Degrees@Work Program STARTUP KIT - Strayer...

Degrees@Work™ Program

STARTUP KIT

Dear Dealer Principal,

Congratulations on participating in Strayer University’s Degrees@Work™ Program! As a participating dealer, you are now able to offer your employees and prospects a no-cost college education and the ability for them to improve their skills while bringing greater value to your dealership.

To get started with the program, simply follow these three steps:

STEP 1: MARKETING TOOLS Review the enclosed marketing examples to promote the program in your employee common areas and to contact your employees directly. You’ll see examples of ads, postcards, emails, and posters to help you get started.

STEP 2: STUDENT ENROLLMENT FORMSUtilize the enclosed student enrollment forms for the employees you select for program participation. For additional student enrollment forms, please visit our student site at FCA.strayeruniversity.edu.

INSTRUCTIONS FOR DOWNLOADING ADDITIONAL FORMS

You must approve each student enrollment in order to activate it. To approve an enrollment form, you must provide an authorized signature on the form prior to the student submission of the form.

STEP 3: EMAIL CONFIRMATION You will receive an enrollment confirmation via email when an employee enrolls in Degrees@Work™.

That’s all you need to do. We’ll send you quarterly reports on the number of employees from your dealership who are participating in the program, their course schedules and other related student information.

Please direct prospective students with questions to the Degrees@Work™ Student hotline at 1.855.334.3622. And if you have any questions, don’t hesitate to contact our FCA Dealer hotline at 1.888.321.4321 or visit www.FCAdealer.strayeruniversity.edu.

Thank you again for your participation and support of Degrees@Work™.

Sincerely,

Brian JonesStrayer University President

John FoxDirector of FCA Performance Institute

VALUABLE, FLEXIBLE, AFFORDABLE

© 2015 Strayer University and FCA Performance Institute

– Go to FCA.strayeruniversity.edu

– Click on “Student Enrollment Form” under FEATURED LINKS

– A Pop-Up Window will display; Click Open and the Student Enrollment Form will display

– Print copies of the form

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STEP 1 MARKETING TOOLS

PROMOTE THE PROGRAM WITH THESE MARKETING MATERIALS

Review the enclosed materials to promote the program in your employee common areas and to recruit prospective employees directly.

• Letterhead

• Email Content: “Introducing Degrees@Work Program”

• Print Ad

• Posters

• Postcards

All marketing tools are available at FCAdealer.strayeruniversity.edu > Home > Marketing Tools

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LETTERHEAD TEMPLATEUse this editable letterhead for promoting

the program. This is available at

FCAdealer.strayeruniversity.edu >

HOME > Marketing Tools for download.

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Dear <Firstname Lastname>,

Did you know that as a <DEALERSHIP> employee, you have the opportunity to pursue a no-cost college education? Whether you’re looking to get your associate, bachelor’s or master’s degree, our partnership with Strayer University can help make your educational dream a reality.

Strayer University has been providing education to working adults for more than 120 years. Their flexible online courses will make it possible for you to work toward your degree while you work at our dealership.

To see a complete list of online degree programs, go to FCA.strayeruniversity.edu and click on the “Programs” tab.

Strayer also offers course credit for life experience, military training, transfer credits and more, which can be applied to your program of study. You may be closer to your degree than you think.

As you probably know, a college degree can cost upwards of $100,000. But through this offer, <DEALERSHIP> may pay your tuition and fees IN FULL.*

We are making this valuable offer to you because we know the importance of education in helping our employees be the best that they can be. It is our hope that you’ll use your education to become better in the job you have and apply the knowledge you gain.

If you’re interested, you can learn more at FCA.strayeruniversity.edu. Or, you can speak to our dedicated Degrees@Work™ Admissions team at 1.855.334.3622.

Don’t miss this incredible opportunity to improve your career and your life.

Sincerely,<VARIABLE DEALER>


*Dealer reserves the right to discontinue the Degrees@Work™ program at any time.


EMAIL TEMPLATEUtilize the messaging from this email template so

that you can connect directly with your employees

and prospective employees. Available at

FCAdealer.strayeruniversity.edu > HOME >

Marketing Tools for download.

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<VARIABLE LOGO>

<VARIABLE CONTACT: NAME, ADDRESS, PHONE>


<VARIABLE DEALERSHIP> will cover 100% of the tuition and fees for your associate, bachelor’s or master’s degree*. Our partner, Strayer University, offers flexible online classes in business, technology and more.

Send your resume to <VARIABLE dealer email address>.

CAREER OR COLLEGE? WHY NOT BOTH?At <Dealer - VARIABLE>, you can start your career and continue your education at the same time.

You and <VARIABLE DEALERSHIP>...working together to build your future success.

PRINT ADHere’s an example of our print ad for you to customize.

Please download from FCAdealer.strayeruniversity.edu >

HOME > Marketing Tools to start using.

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EVENT POSTERShare the benefits of this program at your upcoming

events. Make sure to download this piece from

FCAdealer.strayeruniversity.edu > HOME >

Marketing Tools to customize for your recruitment needs.

READY TO EARN YOUR COLLEGE DEGREE?• Associate, Bachelor’s, Master’s

• No cost to you - 100% of tuition and fees are covered*

• Flexible online classes

Learn more at FCA.strayeruniversity.edu or call 1.855.334.3622


<VARIABLE LOGO>

<VARIABLE DEALER CONTACT: NAME, ADDRESS, PHONE, EMAIL>

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BREAK-ROOM POSTERUse this break-room poster to create general

program awareness among your employees.

This piece will inform your team of the program

and what action to take if they are interested

in learning more. Download your customizable

version at FCAdealer.strayeruniversity.edu >

HOME > Marketing Tools today.

• Associate, Bachelor’s, Master’s

• No cost to you - 100% of tuition and fees are covered*

• Flexible online classes

READY TO EARN YOUR COLLEGE DEGREE?

Learn more at FCA.strayeruniversity.edu or call 1.855.334.3622


<VARIABLE LOGO>

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POSTCARD: PROSPECTIVE EMPLOYEEUse your editable postcards to announce an

upcoming event. These postcards are available

at FCAdealer.strayeruniversity.edu > HOME >

Marketing Tools for you to customize today.


P.O. Box 6207Lutherville, MD 21094

CAREER OR COLLEGE? WHY NOT BOTH?

Come learn about our open positions and all of our employee benefits, including our partnership with Strayer University. You could have 100% of the tuition and fees for your associate, bachelor’s or master’s degree covered by <DEALERSHIP>*.

OPEN HOUSE

<DATE>

<TIME>

<LOCATION INFO>

<RSVP?>

<<First Name Last Name>>

<<Variable Address>>

<<City, State>>

<<Zip>>

TO WORKA GREAT PLACE

A GREAT PLACE

TO LEARN

<VARIABLE LOGO>

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POSTCARD: CURRENT EMPLOYEEUse your editable postcard templates to inform

your employees of the program benefits.

These postcards are available to download and

customize at FCAdealer.strayeruniversity.edu

> HOME > Marketing Tools.


P.O. Box 6207Lutherville, MD 21094

EARN YOUR DEGREE. ADVANCE YOUR CAREER.

Our partnership with Strayer University makes it possible.

• Earn your associate, bachelor’s or master’s degree

• Pay no tuition or fees*

• Build your career and your education at the same time with flexible online courses

• Receive credit towards your future college degree for relevant work/life experience

Don’t miss this unique opportunity from <DEALERSHIP>.

Learn more at FCA.strayeruniversity.edu or call 1.855.334.3622 to learn more.

<<First Name Last Name>>

<<Variable Address>>

<<City, State>>

<<Zip>>

TO WORKA GREAT PLACE

A GREAT PLACE

TO LEARN

<VARIABLE LOGO>

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STEP 2 STUDENT ENROLLMENT FORMS

STEP 2: STUDENT ENROLLMENT FORMS

Utilize the enclosed student enrollment forms for the employees you select for program participation. For additional forms, please visit the student site at FCA.strayeruniversity.edu to download.


FCA DEALER NETWORK DEGREES@WORK™ PROGRAM STUDENT ENROLLMENT FORM

STUDENT: Last Name First Name Employee S-ID

DEALERSHIP: Name Dealer Code

ACADEMIC QUARTER: WINTER SPRING SUMMER FALL

I hereby grant the above named employee permission to enroll in the Degrees@Work ™ Program at Strayer University.

DEALER PRINCIPAL/AUTHORIZED APPROVER:

EMAIL ADDRESS:

Signature

PRINT NAME:Date

375CP15-3963-form042915.indd 1 4/29/15 10:47 AM

Student Enrollment Form

You must approve the enrollment in order to activate it. To approve an enrollment form, you must provide an authorized signature on the form prior to the student submission of the form.

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STEP 3: You will receive an enrollment confirmation via email when an employee enrolls in Degrees@Work™.

STEP 3

E-MAIL: ENROLLMENT CONFIRMATIONParticipating Dealers will be notified via email when an employee

enrolls in Degrees@Work™. Then we’ll provide you quarterly

reports on the number of employees participating, their course

schedules and other student related information.

ENROLLMENT CONFIRMATION

CHECKLIST

STEP 1: MARKETING TOOLS

q LETTERHEAD TEMPLATE

q EMAIL TEMPLATE

q PRINT AD

q POSTERS

q POSTCARDS

STEP 2: STUDENT ENROLLMENT FORMS

q PACK OF PRE-PRINTED STUDENT ENROLLMENT FORMS

q DOWNLOAD ADDITIONAL FORMS ON DEALERCONNECT

STEP 3: RECEIVE ENROLLMENT CONFIRMATION

q CONFIRMATION VIA EMAIL

q REVIEW QUARTERLY REPORTS

STARTUP KIT

CONGRATULATIONS AGAIN!

Degrees@Work Program STARTUP KIT - Strayer...

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