Delivering Marketing on the Cloud
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Transcript of Delivering Marketing on the Cloud
Stefan Klincewicz
Solutions Consultant - IBM ExperienceOne
Tony Barker,
IBM Cloud SoftLayer Sales Engineer
Delivering Marketing
on the Cloud
Challenging the definition of cloud computing
…. all resources are virtualized
…. all resources are shared, at every granular level
…. virtualization is a choice with a flexible set of options
…. resources can be shared, dedicated or mixed
challenges clients to think differently.
With SoftLayer, neither is mandated, opening up cloud computing to new
applications and use cases.
The traditional definition of cloud computing implies
A global hosting leader
Infrastructure-as-a-Service
Founded in 2005
Headquarters in Dallas, TX
$1.2 Billion global investment
Over 21,000 clients worldwide
Only infrastructure solution with a common management interface and API across a
unified architecture
Mix and match bare metal servers, virtual server instances, and turnkey private clouds,
and manage them from a single control pane or API
All deployed on-demand and provisioned automatically in real-time
Unified architecture enabled by powerful software
High-performance public network with transit from multiple tier-1 carriers
Secure OOB management via VPN
Private network for intra-application and inter-facility communications,
access to shared services
Native IPv6 support
Virtual racks for integrated management
Complete suite of network services
Triple-network architecture
Additional services... it's more than just servers
Bare Metal ServersBYO Stack
Software Appliances
Virtual Servers
Shared Hardware
Dedicated Hardware
Triple Network Architecture
Infra
stru
ctu
re M
anagem
ent
Syste
m (IM
S)
Services
AP
I
SoftLayer services include :
– Storage
– Backup
– Firewalls
– Load Balancers
– CDN
– AV/Malware
– VPN
Compliance and clear delineation of roles and responsibilities
Customers have complete and sole control over their data and its movement
• SoftLayer offers comprehensive security services, across the IT infrastructure
• Dedicated and private, physical and virtual, clouds are well suited for regulated workloads
• Strict physical and operational security controls are in place in data centers
• SoftLayer is compliant with major industry and regulatory standards
Marketing and Digital
Media
Hosting and Service Providers Enterprise
Games andEntertainment
Platform as a Service
Software as a Service
21,000 leading-edge customersMobile and Communications
Voxer Instapaper Yelp
Social
Global footprint... and beyond...
IPv4/IPv6 dual stack
Global DNS
Global DDOS Mitigation
Global Internet Exchanges & Peering
India
ChinaTokyo
Hong Kong
Singapore
Melbourne
Seattle
San Jose
Los Angeles
Mexico City
Denver
Chicago
Dallas
Houston
TorontoMontreal
BRAZIL
New York City
Washington D.C.
Miami
London Frankfurt
Amsterdam
Paris
Sydney
Atlanta
DATA CENTER & NETWORK POINT OF PRESENCE
NETWORK POINT OF PRESENCE
What’s next ?
IBM OCM – PurePattern – Currently in development
More auto deployment options available from IBM SoftLayer
- DB2- WebSphere Application Server
IBM SPSS Modeler Advantage Gold On Cloud- Already on IBM SoftLayer