Delaware Estuary audio video
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Transcript of Delaware Estuary audio video
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Creating Great Content for the Web- Audio and
Video
Creating Great Content for the Web- Audio and
Video
Whitney HoffmanHoffman Digital Media
Whitney HoffmanHoffman Digital Media
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What We’ll CoverWhat We’ll Cover
Content Creation and Management for the Web
Simple tools you can use to make your life easier
Using Content to Gain attention and Leverage Expertise
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Content RulesContent Rules
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Making Great Content
Making Great Content
Appeal to Your Intended Audience
Give Them Value
Keep Them Coming Back for More
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Why You Need Great Content
Why You Need Great Content
Accessible 24 x 7
“Threshold” experience- Tells People What You’re About
Builds Reputation and Resources
Manages Expectations
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What You Need to Start
What You Need to Start
Preferably a website with a blog
Idea of Why you want to use Audio and Video
Tell a Great Story; Good Communication
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Blogs as Part of Content CreationBlogs as Part of
Content Creation
Posterous- if you can email, you can blog
Tumblr- Quick Sharing
Blogger
Wordpress
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Threshold ExperienceThreshold
Experience
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Making Messages Sticky
Making Messages Sticky
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StickinessStickiness
Keep it Simple
Make it Unexpected (Surprise)
Concrete- Make it tangible
Credible- Be an Authority
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StickinessStickiness
Make it Emotional- Make Me Care
Tell a Great Story
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Blog Posts, Opinion
About Us, Press Release, Event review
Making Your Case, Grants, Marketing, PR- Answering What’s
in it for me?
News articles, press releases, journals
Setting a scene, making emotional attachments to cause, fundraising
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Same Thing Applies to Content
✦ Is it Educational?
✦ Is it promoting an event or idea?
✦ Is it news or information?
✦ Is it a blend- Edutainment?
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Videos that are fun and informative
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(Video Break)
QuickTime™ and a decompressor
are needed to see this picture.
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QuickTime™ and a decompressor
are needed to see this picture.
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PodcastingPodcasting
Can be video or audio
Production can simple and straightforward
It can be single shows or episodic
Subscription/RSS means auto access to updated content
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Audio PodcastsAudio Podcasts
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Step 1: Content
✦ Audio or Video- Do we need to hear it or see it or both?
✦ Outline Story/Series
✦ Interview format? Single person talking?
✦ Goals/structure
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Recording
✦ Location: Background noise?
✦ Ambient Sound
✦ Distance from Mike
✦ Different voices
✦ Record with mp3 if possible or WAV
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Choose a Mic
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Tools to help
✦ Levelator- can correct uneven voice levels
✦ Soundsoap
✦ Basic rule- try to record great, clear audio
✦ Correction afterwards can be difficult
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Gear- DemoGear
- Demo
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Cheap & Portable
✦ Zoom H1
✦ Zoom H2
✦ m-audio
✦ computer
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External mikes
✦ Yeti/Snowball
✦ Conventional mikes through mixer into computer
✦ Icicle- converts conventional mike into USB mike
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We’ve got it- Now- EditingWe’ve got it- Now- Editing
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Audacity
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Many programs...
✦ Adobe
✦ Audacity- PC & Mac & Free
✦ GarageBand
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Things to consider
✦ Intro- can easily record and layer in music, background sound
✦ Use “ducking”- fade in, fade out
✦ Outtro- standard ending, contact info, more
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Distribute
✦ Submit to iTunes store for approval, along with your “feed”
✦ Zune Marketplace
✦ LibSyn- easy syndication of show
✦ Blubrry
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Resources
✦ Feedburner-Free way to get your feed; keep track of your stats
✦ Tricks of the Podcasting Masters (somewhat out of date, but basics still apply)
✦ Podsafe Music Network- podsafe music
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Care and Feeding of Your audience
✦ Show notes- web still indexes text.
✦ Schedule- anticipating frequency
✦ Use keyword, help people find your resources
✦ Promote in other materials- email, blogs, etc.
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“Cheats”✦ Animoto- Takes pictures and turns into
animations
✦ Talkshoe - podcast out of a conference call
✦ Audio HiJack Pro- record incoming sounds on computer
✦ Tube Mogul- Upload video once, distribute out over different sites (need accounts)
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Video Options
✦ iMovie
✦ Final Cut Pro
✦ Adobe Premiere Elements
✦ http://video-editing-software-review.toptenreviews.com/
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Trailers
✦ Need intro
✦ Credits
✦ Use only copyright free music
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ShowNotes
✦ Web still works by Text
✦ Publish show notes on website alongside content
✦ Consider making transcripts if important (also creates ADA access)
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Show notes = Opportunity for SEO
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Overwhelming?
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Rules are like rubber bands-
It’s time to go stretch and even break a few.
Rules are like rubber bands-
It’s time to go stretch and even break a few.
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Ask Yourself:Ask Yourself:
Does this help you- Is this a useful channel?
Can other types of outreach/reviews work better?
Strategy & Tactics are key- fish where your fish are
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HARO
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Measuring Results and More
Measuring Results and More
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Relevancy
to you, to your Audience
Relevancy
to you, to your Audience
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Things to RememberThings to Remember
This won’t immediately generate tons of traffic- long term strategy (See SEO, etc.)
Useful if it is current, creates useful content, gives a human voice
Make it Compelling and Fun if possible
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Cafe-Shaped Conversations
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The End
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IDEO Guide to Problem SolvingIDEO Guide to
Problem Solving
Understand
Observe
Visualize
Implement
Evaluate and Refine