Delivering Delight: A new approach to audience engagement through social media (and other things)
Delivering consumer delight…
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Delivering consumer delight…
description
Delivering consumer delight… . P&G Defines Sustainability Broadly…. Sustainability … better quality of life for everyone, now and for generations to come. Social Responsibility. Environment al Responsibility. 2012 Strategies. Strategy 1: Products. Strategy 2: Operations. - PowerPoint PPT Presentation
Transcript of Delivering consumer delight…
Delivering consumer delight…
Social Responsibility
Environmental Responsibility
Sustainability… better quality of life for
everyone, now and for generations to come
P&G Defines Sustainability Broadly…
2012 Strategies
Strategy 1:Products
Strategy 2:Operations
Strategy 3:Social
Responsibility
Strategy 4:Employees
Strategy 5:Stakeholders
Strategy 2012 Goal Progress
$50 Billion $2.05 Billion
20% reduction (per unit production from 2007) in: - Energy consumption - CO2 emissions
- Disposed solid waste - Water consumption Total reductions over the decade of at least 50% (2002)
Energy -6% -46% CO2 emissions -8% -52%
Solid waste -21% -50%Water -7% -51%
Live, Learn and Thrive 300MM Children
Deliver 3 billion liters of clean water in our Children’s Safe Drinking Water program
60 MM Children
430 MM Liters
2012 Goals2008 Report Card
SocialResponsibility
Operations
ProductsBaseline
2007 2002
Products
Strategy 1: ProductsWhere to start ?
Diaper
Feminine Pad
Bathroom Tissue
Paper TowelGranule Detergent
Liquid DishwashLiquid Fabric Softener
Shampoo
0.0E+00
1.0E+08
2.0E+08
3.0E+08
4.0E+08
5.0E+08
6.0E+08
Energy(gigajoules)
Life Cycle Phase
Product
Product Summary Diaper
Feminine Pad
Bathroom Tissue
Paper Towel
Granule Detergent
Liquid Dishwash
Liquid Fabric Softener
Shampoo
Strategy 1: ProductsWhere to start ?
Strategy 1: Products
Ariel Turn to 30°• Life Cycle Assessment
• Heating wash water is #1
• Reduce overall household energy if you just “Turn to 30”
• Awareness via partnership
• Consumers changed behavior• In the UK, 17% now wash in 30°• Up from 2% in 2002• Over 58,000 metric tons of
CO2 emissions prevented
WE Laundry Consumer Behavior
Strategy 1: Products
• Consumer Inspired
• Marked sustainability improvements• 30-40% less energy and 50-60%
less water during manufacturing
• Packaging reduced 14-45% versus previously available alternatives
• Half the number of trucks needed to transport
• Brand-leading behaviour change• 47% of laundry consumers use
Ariel at or below 30º C versus just 22% for other laundry brands
New Product Innovation – Ariel Excel Gel
Ariel Excel Gel Cleans Brilliantly at 15º
