Deliver Commerce Everywhere SAP Commerce Solution Strategy ...
Transcript of Deliver Commerce Everywhere SAP Commerce Solution Strategy ...
PUBLIC
Nuno Pedro, Global Head of Commerce Solutions
July 2021
Deliver Commerce EverywhereSAP Commerce Solution Strategy and Roadmap
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Market Trends Driving the need for change
Accelerating Towards Digital
Pandemic has accelerated the acceleration of digital transformation
Omni-Everything
Empower customers to engage anywhere, anytime, through any channel and devices
Battle for Customer Attention
A continuous, consistent and relevant engagements throughout the customer
journey
Customers Rising Expectations
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Shifting Key Business Needs
Then Now
Channels Silo single channelEcosystem of connected touch-points
Engagements Optimized Transactions Managing customer relationships & Life-Time-Value
Digital Footprint Web PresenceEnd-to-end digital commerce (people,
processes, tech)
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Digital Commerce Myth Busting
Myth #1 Multi-tenancy
Myth #2 Microservices
Myth #3 Headless Front End
…WHY?
…WHAT?
…HOW?
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Intelligent commerce Ready for any business model
Easy to extend and connect
Business agility
Robust Scalable Simple Fast
SAP Commerce advantages
SAP Commerce Enabling Commerce Everywhere Strategy
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SAP Upscale Commerce SAP Commerce Cloud
Multi-storefront and cross-channel
Recurring sales
Digital category management
Native Web and mobile apps
Code-free customization
Broad and deep capabililities
Omnichannel, multi-customer and mulit-organization
Central product information and order management
Enterprise processes and workflows
Blueprints for industry solutions
Emerging direct-to-consumer B2C, grocery, mixed models, B2B, B2B2C, all service industries
Speed and agility to launch in weeks Solutions for every business model and industry
Shared DNA
$576B 20+ years
GMV/yearbuilding leading
commerce platformsin 25+ industries
Expertise 2,500+customers in over 180
countries
Powering
One Solution Does not fit all
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Strong Momentum SAP Commerce Cloud
Scale
TTV
Innovate
Transform
Trust
1020+Total customers on
SAP Commerce Cloud
~5 MonthsDuration to Go-Live. 35%
Reduction in the last 2 years
470+Customers Live on SAP Commerce Cloud CCV2
10-16 WeeksTypical Migration Duration
75+Global partner who are
currently actively
migrating customers
Key Benefits
• Automatic scaling at no additional costs: Be ready for Black Fridays, Cyber Mondays and Teaser Campaigns
• Self-Services & Automation: Drive operational efficiencies up by simplifying E-Commerce Operations
• Zero-downtime deployments: Deploy features updates more frequently with no business disruption
• Lift and Shift Migration Approach: Safeguard their investments into their Commerce application
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Extensibility services
SAP BTP, project “Kyma” runtime
“Spartacus”
Commerce core and core services
Context-driven services
Commerce cloud automation (PaaS)
Connectivity services
Integration package
Front-end services
Core services
Intelligence services
Platform and infrastructure
services
SAP Commerce CloudCommerce solution of choice for B2B, B2C, and B2B2C industry leaders
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Recent enhancements▪ Web caching to boost storefront
performance
▪ Build and deployment history
Future outlook*▪ Automated performance testing
▪ Blue/green deployment
Road-map highlights*▪ Dynatrace monitoring enhancements
▪ 4-hour disaster recovery
SAP Commerce Cloud| Platform as a service on the public cloud
Cloud automation engine
SAP Cloud Portal service
Commerce application
(Microsoft Azure subscription)
Commerce application
(Azure subscription)
Commerce application
(Azure subscription)
Build and deployment
Build automation
▪ Cloud-based build tools
▪ API for CI/CD integration
Deployments and upgrades
▪ Environment management
▪ Automated deployment
▪ Zero-downtime deployments
Tools to manage
Operational tooling
▪ Dynatrace monitoring
▪ Centralized logging
▪ Snapshot and restore
Web-tier management
▪ End-point configuration
▪ Web-site redirects
▪ Static artifacts
Robust and secure solution
Resilience
▪ Managed scaling
▪ Disaster recovery
▪ High availability
Security
▪ User management
▪ SSL certificate mgmt
▪ IP allowlisting
▪ Self-service VPN/NAT
*This is the current state of planning and may be changed by SAP at any time without notice.
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Recent enhancements▪ Search service for basic and adaptive
search (beta)
Future outlook*▪ Payment service
▪ Distributed order management services
including cart
▪ Content service for configuration and content
management
Road-map highlights*▪ Search service (general availability)
Globally scalable multitenant microservices,
with continuous and smooth updates
Core commerce services that adapt to your business
Built-in intelligence for better customer
experience and streamlined operations
Customizable SaaS model for unique
business processes and needs
Intuitive and modern business tooling for
efficient management of business activities
*This is the current state of planning and may be changed by SAP at any time without notice.
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Recent enhancements▪ B2B power-tools template store
▪ B2B commerce organization
management
▪ B2B checkout and scheduled
replenishment
Future outlook*▪ Additional core and B2B storefront
features
▪ Angular internationalization support
Road-map highlights*▪ Additional B2B storefront feature
▪ Product configuration using the SAP Variant
Configuration and Pricing solution
▪ SAP Customer Data Cloud solution
integration
▪ SAP Qualtrics Digital CX solution
integration
A modern framework to quickly
create an engaging storefront
for SAP Commerce Cloud
“Spartacus”: Storefront
Better UI and faster load time
through a decoupled progressive
Web app and single page
application (SPA)
Preconfigured feature libraries to
create custom storefronts tailored
to unique business needs
Customizable, extensible,
configurable, and upgradable
storefront project
Commerce
core
Order
management
Product
content
management
Personalization
Account
management
APIs
Mobile The IoT Social Desktop Tablets
*This is the current state of planning and may be changed by SAP at any time without notice.
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Personalized bannerMarket categories or promotions that
matter to your individual visitor in their
specific context
Personalized categoriesCategories based on affinity calculated with
click behavior, purchase history, third-party
data ingestion, and so on
Intelligence services | Using AI to deliver actionable insights
Personalized searchBoosting products based on visitor's affinity to
certain products, brands, and context
Personalized merchandising and
recommendations carouselsAutomated recommended product
mixes driven by machine learning
recommendations and business metrics
Personalized promotionsShowing promotions to every unique
visitor that are relevant for them and
driving conversion for your business
Future outlook*
▪ Multicatalog and multisite
support
Road-map highlights*
▪ Merchandising boost and bury of product
recommendations
▪ Personalized product recommendations
Recent enhancements
▪ Machine-learning-driven product
recommendations
▪ Dynamic affinities
*This is the current state of planning and may be changed by SAP at any time without notice.
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Extensibility | Business agility and differentiation using composable APIs
Omnichannel commerce
connect (OCC): Set of APIs to
leverage when building
differentiating omnichannel
customer experiences
Service catalog for SAP Business Technology Platform,
Kyma runtime:
Set of various API packages and events from SAP that you
can leverage to build innovative microservices extensions
with “build fast/fail fast” paradigm in mind
Integration API packages:
Set of OData APIs that SAP,
partners, or customers can
deliver to help ensure both
process and data integration
Strategic priorities:
▪ Emphasize run-time
extensibility
▪ Embrace side-by-side
extensibility
▪ Focus on simplifying
upgrades and reducing
implementation time
▪ Promote extensibility
outside of the core of
SAP Commerce Cloud
▪ Low code no code
extensibility
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Future outlook*▪ Integration with SAP Customer
Data Platform
▪ Integration with SAP Analytics
Cloud
▪ End-to-end integration monitoring
using SAP Cloud ALM
▪ Product master service (MDI)
integration
Road-map highlights*▪ Personalized marketing
automation with SAP Emarsys
Customer Engagement
▪ Integrations with SAP
Entitlement Management
*This is the current state of planning and may be changed by SAP at any time without notice.
Connectivity | Intelligently integrated to deliver comprehesive experiences
BUSINESS TECHNOLOGY PLATFORM
AN
ALY
TIC
S
INTELLIGENT SUITE
INDUSTRY CLOUD
AN
ALYTIC
S
SPEND MANAGEMEN
T
HUMAN RESOURCES
CUSTOMER EXPERIENCE
DIGITAL SUPPLY CHAIN FINANCE
ERP
BUSINESS PROCESS
BUSINESS NETWORK
ACROSS ALL FUNCTIONS
APPLICATIONS
TECHNOLOGY
SUSTAINABILITY MANAGEMENT
EXPERIENCE MANAGEMENT
SAP DATA CENTER HYPERSCALERINFRASTRUCTURE
BUSINESS PROCESS INTELLIGENCE
SAP CustomerExperience
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Selling anywhere Intelligent selling
Reach your customers with
engaging experiences on every
channel
▪ Online, in-store, social
▪ Mobile, tablet, Web site
Market your brand and products with
targeted experiences for each customer
Embed shopping into storytelling
concepts and optimize merchandising
to increase conversions
SAP Upscale CommerceIntelligent selling engine for direct to consumer organizations
Speed and agility
Launch a new digital commerce in weeks
Extend and connect the solution
▪ Preintegrated payment
▪ Headless-ready APIs
Low TCO, low opportunity cost
Delivering your promise
Let customer choose to buy your
products recurrently
Sell and ship everywhere with an
agile order orchestration
Include stores as fulfilment locations Build beautiful experiences
across channels
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SAP Commerce Cloud Integration Landscape
S/4HANA
DIGITAL
CORE
SAP Customer Data CloudSAP Marketing Cloud SAP Sales Cloud
SAP CUSTOMER EXPERIENCE
FOUNDATION
Variant Configuration
SAP CPQMarketing Data
Personalization
Segmentation Integration
Identity and Access Management for Customers
Customer Consent
Identity & Consent Data
SAP Sales Automation (C4C)
Process Feature
Data Transfer Data Privacy Management
Recommendations
Quotation Management
SAP Subscription Billing
SAP Service Cloud
SAP Service Cloud (C4C)
Customer Service Ticket Processing
Order
Management
Return
Management
Service
Management
Service
Management
Customer
Service
* Feature parity across/between different applications must not be assumed
SAP CLOUD PLATFORM Identity and Access Management for Backoffice User Variant Configuration Payment Service Provider IntegrationBusiness Partner
Variant
Configuration
Price
Calculation
ATP Info
Credit Check
Price
Calculation
Quotation Management
Quotation Management
SAP ERP SAP S/4HANA SAP S/4HANA Cloud SAP CRM
Order
Management
Return
Management
Variant
Configuration
Price
Calculation
ATP Info Order
Management
Return
Management
Variant
Configuration
Price
Calculation
ATP Info
Credit Check
Order
Management
Return
Management
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400KOrder/Hour Peak
$576+BGMV powered in 2020
2,500+customers running SAP Commerce
SAP Commerce Cloud is your technology partner for success
<5 MonthsAvg to Go Live
100+Countries
20+Industry Expertise
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Simplify the buying and
selling experience
Deliver unique store
experiences everywhere
throughout the journey
Gain agility to build the
perfect fit solution at
speed
SAP Commerce CloudGrow your business with no limits
• 5 Months from project start to go live (MEGA)
• 60% faster new promotion launch (Faberlic)
• 7 Days setup a DTC site for online food order
(Brakes)
• < 30 minutes to BOPIS (The Entertainer)
• 96% reduced time quote to order processing
(Demag)
• 50,000+ Products easily managed online
(Douglas)
• 94% increase Online Revenue (Fresh American
LLC)
• 100% Recommendations based on
personalized browsing and buying
insights (Douglas)
• 5% Increase Average Order Value (Forrester
TEI)
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Learn more about
SAP Commerce
Solutions, visit us
online:
sap.com/ecommerce
Contact information:
Nuno Pedro
Global Head of Commerce Solutions
Thank you.