Delivering a message through photos and social media
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Transcript of Delivering a message through photos and social media
Photo by Luis Hernandez - D2k6.es - Creative Commons Attribution License https://www.flickr.com/photos/25062265@N06 Created with Haiku Deck
By Elena(Hyeyong) Park
Photo by Squire of Cydonia - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/71917754@N04 Created with Haiku Deck
Photographs have
become
a new way of
Storytelling1
Photo by Chapendra - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/63614902@N00 Created with Haiku Deck
Our society has
shifted from
communicating
by TELL to SHOW2
Photo by Robert S. Donovan - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/10687935@N04 Created with Haiku Deck
In 2013, 50% of Facebook News
Feed were photos, that’s a 30%
increase from 20113
Photo by dcosand - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/22409393@N03 Created with Haiku Deck
“The types of stories that we tell
when we communicate with a photo
as opposed to text are completely
different.” -Mark Zuckerberg-
4
Photo by dulnan - Creative Commons Attribution License https://www.flickr.com/photos/28896953@N08 Created with Haiku Deck
Those who read
newspapers are continuously decreasingand now a percentage
of them read
newspapers digitally5
Photo by zilverbat. - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/25228175@N08 Created with Haiku Deck
Humans
process visual
information
much faster
than written
information7
Photo by Steve Corey - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/22016744@N06 Created with Haiku Deck
65% learn visually6
Photo by byronv2 - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/7512717@N06 Created with Haiku Deck
Research shows that
humans now have a
shorter attention span of…7
Photo by josullivan.59 - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/97373666@N00 Created with Haiku Deck
8 seconds,
one less
than of a GOLDFISH
7
Photo by Federico Coppola - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/25597246@N00 Created with Haiku Deck
Internet
users today,
lack patienceand deep thinking
8,14
Photo by fatboyke (Luc) - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/8264376@N03 Created with Haiku Deck
32% of Internet users abandon a site
even if it loads1-5 seconds slowly8
Photo by NTLam - Creative Commons Attribution License https://www.flickr.com/photos/76546717@N00 Created with Haiku Deck
This led to the
current
generation where
photos are the
key in getting
people’s attention
or to deliver a
message
Photo by Tsahi Levent-Levi - Creative Commons Attribution License https://www.flickr.com/photos/86979666@N00 Created with Haiku Deck
Photos can convey one’s
message, feelings or ideas 6, 10
Photo by m01229 - Creative Commons Attribution License https://www.flickr.com/photos/39908901@N06 Created with Haiku Deck
Companies, non-profit organizations and others use this TREND to their
advantage 13,15
Photo by Poster Boy NYC - Creative Commons Attribution License https://www.flickr.com/photos/26296445@N05 Created with Haiku Deck
Companies use
photos for their
advertisements and
visual marketing6,13
Photo by monaxle - Creative Commons Attribution License https://www.flickr.com/photos/27593687@N06 Created with Haiku Deck
Non- profit organizations use photos
and social media to fundraise and
to raise awareness 9, 10, 12, 13, 16
Photo by Niklas Wikström - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/40622859@N04 Created with Haiku Deck
People use photos to SHARE their message through social
media more effectively than
writing text to explain 3,6,9
Photo by martinak15 - Creative Commons Attribution License https://www.flickr.com/photos/64636777@N03 Created with Haiku Deck
Whether it is expressed a single photo,
infographic, meme, or a video,6, 10
Online Resources1. "Smile: People Like Your Picture More Than Your Words." AllThingsD. March 22, 2013. Accessed June 5, 2015. http://allthingsd.com/20130322/smile-people-like-your-picture-more-than-your-words/.
2. Moritz, Donna. "The Shift to Visual Social Media - 6 Tips for Business [Infographic]." Socially Sorted. December 14, 2012. Accessed June 5, 2015. http://sociallysorted.com.au/shift-to-visual-social-media-6-tips-for-business-infographic/.
3. Shontell, Alyson. "Here's Why Facebook Completely Changed Its Core Feature Today [CHART]." Business Insider. March 7, 2013. Accessed June 6, 2015. http://www.businessinsider.com/heres-why-facebook-completely-changed-its-core-feature-today-chart-2013-3.
4. Isaac, Mike. "In Facebook’s News Feed Redesign, the Focus Is on the Photos." AllThingsD. March 7, 2013. Accessed June 5, 2015. http://allthingsd.com/20130307/in-facebooks-news-feed-redesign-the-focus-is-on-the-photos/.
5. "In Changing News Landscape, Even Television Is Vulnerable." Pew Research Center for the People and the Press RSS. September 27, 2012. Accessed June 5, 2015. http://www.people-press.org/2012/09/27/in-changing-news-landscape-even-television-is-vulnerable/.
6. Schaffer, Neal. "The Power of Visual Content in Social Media Marketing." Maximize Social Business. November 11, 2014. Accessed June 5, 2015. http://maximizesocialbusiness.com/power-visual-content-social-media-marketing-16465/.
7. Pilieci, Vito. "Canadians Now Have Shorter Attention Span than Goldfish Thanks to Portable Devices: Microsoft Study." National Post Canadians Now Have Shorter Attention Span than Goldfish Thanks to Portable Devices MicrosoftstudyComments. May 12, 2015. Accessed June 6, 2015. http://news.nationalpost.com/news/canada/canadians-now-have-shorter-attention-span-than-goldfish-thanks-to-portable-devices-microsoft-study.
8. Weatherhead, Rob. "Say It Quick, Say It Well – the Attention Span of a Modern Internet Consumer." Theguardian. February 28, 2014. Accessed June 5, 2015. http://www.theguardian.com/media-network/media-network-blog/2012/mar/19/attention-span-internet-consumer.
9. Barnes, Chris. "Eight Ways Non-Profit Organizations Can Maximize Their Facebook Page." The Huffington Post. May 8, 2014. Accessed June 6, 2015. http://www.huffingtonpost.com/chris-barnes/eight-ways-non-profit-org_b_5290906.html.
10. Askanase, Debra. "Infographics for Nonprofits: The New Storytelling | Social Media Strategy for Nonprofits and Businesses." Infographics for Nonprofits: The New Storytelling | Social Media Strategy for Nonprofits and Businesses. September 6, 2011. Accessed June 5, 2015. http://communityorganizer20.com/2011/09/06/infographics-for-nonprofits-the-new-storytelling/.
11. News, CBC. "Syrian Girl's 'surrender' to Photographer Caught in Heartbreaking Image." CBCnews. April 1, 2015. Accessed June 6, 2015. http://www.cbc.ca/news/trending/syrian-girl-s-surrender-to-photographer-caught-in-heartbreaking-image-1.3018051.
Resources (readings)
12. Adhikari, Abhay. "How Charities Can Use Social Media for Digital Campaigning." Theguardian. April 5, 2012. Accessed June 1, 2015.
13. Kielburger, Craig, and Marc KIELBURGER. "A Click Is Not Enough to Have Impact on World." Canoe.com. April 5, 2015. Accessed June 1, 2015.
14. Faw, Larissa. "Are Millennials Lazy Or Avant-Garde Social Activists?" Forbes. October 23, 2012. Accessed June 9, 2015.
15. Sharma, Ritu. "Stop Pouring Ice on Clicktivism." The Huffington Post. August 20, 2014. Accessed June 1, 2015.
16. Swallow, Erica. "How Social Games Are Changing the World." Forbes. March 23, 2013. Accessed June 1, 2015.