Delapointe Shea Butter (ENG)
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Transcript of Delapointe Shea Butter (ENG)
Karité Delapointe
Fair Trade & Organic Certified shea butter and skin care products
Plan of the presentation
What is shea butter?African Women GoldProduction of sheaFair Trade shea : Good for YouCoop of LéoFair Trade principlesFair Trade shea : Good for ThemGood for You, Good for Them CampaignDelapointeFundraise your activities with
Delapointe’s skin care products
Photo: Cindy D’Auteuil
What is shea butter?
Vegetal fat used for cooking and making cosmetics
A tree (karité in French) found in 20 countries exclusively in Africa
Fruit-Nut-Almond
Photos: CECI, UGPPK and Cindy D’Auteuil
African Womens’ Gold
Traditionally made by women by crushing the nuts and manually churned
It often represents the only source of revenue for rural African women.
Shea butter production is an activity reserved for women
Photo: Cindy D’Auteuil
Production
Pick the fruitsRemove the pulp/CleanBoilDry CrunchRoastChurnWashPack
Photo: Cindy D’Auteuil
Fair Trade Shea : Good for You
Produced in accordance with traditional African techniques (by manual pressure or churning), shea butter retains all of its natural properties and virtues.
Exceptionally rich in fatty acids, latex, and vitamins A, D, E, F & K.
Can be used in its pure form, or as an ingredient in skin care products
Photo: UGPPK
SHEA BUTTER MOISTURIZES, HEALS & PROTECTS SKIN, HAIR AND LIPS!
Use it as your daily moisturizer (skin face and body, lips) Natural anti-aging because it stimulates the elasticity of skin. Relieves minor wounds (ex: minor burns, cold sores) Relieves dry skin, eczema & psoriasis. Nourishes dry and broken hair. Protects lips and skin from cold (ex: outdoor winter sports) Provides relief after sun exposure. Relaxes and soothes aching muscles before and after physical
activities. Maintains natural skin tone, elasticity and smoothness. Natural breastfeeding ointment. Edible and natural, it helps to
prevent cracked nipples, good for baby Prevents stretch marks on the stomach for expectant
mothers
UGPPK-S/Z -Coop of Léo
• Delapointe imports from UGPPK-S/K, a womens co-op based in Léo, Burkina Faso
• Women Producer’s Union of Shea Butter Products of Sissili and Ziro Provinces
• 3,000 women member co-op coming from 38 villages, organised into 67 groups
• Fair Trade Certification from Flo-Cert (2006); Organic Certification from Ecocert and NOP (2007)
Fair Trade principles
Fair priceFair labor conditionsDirect tradeDemocratic and
transparent organizationsCommunity developmentEnvironmental
sustainabilityGender Equality
Photos: Cindy D’Auteuil
Fair Trade Shea : Good for Them
Economical benefits from Fair Trade Fair Trade fights poverty: Individual incomes have doubled Transformation of the nuts into butter in Burkina Faso to
create jobs in that region Co-op incomes increased from $40,000 CAD (2001) to
$400 000 CAD (2008) Higher revenue = more investment in equipment and
machineries = production capacity increase Fair trade guarantees a minimum price, 3 to 5 times more
than on the conventional market A microcredit fund was created Jobs created for 12 workers
Photos: Cindy D’Auteuil
Fair Trade Shea : Good for Them
Social benefits from Fair TradeConstruction of a Childcare CentreLiteracy programs and provision of social education
(11 centres have been constructed)Improved roles for women in their families and
communities Increase transparency & democracyProgram to support HIV and AIDS orphansFinancing for local sports teams Photos: Cindy D’Auteuil
Good For You, Good For Them Campaign
Help us make this natural African treasure better known all across Canada!
Contribute to better conditions of living for thousand of African rural women and their family in Burkina Faso!
Last year, 9 universities participated in the “Good for You, Good for Them” campaign. We would like at least 20 campuses to participate this year.
Importing Fair Trade and Organic Certified Shea Butter since 2001
Imports increased from 9 tons (2008) to 18 tons (2009) contributing to 25% of the co-op’s revenues
Delapointe promotes Fair Trade Shea Butter in Canada and the US
Makes high quality handcraft retail products (soaps, pure shea, lipbalms, etc.)
Sells bulk Fair Trade Shea Butter to cosmetics manufacturers
www.karitedelapointe.com
Fundraise your activities with Delapointe’s skin care products
Gain up to 50% profitFair price and
sustainable relationship based on trust and mutual respect
High quality productsHandmade in Quebec,
CanadaAll natural and organic
certified ingredients
Delapointe FT Shea Products
Lipbalms
Unscented 100% Pure Shea Butter
Pure Shea Butter with Organic Lavender essential oil
Gentle soaps containing 50% FT shea butter!Photos: Karité Delapointe
Thank you!
FT & Organic Shea Butter Good for YOU,
GOOD for THEM !Contact us [email protected] / 514-884-0020 cell
More info at:www.karitedelapointe.comwww.ceci.ca/karite