Déjà Vu?

Comcast Spotlight: Constant Evolution

Comcast Spotlight: Constant Evolution

Comcast Platforms

Regardless of Age Group, TV Still Rulesin Building Name Recognition

Total National & Local Broadcast TV**

Ad-Supported Cable

99/00 00/01 01/02 02/03 03/04 04/05 05/06 06/07 07/08 08/09

Cable Continues toOutperform Broadcast

Source: Cable television Advertising Bureau, 4Q-3Q season, 06/07. Shares based on sum of all sources (not HUT)**Includes ABC/CBS/NBC/FOX/WB/UPN/PAX affiliates and local indies.

+27% -36%

Audience Shift to Ad-SupportedCable in Key Political TV Target

Demographic

Unique Targeting Opportunities

Comcast Spotlight is in 20 of theTop 40 African American DMA’s

Comcast Spotlight Covers More ThanHalf of The Top 15 Hispanic DMA’s

Cost Per Vote

Comcast.net

Who is using Comcast.net?

Comcast.net Advertising Opportunities

My Government On Demand

My Government On Demand

My Government On Demand

Video On Demand User Profile

Putting It All Together For Advertisers

The Change Has Occurred!