard Security Inventory Management
Developing Emergency Plans
Metals ID: Handheld Analyzers
Multicultural Workplaces
Safety Focus Hauler Safety ISRI Safety Blueprint Fire Safety Managing
Workers' CompAccident Investigation
Radiation Safety
Recurring Series
Company ProfileMunicipal Recycling Electronics RecyclingWorkplace Management
Company ProfileTransportation Workplace Management
Company Profile Industry Leaders Q&AWorkplace Management
Electronics RecyclingMRFWorkplace Management
Company ProfileWorkplace Management
Company ProfileMunicipal RecyclingIndustry Leaders Q&AWorkplace Management
Company ProfileTransportation Workplace Management
Company ProfileMRFWorkplace Management
Company ProfileElectronics RecyclingIndustry Leaders Q&AWorkplace Management
Company ProfileWorkplace Management
Company ProfileMunicipal RecyclingWorkplace Management
Company ProfileMRFTransportationWorkplace Management
Additional Features
Plastics RecyclingRecovered Fiber Consumer Profile
Foundry Industry UpdateGlobal Paper Producers & Scrap Flow MapISRI Convention Preview
Heavy Media Plant UpdateWaste to Energy Electronics Refurbishment & ResaleEquipment Innovations Roundup
Scrap Industry RefracturingSteel Capacity
International Market ReportBIR Convention PreviewAuto IndustryRecycled Plastics Con-sumer ProfilePaper IndustryWasteExpo Preview
Organics DiversionDemo IndustryEmerging MaterialsBaler ApplicationsConsumer PackagingEPR Legislative Update
ISRI Convention Wrap-upSecondary Aluminum Producers List & MapElectronics Manufacturing Trends
Global LegislationScales & Weighing SystemsSpring Conferences Wrap-up
Residential Collection TrucksRed MetalsPaper & Plastics Recycling Conference PreviewWaste to Energy
MRF List & MapAuto RecyclingInternational Market ReportRecycling Education Best PracticesPlastics RecyclingRecycling Today Europe Conferences Preview
Wire Chopping ListCommercial Collection TrucksAuto Shredder TechnologyIC&I Focus
Steel Industry Update Plastics Packaging TrendsGlass Recycling
2015 Scrap Market ReviewMetals Recovery TechnologyDemo Scrap
Bonus Distribution
Scrap.edu/MaintenancePlatts Aluminum Symposium
Southeast Recycling Conference & Trade Show
NAID Annual Conference Carolina Recycling Association Sustainability in Packaging NDA Conference
ISRI Annual Convention Solid Waste & Recycling Conference
WasteExpoBIR World Recycling ConferenceNortheast Resource Recovery Association Conference
CARI ConventionISRI Gulf Coast Chapter Meeting
WasteConISRI Commodities Roundtable
Paper & Plas-tics Recycling Conference BIR AutumnPaper / Plastics Recycling Conferences EuropeARA Convention ISRI Joint Chaper
Canadian Waste & Recycling ExpoISRI Operations Forum
Close Date Dec. 5, 2014 Jan. 5, 2015 Feb. 5, 2015 March 5, 2015 April 6, 2015 May 5, 2015 June 5, 2015 July 6, 2015 Aug. 5, 2015 Sept. 4, 2015 Oct. 5, 2015 Nov. 5, 2015
Materials Due Dec. 12, 2014 Jan. 12, 2015 Feb. 12, 2015 March 12, 2015 April 13, 2015 May 12, 2015 June 12, 2015 July 13, 2015 Aug. 12, 2015 Sept. 11, 2015 Oct. 12, 2015 Nov. 12, 2015
Equipment & Services Buyers’ Guide – Close: Jan. 14; Materials: Jan. 21 | ISRI Conv. Product Preview – Close: March 16; Materials: March 20 | WasteExpo Conv. Product Preview: Close: April 21; Materials: April 30
