Resources and Tools that School Counselors use for Career Counseling
Degrees2Dreams: Training students and career counselors to use social media in the job search
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18-Oct-2014 -
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Transcript of Degrees2Dreams: Training students and career counselors to use social media in the job search
Teaching students and career counselors a 6-step, social-media-based job search system enabling students to stand out from the crowd, showcase their skills, demonstrate industry knowledge, connect with key industry players, and land the career-launching job of their dreams
I developed the 6-step process after working with 300 students over 5
years
The 6 steps1. A scrubbed and robust digital footprint
2. Two resumes: 1) ATS-friendly; 2) interactive
3. A “Me” Site as a digital portfolio
4. A “Passion Blog” about a niche in their field
5. A social media marketing campaign of themselves
6. An informational interview campaign
A scrubbed and robust digital footprint 1.Ninety percent of companies check candidates out on the web
Seventy percent have rejected candidates based on what they find, but 70% have hired based partially on what they find
We show students how toscrub their digital footprint• pipl.com (finds mentions of you in lots of place
• Facewash (now SImpleWash) (scours Facebook)
• socioclean.com (being rebuilt but best when it returns)
• Reppler (scans Facebook profile for bad stuff)
• BrandYourself (helps you make sure the results for a search of your name are good results)
• Social Mention (searches social media for mentions)
• BackTweets (searches for mentions of you on Twitter)
• Reputation.com (searches for mentions of you everywhere and grades them)
• Tin Eye (searches for your IMAGES everywhere!)
After their digital footprint is clean,
we help them make it robuston LinkedIn
and other major platforms
Here are two of my students
to illustrate
how it works
John OtterbeinURI grad, 2012
Marketing Assoc.Environmental nonprofit
Sae ChoBU grad, 2011
Sr. Accnt. Exec.Social House, LA
A “Me” Site 2.A digital portfolio, putting all their great work (including resume and references) in one place, helping create a positive digital footprint, and using a powerful, professional photo to fix the student in the mind of the employer in the role THEY want to be in.
Sae’s ‘Me’ Sitehttp://www.saeyoungcho.com/
John’s ‘Me’ Site: http://www.about.me/johnotterbein
• Re.vu• About.me
• Flavors.me
• Snackwebsites.com
• Zerply.com
• BrandYourself.com
• Follr.com
• Visualize.me
• Wordpress
• Tumblr
“Me” Site platforms
Two resumes:2.1. “Anti-Black-Hole”
resume (ATS-friendly resume)
2. A multimedia resume
ATS Resume2A.1.Proper keywords in right
places
2.Proper placement of skills
3.Proper order of elements
4.Absence of fancy stuff
Interactive Resume2B.1.QR Code at top linking
to intro video of student
2.QR Code at bottom linking to video of best reference
John and Sae’s “Before” Resumes
John and Sae’s “After” Resumes
Introductory videosIntroductory videos instantly
convey a student’s energy,
passion and personality,
converting a dull paper resume into
a dynamic, memorable
experience and helping answer the “cultural fit”
question
QR Codes bring references to life
John’s Reference Video
A “Passion” blog 4.1.Showcases students’ skills
2.Demonstrates industry knowledge
3.Raises profile in their field
4.Puts them in touch with key players as a professional not a supplicant
Sae’s Passion Blog
John’s Passion Blog
Social Media Marketing Campaign
5.Regular activity on the primary social media platforms puts students on the radar screens of key players, impressing those players with the student’s knowledge, analytic ability, creativity and thoughtfulness. This contact paves the way for the informational interviews.
How to find key people: Twitter Lists
Listorius, WeFollow, Twellow
Informational interviews6.Building on the student’s list of key players, they make appointments for interviews that will:
•Cement the student in the minds of people who can make a difference in their lives •Plug them in to “the hidden job market,” and •Result in new contacts after each interview to add to their network
John has gone from sending out 76 resumes and getting no answers to landing his dream job as a content creator for an environmental advocacy nonprofitSae went from sending out 26 resumes and getting no responses to being hired as the web mistress for WeekendLA and was recruited away last month by a social media agency serving major media clients
WHAT’S HAPPENED TO SAE AND JOHN?
Other success stories:Degrees2Dreams “graduates”
are:The asst. casting director of “America’s Next Top Model”Teacher in a STEM program in the Providence, RI schoolsWeb Producer at NECN; then one of first hired at bostonglobe.comPaid Music blogger, Professional music site, BostonThe editor-in-chief of The Next Great GenerationReporters with PatchEditor-in-chief of weekly online/print paperPaid intern at HubSpot (one of 200 applicants)Producer at NPR in WashingtonWriter/Photographer, Shanghai Daily NewsInbound marketing producer, NYC marketing co.Asst. to director, Los Angeles music video companySocial media mgr. Doyles Pubs; now social media mgr. brewing company.Winners of two paid internships, Boston marketing co.Paid intern, Mullen Adv. (one of 1200 applicants for 30 jobs)Community manager, social media marketing co.Webmistress, Weekend LACommunications Coordinator, City Year
Sam Clarke, Emerson ’11, Production Asst., “Modern Family,”
formerly Asst. Casting Director, “America’s Next Top Model”
WE OFFER:• 90-minute crash courses
• Half-day courses• Full-day courses
• Weekend boot camps
Everyone walks away with actionable information they can put to work
THAT night