Degrees Associate’s Bachelor’s...

Full Sail University3300 University BoulevardWinter Park, FL 32792-7429

Toll Free: 888.993.7338Local/International: 407.679.6333

fullsail.edu/online

Accredited University, ACCSCT. Financial Aid available to those who qualify. Career development assistance.

Master’s | Bachelor’s | Associate’s Degrees

With programs that utilize video presentations, animation, online guest lectures, advanced creative software, and more, students experience their lessons in new and different ways.

Produced by Platinum Creative©2008 Full Sail, Inc. All rights reserved.

The terms “Full Sail,” “Full Sail University,” and the Full Sail University Logo are either registered service marks or service marks of Full Sail, Inc.

Other product and company names mentioned herein may be the trademarks of their respective owners. The presence of these marks does not necessarily indicate a formalized sponsorship or affiliation with other such companies.

v1.0

CONNECT

We’ve built our online learning enviroment from the ground up, to provide an educational experience that is unique, engaging, and immersive.

Collaborative student projects are the heart of any Full Sail degree, and our online learning environment gives students the tools to easily network with one another.

Keeping students in contact with their instructors means advice and feedback are never more than one click away.

fullsail.edu/onlineFor an enhanced tour visit:

OUR S TORY 0 2

HUM A N A PPROACH 0 4

INNOVAT I V E CURRICUL UM 0 6

YOUR M AC 0 8

L IBR A RY RESOURCES 10

CA REER DE V ELOPMEN T 11

ProgramsEDUCATION MEDIA DESIGN & TECHNOLOGY 14Master of Science Degree Program

ENTERTAINMENT BUSINESS 20Bachelor of Science Degree Program

ENTERTAINMENT BUSINESS 26Master of Science Degree Program

INTERNET MARKETING 32Bachelor of Science Degree Program

INTERNET MARKETING 38Master of Science Degree Program

Table of Contents

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1

MOST INNOVATIVE PROGRAM – Awarded by FAPSC (Florida Association of Postsecondary Schools & Colleges)

– Awarded by FAPSC (Florida Association of Postsecondary Schools & Colleges)

Our

StoryAlmost 30 years ago, Full Sail began as a

dream to create a place where people could

learn how to take a passion for entertainment

and turn it into a career. Today, people from all

over the world come to Full Sail to pursue their

passion, create the art they love, and share

ideas with likeminded individuals. Due to the

combination of Full Sail’s unique curriculum

and the talent and dedication of our students,

Full Sail graduates have consistently achieved

the highest level of success throughout the

entertainment and media industry.

In taking Full Sail University online, our goal

is to use the experience and knowledge we’ve

gained from 30 years of educational innovation

to create an unparalleled online education that

challenges and inspires our students. We look

forward to seeing the next generation of artists,

business leaders, educators, and entrepreneurs

come through our virtual doors on their way to

career success.

ProjectsGraduate

CampusOrlando

Accolades

First you needto dream...

“Orville Wright did not have a pilot’s license” - Gordon McKenzie

In nautical terms Full Sail means you are positioned in the best possible way to move forward at optimum speed.

Call of Duty 4: Modern Warfare

LOSTMADONNA

MADDEN NFL 08

CIRQUE DU SOLEIL:La Nouba

ELTON JOHN

STAR WARS: EPISODE IIIRevenge of the Sith

Pixar’s WALL•E

X-Men 3

2 3

Human

Approach

GetConnected

Faculty

Guest Speakers

Your Classmates

Video Chat

Learning at Full Sail has always centered

around interaction and the exchange of ideas,

and our online curriculum fully embraces this

philosophy. So we developed our own online

learning environment from the ground up,

with the aim of being the most people-focused

education experience on the web.

One of the key goals of our online experience

is to keep you connected to people. You’ll have

one-click access to instructors working from

Full Sail’s campus, exclusive guest lectures

that expand the scope of your educational

experience, and collaborative tools that enable

you to meet, share, and receive feedback from

your fellow students.

Online connection and collaboration are critical

parts of the way business is done today, and will

help you to begin building and expanding your

professional network.

One-Click Access to Instructors

Powerful Collaborative Tools

People-Focused Learning Enviroment

4 5

Innovative

Curriculum“Full Sail’s dedication to innovative curricula is

to be commended and is consistent

with what today’s dynamic, technology-rich global

economy demands from its professionals.

Its progressive educational approach puts students and graduate success at the

forefront of the institution’s mission.”

Full Sail’s educational philosophy emphasizes

an immersive, real world approach to learning,

combining elements of creativity, business and

life skills, technical prowess, and academic

achievement.

We’ve applied this same innovative approach in

bringing Full Sail’s curriculum online. Our online

students utilize the same software and creative

tools students use every day in our classrooms,

and our online curriculum is designed to

provide students with an educational experience

on par with any of our on-campus degrees.

The curriculum for our online programs is

designed to challenge and inspire students,

using a variety of delivery methods and styles.

From video, animation, and podcasts to more

traditional lectures and essay assignments,

our goal is to find the most effective way to

communicate important concepts. To accomplish

this, we’ve developed extensive original content

for students to experience throughout their

education.

Immersive, Media-Driven Education

Equal of Full Sail’s AcclaimedOn-Campus Programs

Intelligent, Engaging Content

John Couch vice president of Education

Apple

6 7

Podcasts

INCREDIBLEout-of-the-box software

Throughout your education, your mac is your connection to Full Sail’s online learning enviroment - your virtual

classroom.

Apple + Full Sail

Your

MacFull Sail is proud to offer an exclusive, first-of-

its-kind initiative called Project LaunchBox. This

program provides our students with an Apple

MacBook Pro notebook computer loaded with

powerful software, all at a deep institutional

discount. The integration of Project LaunchBox

into our curriculum allows students to utilize the

power of Apple technology to create music, film,

games, animation, design, and more.

We’ve also built our online curriculum

specifically with the Mac platform in mind. The

easy-to-use Apple operating system allows us

to deliver more engaging and more intelligent

content in a manner that’s intuitive and

straightforward for students.

Throughout your education, your Mac is

your connection to Full Sail’s online learning

environment – your virtual classroom – allowing

you to take full advantage of the tools, media,

lectures, and more that comprise the curriculum

of our online programs.

BUILT-IN WIRELESS

BUILT-INvideo camera

INTUITIVE OPERATING SYSTEMAll product or service names and imagery are the property of their respective owners.

Copyright © 2008 Apple Inc.

8 9

Library

ResourcesCareer

DevelopmentAs an online student at Full Sail, you’ll have full

access to any and all of our career development

tools. But career development at Full Sail is more

than a department – it’s a process that starts

when you enroll and continues through your

professional career.

Throughout the course of your education, and

with the help of our career development advisors,

we’ll provide you with the tools to develop your

personal presentation skills, interview strategies,

create a first-rate resume, and more.

As a Full Sail student, you’ll also participate in the

Global Professionalism Standards (GPS) program,

which helps to translate and develop your existing

professional skills into the online world.

And as you prepare to graduate, our Career

Development Department will be available to help

you take your next step, whatever your career

needs or goals may be.

Custom Career Development Tools

Personal Guidance from Advisors

Lifetime Access to Career Development Services

Full Sail University’s Media Center is designed

to support the needs of both online and on-

campus students by providing meaningful and

relevant materials, a comprehensive collection

of necessary publications, and digital research

databases that are broad and varied in scope.

The Media Center is easily accessible from

Full Sail’s online learning environment, and

its documents and materials are constantly

reviewed and updated to make sure we are

providing ample research material for all

courses of study.

Extensive ResearchDatabases

Easy Accessibility

Constant Review and Updating of Materials

10 11

ProgramsDegree

12 13

EducationMedia Design

& Technology

Whether it’s a high school class or a corporate presentation room, the educator’s role is one of the most important in our society. And while many core educational concepts haven’t changed over the years, our ability to communicate information to each other is continuously growing and changing – the challenge is to take advantage of those changes in today’s learning environments.

With nearly 30 years experience incorporating innovative learning methods into our curriculum, Full Sail is uniquely qualified to help educators meet the challenge of connecting with today’s students. We’ll show you how to combine our digital world’s vast media resources with modern teaching methods in order to create an innovative learning experience that challenges and inspires your audience by getting them involved in the learning process. The Education Media Design & Technology program at Full Sail will show you how to implement new media literacy and facilitate bold new ideas with time-tested teaching tools, creating emergent 21st century education for 21st century learners.

Master of Science Degree Program

Courses

For a full course catalog visit:

fullsail.edu/onlineEDUCATION MEDIA DESIGN & TECHNOLOGY | Master of Science Degree Program

Corporate Training and Motivational Development

Digital Media and Education Applications

Education Design and Evaluation

Education Media Project Development

Filmmaking Principles in Education

Game Strategies and Motivation

Interpersonal and Intrapersonal Skill Development in Technology Environments

Learning Management Systems and Organization

Media Asset Creation

Multiple Learning Theory Applications

Musical Theory and Education Applications

Online Course Development

PROGRAM CORE

14 15

INTERACTIVE

VISUALmediaTOOLS

gamingmodelsMETHODS

musicTHEORY

communicationorganizational

STRATEGIES

ENGAGINGtoday’sLEARNERTECHNOLOGIES

multimediaentertainment

CORPORATETRAINING

modulesLEARNINGmanagementSYSTEMS

O N L I N E

LEARNINGTHEORIES

EDUCATION MEDIA DESIGN & TECHNOLOGY

MOTIVATE BY UNDERSTANDING THE LEARNER/INSPIRE USING INTERACTIVE MEDIA

CREATE DYNAMIC LEARNING ENVIRONMENTS

INTERACTIVE

VISUALmediaTOOLS

gamingmodelsMETHODS

musicTHEORY


STRATEGIES



CORPORATETRAINING


O N L I N E

LEARNINGTHEORIES




INTERACTIVE

VISUALmediaTOOLS

gamingmodelsMETHODS

musicTHEORY


STRATEGIES



CORPORATETRAINING


O N L I N E

LEARNINGTHEORIES




INTERACTIVE

VISUALmediaTOOLS

gamingmodelsMETHODS

musicTHEORY


STRATEGIES



CORPORATETRAINING


O N L I N E

LEARNINGTHEORIES




INTERACTIVE

VISUALmediaTOOLS

gamingmodelsMETHODS

musicTHEORY


STRATEGIES



CORPORATETRAINING


O N L I N E

LEARNINGTHEORIES




INTERACTIVE

VISUALmediaTOOLS

gamingmodelsMETHODS

musicTHEORY


STRATEGIES



CORPORATETRAINING


O N L I N E

LEARNINGTHEORIES




Creating Media-Rich Interactive LessonsUnderstanding your audience is just one part of becoming a more effective and inspirational teacher. By implementing multimedia technology into your teaching toolbox you’ll be able to redefine the traditional “one-way” role of a teacher by getting learners involved in the process. When you incorporate film, music, games, and/or a digital media component into your lesson plans, you’ll be on the same media-savvy playing field as many of today’s digital learners.

In the Education Media Design & Technology program, you’ll learn how podcasts, videos, online modules, and games can be invaluable additions to your lessons. More importantly, you’ll learn how to create those elements. Whether it’s making interactive visual media using professional industry tools, shooting and editing your own films with your camcorder and MacBook Pro, recording and distributing a podcast, or using any of the other hardware and software you’ll be working with during your studies, the tools in your hands will open an innovative and interactive world of teaching possibilities.

Understanding and Motivating Your AudienceThere are many different ways to instruct and inspire, and effective teachers are able to impart their ideas to many different kinds of learners. By studying the variety of ways people process information, and integrating appropriate types of interactive media into your lessons, you’ll be able to reach a wide range of audiences, whether in an academic or professional environment.

Because keeping your learners motivated and involved is fundamental to making sure your information is received properly, it’s important to understand your audience. An animated game may be a great way to teach students geography, but probably isn’t going to excite your sales force. Likewise, an idea-driven podcast may be just the trick for a corporate orientation, but might not be the best tool for getting across math concepts… but then again, maybe it is.

By studying traditional and innovative academic systems and learning how to create media-rich content, you’ll be able to develop focused, audience-specific lessons that help you achieve your instructional goals by inspiring you and your audience.

Areas of Focus

EDUCATION MEDIA DESIGN & TECHNOLOGY | Master of Science Degree Program EDUCATION MEDIA DESIGN & TECHNOLOGY | Master of Science Degree Program16 17

INTERACTIVE

VISUALmediaTOOLS

gamingmodelsMETHODS

musicTHEORY


STRATEGIES



CORPORATETRAINING


O N L I N E

LEARNINGTHEORIES




INTERACTIVE

VISUALmediaTOOLS

gamingmodelsMETHODS

musicTHEORY


STRATEGIES



CORPORATETRAINING


O N L I N E

LEARNINGTHEORIES




INTERACTIVE

VISUALmediaTOOLS

gamingmodelsMETHODS

musicTHEORY


STRATEGIES



CORPORATETRAINING


O N L I N E

LEARNINGTHEORIES




Building Inspirational Learning EnvironmentsIn the final phase of the program, you’ll put together the fundamental theories and multimedia tools you’ve learned to create your own inspirational learning environment. Whether you decide to develop an online lesson or a corporate training module, the focus will be on creating an interactive atmosphere for students that’s as motivating and experiential for them as it is engaging and inspirational for you.

After choosing and developing a system that works best for your specific environment, you’ll present your thesis and an educational product. After being assessed by a group of your peers, faculty members, and instructional technology specialists, this product could be the very thing you use to transform your next class into a rewarding, 21st century learning experience.

EDUCATION MEDIA DESIGN & TECHNOLOGY | Master of Science Degree ProgramEDUCATION MEDIA DESIGN & TECHNOLOGY | Master of Science Degree Program18 19

Artists, filmmakers, musicians… they don’t work alone. There are teams of talented people operating behind the scenes to help develop, market, and distribute the albums, films, and games people enjoy every day. At Full Sail, we understand that there are a unique group of passionate people who want to take on those management roles in the entertainment world – whether it’s at a recording studio, on a film set, in a graphic design house, or even on the road with a band.

Most of our students start as consumers of the media they love, and our goal with the Entertainment Business Bachelor’s Degree Program is to help them translate that love into the essential skills needed to begin a career in the business side of the entertainment world. Whether you want to take a position in the marketing division of an entertainment company, become an agent or manager for up-and-coming talent, or any of a multitude of other career paths, this program offers a thorough business curriculum with a focus on how those concepts apply specifically to the entertainment field.

EntertainmentBusinessBachelor of Science Degree Program

Courses

Artist Management

Business Ethics and Social Responsibility

Business Law

Computer Science and Internet

Entertainment Business Case Studies

Entertainment Business and Entrepreneurship

Entertainment Business Marketing and Strategic Planning

Entertainment Business Venture and Financing

Entertainment Media Distribution

Event Management

Excel Data Reporting

Final Project

Information Systems and E-Commerce

Intellectual Property

International Business

Introduction to Accounting

Introduction to Management

Introduction to Marketing

Introduction to Media Arts

Music Business Law and Contract Negotiations

Principles of Managerial Accounting

Television Business

Art History

Behavioral Science

Business Statistics and Data Analysis

Career Communications

College Mathematics

English Composition

Introduction to Statistics

Leadership and Organizational Behavior

Music History

Principles of Macroeconomics

Principles of Microeconomics

Professional Communication and Presentation

Professional Writing


fullsail.edu/online

PROGRAM CORE

GENERAL EDUCATION

ENTERTAINMENT BUSINESS | Bachelor of Science Degree Program20 21

IDENTITYp r o f e s s i o n a l

skillsLEADERSHIPteam-

BUILDINGP L A N N I N Gmanagement

N E G O T I AT I N GCONTRACTS

deals

PROMOTE

distribute C A M P A I G N Smarketing F I N A N C I A L

management PROPERTYintellectual

ENTREPRENEURSHIP

EXPLORING

targetmarkets

BUSINESSPROPOSALS

ENTERTAINMENT BUSINESS BS

COMMUNICATIONS/LEADERSHIP & MANAGEMENT

MARKETING & DISTRIBUTION/FINANCE & ACCOUNTING/LAW CONTACTS

FINAL PROJECT researchMETHODS





deals

PROMOTE



ENTREPRENEURSHIP

EXPLORING

targetmarkets

BUSINESSPROPOSALS









deals

PROMOTE



ENTREPRENEURSHIP

EXPLORING

targetmarkets

BUSINESSPROPOSALS









deals

PROMOTE



ENTREPRENEURSHIP

EXPLORING

targetmarkets

BUSINESSPROPOSALS





Leadership & ManagementA great business idea is nothing without a strong personality guiding it from concept to completion. With that in mind, you’ll constantly be honing your leadership skills throughout the Entertainment Business program. You’ll learn effective management approaches by examining real world case studies. And, with management courses teaching the fundamental concepts of effective team building, you’ll learn firsthand the different traits that inspire the best in fellow employees. Implementing all of these ideas, you’ll take the role of leader in various projects – all while learning the planning and management skills that you’ll use throughout your career.

CommunicationIn the entertainment industry, being able to communicate your ideas effectively in person is as vital as any business outline you’ll put down on paper. That’s why the Entertainment Business program features specialized communication classes where you’ll learn the nuances of communicating in a professional environment.

This practical training includes such essentials as negotiating contracts and deals, pitching ideas, and working with talent. Other highlights include the use of new communication technologies and learning how to create a professional identity that best reflects the skills you have to offer.

Areas of Focus

ENTERTAINMENT BUSINESS | Bachelor of Science Degree Program

Law & ContractsThere are different legal concerns for each area of the entertainment industry, and our curriculum will prepare you with a wide breadth of legal topics that cover the variety of real world scenarios that could arise in your career. Through different classroom exercises you’ll learn everything from large-scale concerns like how to protect your creative and business assets to specific topics like the liability issues involved with setting up a concert in a live venue. Specialized courses also cover the broad uses of recorded music in all aspects of entertainment, how to handle contract negotiations, and the legal aspects of managing intellectual property.

Marketing & DistributionBusiness isn’t just about great products and ideas, it’s also about getting those products and ideas into the hands and minds of consumers. In our specialized marketing courses you’ll learn how to promote and distribute creations throughout the global entertainment marketplace.

You’ll be responsible for creating a marketing campaign for a company based in the industry you’re interested in entering. You’ll choose your area of focus, and then follow through with the entire distribution and promotion plan for a project, following the industry’s workflow processes in a way designed to teach you how to identify and connect with your target market.

Finance & AccountingBudgeting is a critical component of any company’s success, so it’s important that you get a well-rounded foundation in the intricacies of sound financial management. During the Entertainment Business program, you’ll gain the tools you need to keep a company profitable. You’ll study both managerial accounting and financial accounting – the essential money-management skills that include how to create and manage finances for any project or company.

In addition to these business basics, you’ll also explore the details of residual payments, royalties, and the break-evens on project proposals via dedicated economics, accounting, and statistics courses, as well as a blend of theoretical and applied finance exercises drawn from the entertainment field.

ENTERTAINMENT BUSINESS | Bachelor of Science Degree Program22 23





deals

PROMOTE



ENTREPRENEURSHIP

EXPLORING

targetmarkets

BUSINESSPROPOSALS




FINAL PROJECT researchMETHODSIDENTITY

p r o f e s s i o n a l




deals

PROMOTE



ENTREPRENEURSHIP

EXPLORING

targetmarkets

BUSINESSPROPOSALS





Final ProjectYour last months in the Entertainment Business program will find you bringing together the many aspects of your education to produce a compelling business proposal for an entertainment company or product. You’ll engage in proper research methodologies to explore your target market, differentiate yourself from competitors, and define a unique niche within your chosen field.

The culmination of this research is a detailed proposal that will cover the key elements of a business plan, giving you a practical representation of your skills to show to potential employers. In addition, if you choose to follow an entrepreneurial route after graduation, your background and training will equip you to develop and pursue a formal business plan.

ENTERTAINMENT BUSINESS | Bachelor of Science Degree Program ENTERTAINMENT BUSINESS | Bachelor of Science Degree Program24 25

Entertainment has a wider reach than ever before – just check your pockets for your cell phone, MP3 player, or handheld game system. The delivery options available today have broadened the ways we can enjoy media both at home or on the go. And as technology continues to open new avenues for the way we consume music, movies, games, and the web, the entertainment industry has become one of the most exciting fields for creative professionals.

This evolution has also brought the need for a specific kind of talent to lead the next wave, which is why Full Sail’s Entertainment Business Master’s program is designed to provide a higher level of real world education to students who want to position themselves for leadership roles in the media landscape. As you cover advanced business courses related to media products and distribution, you’ll gain a focused understanding of the tools used by managers, leaders, organizers, and innovators who make the decisions that help drive the success of the industry.

EntertainmentBusinessMaster of Science Degree Program

Courses


fullsail.edu/onlineENTERTAINMENT BUSINESS | Master of Science Degree Program

Advanced Entertainment Law

Business Plan Development

Business Storytelling and Brand Development

Entertainment Business Finance

Entertainment Media Publishing and Distribution

Executive Leadership

Final Project: Leadership Portfolio and Business Plan Thesis

Global Entertainment Business Strategy

Internet Marketing and Web Search Optimization

Mobile Marketing and Commerce

Negotiation and Deal-making

Product and Artist Management

Project and Team Management

PROGRAM CORE

26 27

SKILLdevelopment NETWORKING

B U S I N E S S

THEORYLEADERSHIP

N E G O T I A T I N G

skills

guestS P E A K E R S

entertainmentINDUSTRYcareers

artistEXECUTIVE

PERSPECTIVE

DIGITALstoryboarding

DEVELOPMENTprofessional

keynoteMULTIMEDIA

presentations

marketingDISTRIBUTION

ENTERTAINMENT BUSINESS MS

ADVANCED BUSINESSTRAINING

ENTERTAINMENTFOCUS

CAPSTONE PROJECTSENTERTAINMENT BUSINESS | Master of Science Degree Program


B U S I N E S S

THEORYLEADERSHIP


skills



artistEXECUTIVE

PERSPECTIVE



keynoteMULTIMEDIA

presentations




ENTERTAINMENTFOCUS

CAPSTONE PROJECTSSKILL

development NETWORKINGB U S I N E S S

THEORYLEADERSHIP


skills



artistEXECUTIVE

PERSPECTIVE



keynoteMULTIMEDIA

presentations




ENTERTAINMENTFOCUS

CAPSTONE PROJECTS

Advanced Business TrainingThe Entertainment Business Master’s program takes your education beyond the classroom by having you interact with the entertainment business and traditional business communities. You might meet with a commercial banker about getting business loans and other bank services, or talk with a private investor and find out what they look for when investing in new companies. In addition to expanding your knowledge of business theory, these meetings allow you to hone the personal skills it takes to be an engaging leader and negotiator in the entertainment world.

Entertainment FocusWith decades of experience preparing graduates for careers in the entertainment industry, we have a unique perspective on the specific skills you’ll need to excel in the entertainment world. That experience has enabled us to craft a curriculum that focuses on the business needs of the media world, bridging its creative, technical, and commercial aspects.

During your coursework, you’ll spend time studying the companies that are relevant to your field of interest – both from an artist’s and executive’s perspective – and the daily work processes that go into making them thrive. More than just a focused curriculum, the program also features guest speakers from successful companies who talk about their experiences and relate them to your career goals.

ENTERTAINMENT BUSINESS | Master of Science Degree Program

Areas of Focus

28 29


B U S I N E S S

THEORYLEADERSHIP


skills



artistEXECUTIVE

PERSPECTIVE



keynoteMULTIMEDIA

presentations




ENTERTAINMENTFOCUS

CAPSTONE PROJECTSSKILL

development NETWORKINGB U S I N E S S

THEORYLEADERSHIP


skills



artistEXECUTIVE

PERSPECTIVE



keynoteMULTIMEDIA

presentations




ENTERTAINMENTFOCUS

CAPSTONE PROJECTS SKILLdevelopment NETWORKING

B U S I N E S S

THEORYLEADERSHIP


skills



artistEXECUTIVE

PERSPECTIVE



keynoteMULTIMEDIA

presentations




ENTERTAINMENTFOCUS

CAPSTONE PROJECTS

ENTERTAINMENT BUSINESS | Master of Science Degree Program

Capstone ProjectsYour Master’s training is highlighted by two academic capstone projects designed to showcase the skills you’ve picked up throughout the program – the Leadership Portfolio and Business Plan Thesis.

The Leadership Portfolio is ultimately the story of the leadership experiences you’ve had and skills you’ve developed throughout your education. More than a typical portfolio, it is designed to integrate the course material from each class into a showcase that will be relevant to your professional development. The portfolio can also take whatever form you wish, including a multimedia keynote presentation, website, digital storyboard, or a bound book.

The Business Plan Thesis offers a different application of your skills. Adhering to a standard industry format, you’ll create a detailed proposal for your own entertainment or media company – covering all the financial aspects that an investor would want to see. Your thesis should demonstrate that you know how to plan and think like a professional, including how to budget and control your finances, market and distribute your product, and plan for top organizational performance.

ENTERTAINMENT BUSINESS | Master of Science Degree Program30 31

Full Sail University’s Internet Marketing Bachelor’s Degree is designed to show you how to take advantage of all the marketing options available in this evolving world of media and entertainment, allowing you to design and execute plans that successfully merge marketing fundamentals with the next big trends in consumer behavior. As the world of marketing becomes more integrated, the future leaders in the field are the professionals that will take advantage of every marketing channel at their disposal. This program can start you on the path to becoming that leader.

You’re living your life online everyday. Whether it’s finding new music, connecting with people, or learning more about the world around you, your online interactions are becoming more and more seamless with the physical world. With the growth of the Internet, the way experiences and products come to our attention has also become more dynamic and complex. Long gone are the days when a marketing campaign was designed around three television stations, a handful of radio spots, and an ad in the local newspaper.

Bachelor of Science Degree Program

InternetMarketing

Courses


fullsail.edu/online

Affiliate Marketing

Business Ethics and Social Responsibilities

Computer Science and Internet

Digital Storytelling

Email Marketing Principles

Final Project

Fundamentals of Web Design

Global Internet Marketing Strategies

Information Systems and E-Commerce

Intellectual Property

Internet Business Models

Internet Consumer Behavior

Internet Law and Legal Issues

Internet Marketing Research Strategies

Introduction to Internet Marketing

Introduction to Management

Introduction to Mobile Advertising

Introduction to Scripting Languages

Introduction to Web Interface and Usability

IT Communications

New Media Distribution Channels

Pay Per Click Campaign Development

Principles of Flash

Public Relations

Search Engine Optimization I

Search Engine Optimization II

Social Media Optimization

Viral Marketing

Web Analytics and Reporting

Web Banner Advertising

Website Advertising and Design Principles

Art History

Business Statistics and Data Analysis

College Mathematics

Career Communications

Cultural Studies and the Web

English Composition

Fundamentals of Physics

Introduction to Statistics

Media and Society

PROGRAM CORE

GENERAL EDUCATION

INTERNET MARKETING | Bachelor of Science Degree Program 32 33

STATISTICS ETHICSp u b l i c

RELATIONS

INTERNET MARKETING BS

TRADITIONAL MARKETINGAND INTERNET MARKETING

WEBSITE DESIGNAND TECHNOLOGY

MULTI-CHANNELMARKETING

business MANAGEMENT intellectual

PROPERTY

FUNDAMENTALS

designWEBofscriptingLANGUAGES IT

communicationsweb

INTERFACES

PAY PER CLICK search AFFILIATE SOCIALdevelopment

campaign ENGINE search

ENGINE optimization marketing

search ENGINE

&optimizationmarketing

search ENGINE

+optimizationmarketing

marketing media

BUILDING AN ONLINECONSUMER EXPERIENCE

DIGITALstorytelling engrossing

ENVIRONMENTS

socialbehaviormedia

outreach

CONSUMERSTUDIES


RELATIONS






PROPERTY

FUNDAMENTALS


communicationsweb

INTERFACES




search ENGINE


search ENGINE


marketing media



ENVIRONMENTS

socialbehaviormedia

outreach

CONSUMERSTUDIES


RELATIONS






PROPERTY

FUNDAMENTALS

designWEBof

scriptingLANGUAGES IT

communicationsweb

INTERFACES

PAY-PER-CLICK search AFFILIATE SOCIALdevelopment



search ENGINE


search ENGINE


marketing media



ENVIRONMENTS

socialbehaviormedia

outreach

CONSUMERSTUDIES


RELATIONS






PROPERTY

FUNDAMENTALS

designWEBof


communicationsweb

INTERFACES




search ENGINE


search ENGINE


marketing media



ENVIRONMENTS

socialbehaviormedia

outreach

CONSUMERSTUDIES

INTERNET MARKETING | Bachelor of Science Degree Program INTERNET MARKETING | Bachelor of Science Degree Program

Website Design and TechnologyWhen creating multi-channel marketing campaigns, you’ll be working with a team of diverse design and technical professionals, and it’s important that you’re able to speak the same language when implementing website concepts, viral marketing campaigns, and the many other creative options made possible by the Internet.

From the fundamentals of web design, scripting languages, and IT communications to the usability of web interfaces, this curriculum teaches the technical aspects of web development that will ensure you know how to utilize the full range of current and upcoming Internet technologies.

Traditional Marketing and Internet MarketingAlthough social networks and video-sharing sites may be recent additions to the marketing landscape, the foundation of branding and messaging remain the same. That’s why Full Sail’s Internet Marketing Bachelor’s program begins by teaching you the basic components that are the core of any successful marketing plan.

In this phase of the degree program, you’ll study concepts such as public relations, statistics, business ethics, management, and intellectual property – efforts that have always driven successful marketing campaigns. But you’ll also learn how to integrate newer Internet marketing concepts into your campaigns to create a plan that takes advantage of everything today’s media has to offer.

Areas of Focus

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CONSUMERSTUDIES

INTERNET MARKETING | Bachelor of Science Degree Program INTERNET MARKETING | Bachelor of Science Degree Program

Multi-Channel MarketingSuccessful marketing campaigns use outlets like websites, applications, and email, but they also find ways to make those channels as effective as possible. Internet-specific marketing models such as pay per click campaign development, search engine optimization, search engine marketing, affiliate marketing, social media – new channels are constantly coming into play in this new media landscape, and you need to understand how to recognize these opportunities and use them to your advantage.

By understanding the fundamentals of a multi-channel marketing strategy, you’ll be able to utilize every outlet at your disposal as you strive to reach your audience in the most effective way.

Building an Online Consumer ExperienceMarketing has always been about knowing your audience. The Internet Marketing program’s curriculum expands on that core idea and focuses on enhancing the consumer’s online experience. By devoting time and attention to digital storytelling, you’ll be able to create an engrossing environment that supports your message while keeping your audience engaged.

In this part of the degree program, you’ll learn how to improve the way you communicate your brand’s story, explore ways of reaching your audience through social media, and study consumer behavior so that you know you’re reaching the right audience with the right message.

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InternetMarketingMaster of Science Degree Program

INTERNET MARKETING | Master of Science Degree Program

The Internet’s role in the new world of marketing means that online strategy has become more than just an optional enhancement to existing plans. Internet marketing has become its own entity, rebuilding traditional marketing concepts to fit an interactive context. As successful companies and businesses look to thrive in this constantly evolving landscape, the ability to think strategically about the Internet has become an essential skill for professional marketers.

Full Sail’s Internet Marketing Master of Science Degree program is specifically designed to provide you with skills to help you take advantage of the multi-channel opportunities of the Internet. Our curriculum delves into the details of Internet marketing with in-depth research and advanced academic studies that will provide you with the ability to develop and implement your own effective and cohesive Internet marketing campaign.

Courses


fullsail.edu/online

Advanced Internet Marketing Strategies

Advanced Search Engine Optimization

Business Storytelling and Brand Development

Final Project and Thesis

Internet and the Law

Internet Consumer Behavior and Analysis

Internet Marketing and Search Engine Optimization

Internet Marketing Campaign Development

New Media Marketing Analysis

Strategic Internet Public Relations

Web Design for Search Engine Optimization

Web Metrics and Analysis

PROGRAM CORE

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INTERNET MARKETING MS

ADVANCED SEO

WEB METRICS

INTERNET MARKETINGCAMPAIGN DEVELOPMENT


ADVANCED SEO

WEB METRICS



ADVANCED SEO

WEB METRICS



ADVANCED SEO

WEB METRICS


Advanced SEOOne of the most important aspects of marketing is making sure that your product, service, or brand message is easy for the public to find. The best way to achieve that on the web is through effective search engine optimization (SEO), a tool that can help an organization become a strategic force on the web.

It’s not only about maximizing the power of organic search methods, directory listings, and paid placement tactics, but also having a website that’s both user-friendly and search-engine friendly. Through the study of advanced strategic methods, beneficial web design fundamentals, new trends in search engine marketing, and case studies, you’ll be able to strategically position your company for maximum exposure.

INTERNET MARKETING | Master of Science Degree Program INTERNET MARKETING | Master of Science Degree Program

Areas of Focus

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ADVANCED SEO

WEB METRICS

INTERNET MARKETINGCAMPAIGN DEVELOPMENTINTERNET MARKETING MS

ADVANCED SEO

WEB METRICS


Internet Marketing Campaign DevelopmentToday’s marketing professionals have boundless opportunities to spread a company’s message. Whether it’s viral video, email campaigns, pay per click advertising, or social media, today’s businesses can utilize a wide array of outlets in their marketing campaigns. What sets successful marketers apart is the ability to create a cohesive and complementary strategy that utilizes this variety of elements effectively.

In this segment of the degree program, you’ll study mobile technology, interactive television, social media networks, and more, addressing the concepts of developing a campaign through numerous case studies. You’ll use this research, as well as your experience throughout the degree program, to select a subject and construct a complete marketing campaign that makes use of the variety and scope of marketing possibilities. You’ll also be tasked with composing a formal thesis that explores a contemporary issue related to your marketing campaign.

INTERNET MARKETING | Master of Science Degree Program INTERNET MARKETING | Master of Science Degree Program

Web Metrics & Strategic AnalysisThe data-driven nature of the Internet can instantly link a company with millions of potential consumers, and it can also provide you with an invaluable amount of information about the strength and success of your websites and marketing campaigns. But in order to be able to draw such conclusions, you need to have a firm understanding of how to interpret and respond to the results.

By utilizing web metrics you will be able to measure trends and behaviors within a company’s Internet marketing structure. The Internet Marketing Master’s Degree program delves deeply into this facet of the industry, teaching you the skills needed to translate your findings into a plan of action to increase the effectiveness of your business’ website, advertising, and marketing strategies.

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With programs that utilize video presentations, animation, online guest lectures, advanced creative software, and more, students experience their lessons in new and different ways.

Produced by Platinum Creative©2008 Full Sail, Inc. All rights reserved.

The terms “Full Sail,” “Full Sail University,” and the Full Sail University Logo are either registered service marks or service marks of Full Sail, Inc.

Other product and company names mentioned herein may be the trademarks of their respective owners. The presence of these marks does not necessarily indicate a formalized sponsorship or affiliation with other such companies.

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CONNECT

We’ve built our online learning enviroment from the ground up, to provide an educational experience that is unique, engaging, and immersive.

Collaborative student projects are the heart of any Full Sail degree, and our online learning environment gives students the tools to easily network with one another.

Keeping students in contact with their instructors means advice and feedback are never more than one click away.

fullsail.edu/onlineFor an enhanced tour visit:

Full Sail University3300 University BoulevardWinter Park, FL 32792-7429

Toll Free: 888.993.7338Local/International: 407.679.6333

fullsail.edu/online

Accredited University, ACCSCT. Financial Aid available to those who qualify. Career development assistance.

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