Degree awarded Bachelor of Arts (B.A.) Course catalogue ... · Course catalogue study programme...

Course catalogue study programme International Business - Eastern Europe

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Course catalogue

Department International BusinessStudy Programme International Business - Eastern EuropeDegree awarded Bachelor of Arts (B.A.)

Effective as of: 01.10.2007

Course leader: Prof. Dr. Ronald Moeder

Issued in printed form: 27.01.2016

Workload: 210 ECTS (30h/ECTS)

Academic regulations: 3


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Modules and course units

Module Module coordinatorG1 Principles of Business Administration Prof. Dr. Manfred Lieb

Prof. Dr. Andreas FuhrmannProf. Dr. Elias JammalProf. Dr. Michael RufProf. Dr. Marcus Wimmer

G2 Accounting and Finance Prof. Dr. Norbert SchönbrunnProf. Dr. Ted AzarmiProf. Dr. Gabriel Dukaric

G3 International Business Prof. Dr. Andreas Fuhrmann

G4 Introduction to Economics Prof. Dr. Marcus Wimmer

G5 Introduction to Law Prof. Dr. Ronald Moeder

G6 Research Methods and Statistics Prof. Dr. Peter SchrottProf. Dr. Franziska DrescherProf. Dr. Kurt HafnerProf. Dr. Graciela Küchle

G7 Professional English, B2 David CopeMatthew Penn

G8 Professional English, B2 David CopeMatthew Penn

G9 Introduction to Area Studies: Eastern Europe Dr. Katharina Sperl

X1.1 Russian Language A1.1 Dr. Katharina Sperl

X2.1 Business Russian B1 Dr. Katharina Sperl

H1 Business Administration Prof. Dr. Andreas FuhrmannProf. Dr. Edmund LinkProf. Dr. Michael Erner

H2 Advanced Business Administration Prof. Dr. Gabriel DukaricProf. Dr. Michael Erner

H3 International Economics Prof. Dr. Kurt Hafner

H4 International Business Environment Prof. Dr. Elias Jammal

H5 Law Prof. Dr. Ronald Moeder

H6 Economics Prof. Dr. Manfred LiebProf. Dr. Kurt Hafner

H7 Research Methods Prof. Dr. Peter SchrottProf. Dr. Franziska DrescherProf. Dr. Kurt HafnerProf. Dr. Graciela Küchle

H8 Professional Commuincation, B1/B3 David CopeMatthew Penn

H9 Professional Communication, B2/C2 David CopeMatthew Penn

H10 English Language and Culture, B3 David CopeMatthew Penn

H11 English Language and Culture, C2 David CopeMatthew Penn

H12 International Law Prof. Dr. Ronald Moeder

H13 Economics and Intercultural Studies: Eastern Europe Prof. Dr. Anna Hayduk

T1 Major Accounting &Controlling Part I Prof. Dr. Norbert SchönbrunnProf. Dr. Edmund Link

T2 Major Finance Part I Prof. Dr. Ted Azarmi

T3 Major Human Resource Management Part I Prof. Dr. Michael Ruf

T4 Major International Management Part I Prof. Dr. Michael Erner

T5 Major Marketing Part I Prof. Dr. Andreas Fuhrmann


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U1 Major Accounting &Controlling Part II Prof. Dr. Norbert SchönbrunnProf. Dr. Edmund Link

U2 Major Finance Part II Prof. Dr. Ted Azarmi

U3 Major Human Resource Management Part II Prof. Dr. Michael Ruf

U4 Major International Management Part II Prof. Dr. Michael Erner

U5 Major Marketing Part II Prof. Dr. Andreas Fuhrmann

X1.2 Advanced Russian Language A1.2 Dr. Katharina Sperl

X1.3 Russian in the Business World A2.1/A2.2 Dr. Katharina Sperl

X2.2 Business Communication Russian B1 Dr. Katharina Sperl

X2.3 Business Russian in the Business World B2 Dr. Katharina Sperl

P Intership Prof. Dr. Gabriel Dukaric

Z Bachelor Thesis Prof. Dr. Ralf Bochert

V1 Minor Accounting &Controlling Prof. Dr. Norbert SchönbrunnProf. Dr. Edmund Link

V2 Minor Finance Prof. Dr. Ted Azarmi

V3 Minor Human Resource Management Prof. Dr. Michael Ruf

V4 Minor International Management Prof. Dr. Michael Erner

V5 Minor Marketing Prof. Dr. Andreas Fuhrmann


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General learning outcomes International Business - Eastern EuropeThe aim of the study programme International Business – Eastern Europe is to teach/transfer:

• A wide spectrum of international-related business management skills;• Business specific, high-oriented methodological skills;• Integrative evaluation of decision fields;• Intercultural and foreign language communication skills;• Leadership• Comprehensive key qualifications, which focus on decision-making and application-oriented competence with

an appropriate employability.


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First-year programme


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Module G1 352010 Principles of Business Administration

Duration 2 Semester

Contact hours per week (45 mins each)

Type of assessment Module without assessment: Grade includes individual studentperformances

Duration of assessment

Number of ECTS credits awarded

Preconditions for obtaining ECTS credits

Module coordinator Prof. Dr. Manfred LiebProf. Dr. Andreas FuhrmannProf. Dr. Elias JammalProf. Dr. Michael RufProf. Dr. Marcus Wimmer

Professional competence: In-depthknowledge and comprehension

Students develop beyond a broad basic understanding ofbusiness contexts across functional boundaries of individualdisciplines and become acquainted with basic business models. Inaddition, Students will be able to consider conceptional aspects ofmarketing objectives, strategies and instruments.

Professional competence: conativeskills, analysis and synthesis ofknowledge

Students can abstract real situations and autonomously applymethodologies and models.

Personal competence: Social abilitiesand skills

Short teamwork and presentations

Personal competence: Independence /autonomy)

Students are able autonomous finishing their tasks

Competence levels according to GQF 6

Prerequisites (see below)

Module specifics

Scheduled

Combined assessments


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Course unit title G1.5 352015 Human Resource ManagementThis course unit forms part of module G1 , it is mandatory.

Name of lecturer(s) Prof. Dr. Michael Ruf

Semester 2

Available in Winter and summer semester

Mode of delivery Lecture including integrated exercises

Language of instruction German

Course unit title (German) Human Resource Management

Number of ECTS credits awarded 2.5, this corresponds to a workload of 75 hours

Contact hours per week (45 mins each) 2.0

Workload: Contact hours 30

Workload: Independent studies 45

Workload details Lecture, class discussion, guest lectures, group work and shortpresentations regarding current HR topics

Type of assessment Preliminary examination based on a time-constraint writtenassignment

Duration of assessment 90 Minutes

Type of course unit Mandatory


Planned learning activities and teachingmethods

Lecture and teaching discussions

Professional competence: In-depthknowledge and comprehension (Bloom)

Students have a holistic knowledge of the HR Managementfunctions and their integrated interaction. Included is an in-depthknowledge of the relevant disciplines.

Professional competence : conativeskills, analysis and synthesis ofknowledge

Students have a wide range of cognitive and practical skillsrelated to the HR Management in companies. They are capableof applying theoretical approaches to solve complex challenges inHR Management.


Students work cooperatively on case studies and exercises.Therefore, they plan and design their work process and presentthe results of the group work.

Personal competence: Independence /autonomy

Students are able to plan and to design individual and group-related work processes independently, as well as to reflect theseprocesses.



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Course unit contents • HR trends and challenges• Principles of Human Resources• HR Marketing• HR Planning• Recruitment• HR Deployment• Leadership and Motivation• Remuneration• HR Development• Personal Layoffs

Recommended optional programmecomponents

Additional specifics

Recommended or required reading • Bröckermann, R., Personalwirtschaft. Lehr- und Übungsbuch fürHuman Resource Management, akt. Aufl., Schäffer-Poeschel,Stuttgart.

• Olfert, K., Personalwirtschaft, akt. Aufl., NWB-Verlag, Kiel.• Scholz, Ch., Grundzüge des Personalmanagements, akt. Aufl.,

Vahlen, München.

Scheduled Regular/partly as a block lecture



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Course unit title G1.6 352016 Proseminar International BusinessThis course unit forms part of module G1 , it is mandatory.

Name of lecturer(s) Prof. Dr. Graciela Küchle

Semester 2


Mode of delivery Seminar

Language of instruction English

Course unit title (German) Proseminar International Business





Workload details Preparation of and follow-up on lectures, home assignment

Type of assessment Course-specific paper / presentation





• Individual study of the corresponding scientific literature• Lectures on the scientific method, preparation of a paper and

presentation of a paper


• Overview of the information technologies• First application of scientific methods and presentation

techniques


The students prepare a scientific paper based on the given topicsand make an oral presentation of their results (assisted by a powerpoint presentation).



The students reflect, evaluate, pursue self-directed andresponsible for their own learning and work objectives.


Course unit contents The students choose a topic from a list of topics in the fields ofinternational business. They postulate a research question relatedto the topic, research the corresponding literature, write a paperand prepare a presentation. There are four lectures on how topostulate a research question, how to perform academic research,how to present and how to cite. In addition, students are coachedindividually.


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• Research Methods and Statistics• Business Administration• International Business• Behavioural Science


Recommended or required reading • Academy of Management Journal Style Guide for Authors• Literature related to the specific topics (journals and books)

Scheduled Regular



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Module G1.7 352005 Business Administration / Marketing

Duration 1 Semester


Type of assessment Module-specific time-constraint assignment

Duration of assessment 120

Number of ECTS credits awarded 5.0

Preconditions for obtaining ECTS credits The Credits will be only awarded if the examination BusinessAdministration/Marketing has been successfully passed.

The points achieved in the written Marketing exam are added tothe points achieved in the written Business Administration exam;the sum yields the final result.

Module coordinator Prof. Dr. Markus ZellerProf. Dr. Andreas FuhrmannProf. Dr. Michael RufProf. Dr. Marcus Wimmer


Students develop beyond a broad basic understanding ofbusiness contexts across functional boundaries of individualdisciplines and become acquainted with basic business models. Inaddition, Students will be able to consider conceptional aspects ofmarketing objectives, strategies and instruments.




Short teamwork and presentations in the class of BusinessAdministration


Autonomous finishing of tasks in Business Administration



Module specifics

Scheduled Regular

Combined assessments PK (Module-specific time-constraint assignment); written examconsisting of two parts Business Administration and Marketingwithin the regular examination period.


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Course unit title G1.1 352011 Business AdministrationThis course unit forms part of module G1.7 , it is mandatory.

Name of lecturer(s) Prof. Dr. Markus ZellerProf. Dr. Marcus Wimmer

Semester 1


Mode of delivery Lecture


Course unit title (German) Business Administration





Workload details Preparation of and follow-up on lectures, preparation ofexamination, presentations

Type of assessment Course unit without assessment





Interactive lecture with integrated exercises and briefpresentations by students.


Students develop beyond a broad basic understanding of businesscontexts across functional boundaries of individual disciplines andbecome acquainted with basic business models.




Short teamwork and presentations.


Autonomous finishing of tasks


Course unit contents • Fundamentals of General Management• Constitutive decisions• Management and organization• Integration of rapidly changing environment• Basics Production economy• Basics Distributive trades• Basics The Financial Industry• Introduction To the Accounting and Controlling


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Recommended or required reading • Wöhe, G.: Einführung in die AllgemeineBetriebswirtschaftslehre, 25. Auflage, München, 2013

• Dillerup, R. / Stoi R.: Unternehmensführung, 4. Auflage.

Scheduled Regular.



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Course unit title G1.2 352012 MarketingThis course unit forms part of module G1.7 , it is mandatory.

Name of lecturer(s) Prof. Dr. Andreas Fuhrmann

Semester 1




Course unit title (German) Marketing





Workload details post lecture recap, online search, exam preparation






Lecture


The market-oriented and customer-oriented approaches inMarketing are presented. Students will be able to considerconceptional aspects of marketing objectives, strategies andinstruments. Students’ personal experiences with consumergoods and services are linked to business notions and behavioralaspects. Students are enabled to connect scientific Marketingcategories with reality.


The basic Marketing notions taught are related to actual productsand services.




Course unit contents • The Marketing paradigm• Marketing concepts• Marketing objectives• Marketing strategies• Marketing instruments (mix)



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Recommended or required reading • Burrow, J.: Marketing, 4th edit., 2015.• Grewal, D.: Marketing, 5th edit., 2016.• Kerin, R.: Marketing, 12th edit., 2014.• Kotler, Ph.: Marketing, 12th edit., 2014.• Masterson, R.: Marketing, 3rd edit., 2014.

Scheduled Regular



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Module G1.8 352006 Behavoiural Science / Organisation

Duration 1 Semester






Module coordinator Prof. Dr. Manfred LiebProf. Dr. Elias JammalProf. Dr. Marcus Wimmer


Students learn to know organization as a central part ofthecontrol of the cost structure of a company. They willlearn theaspects of stable organization and adaptableorganizational.They will recognize the unsolvable optimizationproblem. Therelationship between organization and environmentand the needfor adjustment and adaptation alternatives is clear.The studentsrecognize the problems of organizational change


The students recognize the relationship betweendifferentenvironmental conditions and the potential adaptationalternativesfor the organization. They reflect the methodologicalpossibilities ofenvironmental sensing and see the connection toother functions,e.g. on the issue of marketing organization


Students are able to work out their tasks and small casestudiesjointly in groups and to discuss, reflect and to present theirresults.


The work with cases and the presentation of case studysolutionsare individually driven and reflected. Students are alsoable tocarry out research in libraries and internet.



Module specifics

Scheduled



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Course unit title G1.3 352013 Behavioural ScienceThis course unit forms part of module G1.8 , it is mandatory.

Name of lecturer(s) Prof. Dr. Elias Jammal

Semester 1




Course unit title (German) Behavioural Science





Workload details Preparation of and follow-up on lectures, preparation ofexamination






Lectures by the professor



Students are able to describe the economy oft he Arab countriesin qualitative and quantitative terms.


Students are able to work out their tasks jointly in groups and todiscuss and to present their results.


Students are able to carry out research in libraries and internet


Course unit contents • Introduction• Socialization• Culture• Perception, attitude and behaviour• Heredity, environment, personality and intelligence• Learning, memory and development• Motivation and recognition• Groups• Communication and emotions• Models and assumptions


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Recommended or required reading • Adler, N.: International Dimensions of Organizational Behavior,5th edit., Thomson, 2008.

• AG Soziologie: Denkweisen und Grundbegriffe der Soziologie.Bech´sche, 2005.

• Bierbrauer, G.: Sozialpsychologie, Stuttgart: Kohlhammer 1996.• Martin, A. (Hrsg.): Organizational Behaviour – Verhalten in

Organisationen. Stuttgart: Kohlhammer, 2003.

Scheduled Regular



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Course unit title G1.4 352014 OrganisationThis course unit forms part of module G1.8 , it is mandatory.

Name of lecturer(s) Prof. Dr. Manfred LiebProf. Dr. Marcus Wimmer

Semester 1




Course unit title (German) Organisation





Workload details Preparation of and follow-up on lectures, preparation ofexamination, case studies






Interactive lecture with practical examples and case studies


Students learn to know organization as a central part of the controlof the cost structure of a company.

Students will learn the aspects of stable organisation andadaptable organisational. They will recognize the unsolvableoptimization problem.

The relationship between organisation and environment and theneed for adjustment and adaptation alternatives is clear.

The students recognize the problems of organisational change.


The students recognise the relationship between differentenvironmental conditions and the potential adaptation alternativesfor the organisation. They reflect the methodological possibilities ofenvironmental sensing and see the connection to other functions,e.g. on the issue of marketing organisation


The students work in groups to read, reflect, discuss and solvesmall case studies.


The work with cases and the presentation of case study solutionsare individually driven and reflected.


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Course unit contents • Definiton of the subject organisation• Overview of organisational theories• Five dimensions of the organisationl structure• Relationship of division of labor and coordination• Use of coordination instruments• Situation as a factor influencing the structure• Organisational culture• Modern organisation• Transformation of organisations



Recommended or required reading • Galbraith, J. E.: Designing Organizations. An Executive guide toStrategy, Structure, and Process, Jossey Bass, San Francisco,2002.

• Jones, G.R.: Organizational Theory, Design, and Change, 7thedition, Pearson Education International, Upper Saddle River,2012.

• Kieser A./Walgenbach, P.: Organisation, 6. Auflage, SchäfferPoeschel, 2010.

• Morgan, G.: Images of Organization, Updated, SagePublications, Thousand Oaks, 2006.

• Schreyögg, G.: Organisation, Grundlagen mordernerOrganisationsgestaltung, 5. Auflage, Gabler, Wiesbaden, 2010.

Scheduled Regular



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Module G2 352020 Accounting and Finance

Duration 2 Semester






Module coordinator Prof. Dr. Norbert SchönbrunnProf. Dr. Ted AzarmiProf. Dr. Gabriel Dukaric


The students understand the basics of bookkeeping. They areable to understand and explain the theories and empirics offinancial management. In addition, they know the core items of anexternal and internal accounting.


The students have the knowledge of bookkeeping basics andtechniques and know how to deal with prevalent transactions.They have an insight into the possibilities and benefits offeredby year-end data. They can define the scope of an internal andexternal accounting.In addition, students have a high methodicalcompetence of analyzing and solving problems of financialmanagement and are able to propose own solutions.





Module specifics

Scheduled



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Module G2.5 352007 Bookkeeping / Financial Accounting

Duration 2 Semester






Module coordinator Prof. Dr. Norbert Schönbrunn


• Introduction to the basics of bookkeeping• Introduction to accounting practice• Accounting records and standard chars of accounts• Completing income statement accounts and asset accounts• Define the scope of internal and external accounting and

explainits derivation from the bookkeeping


The students have the knowledge of bookkeeping basics andtechniques and know how to deal with prevalent transactions.They have an insight into the possibilities and benefits offered byyear-end data. They know the correlation between balance sheetand P& and can interpret the information in a cash flow statement.





Module specifics

Scheduled



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Course unit title G2.1 352021 BookkeepingThis course unit forms part of module G2.5 , it is mandatory.

Name of lecturer(s) Prof. Dr. Norbert Schönbrunn

Semester 1




Course unit title (German) Bookkeeping





Workload details Preparation of and follow-up on lectures, exercise






Lecture


• Introduction to the basics of bookkeeping• Introduction to accounting practice• Accounting records and standard chars of accounts• Completing income statement accounts and asset accounts


Students are able to describe tasks and basically approaches ofdouble-entry bookkeeping and also post business transactions,balance an account and create a balance sheet and a profit andloss account




Course unit contents • Fundamentals, methods and contents of bookkeeping; Postingcommon business transactions

• Year-end overview: Preparation of balance sheet and P&




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Recommended or required reading • Deitermann, M./Schmolke, S.: Industriebuchführung mit Kosten-und Leistungsrechnung IKR, Winklers Verlag, Darmstadt.

• Littkemann, J./Holtrup, M./Schulte, K.: Buchführung.Grundlagen- Übungen-Klausurvorbereitung, Gabler Verlag.

• Zschenderlein, O.: Kompakt-Training Buchführung, Kiehl Verlag.

Scheduled Regular



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Course unit title G2.2 352022 Financial AccountingThis course unit forms part of module G2.5 , it is mandatory.


Semester 2




Course unit title (German) Financial Accounting





Workload details Preparation of and follow-up on lectures, exercise




Prerequisites (see below) Examination G7.1 Business English I, B1 or G8.1 English I,B2, due in 1st semester, must be passed and is condition forexamination registration G2.2 Financial Accounting, due in 2ndsemester.


Lecture with case studies


Students are able to describe the core elements of externalaccounting and explain their derivation with bookkeeping.

They know the structure of Annual Financial Statements accordingto the HGB.


Insight into the possibilities and benefits offered by year-enddata. Correlation between balance sheet and P&. Interpreting theinformation in a cash flow statement.





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Course unit contents • Components and objectives of external accounting. Legal basis• Generally Accepted Accounting Principles• The annual balance sheet: Recognition, measurement,

presentation• The Profit &Loss Statement• Notes and management report• Selected KPIs



Recommended or required reading • Coenenberg, A./Haller, A./Mattner, G./Schultze, W.: Einführungin das Rechnungswesen, Schäffer Poeschel Verlag.

• Ditges, J./Arendt, U.: Bilanzen, Kiehl Verlag.• Gräfer, H./Schneider, G.: Rechnungslegung, NWB Verlag.• Weber, J./Weißenberger, B.: Einführung in das

Rechnungswesen, Schäffer Poeschel Verlag.

Scheduled Regular



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Module G2.6 352008 Cost Accounting / Financial Management

Duration 1 Semester





Preconditions for obtaining ECTS credits The Credits will be only awarded if the examination CostAccounting/Financial Management has been successfully passed.The points achieved in the written Cost Accounting exam areadded to the points achieved in the written Financial Managementexam; the sum yields the final result.

Module coordinator Prof. Dr. Ted AzarmiProf. Dr. Gabriel Dukaric


The students know how to integrate the cost accounting andresults accounts to the accounting. They are able to understandand explain the theories and empirics of financial management.They can both theoretical reasoning and empirical arguing.


The students can define the scope of an internal and externalaccounting. They have a high methodical competence of analysingand solving problems of financial management and are able topropose own solutions.




Prerequisites (see below) Examination G7.1 Business English I, B1 or G8.1 English I,B2, due in 1st semester, must be passed and is condition forexamination registration G2.6 Financial Management and CostAccounting, due in 2nd semester.

Module specifics

Scheduled



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Course unit title G2.3 352023 Cost AccountingThis course unit forms part of module G2.6 , it is mandatory.

Name of lecturer(s) Prof. Dr. Gabriel Dukaric

Semester 2




Course unit title (German) Cost Accounting





Workload details Preparation of and follow-up on lectures, case studies, preparationof examination






Lecture, joint excercise, case studies


Obtaining an integrated knowledge by imparting vocationaleducation content. Both the "internal structure" and itsclassification of the subject in the higher-level areas (demarcationto ensure a "bird's-eye") as well as on a wide range of methodswill be discussed content.


Independent development and deepening of the cases introducedin the lecture. Based on excercies and literature - independentknowledge discovery





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Course unit contents • Seperation and classification of cost accounting in accountingand related sections

• Methodological demarcation between internal and externalaccounting

• Presentation and integration of major cost items• Presentation of the different cost types and support statements• Colaboration of important relationships and methods


• Financial Accounting• Controlling


Recommended or required reading • Götze, U.: Kostenrechnung und Kostenmanagement, 5.verbesserte Aufl., Springer Verlag, Heidelberg, 2009.

• Schweitzer, M./ Küpper, H.: Systeme der Kosten- undErlösrechnung, 10. Aufl., Verlag Vahlen, München, 2011.

• Wöhe, G.: Einführung in die AllgemeineBetriebswirtschaftslehre, 24. Aufl., Verlag Vahlen, München,2010, 2013.

Scheduled Regular



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Course unit title G2.4 352024 Financial ManagementThis course unit forms part of module G2.6 , it is mandatory.

Name of lecturer(s) Prof. Dr. Ted Azarmi

Semester 2




Course unit title (German) Financial Management





Workload details Preparation of and follow-up on lectures, exercises, presentations,preparation of examination






Lecture with exercises and group presentations


Students are able to understand and explain the theories andempirics of financial management. They can both theoreticalreasoning and empirical arguing.


Students have a high methodical competence of analyzing andsolving problems of financial management and are able to proposeown solutions.





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Course unit contents • The Financial Environment: Markets, Institutions, Interest Rates,and agency Theory

• Time Value of Money• Risk and Rates of Return• Bonds and Their Valuation• Stocks and Their Valuation• External and Internal Financing• Derivatives and Risk Management• The Cost of Capital• The Basics of Capital Budgeting• Cash Flow Estimation and Risk Analysis• Capital Structure and Leverage• Distributions to Shareholders: Dividends and Share

Repurchases• Hybrid Financing: Preferred Stock, Leasing, Warrants, and

Convertibles• Mergers and Acquisitions


• International Finance• Derivatives• Corporate Finance• Financial Risk Management• Specific Issues in Finance• Finance Projects


Recommended or required reading • Brigham, E./Houston, J.: Fundamentals of FinancialManagement, 7th edit., South-Western College Pub, 2011.

• Gitman, L./Zutter, C.: Principles of Managerial Finance, 13thedit., Prentice Hall, 2011.

Scheduled Regular



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Module G3 352030 International Business

Duration 1 Semester






Module coordinator Prof. Dr. Andreas Fuhrmann


The environment of international business activities are presented,followed by operational aspects of cross-border transactions.Students will be able to relate export/import procedures tointernational rules of business activities.


The basic notions taught are related to actual cross-bordertransactions of goods.





Module specifics

Scheduled



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Course unit title G3.1 352031 International BusinessThis course unit forms part of module G3 , it is mandatory.


Semester 1




Course unit title (German) International Business





Workload details post lecture recap, current readings, exam preparations

Type of assessment Course-specific time-constraint assignment





Lecture


The environment of international business activities are presented,followed by operational aspects of cross-border transactions.Students will be able to relate export/import procedures tointernational rules of business activities.


The basic notions taught are related to actual cross-bordertransactions of goods.




Course unit contents • International trade theories• Institutional business environment• International market access modes• Export and import procedures• International delivery terms


Additional specifics The lecture is also offered in German.


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Recommended or required reading • Ball, D.: International Business, 13th edit., 2012.• Czinkota, M.: International Business, 3rd edit., 2014.• Daniels, J.: International Business, 15th edit., 2014.• Griffin, R.: International Business, 8th edit., 2014.• Jahrmann, F.: Außenhandel, 14. Aufl., 2015.• Kumar, B.: Handbuch der internationalen

Unternehmenstätigkeit, 1992.• Schoppe, S.: Kompendium der internationalen BWL, 4. Aufl.,

1998.• Schütt, R.: Import-Export Business, 7. Aufl., 2015.• Wall, S.: International Business, 4th edit., 2015.

Scheduled Regular



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Module G4 352040 Introduction to Economics

Duration 1 Semester






Module coordinator Prof. Dr. Marcus Wimmer


The module aims at providing broad and integraded economicknowledge in economics including the necessary scientific basisfor deepening in continuing education.


The module aims at providing a very broad range of techniques forproblem solving in economics.





Module specifics

Scheduled



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Course unit title G4.1 352041 Introduction to EconomicsThis course unit forms part of module G4 , it is mandatory.

Name of lecturer(s) Prof. Dr. Kurt HafnerProf. Dr. Ralf BochertProf. Dr. Marcus Wimmer

Semester 1




Course unit title (German) Introduction to Economics





Workload details E-Learning






Interactive lecture with exercises and E-learning offer


Course aims at providing broad and integraded economicknowledge in economics including the necessary scientificbasis for deepening in continuing education. Students shouldunderstand interaction with neighbouring subjects, in particularbusiness administration.


• Course aims at providing a very broad range of techniques forproblem solving in economics

• Being able to develop solutions even with differing requirements





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Course unit contents • Introduction, supply and demandMicroeconomics

• Division of labor; deepening of supply and demand; deriving thedemand curve

• Deriving the supply curve in perfect competition• Cartels/monopoly/duopoly

The role of the government• Labor market• Government role: distribution, social security, allocation policy

Macroeconomics• Objectives of macroeconomic policy; national account• Macroeconomic demand model• Fiscal policy and monetary policy in aggregate demand model• Interplay between monetary policy and fiscal policy• Interest rate setting by Central Banks and inflation• IS/LM model and AS/AD model• Economic growth and prosperity• The open economy


Additional specifics The lecture is also offered in German.

Recommended or required reading • Bartling, H./Luzius, F.: Grundzüge der Volkswirtschaftslehre, 17.Aufl., München, 2014.

• Bofinger, P.: Grundzüge der Volkswirtschaftslehre – EineEinführung in die Wissenschaft von Märkten, 4. Aufl., München,2015.

• Mankiw, G./Taylor, M.: Grundzüge der Volkswirtschaftslehre, 5.Aufl., Stuttgart, 2012.

Scheduled Regular



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Module G5 352050 Introduction to Law

Duration 1 Semester






Module coordinator Prof. Dr. Ronald Moeder


The module aims to familiarize students with the subject of(private) business law, in particular with the General Part and Lawof Obligations of the (German) Civil Code.


On successful completion of the module students are put in aposition to independently solve cases subject to the General Partand/or Law of Obligations of the German Civil Code.





Module specifics

Scheduled



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Course unit title G5.1 352051 Law IThis course unit forms part of module G5 , it is mandatory.

Name of lecturer(s) Prof. Dr. Ronald Moeder

Semester 2




Course unit title (German) Law I





Workload details Preparation of and follow-up on lectures, solving legal cases,preparation of examination, group/team work




Prerequisites (see below) Examination G7.1 Business English I, B1 or G8.1 English I,B2, due in 1st semester, must be passed and is condition forexamination registration G5.1 Law I, due in 2nd semester.


• Lecture based on Socratic teaching method, learning by askingyourself the right questions

• Interaction with students: practical case studies and planninggame or Moot Court (if appropriate)


The course aims to familiarise students with the subject of(private) business law, in particular with the General Part and Lawof Obligations of the (German) Civil Code. An overview of themany areas of (private) business law is given and its importancefor future management experts and business life explained.Further, applicable case law and other examples from practice arebeing scrutinised.


On successful completion of the course students are put in aposition to independently solve cases subject to the General Partand/or Law of Obligations of the German Civil Code.





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Course unit contents • What does "law" mean?: Introduction to legal terminology,thinking and methodology

• Different legal systems in a snapshot• Legal sources: International law, European law, national and

subnational law• What is a claim under civil law and how can it be enforced

domestically or in a foreign country?• Basic legal terms: legal subjects and legal objects• Theory of legal act, representation, obligations, impairments of

performance etc. under German law• Drafting international agreements (purchase and service

agreements)• Procedural aspects: Contentious (lawsuit) and non-contentious

dispute resolution (mediation, arbitration)


Additional specifics • In case of an insufficient number of interested students for thelecture in English, it will be offered in German

• Excursion/attend court hearing or similar

Recommended or required reading • Foster, N., Suhle, S.: German Legal Systems and Laws, currentedition, Oxford

• Führich, E.: Wirtschaftsprivatrecht, current edition, Franz VahlenVerlag, Munich

• Güllemann, D.: Internationales Vertragsrecht, current edition,Franz Vahlen Verlag, Munich

• Herdegen, M.: Internationales Wirtschaftsrecht, current edition,Verlag C.H. Beck, Munich

• Müssig, P.: Wirtschaftsprivatrecht, current edition, Müller Verlag,Heidelberg

Scheduled Regular



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Module G6 352060 Research Methods and Statistics

Duration 1 Semester






Module coordinator Prof. Dr. Peter SchrottProf. Dr. Franziska DrescherProf. Dr. Kurt HafnerProf. Dr. Graciela Küchle


After completing the module the students will have learnt inter aliathe different phases of scientific research projects and their specialcharacteristics and the basic statistics


The students work in teams to execute a research project of theirown choice and apply their knowledge of data collection andanalysis.





Module specifics

Scheduled



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Course unit title G6.1 352061 Research Methods and StatisticsThis course unit forms part of module G6 , it is mandatory.

Name of lecturer(s) Prof. Dr. Peter SchrottProf. Dr. Franziska DrescherProf. Dr. Kurt HafnerProf. Dr. Graciela Küchle

Semester 1




Course unit title (German) Research Methods and Statistics





Workload details Tutorials, research projects, data collection and analysis,presentations

Type of assessment Course-specific combination of assessments; concluded by awritten examination



Prerequisites (see below) Knowledge of elementary Algebra


• Lectures (Theory and exercises)• Tutorials by teaching assistants (Exercise sessions)• Individual coaching of research projects• Execution of an empirical research project: Formulation of a

research question in the realm of the social sciences, datacollection and analysis

• Presentation of the corresponding research project


After the course the students will have learnt:

• The different phases of scientific research projects and theirspecial characteristics

• Basic statistics

After the course the students will be able to:

• Formulate a research question• Choose adequate sampling techniques• Collect data• Perform descriptive statistics• Test hypotheses• Perform statistical inference


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The students work in teams to execute a research project of theirown choice and apply their knowledge of data collection andanalysis.

Based on the research of extant literature the students learn:

• how to design a project to test empirically• how to develop scientific hypotheses• how to collect data• how to perform a descriptive analysis of the data• how to perform statistical inference• how to test empirical hypotheses• how to present results




Course unit contents • Introduction to the scientific method• Research design (theory construction, hypotheses formulation,

variables and constructs, specification of concepts,operationalization, experimental design, sampling techniques,data collection)

• Basic statistics (descriptive statistics, random variables,particular probability distributions, point estimation, central limittheorem, interval estimation, statistic inference, hypothesistesting)

• Execution, analysis and presentation of a research project


Additional specifics The course is also offered in English.

Recommended or required reading • Atteslander, P: Methoden der empirischen Sozialforschung,Walter de Gruyter, Berlin, 2006.

• Mendenhall, W., Reinmuth, J., &Beaver, R. J.: Statistics forManagement and Economics. 7th Edition, Duxbury Press, 1993.

• Porst, R.: Fragebogen – Ein Arbeitsbuch, Springer, Wiesbaden,2014.

• Schira, J.: Statistische Methoden der VWL und BWL, 3. Auflage,Pearson, München, 2009.

• Schnell, R., Hill, P. &Esser, E.: Methoden der empirischenSozialforschung, 9. akt. Aufl. Oldenbourg Verlag, München,2011.

Scheduled Regular

Combined assessments Combined examination during the semester and during the examperiod; information on determination of grading is given by thelecturer during the first three weeks of the semester (of the lectureperiod)


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Module G7 352070 Professional English, B2

Duration 2 Semester






Module coordinator David CopeMatthew Penn


On completing the module programme, the students will be ableto understand and apply the terminology used in internationalbusiness organisations in everyday situations and to describe acompany in appropriate terms and discuss specific topics.


Skills: Instrumental and methodical skills, assessment skills, e.g. structuring, planning, carrying out and rating exercises andassignments

Knowledge analysis: Gathering, editing and processing ofinformation


Teamwork and leadership ability, active participation andcommunication, e. g. conducting conversations, working in groups,constructive argumentation, development of intercultural sensitivity


Independence, responsibility, reflexivity and learning skills,e. g. developing responsibility and a sense of duty, workingcooperatively, time planning



Module specifics

Scheduled



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Course unit title G7.1 352071 Business English I, B1This course unit forms part of module G7

Name of lecturer(s) David CopeEllen LukerMatthew PennBernadette Pfannebecker

Semester 1


Mode of delivery Language class


Course unit title (German) Business English I, B1





Workload details Preparation and revision of the course materials; Group projectsand/or individual student presentations according to themesdiscussed in the lecture; Preparation for final course assessments.

Type of assessment Course-specific practice-related assignment


Type of course unit Mandatory course unit

Prerequisites (see below) Competency in English at the appropriate level (GER/CERF)


Lecture with integrated excercises, presentations and case studies


This learning unit has been designed to provide the participantswith a higher level of linguistic proficiency in the general areasof corporate English. On completing the module programme, thestudents will be able to understand and apply the terminologyused in international business organisations in everyday situationsand to describe a company in appropriate terms and discussspecific topics.


Skills:Instrumental and methodical skills, assessment skills, e. g.structuring, planning, carrying out and rating exercises andassignmentsKnowledge analysis:Gathering, editing and processing of information




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Course unit contents The lecture covers current business themes and linguisticconcepts in the Anglophone World.



Recommended or required reading • Alison, J./Emerson P.: The Business 2.0, B1+ Intermediate.• Business Advantage B1, Cambridge.• "Cambridge Business English Dictionary Online", http://

dictionary.cambridge.org.• Cotton, D./Falvey, D.Kent, S.: Market Leader Intermediate.• Emmerson, P.: Essential Business Vocabulary Builder.• Powell, M.: In Company 3.0 Intermediate• "The Economist", http://www.economist.com.• "The Guardian", http://www.theguardian.com.

Scheduled Regular



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Course unit title G7.2 352072 Business English II, B1This course unit forms part of module G7


Semester 2




Course unit title (German) Business English II, B1









Prerequisites (see below) • Competency in English at the appropriate level (GER/CEFR)• Successful completion of the course Business English I, B1


Lecture with integrated exercises, presentations and case studies








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Course unit contents The lecture covers current business themes and linguisticconcepts in the Anglophone world.




dictionary.cambridge.org.• Cotton, D./Falvey, D.Kent, S.: Market Leader Intermediate.• Emmerson, P.: Essential Business Vocabulary Builder.• Powell, M.: In Company 3.0 Intermediate.• "The Economist", http://www.economist.com.• "The Guardian", http://www.theguardian.com.

Scheduled Regular



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Module G8 352080 Professional English, B2

Duration 2 Semester








On completing the module programme, the students will be ableto understand and apply the terminology used in internationalbusiness organisations in everyday situations and to describe acompany in appropriate terms and discuss specific topics.










Module specifics

Scheduled



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Course unit title G8.1 352081 Business English I, B2This course unit forms part of module G8


Semester 1




Course unit title (German) Business English I, B2









Prerequisites (see below) • Competency in English at the appropriate level (GER/CERF)










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Scheduled Regular



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Course unit title G8.2 352082 Business English II, B2This course unit forms part of module G8


Semester 2




Course unit title (German) Business English II, B2









Prerequisites (see below) • Competency in English at the appropriate level (GER/CEFR)• Succesful completion of the course Business English I, B2











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Scheduled Regular



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Module G9 352090 Introduction to Area Studies: Eastern Europe

Duration 2 Semester






Module coordinator Dr. Katharina Sperl


• Acquisition of basic knowledge about history, socio-culture,politics, law and economy, based on the Eastern Europeanregion

• Students acquire the ability to analyse political, economic andhistorical phenomena critically and to interpret them in thecultural context of Eastern Europe.










Module specifics

Scheduled



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Course unit title G9.1 352091 Introduction to Language and AreaStudiesThis course unit forms part of module G9 , it is mandatory.

Name of lecturer(s) Dr. Katharina SperlProf. Dr. Anna HaydukProf. Dr. Dietmar Högel

Semester 1




Course unit title (German) Introduction to Language and Area Studies





Workload details Lecture material pre- and post-preparation; reviewingrecommended books, book chapters/fragments, professionaljournal and newspaper articles; viewing relevant films anddocumentation; individual Internet search for information on giventopics.






Lecture (lecturer), presentation (students) and discussion followingprevious literature review done by students


• Students are able to describe and explain the most importantevents/milestones of German-Russian history.

• They are able to describe and interpret the history of theRussian Germans migration, as well as the features of theprocess of integration of migrants from Eastern Europe toGermany in the context of the integration work in Germany, andto draw appropriate conclusions.

• Students are able to describe the features of languagelandscapes in Eastern Europe and compare them. They areacquainted with selected aspects of the coverage of EasternEurope in the media and are able to interpret selected contentsin the cultural context.

• Students are able to describe and explain German-Russianeconomic relations in the context of the historical developmentof relations between Russia and Germany and the currentgeopolitical situation.


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• Students possess the competence to analyze major events/milestones of German-Russian history.

• They are able to determine relationships between German-Russian history and migration of Russian Germans, as well asbetween the process of integration of migrants from EasternEurope in Germany and the integration work features inGermany.

• Students are able to describe, analyze and interpret basedon the cultural context the features of language landscapesin Eastern Europe and the interrelationships between thelanguage, the media and the reality.

• They are able to analyze the current state of German-Russianeconomic relations based on macro- and microeconomicindicators, to hereby reveal the impact of various factors, as wellas to identify and analyze major trends in the development ofthese relations.


Cooperative and responsible work in heterogeneous (age, gender,cultural roots, religion) expert teams.


Reflection, assessment, independent pursuing of own learning andworking objectives and those set by others, carrying responsibility,and drawing conclusions regarding the workflow in the interculturalteam.


Course unit contents • German-Russian history• Integration of migrants from Eastern Europe to Germany• Language landscapes in Eastern Europe• Language-Media-Reality• German-Russian economic relations


Additional specifics Submodule G9.1 is evaluated jointly with upcoming SubmoduleG9.2 within course across evaluation.

Recommended or required reading • Hildermeier M.: Geschichte Russlands, current edition, C.H.Beck.

• Kappeler, A.: Russische Geschichte, current edition, C.H. Beck.• Löwe, B.: KulturSchock Russland, 5. edition, Reise-Know-How-

Verlag Rump, Bielefeld, 2007.• Öhlschläger, R., Hermann, M. (Hrsg.): Hier die Russen

– dort die Deutschen: Über die Integrationsproblemerusslanddeutscher Jugendlicher 250 Jahre nach demEinladungsmanifest von Katharina II, 1. Auflage, NomosVerlagsgesellschaft mbH &Co. KG, Baden-Baden, 2013.

• Deutsch-russisches Wirtschaftsjahrbuch, OWC-Verlag fürAußenwirtschaft, Münster.

Scheduled Regular


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Course unit title G9.2 352092 Cultural Area Studies Eastern EuropeThis course unit forms part of module G9 , it is mandatory.

Name of lecturer(s) Dr. Katharina Sperl

Semester 2




Course unit title (German) Cultural Area Studies Eastern Europe





Workload details • Lecture follow-up• Written exercises• Audiovisual materials• Group work• Use of new media (films, Internet, audio materials)






Lectures, exercises, colloquium and self-study


• Acquisition of basic knowledge about history, socio-culture,politics, law and economy, based on the Eastern Europeanregion

• Students acquire the ability to analyse political, economic andhistorical phenomena critically and to interpret them in thecultural context of Eastern Europe.









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Course unit contents • Definition demarcation "Eastern Europe"• Ethnogenesis, nation-building in Eastern Europe• Political History of Eastern Europe• Social and Economic History of Eastern Europe• Regional focuses (Russia, Central and Eastern Europe, South

Eastern Europe)



Recommended or required reading • Bohn, Th. u.a.: Studienhandbuch Östliches Europa Band 1 und2: Geschichte Ostmittel- und Südosteuropas: BD 1. Geschichtedes Russischen Reiches und der Sowjetunion: BD 2, UTB,2009. ISBN-10: 3825231739.

• Emeliantseva, E. u.a.: Einführung in die OsteuropäischeGeschichte, UTB, 2008. ISBN-10: 3825283895.

• Löwe, B.: KulturSchock Russland, Verlag Rump, 2008.ISBN-10:3831710317.

Scheduled Regular



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Module X1.1 352410 Russian Language A1.1

Duration 1 Semester








Students are able to understand and use intimate, everydayexpressions and very basic phrases, aiming at satisfying specificneeds.They can introduce themselves and others and ask other peoplequestions about personal details and give a response to suchquestions.Students are able to interact in a simple way.










Module specifics

Scheduled



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Course unit title X1.1.1 352411 Russian Language I, A1.1This course unit forms part of module X1.1


Semester 2




Course unit title (German) Russische Sprache I, A1.1













Aaccording to the CEFR A 1.1A1 – Beginners

• Students are able to understand and use intimate, everydayexpressions and very basic phrases, aiming at satisfyingspecific needs.

• They can introduce themselves and others and ask other peoplequestions about personal details - e.g. where they live, whatkind of people they know and which things they have. They areable to give a response to such questions.

• Students are able to interact in a simple way if the interlocutor/interior speaks slowly and clearly and are ready to help.

Selected topics of Russian culture will be discussed in the lecture.





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Course unit contents • The Russian alphabet• Basic vocabulary• Basic grammar



Recommended or required reading • Arbeitsbuch: Adler, I. u.a.: Modernes Russisch MOCT 1. KlettVerlag, 2014.

• Lehrwerk: Adler, I. u.a.: Modernes Russisch MOCT 1. KlettVerlag, 2014.

Scheduled Regular

Combined assessments Will be published in the first three weeks of the lecture period.


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Module X2.1 352440 Business Russian B1

Duration 1 Semester








The students are able:

• To understand the main points if a clear standard and economiclanguage on B1 level is used;

• To deal with most situations in the language area;• To express themselves simply and coherently about familiar

topics and personal interest.• To report on experiences and events, describe dreams, hopes

and goals and to give opinions or brief reasons to plans andexplanations;

• To understand and write moderate economic texts.










Module specifics

Scheduled



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Course unit title X2.1.1 352441 Business Russian I: Everyday andBusiness Russian I, B1This course unit forms part of module X2.1


Semester 2




Course unit title (German) Wirtschaftsrussisch 1: Allgemeine Sprache undWirtschaftsrussisch I, B1





Workload details • Lecture follow-up, homework• Written exercises• Audiovisual materials• Group work, presentations, paper• Use of new media (films, Internet, audio materials)




Prerequisites (see below) Competency in Russian at the A2 level (GER/CERF)




according to the CEFR B1.1B1 – Advanced Language use in the fields of "economic" and"business"

• Students are able to understand the main points if a clearstandard and economic language on B1 level is used and whenit comes to the familiar matters which are regularly encounteredin work, school, leisure, etc.

• They are able to deal with most situations in the language areawhich they could face with while (business) traveling.

• They are able to express themselves simply and coherentlyabout familiar topics and personal interest.

• They are able to report on experiences and events, describedreams, hopes and goals and to give opinions or brief reasonsto plans and explanations.

• They are able to understand and write moderate economictexts.

Selected topics of Russian culture are covered in the lecture.


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Course unit contents • Consolidation of knowledge in everyday and business language• Mediation of Business Russian at the B1.1 level• Expansion of grammar knowledge• Analysis, evaluation and interpretation of current (economic)

news from the media• Systematic written and oral exercises to extend the competence

for business situations



Recommended or required reading • Gorbenko, V.: Budem partnerami, 2014. ISBN978-5-88337-348-9.

• Klobukova, L. P. (u.a.): Russkij jazyk dlja ekonomistov,Verlag, Ort: Russkij jazyk. Kursy., Moskva, 2012. ISBN:978-5-88337-263-5.

• Kotane, L.: Russkij jazyk dlja delovogo obscenija, B1,B2. Zalotoust, 2014. ISBN: 978-5-86547-730-3, ISBN:978-5-86547-732-7

• Markina, N. A.: Russkij jazyk delovogo obscenija, Verlag, Ort:Russkij jazyk. Kursy, Moskva, 2013. ISBN: 978-5-88337-316-8.

• Additional literature (e.g. selected articles from businessjournals)

Scheduled Regular



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Advanced studies


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Module H1 352110 Business Administration

Duration 2 Semester






Module coordinator Prof. Dr. Andreas FuhrmannProf. Dr. Edmund LinkProf. Dr. Michael Erner


Students deepen their in previous courses acquired specificknowledge out of a multitude of different areas through integration,combination and application of theories and models. They identifyand interpret the marketing aspects such as objectives, strategiesand instruments. The students dispose over a broad portfolio ofspecialised and detailed knowledge of concepts and models in thefield of strategic management. They learn the targets, tasks andinstruments of controlling.


Students

• analyse controlling problems and work out solutions usingtheoretic knowledge;

• acquire decision-making competence through the integrationand combination of theories and models and applying them tospecific business settings

• look at decisional alternatives which are subsequently evaluatedusing criteria of plausibility and coherence;

• dispose over the appropriate skills to apply the knowledge interms of theories and concepts to making strategic companydecisions and strategy development.





Module specifics

Scheduled



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Course unit title H1.1 352111 ControllingThis course unit forms part of module H1 , it is mandatory.

Name of lecturer(s) Prof. Dr. Edmund LinkProf. Dr. Bettina Merlin

Semester 3




Course unit title (German) Controlling





Workload details Preparation of and follow-up on lectures, preparation ofexamination, presentations, exercises

Type of assessment Preliminary examination based on a time-constraint writtenassignment





Lecture


The students learn the targets, tasks and instruments ofcontrolling.

Theoretical and methodical basics as well as interfaces with othersubjects are pointed out.


The students analyse controlling problems and work out solutionsusing theoretic knowledge.



The students evaluate the solutions and discuss them.


Course unit contents • Term “Controlling“• Conception of controlling, general approach• Project-related controlling (economic efficiency calculation)• Product-related controlling (break-even-calculation; calculations)

Problems and approaches of controlling in various functional areasof the company


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Recommended or required reading • Becker, W.: Wertschöpfungsorientiertes Controlling,Kohlhammer, Stuttgart, 2014.

• Britzelmaier, B.: Controlling, Pearson, München, 2013.• Drosse, V.: Managerial Accounting, Schäffer Poeschel,

Stuttgart, 2014.• Weber, J./Schäffer, U.: Einführung in das Controlling, 14. Aufl.,

Schäffer-Poeschel, Stuttgart, 2014.

Scheduled Regular



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Course unit title H1.2 352112 Strategic ManagementThis course unit forms part of module H1 , it is mandatory.

Name of lecturer(s) Prof. Dr. Christian BuerProf. Dr. Olaf HengererProf. Dr. Michael Erner

Semester 3




Course unit title (German) Strategic Management











• Interactive lecture on fundamental topics• Short student seminar papers on specific aspects• Group discussion on the cases presented• Where necessary discussion of case studies in the form of

tutorials


On successful completion of the Strategic Management course,students dispose over a broad portfolio of specialised anddetailed knowledge of concepts and models in the field ofstrategic management; this includes the analysis of both, theenvironment and companies, the development of strategies andtheir implementation.


The students dispose over the appropriate skills to apply theknowledge in terms of theories and concepts to making strategiccompany decisions and strategy development. Thereby Students'general analytical skills are improved.





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Course unit contents • Introduction to strategy and strategic management• Development of the theoretical background of strategic

management• Concepts and Instruments of Strategic Analysis• The concept of strategic core competences• Target groups, ethics and corporate responsibility for society• Strategies for the entire company• Strategies for the business divisions• Concepts and tools for strategy implementation


• Global Leadership• Introduction to International Management

Additional specifics Depending on the availability of teaching staff, this course isgenerally offered in parallel in German and English.

Recommended or required reading • Grant, R. M.: Contemporary Strategy Analysis, 5th edit.,Blackwell, Carlton, 2005.

• Johnson, G./Scholes, K./Whittington, R.: Exploring CorporateStrategy. 8th edit., Prentice Hall, Harlow, 2007.

• Mintzberg, H./Lampel, J. B./Quinn, J. B.: The Strategy Process,4th edit., Prentice Hall, Upper Saddle River, 2002.

• Müller-Stewens, G./Lechner C.: Strategisches Management,Wie strategische Initiativen zum Wandel führen, 3. Aufl.,Schäffer-Pöschel, 2005.

Scheduled Regular



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Course unit title H1.3 352113 Marketing Case StudiesThis course unit forms part of module H1 , it is mandatory.


Semester 3




Course unit title (German) Marketing Case Studies





Workload details Continous case preparations (analysis, findings,recommendations), paper on final case

Type of assessment Preliminary examination based on project work



Prerequisites (see below) Recommended: Marketing (1st semester)


Lecture with integrated exercise


Based on real case studies on consumer goods or services,Marketing aspects such as objectives, strategies and instrumentsare identified and interpreted.


The identified Marketing aspects are evaluated. Students look atdecisional alternatives which are subsequently evaluated usingcriteria of plausibility and coherence.


Discussion culture


Case study preparation (analysis, evaluation)


Course unit contents Application of Marketing concepts to real case studies




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Recommended or required reading • Becker, J.: Marketing-Konzeption, 10. Aufl., 2012.• Bruhn, M.: Marketing, 12. Aufl., 2014.• Jammal, E.: The Case Method. Guidelines for Students in

Business and Management, 2000.• Meffert, H.: Marketing, 11. Aufl., 2014.• Weis, H.: Marketing, 16. Aufl., 2012.

Scheduled Regular



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Course unit title H1.4 352114 Business Case StudiesThis course unit forms part of module H1 , it is mandatory.

Name of lecturer(s) Prof. Dr. Michael Erner

Semester 4




Course unit title (German) Business Case Studies





Workload details Student presentations, assignment






• Lectures with integrated exercises• Coaching sessions with the lecturers• Preparation of papers and presentations• Presentations to specific topics


Students deepen their in previous courses acquired specificknowledge out of a multitude of different areas through integration,combination and application of theories and models


Students acquire decision-making competence through theintegration and combination of theories and models and applyingthem to specific business settings.


Students enhance their teamwork skills, willingness tocompromise and empathy through group work.


Presenting their results the students improve their presentation,argumentation and persuasive skills.


Course unit contents Depending on the course and lecturer, the cases to be analysedhave different focuses. These can be industry or region-specific.Common to all selected cases is the fact that they are based in aninternational context and concern major aspects of operations ofan international organization.


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Recommended or required reading All case compilations are suitable, for instance:

• Lane, H. W./Distefano, J. J./Maznevski, M. L.: InternationalManagement Behavior. Text, Readings, and Cases, 5th edit.,Blackwell Publishing, 2006.

Scheduled Regular



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Module H2 352120 Advanced Business Administration

Duration 2 Semester






Module coordinator Prof. Dr. Gabriel DukaricProf. Dr. Michael Erner


The students should be able to understand business issues andapply it in context.


The students should be able to expand their existing knowledgethrough literature research and knowledge discovery and bring itin the relevant context, also to develop relevant knowledge fromvarious disciplines. They should apply the guidelines for academicpapers and improve analytical skills through independentelaboration of a complex topic area.




The students should be able to identify problems idenpendentlyand respond appropriately. Therefore current knowledge andinterfaces should be included to neighboring disciplines. Bypresenting their results the students improve their presentation,argumentation and persuasive skills



Module specifics

Scheduled



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Course unit title H2.1 352121 Business SeminarThis course unit forms part of module H2 , it is mandatory.

Name of lecturer(s) Prof. Dr. Michael Erner

Semester 6




Course unit title (German) Business Seminar





Workload details Presentations, assignment

Type of assessment Module-specific paper / presentation





• Lectures with integrated exercises• Coaching sessions with the lecturers• Preparation of papers and presentations• Presentations to specific topics


Acquisition of comprehensive, detailed special knowledge within abusiness area, whereby a special meaning is on actuality


• Application of guidelines for academic papers• Improving analytical skills through independent elaboration of a

complex topic area• Enhancing critical thinking skills




• Promoting independence, motivation and willingness to learn• Presenting their results the students improve their presentation,

argumentation and persuasive skills


Course unit contents Different subjects are covered depending on the lecturer andthe semester; however, the subjects typically involve the field ofinternational business administration. Several Business Seminarsare generally offered in parallel each semester, all coveringdifferent subject areas.


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Recommended or required reading The literature selection depends on the topic and is provided bythe lecturer delivering the Business Seminar. Usually, it includesreferences to academic writing, such as:

• Saunders, N. K./ Lewis, P./ Thornhill, A.: Research Methods forBusiness Students, Financial Times, London, 2006.

Scheduled Regular



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Course unit title H2.2 352122 Business SimulationThis course unit forms part of module H2 , it is mandatory.


Semester 7


Mode of delivery Simulation game


Course unit title (German) Business Simulation





Workload details Group work, presentations

Type of assessment Module-specific paper / presentation





Role-play sessions, presentations, analyses of reports


The students should be able to understand business issues andapply it in context.


The students should be able to expand their existing knowledgethrough literature research and knowledge discovery and bring itin the relevant context, also to develop relevant knowledge fromvarious disciplines.


The students should be able to apply knowledge in teamwork andteams of experts to come to a common consensus or procuregroup decisions.


The students should be able to identify problems idenpendentlyand respond appropriately. Therefore current knowledge andinterfaces should be included to neighboring disciplines. Thedecisions are based on group decisions and current knowledgeand events.



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Course unit contents • Corporate objectives and strategies• Sales: Competition analysis, marketing mix, product life

cycles, product re-launches, new product launches, enteringa new market, costing of special transactions, contributionmargin accounting and market research reports as a basis ofinformation for marketing decisions

• R&: Technology, ecology, value analysis• Procurement/ warehousing: Optimum order quantity• Manufacturing: Investment, disinvestment, in-house production

or external procurement, capacity planning, ecologicalproduction, rationalisation, learning curve

• HR: HR planning, qualification, productivity, absences,fluctuation

• Finance and accounting: Cost type, cost centre, cost objectaccounting, gradual contribution margin accounting, financialplanning, balance sheet recognition and income statement, cashflow, share price and company value, portfolio analysis


Additional specifics AGMs at the end of the simulation

Recommended or required reading Business Simulation Handbook

Scheduled Regular



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Module H3 352130 International Economics

Duration 1 Semester






Module coordinator Prof. Dr. Kurt Hafner


Students are able to understand and explain complex economicrelationships and to adopt their own positions.


Students have a high methodical competence of analyzing andsolving problems of international economic issues and are able topropose own solutions.


Students have high presentation skills using logical reasoning,which is based on the models and theories discussed in thelecture.




Module specifics

Scheduled



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Course unit title H3.1 352131 International EconomicsThis course unit forms part of module H3 , it is mandatory.

Name of lecturer(s) Prof. Dr. Kurt Hafner

Semester 3




Course unit title (German) International Economics





Workload details Preparation of and follow-up on lectures,




Prerequisites (see below) Basic knowledge of economics (introduction of economics)


Lecture with group presentations


Students are able to understand and explain complex economicrelationships and to adopt their own positions. They can boththeoretical reasoning and empirical arguing.

Students find it easy to evaluate political measures targetingeconomic problems and to submit own proposals.


Students have a high methodical competence of analyzing andsolving problems of international economic issues and are able topropose own solutions.






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Course unit contents Part I: International Trade1. World Trade: An Overview2. Classical Trade Theory: Ricardian Model 3. Neo-Classical Trade Theory: Heckscher-Ohlin Model4. New Trade Theory: Economies of Scale 5. International Factor Movements6. The Instruments of Trade Policy7. Trade PolicyPart II: International Finance8. Exchange Rates and Interest Rates9. Money, Interest Rates and Exchange Rates 10. Open Economy: Floating Exchange Rates11. Open Economy: Fixed Exchange Rates 12. International Monetary System13. Optimum Currency Area14. Other Topics


• Macroeconomics• Microeconomics


Recommended or required reading Krugman, P./Obstfeld, M.: International Economics – Theory andPolicy, 7th edit., 2006.

Scheduled Regular



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Module H4 352140 International Business Environment

Duration 1 Semester






Module coordinator Prof. Dr. Elias Jammal



Students are able to provide sources for the topics.


Students are able to work out their tasks jointly in groups and todiscuss and present their results.


Students are able to carry out research in libraries and internet.



Module specifics

Scheduled



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Course unit title H4.1 352141 Intercultural CommunicationThis course unit forms part of module H4 , it is mandatory.

Name of lecturer(s) Prof. Dr. Elias Jammal

Semester 3




Course unit title (German) Intercultural Communication





Workload details Group work, presentations






Presentations and papers by the students



Students are able to provide sources for the topics.


Students are able to work out their tasks jointly in groups and todiscuss and present their results.


Students are able to carry out research in libraries and internet.


Course unit contents • Personality and Culture Movement• E. T. Hall• Hofstede, Trompenaars, Hampden-Turner• Intercultural Competence• A. Thomas• M. Bennett• Acculturation• Intercultural Communication Training• The Collective Approach• Clifford Geertz• Parenting styles• Code switching


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Recommended or required reading • Beamer, L./Varner, I.: Intercultural communication in the globalworkplace, McGraw-Hill/Irwin, 2008.

• Bolten, J.: Interkulturelle Kompetenz, Landeszentrale fürpolitische Bildung Thüringen, Erfurt, 2007.

• Brislin, R.: Culture´s influence on behavior, 2. edit., HarcourtCollege Publishers, 2000.

• Dahlén, T.: Among the Interculturalists. An emergent professionand its packaging of knowledge, Doctoral Dissertation,Stockholm, 1997.

Scheduled Regular



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Module H5 352150 Law

Duration 1 Semester








The module aims to familiarize students with the basics of(German) commercial (trade) and corporate (company) law.


On successful completion of the module students are put ina position to independently solve cases subject to (German)commercial (trade) and corporate (company) law.





Module specifics

Scheduled



of 348 27.01.2016

Course unit title H5.1 352151 Law IIThis course unit forms part of module H5 , it is mandatory.


Semester 3




Course unit title (German) Law II





Workload details Preparation of and follow-up on lectures, solving legal cases,preparation of examination, team/group work






• Lecture based on Socratic teaching method, learning by askingyourself the right questions

• Interaction with students: practical case studies and planninggame or Moot Court (if appropriate)


The course aims to familiarise students with the basics of(German) commercial (trade) and corporate (company) law.An overview of the many areas of commercial (trade) as wellas corporate (company) law is given and its importance forfuture management experts and business life explained. Further,applicable case law and other examples from practice are beingscrutinised.


On successful completion of the course students are put ina position to independently solve cases subject to (German)commercial (trade) and corporate (company) law.





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Course unit contents • Product liability• Corporate activity and its legal structure• Introduction to commercial law• Introduction to company law and business organization• Drafting international dealership and sales representative

(agency) agreements• Fundamental principles of insolvency law and competition law (if

appropriate)• Digressions to consider current legislative projects


Additional specifics • In case of an insufficient numer of interested students for thelecture in English, it will be offered in German.

• Excursion/attend court hearing or similar (if appropriate)

Recommended or required reading • Foster, N.: German Legal Systems and Laws, current edition,Oxford University Press.

• Führich, E.: Wirtschaftsprivatrecht, current edtion, Vahlen,Munich.

• Gildeggen, R./Willburger, A.: Internationale Handelsgeschäfte,current edition, Vahlen, Munich.

• Klunzinger, E.: Grundzüge des Gesellschaftsrechts, currentedition, Vahlen, Munich.

• Müssig, P.: Wirtschaftsprivatrecht: Rechtliche Grundlagenwirtschaftlichen Handelns, current edition, C.F. Müller,Heidelberg.

Scheduled Regular



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Module H6 352160 Economics

Duration 1 Semester






Module coordinator Prof. Dr. Manfred LiebProf. Dr. Kurt Hafner


Students are able to understand and explain complex economicrelationships and to adopt their own positions.


Students have a high methodical competence of analyzing andsolving problems of economic issues and are able to proposeown solutions. By completing Business Ethics they recognize therelationship between various courses of action and the guidelinesof action of management and business organisation.





Module specifics

Scheduled



of 348 27.01.2016

Course unit title H6.1 352161 MicroeconomicsThis course unit forms part of module H6


Semester 3




Course unit title (German) Microeconomics





Workload details Preparation of and follow-up on lectures, exercises






Lecture with exercises





Students have a high methodical competence of analyzingand solving problems of microeconomic issues and are able topropose own solutions.




Course unit contents • Game Theory• Uncertainty: Risk and Utility• Market with asymmetric information• Externalities and Public Good• Selected microeconomic topics


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• Macroeconomics• International Economics

Additional specifics The course can be also offered in English.

Recommended or required reading • Pindyck, R. S./Rubinfeld, D. L.: Microeconomics, Pearson, 6th

edit., London, 2005.• Schira, J.: Statistische Methoden der VWL und BWL, Pearson,

2nd edit., München, 2006.• Varian, H. R.: Intermediate Microeconomics – A Modern

Approach, Norton &ompany, 7th edit., New York, 2007.

Scheduled Regular



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Course unit title H6.2 352162 MacroeconomicsThis course unit forms part of module H6


Semester 3




Course unit title (German) Macroeconomics











Lecture with exercises





Students have a high methodical competence of analyzing andsolving problems of macroeconomic issues and are able topropose own solutions.




Course unit contents • Labor market and unemployment• Business cylce: theory and policy• Economic development and economic growth• Open economy• Selected macroeconomic topics


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• Microeconomics• International Economics


Recommended or required reading • Abel, A.B./Bernanke, B.S.: Macroeconomics, Internationaleedition, 5th edit.

• Baldwin, R. E./Wyplosz, C.: The economics of Europeanintegration, 2nd edit., McGraw-Hill Education, London, 2006.

• Blanchard, O./Illing, G.: Makroökonomie, 5th edit., Pearson,München, 2009.

• Krugman, P./Obstfeld, M.: Internationale Wirtschaft – Theorieund Politik der Außenwirtschaft, 7th edit., Person, München,2008.

Scheduled Regular



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Course unit title H6.3 352163 Business EthicsThis course unit forms part of module H6

Name of lecturer(s) Prof. Dr. Manfred Lieb

Semester 3




Course unit title (German) Business Ethics





Workload details Preparation of and follow-up on lectures, case studies






Interactive lecture with practical examples and case studies


Students should be able to a critical reflection of economicoperations in compliance with the principles of the design of theeconomic system.

Students should recognize the social foundations of the economyand the moral and ethical responsibility. They can judge andassess economic actors and the basics of their moral and ethicalbehaviour.

Conflicts and trade-offs and their solutions are to be recognized.


The students recognize the relationship between various coursesof action and the guidelines of action of management andbusiness organisation.

They reflect the methodological possibilities of the detection ofsituations and alternative courses of action. Also they know themethods of impact assessment of actions.

Students can recognize the connection between ethical behaviourand management requirements.


The students work in groups to read, reflect, discuss and solvesmall case studies.


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The work with cases and the presentation of case study solutionsare individually driven and reflected.


Course unit contents • Social basics of economics• Development of a moral awareness• Development and application of discourse ethics• Ethical basics of economics• Contradictions in economic statements and their ethical

justification• Ethics as an aid to discursive penetration of contradictions• Indivividual ethics and corporate ethics• Ethics and corporate culture


• Regularly scheduled ethic conference• General studies and ethicum


Recommended or required reading • Boylan M.: Business Ehtics, 2th edit., Wiley, Hoboken 2013.• Thielemann U.: System Error, 2th edit., Campus, Frankfurt, 2009.• Ulrich P.: Integrative Wirtschaftsethik, 4th edit., Haupt, Bern/

Stuttgart/Wien, 2007.• Ungericht B.: Strategiebewusstes Management. Konzepte und

Instrumente für nachhaltiges Handeln, Pearson, München,2012.

Scheduled Regular / partly as a block event



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Course unit title H6.4 352164 Advanced Economic StudiesThis course unit forms part of module H6


Semester 3




Course unit title (German) Advanced Economic Studies





Workload details Preparation of and follow-up on lectures, presentations, exercises






Lecture with exercises, individual and group presentations





Students have a high methodical competence of analyzing andsolving economic problems and are able to propose own solutions.





Course unit contents Selected topics discussing specific issues of economic theory andpolicy


• Microeconomics• Macroeconomics


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Recommended or required reading • Blanchard, O./Illing, G.: Makroökonomie, 5th edit., Pearson,München, 2009.

• Krugman, P./Obstfeld, M.: Internationale Wirtschaft – Theorieund Politik der Außenwirtschaft, 7th edit., Person, München,2008.

• Pindyck, R.S./Rubinfeld, D.L.: Mikroökonomie, 6th edit.,Pearson, München, 2005.

• Selected literature

Scheduled Regular

Combined assessments Will be published in first three weeks of the lecture period.


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Module H7 352170 Research Methods

Duration 1 Semester






Module coordinator Prof. Dr. Peter SchrottProf. Dr. Franziska DrescherProf. Dr. Kurt HafnerProf. Dr. Graciela Küchle



On completing the module programme students are able to assessand describe the relationship between variables.


The students will work in teams to develop and test modelsfor a given data set. To accomplish that they have to apply theappropriate techniques to given data sets, analyze and presentresults in front of the other students.




Module specifics

Scheduled



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Course unit title H7.1 352171 Models and Methods of Data AssessmentThis course unit forms part of module H7 , it is mandatory.

Name of lecturer(s) Prof. Dr. Peter SchrottProf. Dr. Franziska DrescherProf. Dr. Kurt HafnerProf. Dr. Graciela Küchle

Semester 6




Course unit title (German) Models and Methods of Data Assessment





Workload details Preparation of and follow-up on lectures






Lectures and computer lab sessions



After the course the students are able to assess and describe therelationship between variables.

They will know how to use the software SPSS to perform differentkinds of data analysis in order to analyze several kinds ofproblems.


The students will work in teams to develop and test modelsfor a given data set. To accomplish that they have to apply theappropriate techniques to given data sets, analyze and presentresults in front of the other students.




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Course unit contents Statistical methods

• t-test• Analysis of variance• Covariance and correlation• Linear regression• Logistic regression

SPSS:

• Import and input data• Data management• Execution and interpretation of the techniques described above


Additional specifics The statistical procedures learnt in the course are conducted withthe software SPSS during computer lab sessions. Using practicallyrelevant examples the students practice how to use the softwareSPSS to perform statistical analysis and test models.

Recommended or required reading • Backhaus, K.: Multivariate Analysemethoden – Eineanwendungsorientierte Einführung. 11. Aufl., Springer, Berlin,2005.

• Field, A.: Discovering Statistics Using SPSS, SAGEPublications, London, 2009.

• Lewis-Beck, M. S.: Applied Regression – an Introduction, SAGEPublications, Thousand Oaks CA, 1980.

• Mendenhall, W./Reinmuth, J./Beaver, R. J.: Statistics forManagement and Economics, 7th edit., Duxbury Press, 1993.

• Pampel, F. C.: Logistic Regression, SAGE Publications,Thousand Oaks CA, 2000.

Scheduled Regular

Combined assessments Combined examination during the semester; information ondetermination of grading is given by the lecturer during the firstthree weeks of the semester


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Module H8 352180 Professional Commuincation, B1/B3

Duration 2 Semester








On completing the module programme, students will be able toexpress themselves appropriately in a wide variety of practicalbusiness situations commonly found in daily business transactionsand international trade.










Module specifics

Scheduled



of 348 27.01.2016

Course unit title H8.1 352181 Business Communication I, B1/B2This course unit forms part of module H8


Semester 3




Course unit title (German) Business Communication I, B1/B2













This learning unit has been designed to provide participantswith a higher level of linguistic proficiency in all forms of officecommunication in the Anglophone world. On completing themodule programme, students will be able to express themselvesappropriately in a wide variety of practical business situationscommonly found in daily business transactions and internationaltrade.






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Course unit contents The lecture covers current business themes and linguisticconcepts related to corporate communication in the Anglophoneworld, both internal and external.



Recommended or required reading • "Cambridge Business English Dictionary Online", http://dictionary.cambridge.org.

• "The Economist",http://www.economist.com.• "The Guardian", http://www.theguardian.com.

Scheduled Regular



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Course unit title H8.2 352182 Business Communication II, B1/B2This course unit forms part of module H8


Semester 4




Course unit title (German) Business Communication II, B1/B2











Lectures with integrated exercise, presentations and case studies








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Course unit contents The lecture covers current business themes and linguisticconcepts related to the corporate communication in theAnglophone world, both internal and external.



Recommended or required reading • "Cambridge Business English Dictionary Online", http://dictionary.cambridge.org

• "The Economist",http://www.economist.com• "The Guardian", http://www.theguardian.com

Scheduled Regular



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Module H9 352190 Professional Communication, B2/C2

Duration 2 Semester








On completing the module programme, students will be able toexpress themselves appropriately in a wide variety of practicalbusiness situations commonly found in daily business transactionsand international trade.









Prerequisites (see below) Copetency in English at the appropriate level (GER/CERF)

Module specifics

Scheduled



of 348 27.01.2016

Course unit title H9.1 352191 Business Communication I, B2/C1This course unit forms part of module H9


Semester 3




Course unit title (German) Business Communication I, B2/C1



















of 348 27.01.2016




Course unit contents The lecture covers business themes and linguistic conceptsrelated to the corporate communication in the Anglophone world,both internal and external.



Recommended or required reading • "Cambridge Business English Dictionary Online", http://dictionary.cambridge.org.


Scheduled Regular



of 348 27.01.2016

Course unit title H9.2 352192 Business Communication II, B2/C1This course unit forms part of module H9


Semester 4




Course unit title (German) Business Communication II, B2/C1



















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Course unit contents The lecture covers current business themes and linguisticconcepts related to corporate communication in the Anglophoneworld, both internal and external.



Recommended or required reading • "Cambridge Business English Dictionary Online",http://dictionary.cambridge.org.


Scheduled Regular



of 348 27.01.2016

Module H10 352210 English Language and Culture, B3

Duration 2 Semester








Upon completion of the module, the participants should be in aposition to identify, investigate, and critically assess these aspects.










Module specifics

Scheduled



of 348 27.01.2016

Course unit title H10.1 352211 English Language and Culture I, B2This course unit forms part of module H10


Semester 6




Course unit title (German) English Language and Culture I, B2









Prerequisites (see below) Competency in English at the appropriate level (GER/CEFR)




This learning unit intends to inform participants about the cultural,regional, and linguistic aspects of the Anglophone world. Uponcompletion of the module, the participants should be in a positionto identify, investigate, and critically assess these aspects.








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Course unit contents This module covers cultural, regional, and linguistic aspects of theAnglophone world.

• Linguistic topics include regional linguistic differences, WorldEnglishes, the language of humor, and literature studies

• Cultural topics include national and regional identity,geography, politics, history, society, and media studies



Recommended or required reading English language textbooks at the corresponding GER/CEFR levelfrom major publishers.

• "Cambridge Business English Dictionary Online", http://dictionary.cambridge.org.

• "The Economist", http://www.economist.com.• "The Guardian", http://www.theguardian.com.

Scheduled Regular



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Course unit title H10.2 352212 English Language and Culture II, B2This course unit forms part of module H10


Semester 7




Course unit title (German) English Language and Culture II, B2





















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Course unit contents This lecture expands on the topics covered in English Languageand Culture I.






Scheduled Regular



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Module H11 352220 English Language and Culture, C2

Duration 2 Semester








Upon completion of the module, the participants should be in aposition to identify, investigate, and critically assess these aspects.










Module specifics

Scheduled



of 348 27.01.2016

Course unit title H11.1 352221 English Language and Culture I, C1This course unit forms part of module H11


Semester 6




Course unit title (German) English Language and Culture I, C1





















of 348 27.01.2016


Course unit contents This module covers cultural, regional, and linguistic aspects of theAnglophone world.

• Linguistic topics include regional linguistic differences, WorldEnglishes, the language of humor, and literature studies

• Cultural topics include national and regional identity,geography, politics, history, society, and media studies






Scheduled Regular



of 348 27.01.2016

Course unit title H11.2 352222 English Language and Culture II, C1This course unit forms part of module H11


Semester 7




Course unit title (German) English Language and Culture II, C1





















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Course unit contents This lecture expands on the topics covered in English Languageand Culture I.






Scheduled Regular



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Module H12 352230 International Law

Duration 1 Semester








The module aims to familiarise students with a variety of subjectsin international law.


On successful completion of the module programme studentsare put in a position to independently scrutinize international lawissues.


The required group work should hone students’ personalcompetencies in terms of becoming team players.


The applied Socratic method intends to improve students’independent thinking, approach to research questions anddeveloping solutions.



Module specifics

Scheduled



of 348 27.01.2016

Course unit title H12.1 352231 International LawThis course unit forms part of module H12 , it is mandatory.


Semester 7




Course unit title (German) International Law





Workload details Preparation of and follow-up on lectures and presentations, group/team work, face-to-face feedback from lecturer






Introductory lectures, group assignment(s) in terms of writtenpaper and/or oral presentation, regular face-to-face meetingswith student groups working on the same assignment, grouppresentations in class, discussions (Q&) of group papers andgroup presentations, individual face-to-face feedback sessionswith each student group.


The course aims to familiarise students with a variety of subjectsin international law. An overview of international law subjects isprovided at the beginning of the course, followed by a supervisedresearch and presentation period. Students’ work products arecritically scrutinised, presented and discussed in class.


On successful completion of the course students are put in aposition to independently scrutinise international law issues.


The required group work should hone students’ personalcompetencies in terms of becoming team players.


The applied Socratic method intends to improve students’independent thinking, approach to research questions anddeveloping solutions.



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Course unit contents The seminar offers a wide variety of international/transnationallaw-related topics, touching upon current political developmentsand crises around the globe. Topics may cover, inter alia, thefollowing:

• Statistical analysis of types of transnational economic activity• The source of revenue (goods, services, mixed concepts) and

how it matters for finding the applicable law• IP Rights in international business• Product admission and registration• Legal forms• Distribution structures• Contracts on the sale of goods• Contracts on the sale of services• Special regime for e-commerce• Forms of dispute resolution in international business (e. g.

meditation, arbitration)• Recognition and enforcement of foreign arbitral awards• The crisis in the Ukraine – an analysis in the light of international

(public) law


Economics (H6):

• Microeconomics• Macroeconomics• Business Ethics• Advanced Economic Studies


Recommended or required reading • Dixon, M.: International Law, current edition Oxford UniversityPress.

• Gildeggen, R./Willburger, A.: Internationale Handelsgeschäfte,current edition, Vahlen Verlag, Munich.

• Güllemann, D.: Internationales Vertragsrecht, current edition,Vahlen Verlag, Munich

• Herdegen, M.: Internationales Wirtschaftsrecht, current edition,Verlag C. H. Beck, Munich.

• Van den Bossche, P.: The Law and Policy of the World TradeOrganization, current edition, Cambridge University Press.

Scheduled Regular



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Module H13 352240 Economics and Intercultural Studies: EasternEurope

Duration 3 Semester






Module coordinator Prof. Dr. Anna Hayduk


The students are able inter alia

• to characterize and explain the current state and trends of thedevelopment of economies of selected Eastern European, post-Soviet countries, and to draw appropriate conclusions (based onmacro- and microeconomic indicators);

• to describe and explain the processes of internationalization ofeconomies of relevant countries, as well as to compare themwith each other;

• to describe and explain the peculiarities of Eastern Europeaneconomic mentality in the context of historical and culturaldevelopment, and transformational processes in economies ofEastern European countries;

• to describe current geopolitical developments in the relationsbetween Germany and selected Eastern European countries(e.g. Russia, Ukraine) and to explain the peculiarities of changein the economic relations between these countries in the contextof geopolitical developments.


The students are able ...

• to characterize and explain the current state and trends of thedevelopment of economies of selected Eastern European, post-Soviet countries, and to draw appropriate conclusions (based onmacro- and microeconomic indicators);

• to apply the knowledge on the peculiarities of communicationwith business partners from Eastern Europe in various businesssituations in order to create an effective and harmoniouscommunication process;

• to analyze the peculiarities of doing business betweencompanies in Germany and selected Eastern Europeancountries in the context of constant change in the political,economic and cultural environments.


• Cooperative and responsible work in heterogeneous (age,gender, cultural roots, religion) and multidisciplinary expertteams, as well as successful leadership in such teams.

• Reasoned coverage of complex problems and their solutionsin business situations for members of heterogeneous andmultidisciplinary expert teams, and further development ofapproaches to the problem solution jointly with them


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Reflection, assessment, independent pursuing of own learning andworking objectives and those set by others, carrying responsibility,and drawing conclusions regarding the workflow in the interculturalteam



Module specifics

Scheduled



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Course unit title H13.1 352241 Economic Studies Eastern EuropeThis course unit forms part of module H13 , it is mandatory.

Name of lecturer(s) Prof. Dr. Anna Hayduk

Semester 3




Course unit title (German) Economic Studies Eastern Europe





Workload details Course material pre- and post-preparation, presentationdevelopment, exam preparation






• Lecture on fundamental topics• Lecture with integrated practical assignments and discussions

on specific aspects based on case studies• Presentations on specific aspects• Consultation


Based on macro- and microeconomic indicators, students are ableto characterize and explain the current state and trends of thedevelopment of economies of selected Eastern European, post-Soviet countries, and to draw appropriate conclusions.

They are able to describe and explain the processes ofinternationalization of economies of relevant countries, as well asto compare them with each other.

Students are able to characterize and explain the peculiaritiesof doing business in selected Eastern European countriesand interpret them as framework conditions for the choice anddevelopment of strategies of internationalization of German/European companies in Eastern Europe.


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Students possess the competence to analyze the current stateand trends of the development of economies of selected EasternEuropean, post-Soviet countries.

They are able to determine the relationship between theprocesses of internationalization of the economies of relevantcountries and the areas of economic cooperation betweenGermany and relevant Eastern European countries.

Based on the analysis of peculiarities of doing business inselected Eastern European countries, students are able to deriveframework conditions for the choice and development of strategiesof internationalization of German/European companies in EasternEurope.

Students possess the competence to analyze strengths andweaknesses of existing strategies of internationalization ofGerman/European companies in Eastern Europe.


• Cooperative and responsible work in heterogeneous (age,gender, cultural roots, religion) expert teams.

• Reasoned coverage of complex problems and their solutionsin business situations for members of heterogeneous expertteams, and further development of approaches to the problemsolution jointly with them.


Reflection, assessment, independent pursuing of own learning andworking objectives and those set by others, carrying responsibility,and drawing conclusions regarding the workflow in the interculturalteam.


Course unit contents • Economies of selected Eastern European, post-Sovietcountries: Current state and trends of development

• Processes of internationalization of the economies of selectedEastern European, post-Soviet countries (international trade,direct investments)

• Peculiarities of doing business in selected Eastern European,post-Soviet countries

• Framework conditions for expansion of foreign companies intoEastern Europe

• Strategies of internationalization of German/Europeancompanies in Eastern Europe: Selected patterns




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Recommended or required reading • Jungmann, J./Sagemann, B.: Financial Crisis in Eastern Europe:Road to Recovery, Gabler Verlag, Wiesbaden, 2011.

• Mittel- und Osteuropa - Jahrbuch 2014, OWC-Verlag fürAußenwirtschaft, Münster, Westf., 2014.

• Panibratov, A.: Russian multinationals: From regionalsupremacy to global lead, Routledge, London; New York, 2012.

• Russland Aktuell. Wirtschaftsinformationsdienst der ZeitschriftOST-WEST-CONTACT zur Russischen Föderation.

• Ukraine Aktuell. Wirtschaftsinformationsdienst der ZeitschriftOST-WEST-CONTACT zur Ukraine.

Scheduled Regular



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Course unit title H13.2 352242 Intercultural Management EasternEuropeThis course unit forms part of module H13 , it is mandatory.


Semester 6




Course unit title (German) Intercultural Management Eastern Europe





Workload details Course material pre- and post-preparation, paper/presentationdevelopment, exam preparation







on specific aspects based on case studies• Papers/ presentations on specific aspects


Students are able to describe and explain the peculiarities ofEastern European economic mentality in the context of historicaland cultural development, and transformational processes ineconomies of Eastern European countries. Students are able todescribe cultural features of communication with business partnersfrom Eastern Europe, to explain their causes and to comparethese with the styles of communication in other cultures.

Students are able to describe and explain typical leadershipstyles in business in Eastern Europe and explain their culturalpeculiarities, as well as to identify the factors of influence on theactual change of leadership styles. Students are able to describecultural peculiarities of conflict management in the context ofcooperation with Eastern European business partners, as well asto explain their causes.


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Students are able to apply the knowledge on the peculiarities ofcommunication with business partners from Eastern Europe invarious business situations in order to create an effective andharmonious communication process.

They are able to determine the relationship between culturalfactors and peculiarities of leadership styles in business in EasternEurope, as well as to derive the change in leadership styles fromthe cultural factors change.

Students possess the competence to reveal culturally conditionedcauses of conflict. They are able to justify the choice of behaviorpatterns in specific conflict situations, which involve EasternEuropean business partners. Given different, especially culturalaspects, students are able to develop and effectively implementsolutions to conflict situations, which involve Eastern Europeanbusiness partners.


Cooperative and responsible work in multicultural teams (primarilyinvolving representatives with Eastern European cultural roots)and in multidisciplinary expert teams, as well as successfulleadership in such teams.

Management of professional development of others with dueregard to their cultural roots. Perspective handling of teamproblems, of intercultural character in particular. Reasonedcoverage of complex problems and their solutions in businesssituations for members of heterogeneous and multidisciplinaryexpert teams, and further development of approaches to theproblem solution jointly with them.




Course unit contents • Terminology and content-based fundamentals of culture• Eastern Europe in culture studies• Peculiarities of Eastern European economic mentality in

the context of historical and cultural development, andtransformational processes in economies of Eastern Europeancountries

• Cultural peculiarities of communication with business partnersfrom Eastern Europe

• Peculiarities of typical leadership styles in business in EasternEurope

• Culturally conditioned peculiarities of conflict managementwithin the framework of cooperation with Eastern Ukrainianbusiness partners

• Experiences of cooperation between Eastern European andforeign business partners: Cultural perspective



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Recommended or required reading • Deeg, L./Brammerloh, S.: KulturSchock Russland, 7th edition,Reise Know-How Verlag Rump, Bielefeld, 2011.

• Fischer, S. (ed.): Crises and Conflicts in Post-Socialist Societies:The Role of Ethnic, Political and Social Identities, Ibidem-Verlag,Stuttgart, 2008

• House, R. J. (ed.): Culture, Leadership, and Organizations: TheGLOBE Study of 62 Societies, SAGE Publ., Calif. et al., 2011.

• Rothlauf, J.: Interkulturelles Management: mit Beispielen ausVietnam, China, Japan, Russland und den Golfstaaten,4.,überarbeitete und aktualisierte Auflage, Oldenbourg, München,2012.

• Zentai, V.: Capitalism from outside? Economic cultures inEastern Europe after 1989, Central European University Press,Budapest, 2012.

Scheduled Regular



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Course unit title H13.3 352243 Specific Issues Eastern EuropeThis course unit forms part of module H13 , it is mandatory.


Semester 7




Course unit title (German) Specific Issues Eastern Europe





Workload details Course material pre- and post-preparation, paper/presentationdevelopment

Type of assessment Course-specific combination of assessments; concluded by apaper / a presentation



Prerequisites (see below) Successful completion of submodule H13.2 “InterculturalManagement Eastern Europe” or concurrent taking submodulesH13.2 and H13.3



on specific aspects based on case studies• Papers/ presentations on specific aspects


Students are able to describe current geopolitical developments inthe relations between Germany and selected Eastern Europeancountries (e.g. Russia, Ukraine) and to explain the peculiarities ofchange in the economic relations between these countries in thecontext of geopolitical developments.

Students are able to describe and explain the peculiarities ofdoing business between companies in Germany and selectedEastern European countries in the context of constant change inthe political, economic and cultural environments, and to interpretthem as a framework for the selection and development ofstrategies and tools for the aforementioned companies to respondto this change.

The basis for this are, in particular, the knowledge and criticalunderstanding of major theories and methods in the field ofchange management and crisis management.


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Students are able to analyze the peculiarities of doing businessbetween companies in Germany and selected Eastern Europeancountries in the context of constant change in the political,economic and cultural environments, and on this basis to derive aframework for the choice and development of strategies and toolsfor the aforementioned companies to respond to this change.

Students have the competence to analyze existing strategies ofinternationalization of German/European companies in EasternEurope and to justify possible proposals for their improvement.

Students are able to examine response strategies and toolsof aforementioned companies in the situation of change in thepolitical, economic and cultural environments regarding theirstrengths and weaknesses, to work out possible suggestionsfor their improvement, and to develop response strategies andapproaches to their implementation in relevant business situations.


Cooperative and responsible work in heterogeneous (age, gender,cultural roots, religion) and multidisciplinary expert teams, as wellas successful leadership in such teams.

Management of professional development of others with dueregard to their personal characteristics (age, gender, culture,religion, educational background, professional experience).Perspective handling of team problems, of intercultural characterin particular.

Reasoned coverage of complex problems and their solutionsin business situations for members of heterogeneous andmultidisciplinary expert teams, and further development ofapproaches to the problem solution jointly with them.




Course unit contents • Current geopolitical relations between the EU/Germany andselected Eastern European countries (e.g. Russia, Ukraine)

• Economic relations between Germany and selected Eastern European countries (e.g. Russia, Ukraine) in the currentgeopolitical situation

• Peculiarities of doing Business between companies of Germanyand companies of selected Eastern European countries inthe context of constant change in the political, economic, andcultural environments

• Strategies and tools for German companies to respond tochange in the political, economic and cultural environments inthe framework of cooperation with Eastern European businesspartners


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Recommended or required reading • Jungmann, J./Sagemann, B.: Financial Crisis in Eastern Europe:Road to Recovery, Gabler Verlag, Wiesbaden, 2011.

• Fischer, S. (ed.): Crises and Conflicts in Post-SocialistSocieties: The Role of Ethnic, Political and Social Identities,Ibidem-Verl., Stuttgart, 2008.

• Panibratov, A.: Russian multinationals: From regionalsupremacy to global lead, Routledge, London; New York, 2012.

• Russland Aktuell. Wirtschaftsinformationsdienst der ZeitschriftOST-WEST-CONTACT zur Russischen Föderation.

• Ukraine Aktuell. Wirtschaftsinformationsdienst der ZeitschriftOST-WEST-CONTACT zur Ukraine.

Scheduled Regular



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Module T1 352310 Major Accounting &Controlling Part I

Duration 1 Semester






Module coordinator Prof. Dr. Norbert SchönbrunnProf. Dr. Edmund Link


Students learn the objectives, tasks and instruments of controllingand accounting. Theoretical and methodological foundations ofthe subject as well as the interfaces to other subjects will be alsoidentified.


The students analyse controlling problems and work out solutionsusing theoretic knowledge. In a discussion they need to justifytheir approach.

They can among other things, explain significant differences ofIFRS and Commercial Code, explain the basic structure of theincome statement and the statement content of the partial results,pro forma key figures (EBIT or EBITDA) of the income statementderive more.


The students solve the case studies in teamwork.





Module specifics

Scheduled



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Course unit title T1.1 352311 International Accounting and ControllingThis course unit forms part of module T1 , it is mandatory.

Name of lecturer(s) Prof. Dr. Norbert SchönbrunnProf. Dr. Edmund Link

Semester 4




Course unit title (German) International Accounting and Controlling





Workload details Preparation of and follow-up on lectures, preparation ofexamination, solving cases






Lecture with exercises and case studies





They are able to:

• Evaluate in which case an issue is shown as a financial asset oras liability item in the balance sheet;

• Explain significant differences of IFRS and Commercial Code• Explain contents, functions of equity capital and differ between

the various possibilities to show the outcome in the balancesheet;

• Work out equity analysis and justify its necessity;• Characterise components of loan capital and explain when and

how provisions can be listed in the balance sheet; explain thestructure of the profit and loss statement and the informativevalue of the partial results as well as pro forma key figures(EBIT or EBITDA) of the profit and loss statement.


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The students solve the case studies in a teamwork.




Course unit contents • Conceptions of controlling• Legal and other conditions for using of instruments of controlling

and international accounting• Similarities and interfaces between controlling and accounting• Integrated profit and financial planning and controlling• Budgeting• Aspects of the sales management• Value-based management• Balanced Scorecard und controlling• Controlling in the enetrprise's functional areas


• Consolidated Financial Statements• Financial Statement Analysis• Income Taxes• Values-Based Management• Strategic Controlling• Advanced Cost Managemen• Information Systems• Projects


Recommended or required reading • Britzelmaier, B.: Controlling, Pearson, München, 2013.• Dillerup, R.; Stoi, R.: Unternehmensführung, 4. Aufl., Schäffer-

Poeschel, Stuttgart, 2013.• Fischer, Th. M., Möller, K., Schultze, W.: Controlling, Schäffer-

Poeschel, Stuttgart, 2012.• Horvath, P.: Controlling, 12. Aufl., München, 2011.• Küpper, H.-U. u. a.: Controlling, 6. Aufl., Schäffer-Poeschel,

Stuttgart, 2013.• Literature related to the specific topics (journals and books)

Scheduled Regular



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Course unit title T1.2, U1.1 352312 Consolidated Financial StatementsThis course unit forms part of module T1


Semester 4




Course unit title (German) Consolidated Financial Statements





Workload details Preparation of and follow-up on lectures, preparation ofexamination,






Lecture with exercises and case studies.


Students should be able to competently interpret and usethe variad informations contained in a consolidated financialstatement.


Students are able to describe characteristics of consolidatedfinancial statements and explain basics of consolidated financialstatements according to HGB and IFRS.Students learn who as a parent company has to create aconsolidated financial statement and which companies are toinvolve in the group of consolidated companies. They masterthe techniques to carry out the consolidation of investments,debt consolidation, elimination of intercompany profits andearnings consolidation. Afterwards the external accounting can beassessed in an overall evaluation.




Course unit contents The key problem areas of consolidated financial accounting to theGerman Commercial Law and the IFRS are examined on a case-oriented basis and using numerous examples.


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Recommended or required reading • Baetge, J./Kirsch, H.-J./Theile, S.: Konzernbilanzen, ErichSchmidt Verlag.

• Coenenberg, A. G./Haller, A./Schultze, W.: Jahresabschluss undJahresabschlussanalyse, Schäffer Poeschel Verlag.

• Gräfer, H./Scheld, G. A.: Grundzüge derKonzernrechnungslegung, NWB Verlag.

• Heuser, P. J./Theile, C.: IFRS Handbuch, Otto Schmidt Verlag.• Kirsch, H.: Einführung in die internationale Rechnungslegung,

Erich Schmidt Verlag.

Scheduled Regular



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Course unit title T1.3, U1.2 352313 Financial Statement AnalysisThis course unit forms part of module T1


Semester 4




Course unit title (German) Financial Statement Analysis





Workload details Preparation of and follow-up on lectures, presentations






• Lecture with exercises and case studies• Preparation of an expert analysis report and presentation of the

results


• Ability to carrying out an independent analysis of a financialstatement

• Method/selection and interpretation of KPIs• Possibilities of accounting policy• Measures for showing the strengths and weaknesses of a

company`s earnings and financial capacities





Course unit contents The profit- and finance-based analysis are examined on a case-oriented basis with several examples; complemented by studieson provision for the future.



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Recommended or required reading • Coenenberg A. G./Haller, A. /Schultze, W.: Jahresabschluss undJahresabschlussanalyse, Schäffer Poeschel.

• Gräfer, H.: Bilanzanalyse, NWB Verlag.• Lachnit, L.: Bilanzanalyse, Gabler Verlag.• Tacke, H. R.: Jahresabschlussanalyse in der Praxis, NWB

Verlag.

Scheduled Regular



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Course unit title T1.4, U1.3 352314 Income TaxesThis course unit forms part of module T1

Name of lecturer(s) Prof. Dr. Edmund Link

Semester 4




Course unit title (German) Income Taxes





Workload details Preparation of and follow-up on lectures, preparation ofexamination, exercises, solving cases








Students should be able to recognise the effects of operationalmain function taxation (financing, investment, production, sales)and to analyse the influence of taxation on operational accounting.


Students learn that they cannot pass business practice if they donot have basic knowledge about the ever-increasing impact oftaxation on almost key business decisions.This also includes the knowledge of the impact of taxation onthe constituent elements of the company, such as location, legalstatus, and business combinations.




Course unit contents The main types of taxes will be streamlined and representedabstract. The professional training is followed by a practical part,which includes a variety of tasks and case studies followed bydetailed solutions.



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Recommended or required reading • Grefe, C.: Unternehmenssteuern, Kiehl Verlag.• Haberstock, L./Breithecker, V.: Einführung in die

betriebswirtschaftliche Steuerlehre, Erich Schmidt Verlag.• Wöhe G./Bieg, H.: Grundzüge der Betriebswirtschaftlichen

Steuerlehre, Vahlen Verlag.

Scheduled Regular



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Course unit title T1.5, U1.4 352315 Value-Based ManagementThis course unit forms part of module T1


Semester 4




Course unit title (German) Value-Based Management











Lecture with case studies, paper and presentations



The students analyse the value based controlling and themanagement problems and work out the solutions using theoreticknowledge. In a discussion they need to justify their approach.


Case studies are solved in a teamwork




Course unit contents • Shareholder Value Approach• Approach of value-based controlling• Performance indicators of corporate governance• Concepts for determining the company's value• Controlling the value drivers• Practical examples


International Accounting and Controlling



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• Britzelmaier, B.: Wertorientierte Unternehmensführung, 2. Aufl.,Kiehl, Ludwigshafen 2013.

• Dillerup, R.; Stoi, R.: Unternehmensführung, 4. Aufl.., Stuttgart,2013.

• Ernst, D. u.a.: Internationale Unternehmensbewertung, Pearson,München, 2012.

• Günther, Th.: Unternehmenswertorientiertes Controlling, 2. Aufl.,Vahlen, München 2013.

• Literature related to the specific topics (journals and books)

Scheduled Regular



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Course unit title T1.6, U1.5 352316 Strategic ControllingThis course unit forms part of module T1


Semester 4




Course unit title (German) Strategic Controlling














The students analyse strategic controlling problems and work outsolutions using theoretic knowledge. In a discussion they need tojustify their approach.






Course unit contents • Target Costing• Activity-based Costing• Balanced Scorecard• Outsourcing, Offshoring• Value-based Management• Transfer Prices• Green Controlling• Strategic Cost Management• Strategic Planning• Budgeting


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• International Accounting and Controlling• Controlling Projects


Recommended or required reading • Alter, R.: Strategisches Controlling: Unterstützung desstrategischen Managements, 2. Aufl., Oldenbourg, München,2013.

• Baum, H.G./Coenenberg, A. G./Günther, T.: Strategisches• Controlling, 5. Aufl., Schäffer-Poeschel, Stuttgart, 2013.• Horvàth, P./Gleich, R./Voggenreither, D.: Controlling umsetzen,

5. Aufl., Schäffer-Poeschel, Stuttgart, 2012.• Literature related to the specific topics (journals and books)

Scheduled Regular



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Course unit title T1.7, U1.6 352317 Advanced Cost ManagementThis course unit forms part of module T1


Semester 4




Course unit title (German) Advanced Cost Management














The students analyse advanced cost management problems andwork out solutions using theoretic knowledge. In a discussion theyneed to justify their approach.






Course unit contents • Cost accounting systems, actual, normal and standard costingto full- and part- cost approaches

• Activity Based Costing, Target Costing, Life Cycle Costing,Earned Value Analysis





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Recommended or required reading • Coenenberg, A. G./Fischer, Th. M./Günther, Th.:Kostenrechnung und Kostenanalyse, Schäffer Poeschel,Stuttgart, 2013.

• Friedl, G./Hofmann, Ch./Pedell, B.: Kostenrechnung, 2. Aufl.,Vahlen, München, 2014.

• Kilger, W./Pampel, J. R./Vikas, K.: Flexible Plankostenrechnungund Deckungsbeitragsrechnung, 13. Aufl., Springer, Wiesbaden,2012.


Scheduled Regular



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Course unit title T1.8, U1.7 352318 Information SystemsThis course unit forms part of module T1


Semester 4




Course unit title (German) Information Systems











Lecture and self-study with exercises


Students understand the importance of IT systems for eachdepartment and are able to differ them and select suitablesystems.


Students learn IT systems which are relevant for controlling,(finance and) accounting and solve tasks independently.


The structure and query of an OLAP-Cube in a group work


Students evaluate the prepared solutions and discuss them.


Course unit contents Overview of strategical and operational planning and controlsystems, retrieval and reporting systems, forecasting and earlywarning systems, simulation systems, optimization systems,OLAP, Business Intelligence, Data Mining




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Recommended or required reading • Alpar, P. u. a.: Anwendungsorientierte Wirtschaftsinformatik,Strategische Planung, Entwicklung und Nutzung vonInformationssystemen, Springer Vieweg 7. Aufl., 2014.

• Chamoni, P./ Gluchowski, P.: Analytische Informationssysteme:Business Intelligence-Technologien und –Anwendungen,Springer, 3. Aufl., 2006.

• Grob, H. L./Bensberg, F.: Controllingsysteme,Entscheidungstheoretische und informationstechnischeGrundlagen, Vahlen, 2009.

Scheduled Block course



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Module T2 352320 Major Finance Part I

Duration 1 Semester






Module coordinator Prof. Dr. Ted Azarmi


Students are able to understand and explain the theories andempirics of international finance. They can both theoreticalreasoning and empirical arguing.


Students have a high methodical competence of analyzing andsolving problems of international financial management and areable to propose own solutions.





Module specifics

Scheduled



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Course unit title T2.1 352321 International FinanceThis course unit forms part of module T2 , it is mandatory.


Semester 4




Course unit title (German) International Finance




















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Course unit contents • Foreign Currency and Triangular Arbitrage• Foreign Exchange Market• Covered Interest Arbitrage• Exchange rate analysis• Parity Conditions• Managing Transaction Exposure to Exchange Risk• International Corporate Governance Systems• Cross border Valuation and International Capital Budgeting• Managing Translation Exposure to Exchange Risk• Managing Operating Exposure to Exchange Risk• Letter of credit and collection• Customs clearance, and Cash management• Transfer Pricing• Double taxation avoidance agreements, and characteristics of

investment projects• Foreign Investments


• Derivatives• Corporate Finance• Specific Issues in Finance• Finance Projects


Recommended or required reading • Click, R. W./Coval, J. D.: Theory and Practice of InternationalFinancial Management, Prentice Hall.

• Eiteman, D. K./Stonehill, A. I./Moffett, M. H.: MultinationalBusiness Finance, Addison Wesley.

• Kester, W. C./Luehrman T. A.: Case Problems in InternationalFinance, McGraw Hill, New York.

• Levi, M. D.: International Finance: the markets and FinancialManagement of the Multinational Business.

• Madura, J.: International Financial management, West.• Mihir A. D./Sjoman, A./Dessain, V.: Hedging Currency Risks at

AIFS 205-026, Harvard Business School.• Shapiro, A. C.: Multinational Financial Management.• Walt Disney Yen Financing, Harvard Business School.

Scheduled Regular



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Course unit title T2.2, U2.1 352322 DerivativesThis course unit forms part of module T2

Name of lecturer(s) Prof. Dr. Mathias Moersch

Semester 4




Course unit title (German) Derivatives





Workload details Guest lectures




Prerequisites (see below) Introduction to International Finance


Regular weekly lectures, accompanied by class discussion,problem sets, written assignments


• Ability to understand the importance and uses of derivatives inmodern finance

• Ability to understand and develop strategies and productsinvolving derivatives


Joint work on assignments




Course unit contents • Thorough understanding of derivatives, including options,futures and forwards

• The focus is on applications, strategies and pricing as well asmarket structure.


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• Corporate Finance• Financial Risk Management• Corporate Finance• Specific Issues in Finance• Finance Projects


Recommended or required reading • Hull, J.: Fundamentals of Futures and Options Markets, 8th edit.,Prentice Hall, 2013.

• Reilly, F./Brown, K.: Investment Analysis and PortfolioManagement, 10th edition, South-Western College Publisher,2012.

Scheduled Regular



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Course unit title T2.3, U2.2 352323 Corporate FinanceThis course unit forms part of module T2

Name of lecturer(s) Carolin Schmidt

Semester 4




Course unit title (German) Corporate Finance





Workload details Preparation of and follow-up on lectures, preparation ofexamination, exercises




Prerequisites (see below) Knowledge acquired in an introductory finance class, basicspreadsheet calculations


• Lecture, joint practical exercises during contact hours• Projects and presentations on specific aspects, projects with

specific examples



The grading is based on a presentation (groups of 2-3 students)of a theoretical corporate finance topic which should be applied to“real” data. The subject for the presentation may be chosen by thegroup and should involve a practical problem from the corporateworld, e.g. an investment decision made by a specific company.


During the semester, students gather corporate data from financialwebsites in groups of 2-3 in order to apply the theoretical conceptsfrom the lecture. This way, they learn to manage their own smallfinance projects, which involves decision making in groups,allocation of tasks, etc.




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Course unit contents Application of financial theories using spreadsheets, e.g. portfoliotheory, cost of capital, mergers and acquisitions, default risk,valuation, etc.


• Financial Risk Management• Consolidated Financial Statements


Recommended or required reading • Brealey, R./Myers, S./Marcus, A.: Fundamentals of CorporateFinance, 7th edit., McGraw-Hill.

• Brigham, E./Houston, J.: Fundamentals of FinancialManagement, 13th edit., Cengage.

• Damodaran, A.: Applied corporate finance, 3rd edit., Wiley.

Scheduled Regular



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Course unit title T2.4, U2.3 352324 Financial Risk ManagementThis course unit forms part of module T2


Semester 4




Course unit title (German) Financial Risk Management





Workload details Preparation of and follow-up on lectures, preparation ofexamination, exercises, presentations








Students are able to understand and explain the theories andempirics of financial risk management. They can both theoreticalreasoning and empirical arguing.


Students have a high methodical competence of analyzing andsolving problems of financial risk management and are able topropose own solutions.




Course unit contents • Risk and return (measures of risk and return, portfolio theory,capital asset pricing model)

• Risk management (value at risk, market risk, interest rate risk,credit risk, operational risk, liquidity risk)


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• International Finance• Derivatives• Corporate Finance• Specific Issues in Finance• Finance Projects


Recommended or required reading • Berk J./DeMarzo P./Harford J.: Fundamentals of CorporateFinance, Prentice Hall: Pearson, Second Edition, Chapter 6,2010.

• Copeland, T. E./Weston, J. F./Shastri, K.: Financial Theory andCorporate Policy. New Jersey Prentice Hall International, 2004.

• Francis, J. C./Ibbotson, R. G.: Investments: A GlobalPerspective. New Jersey: Prentice Hall International, 2002.

• Hull, J.C: Risk Management and Financial Institutions. NewJersey: Prentice Hall International, 2006.

Scheduled Regular



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Course unit title T2.5, U2.4 352325 Specific Issues in FinanceThis course unit forms part of module T2


Semester 4




Course unit title (German) Specific Issues in Finance





Workload details Excursions, guest lecturers






• Interactive lectures• Group discussions• Presentations by students• Exercises with real-life examples


This lecture will teach definitions, methods and processes of atopic in Financial Management. The specific topic in this field ofstudy varies depending on the lecturer.


In the framework of this lecture students will be taught to applytheir knowledge, understand its implications and relationshipsto other fields of study as well as to analyze its meaning in abroader context. Students will be prepared to work on practicalproblems which will simultaneously serve to obtain an in depthunderstanding of the teaching content.


The lectures are planned in a way that students work inheterogeneous groups. Thereby they get encouraged to plan andactively create working processes, and to lead fellow students. Atthe same time by working in groups, students learn to adapt andrespond to their working context.


In respect to this competence, this lecture teaches the ability toreflect about specific topics related to finance as well as in regardto the students’ own personality. Students will understand andlearn to cope with his/ her own strength and weaknesses andfurther develop his/ her personality.


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Course unit contents The content of the lectures vary depending on the lecturer.Possible topics include Financial Market Reform or EquityValuation.


• International Finance• Derivatives• Corporate Finance• Financial Risk Management• Finance Projects

Additional specifics The chief topic of this course typically changes each term in orderto provide the lecturers with some flexibility to deliver courseson their current research activities or emerging issues. Studentsbenefit from this flexibility by obtaining up-to-date, in-depthknowledge of the selected topic.

Recommended or required reading References vary depending on the lecturer. You are encouraged tocontact then to receive their latest list of references on the course.

Scheduled Regular



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Module T3 352330 Major Human Resource Management Part I

Duration 1 Semester






Module coordinator Prof. Dr. Michael Ruf


Students have a holistic knowledge of the International HumanResource Management functions and their integrated interaction.Included is an in-depth knowledge of the relevant disciplines.


Students have a very wide range of methods to handle complexand cross-cultural issues in the context of International HumanResource Management.





Module specifics

Scheduled



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Course unit title T3.1 352331 International Human RessourceManagementThis course unit forms part of module T3 , it is mandatory.


Semester 4




Course unit title (German) International Human Ressource Management





Workload details Lecture on IHRM basic topics, class discussion, group work,papers and presentations on concrete case studies








Students have a holistic knowledge of the international HRManagement functions and their integrated interaction. Included isan in-depth knowledge of the relevant disciplines.


Students have a very wide range of methods to handle complexand cross-cultural issues in the context of international HRmanagement.







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Course unit contents • HR Trends on a global scope• Staffing international operations• International Assignments• Recruiting and selection• Training and Development• Compensation• Repatriation



Recommended or required reading • Brisco, D. R./Schuler, R. S./Claus, L.: IHRM: Policies andPractices for Multinational Enterprises, current edit., RoutledgeChapman &Hall.

• Dowling, P. J./Festing, M./Engle, A. D.: International HumanResource Management, current edit., Cengage Learning,London.

• Harzing, A.-W./Pinnington, A. (eds.): International HumanResource Management, Sage, London.

Scheduled Regular

Combined assessments Accompanying the course (written assignments, group work, shortpresentation) by combined test with exam as the major final exam


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Course unit title T3.2, U3.1 352332 Specific Issues in InternationalHuman Resource ManagementThis course unit forms part of module T3


Semester 4




Course unit title (German) Specific Issues in International Human Resource Management





Workload details Lecture on IHRM basic topics, class discussion, group work,papers and presentations on specific issues in IHRM




Prerequisites (see below) International Human Resource Management (T 3.1)




Students have a broad and integrated knowledge of theinternational HR management and gain in-depth expertise in aspecific issue.




Students work independently on complex case studies, organizetheir work-sharing and deepen their technical expertise. They arecapable of presenting the work results before experts.


Students independently take over the responsibility for theplanning, implementation and reflection of the cooperative workprocesses.


Course unit contents Changing topics to deepen specific issues of international humanresource management (current topics such as internationalemployer branding, cross-boarder recruitment, HR developmentetc.)


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• Employment Law (T. 3.3)• International Human Resource Management Case Studies (T

3.4)


Recommended or required reading • Becker, M.: Personalentwicklung, Schäfer Poeschl, Stuttgart,2010.

• Scarbath, H.: Handbuch Trainingskomptenzen, DGFP, 2012.• Wegerich, Ch.: Strategische Personalentwicklung in der Praxis,

Wiley, Weinheim, 2011.

Scheduled Regular



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Course unit title T3.3, U3.2 352333 Employment LawThis course unit forms part of module T3

Name of lecturer(s) Prof. Dr. Dietmar Högel

Semester 4




Course unit title (German) Employment Law





Workload details Preparation of and follow-up on lectures, reading of recommendedbooks and sections, essay, preparation of examination, guestlectures, excursion






Lecture and teaching discussions:

• Lecture• Class discussion• Discussion of applicable labour case law• Group work• Short presentations


Students will be able to:

• Explain the basic structure of German Employment Law and theGerman Labour Court System

• Critically examine activities of a company, in particular those inthe field of recruitment, in the light of the General Act on EqualTreatment (AGG)

• Answer questions about standard problems of Labour ContractLaw and Dismissal Protection

• Describe the essential features of Collective Agreements andLabour Disputes Law emanating from Article 9 paragraph 3 GG

• Describe the Labour Law System as a part of the IndustrialRelation System of a country


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Students are enabled to:

• Recognise the legal relevance of usual activities in humanresources and relate them to the special areas of EmploymentLaw and neighboring areas of law (e.g. Social and SocialSecurity Law)

• Assess standard problems of Employment Law with the help oflegislative texts and practical legal literature

• Recognise when more complex issues require the involvementof a lawyer

• Be capable of competent dialogue on labour issues with peersand legal advisors




Course unit contents • HRM/IHRM and Employment Law• Industrial Relations and Employment Law• Sources of German Employment Law• The German Employment Law System• Labour Contract Law• Work Protection Law• Law on Trade Unions and Employers’ Associations, on• Collective Bargaining and on Industrial Disputes• Codetermination


• Human Resource Management (G 1.5)• Law I (G 5.1)• Law II (H 5.1)


Recommended or required reading • Dütz, W./Thüsing, G.: Arbeitsrecht, akt. Aufl., C.H. Beck,München.

• Elert, N./Brooks C.: German Employment Law, akt. Aufl.,deGruyter.

• Junker, A.: Fälle zum Arbeitsrecht, akt. Aufl., C.H. Beck,München.

• o. A., Wichtige Arbeitsgesetze, akt. Aufl., NWB Verlag oder:Arbeitsgesetze (ArbG), akt. Aufl., Beck-Texte im dtv.

• Wörlen, R./Kokemoor, A.: Arbeitsrecht, akt. Aufl., Vahlen,München.

Scheduled Regular



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Course unit title T3.4, U3.3 352334 International Human ResourceManagement Case StudiesThis course unit forms part of module T3


Semester 4




Course unit title (German) International Human Resource Management Case Studies





Workload details Lecture on IHRM basic topics, class discussion, group work,papers and presentations on concrete case studies in IHRM







• Lecture on IHRM basic topics• Class discussion• Group work• Papers and presentations on concrete case studies in IHRM


Students have a broad, in-depth and integrated knowledge of theinternational HR management. Included in this is an respectiveknowledge of relevant disciplines.









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Course unit contents Thematically changing case studies in the context of internationalhuman resource management


• Specific Issues in International Human Resource Management(T. 3.2)

• Employment Law (T. 3.3)


Recommended or required reading • Becker, M./Kluckow, N.: Fallstudien für Human ResourcesManagement: Band I: Führung und Organisation. Lehr- undÜbungsbuch für Studium und Weiterbildung. 13 Fallstudien undLösungen, Rainer Hampp Verlag, München, 2011.

• Becker, M./Kluckow, N.: Fallstudien für HumanResources Management: Band II: Personalwirtschaft undPersonalentwicklung. Lehr- und Übungsbuch für Studium undWeiterbildung. 16 Fallstudien und Lösungen: Rainer HamppVerlag, München, 2011.

• Böhmer, N./Schinnenburg, H.: Fallstudien imPersonalmanagement: Entscheidungen treffen, Konzepteentwickeln, Strategien aufbauen, 2012.

• Dowling, P. J./Festing, M./Engle, A. D.: International HumanResource Management, current edit., Cengage Learning,London

Scheduled Regular



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Module T4 352340 Major International Management Part I

Duration 1 Semester






Module coordinator Prof. Dr. Michael Erner


On completion of this module, students should be able to projecttheir understanding of basic business concepts into the globalarena. They should understand the strategic and operationalchallenges of organizations operating internationally.


The students will be able to hone their skills in analysis andproblem solving.


Presenting the results of cases to be prepared, the studentsimprove their presentation, argumentation and persuasive skills.




Module specifics

Scheduled



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Course unit title T4.1 352341 International ManagementThis course unit forms part of module T4 , it is mandatory.

Name of lecturer(s) Prof. Dr. Michael ErnerProf. Dr. Kathrin Köster

Semester 4




Course unit title (German) International Management











• Interactive lectures• Case studies• Simulations• Exercises• Video sessions• Real-life case briefings • Group discussions of the cases presented• Where necessary discussion of case studies in the form of

tutorials


On completion of this course, students should be able to projecttheir understanding of basic business concepts into the globalarena. They should understand the strategic and operationalchallenges of organizations operating internationally.

The course intends to provide students with a working knowledgeof the subject of international business going beyond textbookbackground.


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As a result, students will be expected to test their knowledgepractically through group discussion as well as the compilation ofcase briefings. Students will therefore be expected to demonstratea clear ability to translate theory into practical application of theconcepts covered.

In addition, the students will be able to hone their skills in analysisand problem solving.





Course unit contents • Introduction into the impact of globalisation• The political, economic, legal and technological environment• Characteristics of the international company• Social responsibility and ethics• The role of culture in international management including

intercultural communication• Strategy formulation for international markets• Strategy implementation in the intenational context• Market entrance, cultivation and allocation strategies• Cross-borders alliances• Organizational structure and control systems (including

organizational culture)• International Leadership (Globe Study)• Managing diversity (if suffient time is available)


Additional specifics This course is also mandatory course in Minor InternationalManagement (V4).

Recommended or required reading • Adler, N. J./Gundersen, A.: International Dimensions ofOrganizational Behavior. 5th edit., Thomson South-Western,Mason, 2008.

• Deresky, H.: International Management: Managing AcrossBorders and Cultures, 7th edit., Pearson, Boston, 2011.

• Griffin, R. W./Pustay, M. W.: International Business: AManagerial Perspective, International Edition. 8th edit., PrenticeHall, 2014.

• Hill, C. W. L.: International Business: Competing in the GlobalMarketplace, 9th edit., McGraw-Hill Irwin, New York, 2012.

• Varner, I./Beamer, L.: Intercultural Communication in the GlobalWorkplace, 5th edit., McGraw-Hill Irwin, New York, 2011.

Scheduled Regular



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Course unit title T4.2, U4.2 352342 Change ManagementThis course unit forms part of module T4

Name of lecturer(s) Prof. Dr. Ralf Vogler

Semester 4




Course unit title (German) Change Management





Workload details Students' presentations, preparation of and follow-up on lectures






Lecture with integrated students‘ presentations


• Knowing the impact and relevant methods of changemanagement

• Get an understanding what does and does not work in thechange process


• Ability to apply methodology on change scenarios• Grasping new knowledge by analyzing various change aspects


• Ability to conduct group presentations• Joint preparation of specific topics without supervision


• Grasping information on new topics without obtaining pre-knowledge

• Evaluate the content and priorities the learning outcomes• Being able to identify real life examples and prepare them for a

presentation



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Course unit contents • Importance of Change Management• Reasons for change• Blocking- and success-factors for change processes• Psychology impact on change• Change Management techniques• Case studies on change management• Leadership during change processes



Recommended or required reading • Cameron, E./Green, M.: Making Sense of Change Management,4th edit., Kogan, London, 2015.

• Dopller, K./Lauterburg, C..: Change Management, 13th edit.,Campus, Frankfurt, 2014.

• Kotter, J. P.: Leading Change, Harvard, Boston, 2012.• Lauer, T.: Change Management, 2nd edit., Springer, Heidelberg,

2014.

Scheduled Regular



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Course unit title T4.3, U4.2 352343 Specific Issues in InternationalManagementThis course unit forms part of module T4

Name of lecturer(s) Maria KlewerProf. Dr. Michael ErnerProf. Dr. Kathrin KösterProf. Dr. Graciela Küchle

Semester 4




Course unit title (German) Specific Issues in International Management





Workload details Preparation of and follow-up on lectures, exercises, presentations




Prerequisites (see below) Vor- und Nachbereitung, Übungsaufgaben, studentischePräsentationen




This lecture will teach definitions, methods and processes of atopic in International Management. The specific topic in this field ofstudy varies depending on the lecturer.


In the framework of this lecture the students will be taught to applytheir knowledge, understand its implications and relationshipsto other fields of study as well as to analyze its meaning in abroader context. Students will be prepared to work on practicalproblems which will simultaneously serve to obtain an in depthunderstanding of the teaching content.


The lectures are planned in a way that the students work inheterogeneous groups. Thereby they get encouraged to plan andactively create working processes, and to lead fellow the students.

At the same time by working in groups, students learn to adaptand respond to their working context.


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In respect to this competence, this lecture teaches the ability toreflect about specific topics related to international managementas well as in regard to the students’ own personality. The studentswill understand and learn to cope with his/ her own strength andweaknesses and further develop his/ her personality.


Course unit contents The content of the lectures vary depending on the lecturer. Thefocus may lie on sustainable entrepreneurship, management in theAsia-Pacific region or Leadership.


International Management is business field which should beunderstood as a strategic axis between all business areas. Inconsequence, a broad understanding on business related topicsform the fundament of a good management.

Additional specifics The chief topic of this course typically changes each term in orderto provide the lecturers with some flexibility to deliver courseson their current research activities or emerging business issues.Students benefit from this flexibility by obtaining up-to-date, in-depth knowledge of the selected topic.

This course is an optional course in the Major InternationalManagement Part I or II or in the Minor International Management.


Some examples are:

• Braungart, M./MCDonough, W.: Cradle to Cradle: einfachintelligent produzieren, München, Piper, 2013.

• Elkington, J.: Cannibals with forks, Oxford, Capstone, 1999.• Lehmann-Waffenschmidt, M.: Innovations Towards

Sustainability - Conditions and Consequences, 2007.• Pauli, G.: The Blue Economy : 10 Jahre – 100 Innovationen -

100 Millionen Jobs, Berlin, Konvergenta Publ, 2012.

Scheduled Regular



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Course unit title T4.4, U4.3 352344 Global LeadershipThis course unit forms part of module T4


Semester 4




Course unit title (German) Global Leadership











• Interactive lectures• Exercises• Case Studies• Group discussions• Videos• Presentations• Group Work


• Students comprehend the main leadership theories andleadership styles

• Students are able to compare the difference leadership stylesand theories and put them in an international business context


Students are able to synthesize their knowledge of leadershipstyles and national cultures. They can analyze leadership styles inlight of their effectiveness in an international business context.


Students learn to evaluate the effectiveness of various leadershipstyles in a different context. They have the opportunity toexperiment with leadership styles in multicultural group work.


Students learn to reflect on their own motivation and value set.



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Course unit contents • Overview of relevant leadership theories and leadershipstyles, such as the trait approach, the skills approach,situational leadership, contingency theory, Path-Goal Theory,Transformational Leadership and Team Leadership

• Connection of leadership theories and leadership styles withnational cultures based on cultural frameworks

• Discussion of recent developments such as lateral leadershipand leading virtual teams

• Discussion of the interdependence between leadership,corporate strategy, organizational culture, and corporatearchitecture


This sub-module is strongly connected with InternatinalManagement which provides the foundations of GlobalLeadership.


Recommended or required reading • Gehrke, B./Claes, M.-T.: Global Leadership Practices: A Cross-Cultural Management Perspective, Palgrave McMillan, NewYork, 2014.

• Gundling, E./Hogan, T/Cvitkovich, K.: What Is GlobalLeadership?: 10 Key Behaviors That Define Great GlobalLeaders, Nicholas Brealey Publishing, Boston/London, 2011.

• Northouse, P. G.: Leadership Theory and Practice, 6th edit.,Sage, London et al.

• Schein, E.: Organizational Culture and Leadership, 4th edit.,Jossey Bass, San Francisco.

Scheduled Classes are conducted on a regular basis during the respectiveterm.



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Module T5 352350 Major Marketing Part I

Duration 1 Semester








Students will be able to evaluate alternative case-relatedrecommendations on international Marketing topics.


• Case-study-related use of analytical tools• Justification of decisional options (pro/con evaluation)


• Coherent presentation of arguments• Concerted discussions• Group work dynamics


Case study preparation



Module specifics

Scheduled



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Course unit title T5.1 352351 International MarketingThis course unit forms part of module T5 , it is mandatory.


Semester 4




Course unit title (German) International Marketing





Workload details Extensice case preparations




Prerequisites (see below) Recommended: Marketing (1st semester); Marketing Case Studies(3rd semester)


Lecture and case study discussions


In the first quarter of this module, the international aspects ofMarketing are presented. Subsequently, students combinetheir prior general Marketing knowledge with cross-borderaspects, to be applied to numerous international Marketing casestudies. Students will be able to evaluate alternative case-relatedrecommendations on international Marketing topics.









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Course unit contents • International market selection• International market entry modes• Adaptation vs. standardization of Marketing

- objectives- strategies- instruments (4 Ps)

• Special pricing topic "grey markets"


Additional specifics The case studies are prepared out of class, either individually or inpredetermined groups.

Recommended or required reading • Czinkota, M.: International Marketing, 10th edit., 2012.• Doole, I.: International Marketing Strategy, 6th edit., 2013.• Hollensen, S.: Global Marketing, 7th edit., 2016.• Keegan, W.: Global marketing, 8th edit., 2014.• Usunier, J.: Marketing across cultures, 6th edit., 2013.

Scheduled Regular

Combined assessments LKBK (90): 40% of the final grade are achieved by intermittentcase papers and evaluated discussions, 60% by a written exam ona final case study.


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Course unit title T5.2, U5.1 352352 B2C-MarketingThis course unit forms part of module T5

Name of lecturer(s) Prof. Dr. Markus ZellerProf. Dr. Britta Bergemann

Semester 4




Course unit title (German) B2C-Marketing





Workload details Case preparation, current readings, exam preparation






• Lecture• Guided cases during class-hours• Student presentations of selected aspects


• Good knowledge of theory and methods/tools as well as theirpractical implications in the area of marketing

• Awareness of interfaces to other functional areas


• Commanding an array of methods to solve complex issues• Innovative solutions in different scenarios


• Taking changing roles in team work (team leader, team member)• Developing convincing arguments


Setting self-directed objectives and pulling them through


Course unit contents • To emphasize the importance of consumer-oriented businessmanagement in an increasingly competitive environment

• To understand the factors influencing the market• To revisit the marketing mix elements: Product, Price, Promotion

and Place• To apply the concepts and tools of B2C marketing


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• Service Marketing• E-Marketing• Market Research


Recommended or required reading • Jobber, D.: Principles and Practice of Marketing, 6th edit., 2011.• Meffert, H.: Markenmanagement, 2. Aufl., 2005.• Ming, L.: Global Branding, 2016.

Scheduled Regular

Combined assessments LKBK (90): 40% of the final grade are achieved by intermittentevaluations, 60% by a written exam.


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Course unit title T5.3, U5.2 352353 B2B-MarketingThis course unit forms part of module T5


Semester 4




Course unit title (German) B2B-Marketing





Workload details Post lecture recap, current readings, exam preparations






Lecture and students' presentations of selected aspects


The specific aspects of B2B-Marketing concerning business goodsand services as well as trade relations are presented. A specialfocus lies on Sales Management, Key Account Management andLead Management in international contexts.


Students relate the particularities of B2B-marketing concepts,manly in strategies and instruments (4 Ps), to the specific needsof business customers. Students are enabled to identify theconceptual differences between Marketing and B2B-Marketing.


• Assessment of business related customer needs• Evaluation of B2B-Marketing tools



Course unit contents • Particularities of B2B-markets• B2B-Marketing strategies• B2B-Marketing instruments• Sales Management• Key Account Management• Lead Management


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Service Marketing, E-Marketing


Recommended or required reading • Brennan, R.: Business-to-Business Marketing, 3rd edit., 2014.• Cheverton, P.: Key Account Management, 6th edit., 2015.• Futrell, Ch.: Fundamentals of Selling, 13th edit., 2013.• Hutt, M.: Business Marketing, 11th edit., 2013.• Zimmerman, A.: B2B Marketing Management, 2nd edit., 2013.

Scheduled Regular

Combined assessments LKBK (90): 40% of the final grade are achieved by intermediate,individual research papers (on topics and/or on cases), 60% by awritten final exam.


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Course unit title T5.4, U5.3 352354 Service MarketingThis course unit forms part of module T5

Name of lecturer(s) Prof. Dr. Simon Fauser

Semester 4




Course unit title (German) Service Marketing









Prerequisites (see below) Recommended prerequisites: Marketing (1st semester)


Lecture


Knowledge of the marketing particularities of services, especiallythe instrumental 7 Ps and the international aspects of adaptationvs. standardization. Students understand the specifics ofintangible offerings and their marketing consequences.


Students learn to identify success factors of Marketing in servicesectors and in supplementary services of goods and to connectthese to various Marketing approaches, both strategic as well asoperational.



Evaluation of case-study related Marketing alternatives


Course unit contents • Characteristics of services• 7 Ps in the Service Marketing Mix• Yield Management• Waiting Line Management• Service Quality Dimensions• Complaint Management


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Recommended or required reading • Grönroos, Ch.: Service Mgmt and Marketing, 4th edit., 2016.• Lovelock, C.: Services Marketing, 7th edit., 2011.• Palmer, A.: Principles of Services Marketing, 6th edit., 2011.• Stauss, B.: Complaint Management, 4th edit., 2007.• Zeithaml, V.: Services Marketing, 6th edit., 2013.

Scheduled Regular

Combined assessments LKBK (90): 40% of the final grade are achieved by intermittent,individual research papers (on topics and/or on cases), 60% by awritten final exam.


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Course unit title T5.5, U5.4 352355 E-MarketingThis course unit forms part of module T5


Semester 4




Course unit title (German) E-Marketing





Workload details Current readings, online exercises, exam preparations




Prerequisites (see below) Recommended prerequisite: International Marketing


The course is a combination of reading, lectures, and class.


The principal purpose of the course consists of creatingunderstanding for the challenges of the marketing functionthrough the development of digital business, internet andIT in general. After the course the students understand thefundamental connections between marketing and the developmentof technology, data analysis with modern tools, marketingstrategy and marketing communication in the modern world.The complexity of e-marketing, the marketing decision situationshould be conscious and comprehensible. The students are ableto understand the tasks of marketing in a holistic view.






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Course unit contents • The Disruptive Technology Development• Data and E-Marketing

a) Think: Planning, Strategy, Research b) Create: Built Assets c) Engage: Use channels, built Relationships d) Optimise: Track performance

• The Rob Stokes approach



Recommended or required reading • Chaffey, D.: Digital Business and Ecommerce, 2014.• Fox, V.: Marketing in the Age of Google, Rev. Version, 2012.• Roberts, M.: Internet Marketing, 2012.• Stokes, R.: E-Marketing, 5th edit., 2013.• Strauss, J./Frost R.: E-marketing, 7th edit., 2013.

Scheduled Regular

Combined assessments LKBK (90): 40% of the final grade are achieved by intermittentevaluations, 60% by a written final exam.


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Course unit title T5.6, U5.5 352356 Market ResearchThis course unit forms part of module T5

Name of lecturer(s) Prof. Dr. Peter SchrottProf. Dr. Franziska Drescher

Semester 4




Course unit title (German) Market Research





Workload details Data analysis, data presentation




Prerequisites (see below) Recommended: modul Research Methods &Statistics


• Lectures• Joint exercises regarding data assessment, interpretation and

presentation of data• Conducting and presenting a market research project



After the course the students are able to plan, coordinate andconduct a market research project independently.


The students will work in teams to conduct the market researchproject. To accomplish that they have to discuss and specify theproject order with a consumer, choose an appropriate methodof data assessment, coordinate the data assessment, analysisand result presentation together as a team. They have to presentresults in front of the consumer.



Course unit contents • Methods of data collection and design• Applied data interpretation• Result presentation• Market research project


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Courses within the focus marketing


Recommended or required reading • Berekoven, L. et al.: Marktforschung, 12. Aufl., 2009.• Birn, R.: International Market Research Techniques, 2002.• Craig, S.: International Marketing Research, 2006.• Groves, L.: Principals of International Marketing Research,

1994.• Herrmann, A. et al.: Handbuch Marktforschung, 3. Aufl., 2008.

Scheduled Regular



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Course unit title T5.7, U5.6 352357 Specific Issues in InternationalMarketingThis course unit forms part of module T5

Name of lecturer(s) Prof. Dr. Britta Bergemann

Semester 4




Course unit title (German) Specific Issues in International Marketing





Workload details Topic-related assignments




Prerequisites (see below) Recommended: International Marketing (4th semester)


Lecture and case studies


In-depth understanding of a specific Marketing topic andits interrelation with strategic and instrumental Marketing ininternational contexts. A special focus lies on latest developmentsin Marketing approaches and tools.


Students relate the latest findings in Marketing to generalMarketing concepts and are enabled to apply this knowledgeto case studies on actual consumer goods or investment goodsmarketers.


Evaluation and presentation of analytical results which stem fromspecific Marketing topics.


• Case study preparation individually and in groups• Group work dynamics



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Course unit contents Examples of issues/subjects considered:

• Neuro-Marketing• Trade-Marketing• Green Marketing• Marketing Management in SME• Marketing in Non-Profit-Organizations• Social Marketing• Brand Management


Additional specifics Issues/subjects vary from semester to semester

Recommended or required reading Depending on specific issue

Scheduled Regular



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Module U1 352360 Major Accounting &Controlling Part II

Duration 1 Semester








• Formulation of special topics in the fields of accounting andauditing ; internal audit and business valuation

• Development of special controlling topics• Application of theoretical knowledge to practical issues




Case studies are solved in a team work





Module specifics

Scheduled



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Course unit title T1.2, U1.1 352312 Consolidated Financial StatementsThis course unit forms part of module U1


Semester 4




Course unit title (German) Consolidated Financial Statements





















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Scheduled Regular



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Course unit title T1.3, U1.2 352313 Financial Statement AnalysisThis course unit forms part of module U1


Semester 4
















results












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Verlag.

Scheduled Regular



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Course unit title T1.4, U1.3 352314 Income TaxesThis course unit forms part of module U1


Semester 4


























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Scheduled Regular



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Course unit title T1.5, U1.4 352315 Value-Based ManagementThis course unit forms part of module U1


Semester 4





























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Scheduled Regular



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Course unit title T1.6, U1.5 352316 Strategic ControllingThis course unit forms part of module U1


Semester 4


























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Scheduled Regular



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Course unit title T1.7, U1.6 352317 Advanced Cost ManagementThis course unit forms part of module U1


Semester 4






























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Scheduled Regular



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Course unit title T1.8, U1.7 352318 Information SystemsThis course unit forms part of module U1


Semester 4





























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Course unit title U1.8 352319 ProjectsThis course unit forms part of module U1 , it is mandatory.


Semester 6




Course unit title (German) Projects





Workload details Preparation of and follow-up on lectures, projects, simulation,presentations






• Discussion, group exercise, simulation• Projects/papers/presentations on specific aspects with concrete

examples• Deepening theoretical accounting issues with assignment


• Formulation of special topics in the fields of accounting andauditing ; internal audit and business valuation

• Development of special controlling topics• Application of theoretical knowledge to practical issues




Case studies are solved in teamwork





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Course unit contents Depending on subject focus, for example:

• Accounting• Auditing• Company valuation• Analysis• Corporate Governance




• Coenenberg, A.G.; Fischer, Th.M.; Günther, Th.:Kostenrechnung und Kostenanalyse, Schäffer Poeschel,Stuttgart, 2013.

• Dillerup, R.; Stoi, R.: Unternehmensführung, 4. Aufl., Stuttgart,2013.


Scheduled Regular



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Module U2 352365 Major Finance Part II

Duration 1 Semester








Students are able to understand and explain the theories andempirics of finance. They can do both theoretical reasoning andempirical arguing.







Module specifics

Scheduled



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Course unit title T2.2, U2.1 352322 DerivativesThis course unit forms part of module U2


Semester 4



























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Scheduled Regular



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Course unit title T2.3, U2.2 352323 Corporate FinanceThis course unit forms part of module U2


Semester 4
















specific examples









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Scheduled Regular



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Course unit title T2.4, U2.3 352324 Financial Risk ManagementThis course unit forms part of module U2


Semester 4


























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Scheduled Regular



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Course unit title T2.5, U2.4 352325 Specific Issues in FinanceThis course unit forms part of module U2


Semester 4

























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Scheduled Regular



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Course unit title U2.5 352326 Finance ProjectsThis course unit forms part of module U2 , it is mandatory.


Semester 6




Course unit title (German) Finance Projects





Workload details Preparation of and follow-up on lectures, projects, exercises,presentations






Project, exercises and group presentations


Students are able to understand and explain the theories andempirics of finance. They can do both theoretical reasoning andempirical arguing.







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Course unit contents • Library research• Corporate Analysis, Financial Datasets, Best Practice corporate

analysis• Intrinsic value, DCF and comparable multiples valuations• The effect of debt tax shields on determine the intrinsic value• Projecting free cash flows, CAPM, WACC, Risk-free rate and

beta and the market-risk premium• The growth rate, Price Targets, Sensitivity Analysis• The key value drivers in our DCF model where revenue growth• EBITDA margins• Capital expenditure growth


• Derivatives• Corporate Finance• Specific Issues in Finance• International Finance


Recommended or required reading • Damodaran, A.: Investment Valuation.• Thompson Reuter’s database athttp://

www.thomsonreuters.com/.• Bloomberg terminal.• Yahoo! Finance athttp://biz.yahoo.com/r/

Scheduled Regular



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Module U3 352370 Major Human Resource Management Part II

Duration 1 Semester








Students have a broad, in-depth and integrated knowledge of theInternational Human Resource Management.


Students have a very wide range of methods to handle complexand cross-cultural issues in the context of International HumanResource Management. They are able to develop concreterecommendations for given business challenges.


Students work independently on complex case studies, organisetheir work-sharing and deepen their technical expertise. They arecapable of presenting the work results before experts.





Module specifics

Scheduled



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Course unit title T3.2, U3.1 352332 Specific Issues in InternationalHuman Resource ManagementThis course unit forms part of module U3


Semester 4



























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3.4)





Scheduled Regular



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Course unit title T3.3, U3.2 352333 Employment LawThis course unit forms part of module U3


Semester 4

























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Scheduled Regular



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Course unit title T3.4, U3.3 352334 International Human ResourceManagement Case StudiesThis course unit forms part of module U3


Semester 4



























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Scheduled Regular



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Course unit title U3.4 352335 International Human ResourceManagement ProjectsThis course unit forms part of module U3 , it is mandatory.


Semester 6




Course unit title (German) International Human Resource Management Projects





Workload details Students independently take over the responsibility for theplanning, implementation and reflection of the cooperative workprocesses.






Lecture, student project work, group work, coaching sessionswith the lecturer, discussions and milestone meetings with projectprincipal, presentations


Students have a broad, in-depth and integrated knowledge of theinternational HR management. Included in this is an respectiveknowledge of relevant disciplines which is further deepeneddepending on the project topic.


Students have a very wide range of methods to handlecomplex and cross-cultural issues in the context of internationalHR management. They are able to develop concreterecommendations for given business challenges.







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Course unit contents • Varying topics depending on the project contracting• Learning objective is to deepen the IHRM topics by working on

concrete practical projects• Transfer of learning content from other modules (T 3.1, U 3.1, U

3.2, U 3.3.) into a practical context• Project management



Recommended or required reading • Brisco, D. R./Schuler, R. S./Claus, L.: IHRM: Policies andPractices for Multinational Enterprises, current edit. RoutledgeChapman &Hall.


• Köster, K.: International Project Management, Sage, London,2010.

Scheduled Regular



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Module U4 352375 Major International Management Part II

Duration 1 Semester








• Students are familiar with the core elements and instruments ofinternational project management

• Students are able to explain specifics of international projects• Students are able to combine their newly acquired knowledge

on project management with their previously acquiredknowledge that is relevant to projects, e.g. finance, marketing,strategic management


• Students are able to analyse international projects in real-lifeorganizations

• Students are able to synthesize their knowledge and apply it toreal-life organizations

• Students are able to provide existing organizations withrecommendations related to efficient and effective internationalproject management


• Students use diversity in international teams to enhance theircollaboration and improve the team work results

• Students are able to communicate efficiently and effectivelyacross disciplinary and cultural boundaries


• Based on the evaluation of their own strengths andweaknesses, students are able to use their strengths tomaximize the outcome of the group work

• Students take responsibility for their learning process and areaware oft he consequences of their actions

• Students take decisions independently and are able to backthem up in an appropriate way

• Students are able to present their analysis results in a createmanner



Module specifics

Scheduled



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Course unit title T4.2, U4.2 352342 Change ManagementThis course unit forms part of module U4


Semester 4


























presentation



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2014.

Scheduled Regular



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Course unit title T4.3, U4.2 352343 Specific Issues in InternationalManagementThis course unit forms part of module U4


Semester 4
























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Some examples are:





Scheduled Regular



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Course unit title T4.4, U4.3 352344 Global LeadershipThis course unit forms part of module U4


Semester 4



























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Course unit title U4.4 352345 International Management ProjectsThis course unit forms part of module U4 , it is mandatory.


Semester 6




Course unit title (German) International Management Projects





Workload details Projects, group work, exercises, presentations




Prerequisites (see below) • Successful pass of „Introduction to InternationalManagement“ (253341, 351341) is recommended

• Proficiency in Business English


• Lectures with integrated exercises in class• Analysis of concrete projects in group work / autonomous self-

studies, supported by tutorials provided by the supervisor /professor

• Presentation of project analysis


• Students are familiar with the core elements and instruments ofinternational project management

• Students are able to explain specifics of international projects• Students are able to combine their newly acquired knowledge

on project management with their previously acquiredknowledge that is relevant to projects, e.g. finance, marketing,strategic management


• Students are able to analyse international projects in real-lifeorganizations

• Students are able to synthesize their knowledge and apply it toreal-life organizations

• Students are able to provide existing organizations withrecommendations related to efficient and effective internationalproject management


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• Students use diversity in international teams to enhance theircollaboration and improve the team work results

• Students are able to communicate efficiently and effectivelyacross disciplinary and cultural boundaries


• Based on the evaluation of their own strengths andweaknesses, students are able to use their strengths tomaximize the outcome of the group work

• Students take responsibility for their learning process and areaware oft he consequences of their actions

• Students take decisions independently and are able to backthem up in an appropriate way

• Students are able to present their analysis results in a createmanner


Course unit contents • Introduction into (International) Project Management• A brief history of project management• Projects and strategy• Stakeholder analysis including the identification of hidden

agendas• Defining the international project• Managing risk and uncertainty in an international project• Planning the international project• Organizing the international project• Team Building &Communication in an international context• Cooperating in international projects, including virtual teams• Analysis of various real-life projects assuming a strategic and

operational perspective• Discussion of critical success factors for managing international

projects



Recommended or required reading • Crowder, A./Friess, S.: Agile Project Management: Managing forSuccess, Springer, Heidelberg et.al. 2014.

• Hoffmann, H.-E./Schoper, Y.-G./Fitzsimons, C.: InternationalesProjektmanagement: Interkulturelle Zusammenarbeit in derPraxis, dtv, München 2004.

• Kerzner, H.: Project management best practices: achievingglobal excellence, 3rd edition, John Wiley &on, Hoboken et al.2014.

• Köster, K.: International Project Management, Sage, London etal. 2010.

• Wastian, M. et al. (eds): Applied Psychology for ProjectManagers: A Practitioner's Guide to Successful ProjectManagement, Springer, Berlin, 2015.

Scheduled Regular



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Module U5 352380 Major Marketing Part II

Duration 1 Semester








The elaboration of a Marketing plan


Based on an international case study scenario or a specificcompany’s international assignment, students generate asituational analysis and develop recommendations on Marketingstrategies and Marketing instruments.


Evaluation of Marketing action alternatives. Comprehensive andcoherent selection of recommendations.


Group discussions, argumentative elaboration and selection ofalternatives, advocacy of position.



Module specifics

Scheduled



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Course unit title T5.2, U5.1 352352 B2C-MarketingThis course unit forms part of module U5


Semester 4






























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Scheduled Regular



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Course unit title T5.3, U5.2 352353 B2B-MarketingThis course unit forms part of module U5


Semester 4


























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Scheduled Regular



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Course unit title T5.4, U5.3 352354 Service MarketingThis course unit forms part of module U5


Semester 4















Lecture











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Scheduled Regular



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Course unit title T5.5, U5.4 352355 E-MarketingThis course unit forms part of module U5


Semester 4























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Scheduled Regular



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Course unit title T5.6, U5.5 352356 Market ResearchThis course unit forms part of module U5


Semester 4


























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Scheduled Regular



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Course unit title T5.7, U5.6 352357 Specific Issues in InternationalMarketingThis course unit forms part of module U5


Semester 4


























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Scheduled Regular



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Course unit title U5.7 352358 International Marketing ProjectsThis course unit forms part of module U5 , it is mandatory.


Semester 6




Course unit title (German) International Marketing Projects





Workload details Extensive scenario analysis (based on case study or companyassignment) and benchmarking






Seminar


The elaboration of a Marketing plan


Based on an international case study scenario or a specificcompany’s international assignment, students generate asituational analysis and develop recommendations on Marketingstrategies and Marketing instruments. In several cycles, anintegrated Marketing plan is elaborated.


Evaluation of Marketing action alternatives. Comprehensive andcoherent selection of recommendations.


Group discussions, argumentative elaboration and selection ofalternatives, advocacy of position.


Course unit contents • Situational analysis• Elaboration of action alternatives• Evaluation of action alternatives• Argumentative formulation of recommendations• Integrated Marketing plan


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Additional specifics Student groups are either set up according to functional Marketingtasks (e.g. Strategic Marketing, Product Management, MarketingCommunication etc.) needing to integrate group outcome orrepresent competing Marketing consultants covering all tasks ineach group.

Recommended or required reading Wood, M.: Marketing Planning, 3rd edit., 2013.

Scheduled Regular



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Module X1.2 352420 Advanced Russian Language A1.2

Duration 2 Semester








• Students are able to understand sentences and frequently usedexpressions related to areas of most immediate relevance.

• They can communicate in simple and routine tasks requiringa simple and direct exchange of information on familiar androutine matters.

• Students are able to describe in basic terms their backgroundand education, their immediate surroundings and things relatingto immediate needs.










Module specifics

Scheduled



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Course unit title X1.2.1 352421 Advanced Russian Language I: RussianLanguage II, A1.2This course unit forms part of module X1.2


Semester 3




Course unit title (German) Russische Sprache Vertiefung 1: Russische Sprache II, A1.2













According to the CEFR A 1:

A1 – Beginners

• Students are able to understand sentences and frequently usedexpressions related to areas of most immediate relevance (e.g.basic personal and family information, shopping, employment,local geography)





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Recommended or required reading • Arbeitsbuch: Adler, I. u.a.: Modernes Russisch MOCT 1, KlettVerlag, 2014.

• Lehrbuch: Adler, I. u.a.: Modernes Russisch MOCT 1, KlettVerlag, 2014.

Scheduled Regular



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Course unit title X1.2.2 352422 Advanced Russian Language II:Everyday Russian, A1This course unit forms part of module X1.2


Semester 4




Course unit title (German) Russische Sprache Vertiefung 2: Russisch im Alltag, A1









Prerequisites (see below) Successful completion of the module 352410




According to the CEFR A 1:

A1 – Beginners

• Students are able to understand sentences and frequently usedexpressions related to areas of most immediate relevance (e.g.basic personal and family information, shopping, employment,local geography)





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Recommended or required reading • Arbeitsbuch: Adler, I. u.a.: Modernes Russisch MOCT 1, KlettVerlag, 2014.

• Havronina, S. u. a.: Russisch in Übungen, Verlag Russkij Jazyk,2009. ISBN-10: 5883371930.

• Lehrwerk: Adler, I. u.a.: Modernes Russisch MOCT 1, KlettVerlag, 2014.

Scheduled Regular



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Module X1.3 352430 Russian in the Business World A2.1/A2.2

Duration 2 Semester








• Students can understand sentences and frequently useexpressions that are used in the business live.

• They can communicate in simple and routine businesssituations.

• Students are able to understand simple business texts andproduce simple texts themselves.










Module specifics

Scheduled



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Course unit title X1.3.1 352431 Russian in the Business World I:Business Russian I, A2.1This course unit forms part of module X1.3


Semester 6




Course unit title (German) Russisch im Geschäftsleben 1: Wirtschaftsrussisch I, A2.1












According to the CEFR A 2:A2 - Basic knowledge (business)


• They can communicate in simple and routine businesssituations where it comes to a simple and direct exchange ofinformation on familiar and routine matters.







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Course unit contents • Consolidation of knowledge in everyday and business language• Mediation of Business Russian• Expansion of grammar knowledge• Analysis, evaluation and interpretation of current (economic)





Recommended or required reading • Saprykina, E.: Wirtschaftsrussisch, Oldenburg, 2008. ISBN-10:34865877144


Scheduled Regular



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Course unit title X1.3.2 352432 Russian in the Business World II:Business Russian II, A2.2This course unit forms part of module X1.3


Semester 7




Course unit title (German) Russisch im Geschäftsleben 2: Wirtschaftsrussisch II, A2.2





Workload details • Lecture follow-up• Written exercises• Audiovisual materials• Group work, presentation, paper, homework• Use of new media (films, Internet, audio materials)








According to the CEFR A 2:A2 - Basic knowledge (business)


• They can communicate in simple and routine businesssituations where it comes to a simple and direct exchange ofinformation on familiar and routine matters.







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Course unit contents • Consolidation of knowledge in everyday and business language• Mediation of Business Russian• Expansion of grammar knowledge• Analysis,evaluation and interpretation of current (economic)





Recommended or required reading • Saprykina, E.: Wirtschaftsrussisch, Oldenburg, 2008. ISBN-10:34865877144.


Scheduled Regular



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Module X2.2 352450 Business Communication Russian B1

Duration 2 Semester








• Students can understand the main points when a clear, standardand business language at the B1.2 level is used.

• They are able to deal with most business situations and expressthemselves simply and are coherently on familiar economicissues.

• Students can report about the business experiences and events.They are able to understand and produce moderate economictexts.










Module specifics

Scheduled



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Course unit title X2.2.1 352451 Business Russian II: Everyday andBusiness Russian II, B1This course unit forms part of module X2.2


Semester 3




Course unit title (German) Wirtschaftsrussisch 2: Allgemeine Sprache undWirtschaftsrussisch II, B1









Prerequisites (see below) • Competency in Russian at the A2 level (GER/CEFR)• Successful completion of the




According to the CEFR B1.2:

B1.2 – Advanced use of language in the areas of "economics"and "business"






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Course unit contents • Consolidation of knowledge in everyday and business language• Mediation of Business Russian at the B1.2 level• Expansion of grammar knowledge• Analysis,evaluation and interpretation of current (economic)






• Klobukova, L. P. (u.a.): Russkij jazyk dlja ekonomistov. VerlagRusskij jazyk, Kursy, Moskva, 2012. ISBN: 978-5-88337-263-5.

• Kotane, L.: Russkij jazyk dlja delovogo obscenija B1, Zalotoust,2014. ISBN: 978-5-86547-730-3.

• Kotane, L.: Russkij jazyk dlja delovogo obscenija B2. Zalotoust.2014. ISBN:978-5-86547-732-7.

• Markina, N. A.: Russkij jazyk delovogo obscenija. Verlag Russkijjazyk, Kursy, Moskva, 2013. ISBN: 978-5-88337-316-8.


Scheduled Regular



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Course unit title X2.2.2 352452 Business Communication Russian I, B1This course unit forms part of module X2.2


Semester 4




Course unit title (German) Wirtschaftskommunikation Russisch I, B1









Prerequisites (see below) • Competency in Russian at the A2 level (GER/CEFR)• Successful completion of the module 352440




According to the CEFR B1.2:

B1.2 – Advanced use of language in the areas of "economics"and "business"






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Course unit contents • Consolidation of knowledge in everyday and business language• Mediation of Business Russian at the B1.2 level• Expansion of grammar knowledge• Analysis,evaluation and interpretation of current (economic)






• Klobukova, L. P. u.a.: Russkij jazyk dlja ekonomistov, VerlagRusskij jazyk, Kursy, Moskva, 2012. ISBN: 978-5-88337-263-5.



• Markina, N. A.: Russkij jazyk delovogo obscenija, Verlag Russkijjazyk Kursy, Moskva, 2013. ISBN: 978-5-88337-316-8.

•

Scheduled Regular



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Module X2.3 352460 Business Russian in the Business World B2

Duration 2 Semester








• Students can understand the main ideas behind complex text onconcrete and abstract topics.

• They are able to communicate spontaneously and fluently thata normal conversation with native speakers would be possiblewithout a strain.

• Students are able to express themselves clear, detailed on awide range of subjects and explain their viewpoint on a currentissue stating the advantages and disadvantages of variousoptions.










Module specifics

Scheduled



of 348 27.01.2016

Course unit title X2.3.1 352461 Business Russian in the BusinessWorld I: Business Communication II, B2This course unit forms part of module X2.3


Semester 6




Course unit title (German) Wirtschaftsrussisch im Geschäftsleben 1:Wirtschaftskommunikation Russisch II, B2





Workload details • Lecture follow-up• Written exercises• Audiovisual materials• Presentations, paper, homework• Group work• Use of new media (films, Internet, audio materials)




Prerequisites (see below) • Competency in Russian at the A2 level (GER/CEFR)• Successful completion of the




According to the CEFR B2:B2 – Independent language use in the fields"economics" and"business"

• Students can understand the main ideas behind complextext on both concrete and abstract topics; also in their field ofspecialization.

• They are able to communicate spontaneously and fluently thata normal conversation with native speakers would be possiblewithout a strain for both sides.




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Course unit contents • Consolidation of knowledge in everyday and business language• Mediation of Business Russian at the B2 level• Expansion of grammar knowledge• Analysis,evaluation and interpretation of current (economic)






• Igra, H.: Geschäftskultur Russland kompakt: Wie Sie mitrussischen Geschäftspartnern, Kollegen und Mitarbeiternerfolgreich zusammenarbeiten, 2014. ISBN-10: 3943176282.





• Mikhalkina, I. u.a.: Russisch im Geschäftskontakt, Buske Verlag,2003. IBNS-10: 978-3-87548-334-5.

Scheduled Regular



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Course unit title X2.3.2 352462 Business Russian in the BusinessWorld I: Negotiating in Russian II, B2This course unit forms part of module X2.3


Semester 7




Course unit title (German) Wirtschaftsrussisch im Geschäftsleben 2: Verhandeln aufRussisch, B2









Prerequisites (see below) • Competency in Russian at the A2 level (GER/CEFR)• Successful completion of the module 352450




According to the CEFR B2:B2 – Independent language use in the fields"economics" and"business"

• Students can understand the main ideas behind complextext on both concrete and abstract topics; also in their field ofspecialization.

• They are able to communicate spontaneously and fluently thata normal conversation with native speakers would be possiblewithout a strain for both sides.




of 348 27.01.2016









Course unit contents • Consolidation of knowledge in everyday and business language• Mediation of Business Russian at the B2 level• Expansion of grammar knowledge• Analysis,evaluation and interpretation of current (economic)






• Igra, H.: Geschäftskultur Russland kompakt: Wie Sie mitrussischen Geschäftspartnern, Kollegen und Mitarbeiternerfolgreich zusammenarbeiten, 2014. ISBN-10: 3943176282.





• Mikhalkina, I. u.a.: Russisch im Geschäftskontakt, Buske Verlag,2003. IBNS-10: 978-3-87548-334-5.

Scheduled Regular



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Module P 352510 Intership

Duration 1 Semester






Module coordinator Prof. Dr. Gabriel Dukaric



Practical experience for the elected special subject areas of thestudy and / or the Bachelor's thesis should be obtained.


It aims to enable students to apply the knowledge andmethodological and social skills they have acquired to specificallydirected work measures.


The practical semester is designed to further encourage studentsto act independently and on their own responsibility.


Prerequisites (see below) • Basic studies completed (or at least registration for the basicexams before the internship)

• Participating in the Introduction Meeting of the Internship Office• Participation in at least 3 pre-colloquia

Module specifics As companies for an internship, all internationally orientedcompanies in Germany and abroad are eligible. The completion ofinternship at the respective company must be approved before thebeginning of the activity by the supervisor of Heilbronn University.In order to ensure that students gain insight into the main areasof activity of a company during the internship, the com-panyshould have a reasonable minimum size. Exception applies inthe presence of a vocational training in a tourism company. Thepractical semester can then be completed in a different division/company. This applies analogously to WB and HM students.

Scheduled



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Course unit title P1 352511 IntershipThis course unit forms part of module P , it is mandatory.


Semester 5


Mode of delivery Type of course unit: unknown


Course unit title (German) Intership





Workload details







For further information, see Guideline Internship InternationalBusiness



Practical experience for the elected special subject areas of thestudy and / or the Bachelor's thesis should be obtained.


It aims to enable students to apply the knowledge andmethodological and social skills they have acquired to specificallydirected work measures.


The practical semester is designed to further encourage studentsto act independently and on their own responsibility.



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Course unit contents The internship involves working competently in one (or more)selected functional areas (e.g. Sales, HR, Controlling, Finance,Accounting, Organisation, etc.). Participation in a specific project(e.g. market launch of a specific product, market research) is alsorecommended. Management experts must be able to describe ina succinct and coherent manner the issues they have experiencedin practice and the resulting conclusions to be drawn. Studentsmust therefore prepare a report on their work during the internship.The aim of the report is to consolidate the knowledge acquiredand to identify and demonstrate interrelations. This also gives thesupervising tutor insights into the students' work and any specificproblems during the internship. See Guideline for further details onthe report.


Additional specifics All companies in Germany and other countries that have aninternational focus may be considered for the internship. Aninternship with any of the companies in question must beapproved by the supervising tutor from Heilbronn Universitybefore the internship is commenced. Companies should be of areasonable minimum size to ensure students gain an insight into acompany's key areas of work.

For further information, see Guideline, Internship InternationalBusiness

Recommended or required reading

Scheduled



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Course unit title P2 352512 Intership SeminarThis course unit forms part of module P , it is mandatory.


Semester 5




Course unit title (German) Intership Seminar





Workload details

Type of assessment Preliminary examination based on a paper / a presentation






Seminar papers and presentations



Students present their results and experiences arising from theirinternship.


Students reflect on what they have learned during the internship.


Students reflect the acquired knowledge to be able to identify andshow correlations.


Course unit contents During the seminars students must present their practical reportsand discuss the questions, results and experiences arising fromtheir internship. Emphasis is placed on students reflecting onwhat they have learned during the practical placement. After this,students are better able to link theoretical knowledge and practicalissues. Students also reflect on the adjustment processes madeabroad (lessons learned).


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Additional specifics See Guideline Internship International Business

Recommended or required reading

Scheduled



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Module Z 352520 Bachelor Thesis

Duration 1 Semester






Module coordinator Prof. Dr. Ralf Bochert


• To possess a broad and an integrated knowledge including theacademic basics, the practical application of a scientific subjectand a critical understanding of the fundamental theories andmethods as well as knowledge to enhance the concerned topic

• To have an appropriate knowledge of interfaces to other relevantareas


• To possess a broad and an integrated knowledge includingthe academic basics, the practical application of the businessadministration as well as a critical understanding of thefundamental theories and methods

• To have an appropriate knowledge to enhance the businessstudies


• Working responsible in emerging socialisation withing theframework of the bachelor thesis creation

• Guide the professional development of others and dealprovident with problems in the team

• Represent the complex subject-related problems and solutionsargumentative towards professionals and enhance with them


• Reflect, evaluate, follow self-directed and responsible the ownand foreign set learning and working objectives

• Draw the implications for the work processes within the team



Module specifics

Scheduled



of 348 27.01.2016

Course unit title Z1 352521 Bachelor ThesisThis course unit forms part of module Z , it is mandatory.

Name of lecturer(s) Prof. Dr. Ralf Bochert

Semester 7


Mode of delivery Type of course unit: unknown


Course unit title (German) Bachelor Thesis





Workload details

Type of assessment Bachelor Thesis



Prerequisites (see below) • A successful completion of the internship semester• A successful completion of the Preliminary Bachelor's

Examination• The Bachelor's thesis is to be assigned in the 6th semester at

the earliest


Written work with guidance and assistance from supervisingprofessors and/or (as secondary instructors) from suitableindividuals from companies, institutions








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• Working responsible in emerging socialisation withing theframework of the bachelor thesis creation

• Guide the professional development of others and dealprovident with problems in the team

• Represent the complex subject-related problems and solutionsargumentative towards professionals and enhance with them





Course unit contents


Bachelor Thesis Seminar


Recommended or required reading Literature related to the specific topics (economics literature,journals and books)

Scheduled



of 348 27.01.2016

Course unit title Z2 352522 Thesis SeminarThis course unit forms part of module Z , it is mandatory.

Name of lecturer(s) Prof. Dr. Ralf Bochert

Semester 7




Course unit title (German) Thesis Seminar





Workload details

Type of assessment Preliminary examination based on a paper / a presentation



Prerequisites (see below) • A successful completion of the internship semester• A successful completion of the Preliminary Bachelor's

Examination• The Bachelor's thesis is to be assigned in the 6th semester at

the earliest


The Bachelor Thesis Seminar presentation should show that thework on the detailed scientific issue has been carried out so that itcan be coherently portrayed in a presentation.









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Course unit contents


Bachelor Thesis


Recommended or required reading Literature related to the specific topics (economics literature,journals and books)

Scheduled



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Module V1 352910 Minor Accounting &Controlling

Duration 1 Semester











They can among other things, explain significant differences ofIFRS and Commercial Code, explain the basic structure of theincome statement and the statement content of the partial results,pro forma key figures (EBIT or EBITDA) of the income statementderive more.


The students solve the case studies in teamwork.





Module specifics

Scheduled



of 348 27.01.2016

Course unit title V1.1 352911 International Accounting and ControllingThis course unit forms part of module V1 , it is mandatory.


Semester 4




Course unit title (German) International Accounting and Controlling





Workload details Preparation of and follow-up on lectures, preparation ofexamination, solving cases











They are able to:

• Evaluate in which case an issue is shown as a financial asset oras liability item in the balance sheet;

• Explain significant differences of IFRS and Commercial Code• Explain contents, functions of equity capital and differ between

the various possibilities to show the outcome in the balancesheet;

• Work out equity analysis and justify its necessity;• Characterise components of loan capital and explain when and

how provisions can be listed in the balance sheet; explain thestructure of the profit and loss statement and the informativevalue of the partial results as well as pro forma key figures(EBIT or EBITDA) of the profit and loss statement.


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The students solve the case studies in a teamwork.




Course unit contents • Conceptions of controlling• Legal and other conditions for using of instruments of controlling

and international accounting• Similarities and interfaces between controlling and accounting• Integrated profit and financial planning and controlling• Budgeting• Aspects of the sales management• Value-based management• Balanced Scorecard und controlling• Controlling in the enetrprise's functional areas


• Consolidated Financial Statements• Financial Statement Analysis• Income Taxes• Values-Based Management• Strategic Controlling• Advanced Cost Managemen• Information Systems• Projects


Recommended or required reading • Britzelmaier, B.: Controlling, Pearson, München, 2013.• Dillerup, R.; Stoi, R.: Unternehmensführung, 4. Aufl., Schäffer-

Poeschel, Stuttgart, 2013.• Fischer, Th. M., Möller, K., Schultze, W.: Controlling, Schäffer-

Poeschel, Stuttgart, 2012.• Horvath, P.: Controlling, 12. Aufl., München, 2011.• Küpper, H.-U. u. a.: Controlling, 6. Aufl., Schäffer-Poeschel,

Stuttgart, 2013.• Literature related to the specific topics (journals and books)

Scheduled Regular



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Course unit title V1.2 352912 Consolidated Financial StatmentsThis course unit forms part of module V1


Semester 4




Course unit title (German) Consolidated Financial Statments





















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Scheduled Regular



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Course unit title V1.3 352913 Financial Statement AnalysisThis course unit forms part of module V1


Semester 4
















results












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Verlag.

Scheduled Regular



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Course unit title V1.4 352914 Income TaxesThis course unit forms part of module V1


Semester 4


























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Scheduled Regular



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Course unit title V1.5 352915 Value-Based ManagementThis course unit forms part of module V1


Semester 4





























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Scheduled Regular



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Course unit title V1.6 352916 Strategic ControllingThis course unit forms part of module V1


Semester 4


























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Scheduled Regular



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Course unit title V1.7 352917 Advanced Cost ManagementThis course unit forms part of module V1


Semester 4






























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Scheduled Regular



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Course unit title V1.8 352918 Information SystemsThis course unit forms part of module V1


Semester 4





























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Module V2 352920 Minor Finance

Duration 1 Semester















Module specifics

Scheduled



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Course unit title V2.1 352921 International FinanceThis course unit forms part of module V2 , it is mandatory.


Semester 4




Course unit title (German) International Finance




















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Course unit contents • Foreign Currency and Triangular Arbitrage• Foreign Exchange Market• Covered Interest Arbitrage• Exchange rate analysis• Parity Conditions• Managing Transaction Exposure to Exchange Risk• International Corporate Governance Systems• Cross border Valuation and International Capital Budgeting• Managing Translation Exposure to Exchange Risk• Managing Operating Exposure to Exchange Risk• Letter of credit and collection• Customs clearance, and Cash management• Transfer Pricing• Double taxation avoidance agreements, and characteristics of

investment projects• Foreign Investments


• Derivatives• Corporate Finance• Specific Issues in Finance• Finance Projects


Recommended or required reading • Click, R. W./Coval, J. D.: Theory and Practice of InternationalFinancial Management, Prentice Hall.

• Eiteman, D. K./Stonehill, A. I./Moffett, M. H.: MultinationalBusiness Finance, Addison Wesley.

• Kester, W. C./Luehrman T. A.: Case Problems in InternationalFinance, McGraw Hill, New York.

• Levi, M. D.: International Finance: the markets and FinancialManagement of the Multinational Business.

• Madura, J.: International Financial management, West.• Mihir A. D./Sjoman, A./Dessain, V.: Hedging Currency Risks at

AIFS 205-026, Harvard Business School.• Shapiro, A. C.: Multinational Financial Management.• Walt Disney Yen Financing, Harvard Business School.

Scheduled Regular



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Course unit title V2.2 352922 DerivativesThis course unit forms part of module V2


Semester 4



























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Scheduled Regular



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Course unit title V2.3 352923 Corporate FinanceThis course unit forms part of module V2


Semester 4
















specific examples









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Scheduled Regular



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Course unit title V2.4 352924 Financial Risk ManagementThis course unit forms part of module V2


Semester 4


























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Scheduled Regular



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Course unit title V2.5 352925 Specific Issues in FinanceThis course unit forms part of module V2


Semester 4

























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Scheduled Regular



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Module V3 352930 Minor Human Resource Management

Duration 1 Semester








Students have a holistic knowledge of the International HumanResource Management functions and their integrated interaction.Included is an in-depth knowledge of the relevant disciplines.


Students have a very wide range of methods to handle complexand cross-cultural issues in the context of International HumanResource Management.





Module specifics

Scheduled



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Course unit title V3.1 352931 International Human ResourceManagementThis course unit forms part of module V3 , it is mandatory.


Semester 4




Course unit title (German) International Human Resource Management





Workload details Lecture on IHRM basic topics, class discussion, group work,papers and presentations on concrete case studies








Students have a holistic knowledge of the international HRManagement functions and their integrated interaction. Included isan in-depth knowledge of the relevant disciplines.









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Course unit contents • HR Trends on a global scope• Staffing international operations• International Assignments• Recruiting and selection• Training and Development• Compensation• Repatriation



Recommended or required reading • Brisco, D. R./Schuler, R. S./Claus, L.: IHRM: Policies andPractices for Multinational Enterprises, current edit., RoutledgeChapman &Hall.


• Harzing, A.-W./Pinnington, A. (eds.): International HumanResource Management, Sage, London.

Scheduled Regular

Combined assessments Accompanying the course (written assignments, group work, shortpresentation) by combined test with exam as the major final exam


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Course unit title V3.2 352932 Specific Issues in International HumanResource ManagementThis course unit forms part of module V3


Semester 4



























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3.4)





Scheduled Regular



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Course unit title V3.3 352933 Employment LawThis course unit forms part of module V3


Semester 4

























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Scheduled Regular



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Course unit title V3.4 352934 International Human ResourceManagement Case StudiesThis course unit forms part of module V3


Semester 4



























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Scheduled Regular



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Module V4 352940 Minor International Management

Duration 1 Semester








On completion of this module, students should be able to projecttheir understanding of basic business concepts into the globalarena. They should understand the strategic and operationalchallenges of organizations operating internationally.


The students will be able to hone their skills in analysis andproblem solving.






Module specifics

Scheduled



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Course unit title V4.1 352941 International ManagementThis course unit forms part of module V4 , it is mandatory.


Semester 4




Course unit title (German) International Management











• Interactive lectures• Case studies• Simulations• Exercises• Video sessions• Real-life case briefings • Group discussions of the cases presented• Where necessary discussion of case studies in the form of

tutorials


On completion of this course, students should be able to projecttheir understanding of basic business concepts into the globalarena. They should understand the strategic and operationalchallenges of organizations operating internationally.

The course intends to provide students with a working knowledgeof the subject of international business going beyond textbookbackground.


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As a result, students will be expected to test their knowledgepractically through group discussion as well as the compilation ofcase briefings. Students will therefore be expected to demonstratea clear ability to translate theory into practical application of theconcepts covered.

In addition, the students will be able to hone their skills in analysisand problem solving.





Course unit contents • Introduction into the impact of globalisation• The political, economic, legal and technological environment• Characteristics of the international company• Social responsibility and ethics• The role of culture in international management including

intercultural communication• Strategy formulation for international markets• Strategy implementation in the intenational context• Market entrance, cultivation and allocation strategies• Cross-borders alliances• Organizational structure and control systems (including

organizational culture)• International Leadership (Globe Study)• Managing diversity (if suffient time is available)


Additional specifics This course is also mandatory course in Minor InternationalManagement (V4).

Recommended or required reading • Adler, N. J./Gundersen, A.: International Dimensions ofOrganizational Behavior. 5th edit., Thomson South-Western,Mason, 2008.

• Deresky, H.: International Management: Managing AcrossBorders and Cultures, 7th edit., Pearson, Boston, 2011.

• Griffin, R. W./Pustay, M. W.: International Business: AManagerial Perspective, International Edition. 8th edit., PrenticeHall, 2014.

• Hill, C. W. L.: International Business: Competing in the GlobalMarketplace, 9th edit., McGraw-Hill Irwin, New York, 2012.

• Varner, I./Beamer, L.: Intercultural Communication in the GlobalWorkplace, 5th edit., McGraw-Hill Irwin, New York, 2011.

Scheduled Regular



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Course unit title V4.2 352942 Change ManagementThis course unit forms part of module V4


Semester 4


























presentation



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2014.

Scheduled Regular



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Course unit title V4.4 352943 Global LeadershipThis course unit forms part of module V4


Semester 4
























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Some examples are:





Scheduled Regular



of 348 27.01.2016

Course unit title V4.4 352944 Global LeadershipThis course unit forms part of module V4


Semester 4



























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Module V5 352950 Minor Marketing

Duration 1 Semester








Students will be able to evaluate alternative case-relatedrecommendations on international Marketing topics.









Module specifics

Scheduled



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Course unit title V5.1 352951 International MarketingThis course unit forms part of module V5 , it is mandatory.


Semester 4




Course unit title (German) International Marketing





Workload details Extensice case preparations




Prerequisites (see below) Recommended: Marketing (1st semester); Marketing Case Studies(3rd semester)


Lecture and case study discussions


In the first quarter of this module, the international aspects ofMarketing are presented. Subsequently, students combinetheir prior general Marketing knowledge with cross-borderaspects, to be applied to numerous international Marketing casestudies. Students will be able to evaluate alternative case-relatedrecommendations on international Marketing topics.









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Course unit contents • International market selection• International market entry modes• Adaptation vs. standardization of Marketing

- objectives- strategies- instruments (4 Ps)

• Special pricing topic "grey markets"


Additional specifics The case studies are prepared out of class, either individually or inpredetermined groups.

Recommended or required reading • Czinkota, M.: International Marketing, 10th edit., 2012.• Doole, I.: International Marketing Strategy, 6th edit., 2013.• Hollensen, S.: Global Marketing, 7th edit., 2016.• Keegan, W.: Global marketing, 8th edit., 2014.• Usunier, J.: Marketing across cultures, 6th edit., 2013.

Scheduled Regular

Combined assessments LKBK (90): 40% of the final grade are achieved by intermittentcase papers and evaluated discussions, 60% by a written exam ona final case study.


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Course unit title V5.2 352952 B2C-MarketingThis course unit forms part of module V5


Semester 4






























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Scheduled Regular



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Course unit title V5.3 352953 B2B-MarketingThis course unit forms part of module V5


Semester 4


























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Scheduled Regular



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Course unit title V5.4 352954 Service MarketingThis course unit forms part of module V5


Semester 4















Lecture











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Scheduled Regular



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Course unit title V5.5 352955 E-MarketingThis course unit forms part of module V5


Semester 4























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Scheduled Regular



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Course unit title V5.6 352956 Market ResearchThis course unit forms part of module V5


Semester 4


























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Scheduled Regular



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Course unit title V5.7 352957 Specific Issues in International MarketingThis course unit forms part of module V5


Semester 4


























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Scheduled Regular


Degree awarded Bachelor of Arts (B.A.) Course catalogue ... · Course catalogue study programme...

Documents

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