Definition of mass marketing Retail business of consumables and possible services (delivery,...

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Distribution networks in Tarbes

Transcript of Definition of mass marketing Retail business of consumables and possible services (delivery,...

Page 1: Definition of mass marketing Retail business of consumables and possible services (delivery, after-sales service, financing) for consumers in self-service.

Distribution networks in Tarbes

Page 2: Definition of mass marketing Retail business of consumables and possible services (delivery, after-sales service, financing) for consumers in self-service.

Definition of mass marketingRetail business of consumables and possible services (delivery, after-sales service, financing) for consumers in self-service stores.

Page 3: Definition of mass marketing Retail business of consumables and possible services (delivery, after-sales service, financing) for consumers in self-service.

Selling methods

Traditional sellingSelf-service stores

Page 4: Definition of mass marketing Retail business of consumables and possible services (delivery, after-sales service, financing) for consumers in self-service.

Traditional selling

Page 5: Definition of mass marketing Retail business of consumables and possible services (delivery, after-sales service, financing) for consumers in self-service.

Self-service stores

Page 6: Definition of mass marketing Retail business of consumables and possible services (delivery, after-sales service, financing) for consumers in self-service.

Summary of stores in Tarbes

Page 7: Definition of mass marketing Retail business of consumables and possible services (delivery, after-sales service, financing) for consumers in self-service.

NAME ADRESSSHOPPING

SPACE

LOCATIONSALE

METHODSERVICES

Downtown Outskirt

LeclercRoute d’Auch 65800 ORLEIX

>2500 m²X

Self service and traditional saling

Gas Station, loyalty card

Leclerc Route de Pau65420 IBOS

8500m² X

Self service and traditional saling

Gas station, loyalty card, pick up order,restaurant,ticket

LeclercZAC de l'Ormeau 65000 Tarbes

>2500 m²X

Self serviceand traditional saling

Gas station, loyalty card

Géant Casino

Routes de Bagnères 65310 LALOUBÈRE

8000 m² X

Self service and traditional saling

Ticket, restaurant, gas station, pick up order

Intermarché

80 av François Mitterand 65600 SEMEAC

< 2500m² X Self service Loyalty card

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Other ways of selling

Direct sellingSpecialized stores

Page 9: Definition of mass marketing Retail business of consumables and possible services (delivery, after-sales service, financing) for consumers in self-service.

Direct sellingdirect selling concerns the sale of a product directly from the producer to the consumer (without wholesalers or stores)

Page 10: Definition of mass marketing Retail business of consumables and possible services (delivery, after-sales service, financing) for consumers in self-service.
Page 11: Definition of mass marketing Retail business of consumables and possible services (delivery, after-sales service, financing) for consumers in self-service.

Specialized storesstores specialized in a particular kind of consumables (domestic appliances, sport items, do-it-yourself, furniture, computers, CDs…)

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Page 13: Definition of mass marketing Retail business of consumables and possible services (delivery, after-sales service, financing) for consumers in self-service.

Thank you for your attention

The students of 2nd A and B – PFEGL. Besse, F. Dulout and E. Farge