Delivering an Architecture for the

Social EnterpriseAlpesh Doshi, Fintricity

Information Age Social&Mobile Business

ConferenceTuesday 31st January 2012

A Social Enterprise is one which uses Social Business Methodologies, Tools and Technologies to improve business performance for profitable outcomes

It involves culture, organisational change as well as technology integration and the development and implementation of a social operating model

Covers both external (social media) and internal work (collaboration, knowledge, intelligent workspace etc)

Must be applied to improve customer engagement, workforce collaboration, and fundamentally embed into the flow of work across any business, department, silo or unit.

What is a Social Enterprise?

Introducing Social Enterprise

The social enterprise extends beyond the organisational boundaries and ‘embeds’ customer/partner/supplier together with employees

Social Enterprise

Employees

Partners/Suppliers

Customers

Conversations

Transparency

Trust

Agility

Boundary

Which parts of the enterprise are affected?

The Enterprise has already begun the transformation.

TransformationStep changes Degree of Impact

Legal FinanceSupply Chain

R&D HR IT

Marketing

SalesService

Front-Office is most affected

so far

It is most

closely connected to customer &

prospects.

Social Business implies a fundamental shift in the way organizations interact with prospects, customers, employees, partners and other stakeholders.

The impact of social within the enterprise could be significant over time. Selecting the right priorities, projects and audiences is crucial. Also, proving success through defined metrics and measures enables the enterprise to become more confident.

A migration of the Enterprise to Social

A move to a Network Centric model rather than just collaboration or workflow

WorkflowCoordination centric

Focus on coordinating structured tasks within a well-defined group or process

Emphasis on automation and group efficiency

Example: Workflow software

Collaboration Communication

centric

Focus on characteristics of communications channels, i.e. fidelity, synchronicity

Proliferation of point tools supporting different communication modalities, w/ latest trends on unifying them

Examples: IM, video, audio, web conferencing

Communication centric

Focus on characteristics of communications channels, i.e. fidelity, synchronicity

Proliferation of point tools supporting different communication modalities, w/ latest trends on unifying them

Examples: IM, video, audio, web conferencing

Social EnterpriseNetwork Centric

Focus on association and interaction among broad, open, and changing groups

Support continuous, granular and rich awareness of group member activities

Focus on social rather than technical aspects

Examples: Facebook, LinkedIn

Network Centric

Focus on association and interaction among broad, open, and changing groups

Support continuous, granular and rich awareness of group member activities

Focus on social rather than technical aspects

Examples: Facebook, LinkedIn

Work Models are changing

As the way people work within the enterprise changes, so must the Enterprise Architecture Approach

ProcessProcess

ApplicationsApplications

Content and DataContent and Data

PlatformsPlatforms

PoliciesPolicies

Roles and workflow

CRM, ERP, LOB, …

ECM, Business Intelligence

On-Premise Infrastructure

Security, identity, Compliance

From Structure To Flow

Informal Interactions, Collaboration

Social Applications, Social Communities/Networks

Blogs, Wikis, Tags, Social Analytics, Big Data Stores

SaaS, Cloud Services

Social Media Governance and Compliance

Digital WorkspaceDigital Workspace

A Social Layer

A move to a Network Centric model rather that just collaboration or workflow

Business ProcessBusiness Process

Social LayerSocial Layer

Integration LayerIntegration Layer

InfrastructureInfrastructure

ApplicationsApplications

Users(Mobile)

Users(Mobile)

Users(Cloud)Users

(Cloud)Users(Web)Users(Web)

SecuritySecurity

A Social Enterprise Architecture

The changing nature of the Enterprise requires a rethink of what components make up the Architecture

Source: Mike G

otta, Cisco

From App and Silos to Social embedded into Work

Moving beyond separate applications in silos, to social flow of work integrated with apps and a “social layer”

Source: Dion Hinchcliffe

Use Cases for the Application of Social

‘R’ Ray Wang’s 43 use cases. Shows application across the Enterprise

Social Enterprise and Big Data

Big Data – (using >1TB of data) from inside/outside the enterprise is important in applying/using social

What Happened?

Why did it happen?

What is happening?

What is likely to happen?

How can I make it happen?

‘It not about Information Overload, It’s about Filter Failure’, Clay Shirky

Roles and Practices

Architect roles are also starting to change

Organisational Architect

Sociologist, Psychologist, Anthropologist, Social Scientist

Information Architect

Social Analyst, Social Network Analysis, Semantic Analyst

Solution Architect

Community Management, Social Solutions Architect

Technical Architect

Social Graph, Social Web Architect, Big Data Architect

• The Social Enterprise model will change how enterprises work inside and out – building ecosystems and collaboration(s)

• Enterprise Architecture Practice needs to change to adapt to this new way of working – a networked enterprise

• It will require cultural and people change as well as transforming the technology landscape

• To scale and integrate into the enterprise will require significant time and effort – but will reap major benefits for those who success

Enterprise Architecture is key to enabling the Social Enterprise

The Social Enterprise is coming

Innovative and Agile Enterprises are rethinking their businesses and applying Social and leveraging big data.

Alpesh Doshi, Fintricitye: alpesh.doshi@fintricity.como: +44 870 020 1656, m: +44 7973 822820Linkedin: www.linkedin.com/in/alpeshdoshiTwitter: @alpeshdoshiw: www.fintricity.comb: www.alpeshdoshi.com

Questions?