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Hanh Tu Vice President, Cisco China

November 20, 2013

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Wi-Fi as a platform for service innovation, revenue generation and experience transformation

Wireless Services

Wi-Fi as a 3G/4G offload technology: a mobile network optimization tool

Mobile Offload

Wi-Fi as a hotspot technology: a traditional consumer service

Wi-Fi Hotspots

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•  Location- and dwell-time-based notifications

•  Personalized promotions

•  Customer analytics

•  Maps with featured attractions

•  Personalized third-party advertising

•  Nearby amenities

•  Wait times and gate directions

•  Improved passenger traffic flow

•  Third-party advertising

•  Way finding patient apps

•  Simplified on-boarding

•  Nearby services discovery

RETAIL

Consumers

HOSPITALITY

Guests

TRAVEL

Passengers

HEALTHCARE

Patients

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•  Smart Connected Communities – Wi-Fi city, transportation, Wi-Fi as a service, Smart tourism, public safety and security, citizen services

•  Unified Collaborations Integration

•  Cable Operators

•  Managed Cloud Wi-Fi - Meraki (optimized for lean IT)

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Dynamic Insights by Telefonica

Precision Marketing by Verizon

Pinsight by Sprint

GeoVision by SK Telecom

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0% 5% 10% 15% 20% 25%

Trains Busses/Bus Stops

Subways Schools

None of the Above Airplanes Hospitals Libraries Beaches

Doctor Offices Parks

Airports Highway Rest Stops

Grocery Stores Hotels

Cars Retails Stores/Shopping Malls

Restaurants/Cafes/Fast Food Outlets

Percentage of Respondents

People now expect Wi-Fi to be everywhere that they are

Desired New Public Hotspot Locations

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Passpoint Icon

•  Thanks to the work of the Wi-Fi Alliance and the Wireless Broadband Alliance

•  Apple and Samsung devices now available on the market

•  Commercial deployments will start in 2014

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•  Industry first live deployment with 13 Operators

•  Passpoint CERTIFIED

•  Location-based services •  Analytics

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Increased Revenue Opportunities

Increased customer satisfaction and

loyalty with relevant mobile

communication

Attribute-based (time, location,

profile, etc.) mobile notification capabilities

Real-time and historical insight into customer

movements and patterns

On-Premises Customer Visibility

Context-Aware Marketing

Opportunities

Enhanced Customer

Engagement

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Thank you.