DELIVERING DATA-DRIVEN, CONTENT-RICH, PERSONALISED COMMERCE EXPERIENCES VIA MAGENTO

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1234Wunderman Thompson Commerce works clients who share our passion for elegant solutions and measurable results including Adidas, Audi, Ford, HSBC, Mazda, Nestlé, Pandora, Samsung and T-Mobile. In the process, we have garnered loyal customers, glowing reviews, and a portfolio of work that speaks to our commitment to quality and unsurpassed functionality.

Working with Wunderman Thompson Commerce has been a very positive experience. They are delivering a seriously complex B2B commerce solution

for us. They’ve demonstrated strong Magento delivery capability and their Magento experts have helped manage the project from end-to-end.

Chris MountjoyHead of Business Support, Punch Taverns

Wunderman Thompson Commerce were selected due to their extensive re-platform experience, offering a 360 team approach. We’ve already received very positive feedback from customers about their online experience on the new site and conversion figures show the new

Magento platform is making it much easier to shop with us online.

Jackie BullockHead of Ecommerce, Habitat

WPP was named Adobe Experience Cloud – Global Solution Partner of the Year 2017

The first global agency to deliver a fully integrated solution on Adobe Experience Cloud and Magento Commerce

19 global centres of excellence, 1930+ practitioners, 150+ Magento certifications, 165+ Adobe certifications, and 6 Adobe Board Seats

A Leader in Forrester’s Commerce Specialist Service Providers, Q4 2018

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Partner of the Year &Partner of Excellence

5x

UNMATCHED MAGENTO EXPERIENCE We are the only solution partner in the world to win Magento Partner of the Year and Omnichannel Partner of the Year awards.

PIONEERS IN AEM World’s first: Production Accelerator for Adobe Marketing Cloud (ie. Zen Garden)

World’s first: Multichannel AEM-mobile Implementation for Investec

World’s first: Fully Integrated Adobe Experience Cloud Implementation for Ford

World’s first: Very large scale intranet on Adobe Experience Manager (70,000 partners) for John Lewis

UNRIVALLED ADOBE EXPERIENCE PLATFORM CAPABILITY We have the most comprehensive experience in the industry. Period.

Experience Manager

Analytics Audience Manager

Target Campaign Advertising Magento Commerce

1880+ Practitioners 500+ 300+ 100+ 100+ 500+ 100+ 280+

300+ Certifications 50+ 25+ 25+ 50+ 150+

1 CTO on the Adobe Partner Advisory

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German manufacturer of athletic shoes and apparel and sporting goods.

CHALLENGE: How do you deliver 1:1 marketing to a global customer base numbering in the tens of millions?

SOLUTION: By focusing on the delivery of personalised, integrated, seamless customer experiences across all touchpoints. And using Adobe Campaign Manager to reengineer global marketing processes, including loyalty and content strategies and ongoing programme development.

OUTCOME: Successfully integrated the management and execution of 10,000 campaigns per year for eight brands across 33 markets in 22 languages. This adds up to 1.5 billion emails sent per year, with up to 120 email variants per send, reaching out to 135 million global customers.

AkzoNobel is a specialist chemical producer which manufactures and distributes paints and industrial coatings.

CHALLENGE: How do you launch a high performance global commerce platform in a matter of weeks to support the eCommerce ambitions of a multinational client?

SOLUTION: By adopting an agnostic DevOps approach focusing on accelerated software development and automated testing to build a comprehensive solution in Magento 2.

OUTCOME: Craft commerce technology underpinning the CMS to enable transactions was mastered in just two weeks, with the first live site rolled out in six weeks, and seven launched within three months. In total, 30 global sites were launched on time and under budget.

Audi is one of the world’s biggest luxury car brands and part of the Volkswagen group.

CHALLENGE: How do you shape a digital strategy that delivers a premium online experience at every touchpoint, in keeping with the prestige of the Audi brand?

SOLUTION: By using AEM to develop innovative campaign pages that guide the customer journey, drive engagement and deliver compelling content across web and mobile and by deploying the latest version of Magento to create a customer-friendly order process overview.

OUTCOME: The campaign was named winner of the Best Manufacturing Customer Experience Award at the Auto Trader 2016 Click awards. One Audi TT campaign page received 485,000 unique visitors in 10 months and customer satisfaction rose from 72% to 79%.

The world’s leading pizza delivery and takeaway chain.

CHALLENGE: How do you upgrade a centralised call centre application that is capable of handling thousands of orders an hour to significantly improve the customer experience?

SOLUTION: By improving the efficiency of the order process using a scalable Magento 2.x platform which provides agents with customer data and order history in real time, including Google store locator for faster address capture, client site search, cancel and reorder functions.

OUTCOME: We achieved the successful implementation of India’s first dedicated IRCTC online pizza delivery system, significantly reducing order taking and order cycle times and slashing the order failure rate, resulting in higher revenues.

Front-end design shown above is not necessarily the work of Wunderman Thompson Commerce.

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A science-led global healthcare company.

CHALLENGE: How do you create an ever-evolving content library to educate a diverse customer constituency across dozens of web properties?

SOLUTION: By creating a library of reusable assets using AEM Zen Garden to establish a flexible framework for future website and content creation. We also established a governance and target operating model and trained an SI partner to maintain, support and extend capabilities.

OUTCOME: The assets developed have been used to build more than 150 websites and counting, with a 50% reduction in time-to-market and costs.

Habitat is a leading high street home furnishings brand based in the UK.

CHALLENGE: How do you create a contemporary online experience that reflects the design values of a brand defined by style and visual appeal?

SOLUTION: By migrating platforms onto Magento Enterprise Edition, engaging with the creative team to develop a beautifully simple UI design that prioritises a mobile audience, and providing ongoing support and insight that informs product and testing roadmaps.

OUTCOME: Upgrading Habitat’s web platform to Magento has already seen strong year-on-year uplifts in conversion rates and revenue, with highly positive customer feedback and a much greater level of control over the digital experience.

American automotive corporation founded in 1903, producing 6.6 million vehicles in 2017.

CHALLENGE: How do you address the challenge of delivering seamless digital experiences at scale across Europe?

SOLUTION: By developing two microservices platforms on AEM, a database and messaging centre, which delivered a personalised experience via a single view of the customer across multiple channels, and by providing a basic web build toolkit to local markets.

OUTCOME: As well as enabling the consistent, efficient launch and management of multiple sites, we successfully connected all elements of Adobe Marketing Cloud – AEM, Target, Campaign, Audience Manager and Analytics – something nobody else had yet achieved.

Kenstar is one of India’s most popular premium home appliance brands.

CHALLENGE: How do you build a future-proof eCommerce website that prioritises a seamless CX in everything from making purchases to seeking aftercare support?

SOLUTION: By building a responsive ‘mobile first’ website on Magento using the AMP approach to deliver a faster UX, implementing performance updates, optimising the site code and removing unusable components to deliver an accessible and user-friendly platform.

OUTCOME: We delivered a reliable and flexible solution with a comprehensive support module for both B2C and B2B customers. We harnessed user-generated content in the form of recipes, product reviews and feedback, social media integration and consumer stories.

Front-end design shown above is not necessarily the work of Wunderman Thompson Commerce.

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Founded in 2013, RXBAR makes whole food protein bars.

Challenge: How do you create an online experience that synchs with product branding, whilst aligning online and offline shopping experiences?

SOLUTION: By delivering a scalable Magento commerce solution designed to support explosive growth in hyper-competitive B2C and B2B markets through precision brand positioning, clear differentiation and support for product category expansion.

OUTCOME: In the first two years, RXBAR saw revenues grow from $10m to $120m. YoY results from 2017 to 2018 also saw a 182% leap in site visits, a 63% jump in transactions and a 76% increase in session duration. This helped to secure the firm’s $600m sale to Kellogg’s.

View full case study

Protein World is one of the UK's largest suppliers of premium health and fitness supplements.

CHALLENGE: How do you optimise an eCommerce website and mobile platforms to support ambitious growth targets in digital sales?

SOLUTION: After stabilising site performance, you focus on improving the customer journey. Rapid prototyping helped to map out a complex user interface for a short-term campaign, and a single page app-type approach supported increased performance without the need for new frameworks.

OUTCOME: Getting out of the blocks fast, with rapid live deployment on Magento in time for the brand’s peak period, kickstarted the brand’s ambitions to grow sales to over £25m in three years. The four-week Slender Plan campaign was a best-seller.

Punch Taverns is a pub operator with around 3500 leased and tenanted premises in the UK.

Challenge: How do you transform a complex online platform into something simple and attractive, providing B2B customers with a B2C experience?

SOLUTION: By using Magento to build a brand new fully responsive website for publicans to manage orders, invoicing, payments and deliveries, with segmentation of customer groups, unique custom pricing options and multiple interfaces and plug-ins to access and manage data.

OUTCOME: The elegant and efficient integration of processes has improved usability, reduced costs and led to an enriched CX across different channels and devices.

Lakmé is Indonesia’s leading beauty product brand.

CHALLENGE: How do you improve conversion ratios on desktop and mobile channels, removing friction in search, shopping cart and page load functions to deliver a best-in-class user experience?

SOLUTION: By remodelling the entire UI and UX via a transition to Magento 2.x, adopting a holistic improvement approach and using extensive research into customer buying behaviours to inform a wide range of customised solutions.

OUTCOME: Appealing new visual designs were implemented for both desktop and mobile sites, with a host of bespoke over-the-top features contributing to a revamped UX that saw a significant increase in both the number of sessions and average time per session.

Front-end design shown above is not necessarily the work of Wunderman Thompson Commerce.

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An American retailer-owned hardware cooperative with 4,000+ independent retail locations worldwide.

CHALLENGE: How do you operationalise omnichannel commerce across a network of 4,500 independently owned retailers?

SOLUTION: By realising broader omnichannel capabilities through a Magento commerce implementation & OM, which included live point of sale and ERP integration, delivering real-time inventory and OM capabilities.

OUTCOME: We delivered a custom frontend build for 2000 franchises, each with an end-to-end solution for managing orders and customer acquisition through targeted content and commerce strategies. We integrated inventory across 15+ warehouse locations, helping to support complex B2B transactions.

Unilever products can be found in seven out of every ten households around the world.

CHALLENGE: How do you deliver high quality experiences faster across thousands of agencies, with reduced complexity and cost?

SOLUTION: By building a Starter Kit, a flexible site management toolkit, using Adobe AEM, Analytics and Target plus your own site build accelerator. The toolkit decouples the frontend site build from backend development to promote time to market and easy integration.

OUTCOME: Six early adopter brands used Starter Kit to build their own sites within two months of launch and 25 followed in year one. The acceleration of site build time from 20 weeks to six to eight weeks left brands with more budget to focus on optimisation once live and ultimately delivered a higher ROI.

Sivantos Group is one of the world’s top manufacturers of hearing aids.

CHALLENGE: How do you address the challenge of replacing two different B2B commerce platforms in different continents, to support global growth?

SOLUTION: By leveraging a highly flexible Magento commerce B2B implementation to create a cutting edge website for the US market which could be subsequently scaled across the globe, with the ability to open up channels to unregistered users for future B2C initiatives.

OUTCOME: This agile solution supported a commerce platform for multiple brands in more than 20 countries, handling with ease complex pricing structures, Salesforce Marketing Cloud integrations, B2B and planned D2C channels.

Videocon Mobile is one of India’s most popular smartphone brands.

CHALLENGE: How do you enhance an existing eCommerce platform to improve the CX, specifically by making product information more accessible and user-friendly?

SOLUTION: By harnessing a variety of cutting edge development approaches to create a unique multichannel platform on Magento, promoting innovation and out-of-the-box functionality, in tune with the brand’s reputation for outstanding CX.

OUTCOME: As well as enhanced navigation and rapid UX across devices, we embedded creative features to drive engagement such as a ‘best-fit’ phone match game, social media integration and microsite platforms for new product launches and promotions.

Front-end design shown above is not necessarily the work of Wunderman Thompson Commerce.

©2019 Wunderman Thompson Commerce. All rights reserved. All company and product names, brands and symbols mentioned herein are brand names and/or registered trademarks of their respective owners.

ABOUT WUNDERMAN THOMPSON COMMERCE Wunderman Thompson Commerce is a global eCommerce consultancy that brings strategic clarity, technical know-how and creative inspiration to help retailers, manufacturers, and brands deliver winning commerce capabilities across all major digital commerce channels: marketplaces (including Amazon), online retailers, and D2C.

Our end-to-end offer includes strategy, people and technology enablement, plus channel execution. With over 1500 commerce experts, and key strategic partnerships with Adobe, SAP, Salesforce, HCL and IBM, we help global organisations deliver capability, platforms, and sales.

Wunderman Thompson Commerce is a WPP company. We are part of Wunderman Thompson, a creative, data and technology agency built to inspire growth for its clients. Wunderman Thompson brings together over 20,000 creatives, data scientists, strategists and technologists in 90 markets.

Clients include AkzoNobel, DFS, Halfords, Jumbo, RXBAR, Sainsbury’s, Selfridges, Specialized, Ted Baker and Tempur.

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