Definition of the Term “Market”
5
Introduction to Marketing Model Agricultural Core Curriculum: Supplement University of California, Davis 431.T 1 Definition of the Term “Market” • Generally, the term means a place where items are bought and sold.
-
Upload
jackson-daugherty -
Category
Documents
-
view
14 -
download
1
description
Definition of the Term “Market”. Generally, the term means a place where items are bought and sold. Definition of the Term “Marketing”. All steps and processes in getting the product from the producer to the consumer. Transportation Packaging Pricing Promoting. Processing Storage - PowerPoint PPT Presentation
Transcript of Definition of the Term “Market”
Introduction to Marketing
Model Agricultural Core Curriculum: Supplement
University of California, Davis431.T 1
Definition of the Term “Market”
• Generally, the term means a place where items are bought and sold.
Introduction to Marketing
Model Agricultural Core Curriculum: Supplement
University of California, Davis431.T 2
Definition of the Term “Marketing”
• All steps and processes in getting the product from the producer to the consumer.
Introduction to Marketing
Model Agricultural Core Curriculum: Supplement
University of California, Davis431.T 3
Factors Involved in the Marketing Process
• Transportation
• Packaging
• Pricing
• Promoting
• Processing
• Storage
• Financing
• Retailing
Introduction to Marketing
Model Agricultural Core Curriculum: Supplement
University of California, Davis431.T 4
Who Is Involved in the Agricultural Marketing System?
• Farmers (Producers)
• Consumers
• Agribusiness– Wholesalers– Retailers– Transporters
Introduction to Marketing
Model Agricultural Core Curriculum: Supplement
University of California, Davis431.T 5
Economic Factors Affecting the Marketing System
• Supply and Demand– Price - Costs of related goods– Surplus - Changes in consumer tastes – Shortage - Costs of inputs– Competition
