Delivering Social Data to Your Application
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Today’s global marketers are tasked with gathering, analyzing and interpreting data from multiple sources, through different delivery platforms and spanning several regions, markets and providers. Not only is it challenging to manage the ‘Big Data’ beast, it’s even harder to synthesize the data to uncover the insights that will impact your brand. Integrating data sources can be critical to improving marketing efficiency in today’s social world. Integration can expedite data capture, ensure cohesive analysis through a channel or application that is most relevant for you, and maximize the quality of your most critical data assets in real time. NM Incite’s Social Data Feed (API) provides secure, seamless data integration into your application, dashboard or reports with unparalleled benefits: Manage Global Markets Efficiently To effectively integrate social data into your application and with your other data sources, you need ultimate flexibility so you can create the reports you need. That’s why NM Incite sends real-time data in its raw form (full text and meta data) to allow you to analyze everything from aggregated message volume, to trended sentiment, to top sites and social media source type, to key emerging topics. Experience Ultimate Data Flexibility WITH THE Trust Your Data is Clean Cleansed Data 4,440,095 messages “He always pampers me” Segmented Data 375,929 messages “Use this lotion, it really pampers your baby” Classifier Applied 7,699 messages “Pampers fit my baby very well, no complaints!” KNOW THE CUSTOMER SOCIAL DATA FEED ( API ) Access the Advantage As a global marketer, you want to establish consistency in how data is sourced and analyzed, whether you’re in Boston or Beijing. No matter when or where social conversations take place – on global or local social networks such as Facebook, Twitter, Ameblo and Weibo – NM Incite’s API collects and sends data from over 30 markets in 15 languages, applying Nielsen’s rigorous Measurement Science approach. NM Incite’s API data is sourced through My BuzzMetrics (MBM), a web-based social insights platform that’s optimized to pull relevant, accurate data for you to analyze through the use of advanced keyword topics. With the API, you get access to this tool so you can create advanced keyword topics or choose from 2000+ pre-created topics for your data calls. Then, you can apply MBM’s custom created audience segment filters (location, demographic, language) to your calls. With these features, your data calls will exclude the junk and spam and will only contain the most relevant data to you. DELIVERING SOCIAL DATA TO YOUR APPLICATION • M M B The uncomfortable reality is that raw social media data is far from pristine. To extract maximum value from your Business Intelligence, analytics and reporting investments, you need superior data hygiene. NM Incite applies Nielsen’s proven de-duplication and anti-spam processes to cleanse the social media data for quality integration into all of your external or internal data sources. This cleansing combined with world-class filtering tools, ensures you get the cleanest, most relevant results. Example: Buzz for Pampers diapers
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NM Incite’s Social Data Feed (API) provides secure, seamless data integration into your application, dashboard or reports with unparalleled benefits.
Transcript of Delivering Social Data to Your Application
Today’s global marketers are tasked with gathering, analyzing and interpreting data from multiple sources, through different delivery platforms and spanning several regions, markets and providers. Not only is it challenging to manage the ‘Big Data’ beast, it’s even harder to synthesize the data to uncover the insights that will impact your brand. Integrating data sources can be critical to improving marketing efficiency in today’s social world. Integration can expedite data capture, ensure cohesive analysis through a channel or application that is most relevant for you, and maximize the quality of your most critical data assets in real time. NM Incite’s Social Data Feed (API) provides secure, seamless data integration into your application, dashboard or reports with unparalleled benefits:
Manage Global Markets Efficiently
To effectively integrate social data into your application and with your other data sources, you need ultimate flexibility so you can create the reports you need. That’s why NM Incite sends real-time data in its raw form (full text and meta data) to allow you to analyze everything from aggregated message volume, to trended sentiment, to top sites and social media source type, to key emerging topics.
Experience Ultimate Data Flexibility
WITH THE
Trust Your Data is Clean
Cleansed Data4,440,095 messages
“He always pampers me”
Segmented Data375,929 messages
“Use this lotion, it really pampers your baby”
Classifier Applied7,699 messages
“Pampers fit my baby very well, no complaints!”
KNOW THE CUSTOMER
SOCIAL DATA FEED (API)
Access the Advantage
As a global marketer, you want to establish consistency in how data is sourced and analyzed, whether you’re in Boston or Beijing. No matter when or where social conversations take place – on global or local social networks such as Facebook, Twitter, Ameblo and Weibo – NM Incite’s API collects and sends data from over 30 markets in 15 languages, applying Nielsen’s rigorous Measurement Science approach.
NM Incite’s API data is sourced through My BuzzMetrics (MBM), a web-based social insights platform that’s optimized to pull relevant, accurate data for you to analyze through the use of advanced keyword topics. With the API, you get access to this tool so you can create advanced keyword topics or choose from 2000+ pre-created topics for your data calls. Then, you can apply MBM’s custom created audience segment filters (location, demographic, language) to your calls. With these features, your data calls will exclude the junk and spam and will only contain the most relevant data to you.
DELIVERING SOCIAL DATA TO YOUR APPLICATION
•
MM B
The uncomfortable reality is that raw social media data is far from pristine. To extract maximum value from your Business Intelligence, analytics and reporting investments, you need superior data hygiene. NM Incite applies Nielsen’s proven de-duplication and anti-spam processes to cleanse the social media data for quality integration into all of your external or internal data sources. This cleansing combined with world-class filtering tools, ensures you get the cleanest, most relevant results.
Example: Buzz for Pampers diapers
About NM InciteGlobal Fortune 1000 marketers rely on NM Incite solutions to discover emerging, industry-specific consumer insights and build relevant, differentiated and emotionally-engaging brands. NM Incite is a joint venture between Nielsen and McKinsey & Company.
NM INCITE • 770 Broadway, New York, NY 10003855.888.6904 • [email protected] • nmincite.com
SECURE, SEAMLESS INTEGRATION
NM Incite’s -based API Delivers Precision and Quality• Seamlessly integrate NM Incite’s social media data with your internal and external data sources
• Pull relevant, accurate, real-time message feeds using keyword classifiers combined with geography and segment filters
• Relax with unrivaled data integrity and confidentiality: all messages are attached with encrypted security tokens
• Receive data in flexible XML & JSON
• Develop with any XML-enabled languages: Java, C++, Visual Basic, .NET
• Maintain peace of mind with proven efficiency and reliability: process tens of thousands of daily API calls for global clients
KNOW THE CUSTOMER
buzzmetrics
