Dela Quist Alchemy Worx Sexy Email Event
-
Upload
michael-straathof -
Category
Business
-
view
2.540 -
download
0
description
Transcript of Dela Quist Alchemy Worx Sexy Email Event
3 december 2009Twitter hashtag: #sexyemail
©
©
How to be relevant and get your timing right
Dela Quist: CEO Alchemy Worx
©
3
©
Email Creative - Art or Kraft?
4
©
Which creative is sexier?
5
©
Case study - the effect of images on clicks
6
29.29%
©
Case study - the effect of images on clicks
7
33.45%
©
Case study - the effect of images on clicks
8
0.80%
©
The problem with images9
©
Optimised for images off
10
©
Optimised for images off
11
©
Optimised for images off
� Products and services that are not reliant on visuals
� Emails where content is the value proposition
� Newsletters
� B2B
� Optimised to encourage image downloading
12
©
Optimised to encourage image download
13
©
Optimised to encourage image download
14
©
Optimised to encourage image download
� Products and services that are highly visual
� Brand building
� B2C
� Building Desire
� Price indifference
15
©
Optimised for both
16
©
Optimised for both17
©
Optimised for both
� Products and services that are quite visual
� Retailers with many product lines to promote
� Groceries
� Price sensitive products and discounting
18
©
It’s about more than the message19
©
20
©
Email Pre Headers
None Standard
©
Email Pre Headers
Creative copy Newsletter contents
©
Pre-Header – Alternate Links & sharing
©
What else can we be creative with?24
©
Creative Navigation Bar
©
Snippets
� Link to hosted version
� Opt in
� Offer
� Branding
©
Playing with the structure
http://stylecampaign.com/blog/blogmails/horizontal/horizontal-game.htm
©
Don’t forget this works too!
©
Additional Resources
29
Email-Worx: Weekly newsletter for email marketers
Archive
Subscribe
Articles and blog posts by Dela Quist
What to do about inactive subscribers
Maximising ROI without overmailing – how to determine the right send
frequency for your email campaigns
Lies, Damn Lies and Statistics relating to Email
The Nudge Effect in Email Marketing