Delivering on the UX promise – F Evans (UX Australia)

How can we measure a successful user experience?

Delivering on the UX promise – F Evans (UX Australia)

A user’s casestudy

Delivering on the UX promise – F Evans (UX Australia)

Ocado

• One large warehouse

(1 million square feet)

• 1000 vans

• Server storage

Delivering on the UX promise – F Evans (UX Australia)

Ocado

• 18,000 customer orders a day

• 99% of items exactly as ordered

• 95% of deliveries on time or earlier

Delivering on the UX promise – F Evans (UX Australia)

What makes a successful experience?

1. Variety of produce in stock

2. Ease of use

3. Last-minute ordering

4. Accurate, on-time delivery

Delivering on the UX promise – F Evans (UX Australia)

1. Variety of produce in stock

Delivering on the UX promise – F Evans (UX Australia)

2. Ease of use

Delivering on the UX promise – F Evans (UX Australia)

3. Last minute ordering

Delivering on the UX promise – F Evans (UX Australia)

4. Delivery

Delivering on the UX promise – F Evans (UX Australia)

How can we deliver great outcomes?