Degrees of Urgency in Advertising: The Wanted Yesterday, The LastMinuteDotCom, The SCREAMER
Click here to load reader
-
Upload
pieter-uys -
Category
Documents
-
view
214 -
download
0
Transcript of Degrees of Urgency in Advertising: The Wanted Yesterday, The LastMinuteDotCom, The SCREAMER
7/30/2019 Degrees of Urgency in Advertising: The Wanted Yesterday, The LastMinuteDotCom, The SCREAMER
http://slidepdf.com/reader/full/degrees-of-urgency-in-advertising-the-wanted-yesterday-the-lastminutedotcom 1/5
:
Hbcrbbs ng Rrcbofy eo Jhvbrteseoc
Xlber ojmbs$ tlber qujdetebs$ tlb vjrenus rndb pdjybrs joh tlber guoftenos
@y Qebtbr Rys
Bvbry`nhy konws jhvbrteseoc tn `b j lecl prbssurb eohustry `ut hn ynu konw
tlb hbtjeds> Lbrb―s j `rebg cuehb gnr tlnsb nutsehb tlb eohustry wln wesl tn
dbjro tlb `jsefs ng tlb fjusbs$ tbfloequbs ng fnbrfeno$ prnfbssbs$ pnwbr pdjys$
bmntenos$ sfjpbcnjts joh lbrnbs/ Xles es j supbrgefejd trbjtmbot js jo eo-hbptl
jojdyses wnudh fnogusb tlb jvbrjcb rbjhbr/ Pbjddy$ tles es jdd ynu obbh tn konw
tn stbbr wbdd fdbjr ng j fjrbbr eo jhvbrteseoc/
Sb sljdd tjkb tlb urcbot preot jh eo j mbheum tn djrcb jcbofy js bxjmpdb/
Xlb Fdebot ‖ s.lb wln must `b n`bybh ‖ wedd eognrm tlb Jffnuot Bxbfutevb
,Fdebot Vbrvefb pbrsno% tljt jo jhvbrtesbmbot wetl sufl joh sufl j mbssjcb
must jppbjr eo j fbrtjeo pu`defjteno jt j tntjddy uorbjsnoj`db hjtb ‖ dekb
tnmnrrnw/
Xlb Jffnuot Bxbfutevb quefkdy wretbs j `rebg joh betlbr bmjeds et nr hbdevbrs et eo
pbrsno ,jffnrheoc tn tlb hbcrbbs ng urcbofy hbsfre`bh `bdnw% tn tlb Mbhej
Hbpt$ Qrnhufteno Hbpt joh Frbjtevb Herbftnr/ Xlnsb wln suggbr mnst jmehst jdd
tles urcbofy$ jrb tlb Xrjggef Qbnpdb eo tlb Qrnhufteno Hbpt/ Xlby ljvb tn tjkb
tlb `rebg tn tlb Frbjtevb Hbpt joh fn-nrheojtb tlb bxbfuteno ng tlb tjsk/
Bvbry`nhy `djmbs tlbm gnr joytleoc tljt cnbs wrnoc nr gnr messeoc tlb
hbjhdeob/ Joh tlb frbjtevbs fljrcbh wetl tlb tjsk rbsbot tlb Xrjggef Qbrsno$ tlb
`bjrbr ng tlb bved teheocs/
7/30/2019 Degrees of Urgency in Advertising: The Wanted Yesterday, The LastMinuteDotCom, The SCREAMER
http://slidepdf.com/reader/full/degrees-of-urgency-in-advertising-the-wanted-yesterday-the-lastminutedotcom 2/5
0
Jdsn jffnrheoc tn tlb Hbcrbbs ng Rrcbofy$ tlb Jffnuot Bxbfutevb puts no
vjrenus typbs ng lbr.les Snrrebh ' Empnrtjot gjfb/ Xles jppbjrjofb eofduhbs j
germ ijw$ on trjfb ng j smedb `ut ngtbo pursbh deps$ joh djrcb$ rnuoh$ trnu`dbh
bybs/ Dekb hbbp$ hjrk wbdds ng murky wjtbr/ Lbr.les hbmbjonur es nob ng
crjvetjs/ Xlnsb wln rbmbm`br Mrs Fdeotno―s —stjoh-`y-ynur-mjo dnnk” obxt tn
Qrbsehbot Fdeotno jrnuoh :555 hureoc tlb Mnoefj sfjohjd wedd ljvb j cnnh
ehbj ng tles fjrbguddy fudtevjtbh emjcb/
Xlb Hbcrbbs ng Rrcbofy
Xlb SJOXBH UBVXBPHJU
7/30/2019 Degrees of Urgency in Advertising: The Wanted Yesterday, The LastMinuteDotCom, The SCREAMER
http://slidepdf.com/reader/full/degrees-of-urgency-in-advertising-the-wanted-yesterday-the-lastminutedotcom 3/5
6
Jdtlnucl et rbprbsbots tlb dnwbst hbcrbb ng urcbofy$ tlb Sjotbh Ubstbrhjy
fjo stedd fjusb mufl strbss joh edd-gbbdeoc/ Vnmbtembs$ j heslnobst Jffnuot
Bxbfutevb wedd jppdy tlb tbrm tn j ono-urcbot in` eo nrhbr tn bxpbhetb et
tlrnucl tlb systbm/ Eo nrhbr tn pudd tles nob ngg$ s.lb ljs tn snmblnw `ypjss
nr hbfbevb tlb Mbhej Hbpt wlbrb jh pdjfbmbot `nnkeocs jrb mjhb/ Xlb SU
mjy snmbtembs `b sbot grnm tlb Jffnuot Bxbfutevb tn j`nvb-mbotenobh
hbpjrtmbots vej bmjed/
Xlb DJVX MEORXB HNX FNM
Xlb Djst Meoutb Hnt Fnm es jdwjys sbrenus/ On Jffnuot Bxbfutevb wnudh try tn
pjss j rbcudjr in` ngg js jo DMHF/ Xlb Jffnuot Bxbfutevb puts no j sbvbrb dnnk
ng Snrry ' Empnrtjofb joh usujddy mjkbs pbrsnojd vesets tn jdd fnofbrobh/
Crbjt strbss bovbdnps bvbrynob eovndvbh eo et joh tlbrb mjy `b dettdb tjotrums
tnn/ Xlb JB wedd medd jrnuoh tlb Frbjtevb Hbpt joh mjkb j cbobrjd ouesjofb ng
lbr-.lemsbdg eo nrhbr tn sbbm eovndvbh joh dnnk empnrtjot uodbss fljsbh ngg `y
tlb Frbjtevb Herbftnr/
7/30/2019 Degrees of Urgency in Advertising: The Wanted Yesterday, The LastMinuteDotCom, The SCREAMER
http://slidepdf.com/reader/full/degrees-of-urgency-in-advertising-the-wanted-yesterday-the-lastminutedotcom 4/5
8
Xlb VFPBJMBP
7/30/2019 Degrees of Urgency in Advertising: The Wanted Yesterday, The LastMinuteDotCom, The SCREAMER
http://slidepdf.com/reader/full/degrees-of-urgency-in-advertising-the-wanted-yesterday-the-lastminutedotcom 5/5
2
Xlb Vfrbjmbr es j lehbnus tleoc/ Jcbofy mjojcbmbot mjy cbt eovndvbh
,usujddy tn tlb hbtrembot ng jdd%/ Gnr tles nob$ tlb Jffnuot Bxbfutevb puts no jo
bxtrbmb dnnk ng Snrry ' Empnrtjofb joh mjkbs pbrsnojd vesets jffnmpjoebh
`y lbr.les sboenr mjojcbr joh.nr bvbo mnrb sboenr jcbofy mjojcbmbot/ Xles
nob es fbrtjeo tn fjusb bonrmnus strbss$ jocbr$ tbjrs$ bvbo bxpdnsenos ng rjcb/
Xlb sjveoc crjfb ‖ joh eo my npeoeno tlb premb rbjsno wly Xlb Vfrbjmbr ljs
ont dbh tn mjoy murhbrs nr sbrenus jssjudts ‖ es tlb gjft tljt tlb jhvbrteseoc
pbnpdb no tlb obwspjpbr.mjcjzeob sehb jrb uohbrstjoheoc$ ljvb fnmpjsseno
joh wedd mnstdy cn nut ng tlber wjy tn bxtboh hbjhdeobs eo nrhbr tn pdjfb Xlb
Vfrbjmbr eo tlb bheteno hbmjohbh `y tlb Fdebot ,s.lb wln must `b n`bybh %/