Defining & Mapping Your Brand for Google: A Slightly Technical Guide for Growing Your Brand as an...
-
Upload
everett-sizemore -
Category
Marketing
-
view
2.514 -
download
0
Transcript of Defining & Mapping Your Brand for Google: A Slightly Technical Guide for Growing Your Brand as an...
![Page 1: Defining & Mapping Your Brand for Google: A Slightly Technical Guide for Growing Your Brand as an Entity in the Knowledge Graph](https://reader035.fdocuments.us/reader035/viewer/2022081414/58815b271a28ab80508b494b/html5/thumbnails/1.jpg)
Defining & Mapping Your Brand for Google
- or -A Slightly Technical Guide for Growing Your Brand as an Entity in
Google’s Knowledge Graph
by Everett Sizemore
![Page 2: Defining & Mapping Your Brand for Google: A Slightly Technical Guide for Growing Your Brand as an Entity in the Knowledge Graph](https://reader035.fdocuments.us/reader035/viewer/2022081414/58815b271a28ab80508b494b/html5/thumbnails/2.jpg)
GoInflow.com
Why you should go through all of the trouble in the first place.
How to mark up your own site, including example code that you can customize.
How to define and connect your brand on Open Data websites, such as Wiki Data, DBPedia, the Open Library Project, etc.
http://opte.org/maps/
You Are Going to Learn These 3 Things:
![Page 3: Defining & Mapping Your Brand for Google: A Slightly Technical Guide for Growing Your Brand as an Entity in the Knowledge Graph](https://reader035.fdocuments.us/reader035/viewer/2022081414/58815b271a28ab80508b494b/html5/thumbnails/3.jpg)
Using
To place
Into the
Javascript Object Notation for Linked Data
![Page 4: Defining & Mapping Your Brand for Google: A Slightly Technical Guide for Growing Your Brand as an Entity in the Knowledge Graph](https://reader035.fdocuments.us/reader035/viewer/2022081414/58815b271a28ab80508b494b/html5/thumbnails/4.jpg)
So You Can Get
A Google Knowledge Graph Box
![Page 5: Defining & Mapping Your Brand for Google: A Slightly Technical Guide for Growing Your Brand as an Entity in the Knowledge Graph](https://reader035.fdocuments.us/reader035/viewer/2022081414/58815b271a28ab80508b494b/html5/thumbnails/5.jpg)
Read This! PracticaleCommerce.com/articles/88211-SEO-How-to-Optimize-Knowledge-Graph-for-Your-Brand
Because
![Page 6: Defining & Mapping Your Brand for Google: A Slightly Technical Guide for Growing Your Brand as an Entity in the Knowledge Graph](https://reader035.fdocuments.us/reader035/viewer/2022081414/58815b271a28ab80508b494b/html5/thumbnails/6.jpg)
And Because
![Page 7: Defining & Mapping Your Brand for Google: A Slightly Technical Guide for Growing Your Brand as an Entity in the Knowledge Graph](https://reader035.fdocuments.us/reader035/viewer/2022081414/58815b271a28ab80508b494b/html5/thumbnails/7.jpg)
GoInflow.com
![Page 8: Defining & Mapping Your Brand for Google: A Slightly Technical Guide for Growing Your Brand as an Entity in the Knowledge Graph](https://reader035.fdocuments.us/reader035/viewer/2022081414/58815b271a28ab80508b494b/html5/thumbnails/8.jpg)
GoInflow.com
![Page 9: Defining & Mapping Your Brand for Google: A Slightly Technical Guide for Growing Your Brand as an Entity in the Knowledge Graph](https://reader035.fdocuments.us/reader035/viewer/2022081414/58815b271a28ab80508b494b/html5/thumbnails/9.jpg)
GoInflow.com
![Page 10: Defining & Mapping Your Brand for Google: A Slightly Technical Guide for Growing Your Brand as an Entity in the Knowledge Graph](https://reader035.fdocuments.us/reader035/viewer/2022081414/58815b271a28ab80508b494b/html5/thumbnails/10.jpg)
GoInflow.com
~ Some Random Person on the Internet
![Page 11: Defining & Mapping Your Brand for Google: A Slightly Technical Guide for Growing Your Brand as an Entity in the Knowledge Graph](https://reader035.fdocuments.us/reader035/viewer/2022081414/58815b271a28ab80508b494b/html5/thumbnails/11.jpg)
GoInflow.com
![Page 12: Defining & Mapping Your Brand for Google: A Slightly Technical Guide for Growing Your Brand as an Entity in the Knowledge Graph](https://reader035.fdocuments.us/reader035/viewer/2022081414/58815b271a28ab80508b494b/html5/thumbnails/12.jpg)
GoInflow.com
![Page 13: Defining & Mapping Your Brand for Google: A Slightly Technical Guide for Growing Your Brand as an Entity in the Knowledge Graph](https://reader035.fdocuments.us/reader035/viewer/2022081414/58815b271a28ab80508b494b/html5/thumbnails/13.jpg)
GoInflow.com
A Small Portion of What’s Available at - https://schema.org/Organization
![Page 14: Defining & Mapping Your Brand for Google: A Slightly Technical Guide for Growing Your Brand as an Entity in the Knowledge Graph](https://reader035.fdocuments.us/reader035/viewer/2022081414/58815b271a28ab80508b494b/html5/thumbnails/14.jpg)
GoInflow.com
![Page 15: Defining & Mapping Your Brand for Google: A Slightly Technical Guide for Growing Your Brand as an Entity in the Knowledge Graph](https://reader035.fdocuments.us/reader035/viewer/2022081414/58815b271a28ab80508b494b/html5/thumbnails/15.jpg)
GoInflow.com
![Page 16: Defining & Mapping Your Brand for Google: A Slightly Technical Guide for Growing Your Brand as an Entity in the Knowledge Graph](https://reader035.fdocuments.us/reader035/viewer/2022081414/58815b271a28ab80508b494b/html5/thumbnails/16.jpg)
GoInflow.com
MoltoImportante!
![Page 17: Defining & Mapping Your Brand for Google: A Slightly Technical Guide for Growing Your Brand as an Entity in the Knowledge Graph](https://reader035.fdocuments.us/reader035/viewer/2022081414/58815b271a28ab80508b494b/html5/thumbnails/17.jpg)
GoInflow.com
https://developers.google.com/structured-data/testing-tool/
![Page 18: Defining & Mapping Your Brand for Google: A Slightly Technical Guide for Growing Your Brand as an Entity in the Knowledge Graph](https://reader035.fdocuments.us/reader035/viewer/2022081414/58815b271a28ab80508b494b/html5/thumbnails/18.jpg)
GoInflow.com
Turning It Up a NotchGrowing Your Brand as an Entity
![Page 19: Defining & Mapping Your Brand for Google: A Slightly Technical Guide for Growing Your Brand as an Entity in the Knowledge Graph](https://reader035.fdocuments.us/reader035/viewer/2022081414/58815b271a28ab80508b494b/html5/thumbnails/19.jpg)
GoInflow.com
How I’m Connected to Leonardo Da Vinci
![Page 20: Defining & Mapping Your Brand for Google: A Slightly Technical Guide for Growing Your Brand as an Entity in the Knowledge Graph](https://reader035.fdocuments.us/reader035/viewer/2022081414/58815b271a28ab80508b494b/html5/thumbnails/20.jpg)
GoInflow.com
Defining & Connecting Entities
![Page 21: Defining & Mapping Your Brand for Google: A Slightly Technical Guide for Growing Your Brand as an Entity in the Knowledge Graph](https://reader035.fdocuments.us/reader035/viewer/2022081414/58815b271a28ab80508b494b/html5/thumbnails/21.jpg)
GoInflow.com
“If a search for your brand doesn’t already trigger a Knowledge Graph panel, the unfortunate reason is that Google doesn’t consider the brand to be a large enough entity that searchers would benefit from seeing additional information.” ~ Jill Kocher, Practical eCommerce
![Page 22: Defining & Mapping Your Brand for Google: A Slightly Technical Guide for Growing Your Brand as an Entity in the Knowledge Graph](https://reader035.fdocuments.us/reader035/viewer/2022081414/58815b271a28ab80508b494b/html5/thumbnails/22.jpg)
GoInflow.com
Where To Define & Connect Entities
![Page 23: Defining & Mapping Your Brand for Google: A Slightly Technical Guide for Growing Your Brand as an Entity in the Knowledge Graph](https://reader035.fdocuments.us/reader035/viewer/2022081414/58815b271a28ab80508b494b/html5/thumbnails/23.jpg)
GoInflow.com
Media (Images, Sounds and Videos)
![Page 24: Defining & Mapping Your Brand for Google: A Slightly Technical Guide for Growing Your Brand as an Entity in the Knowledge Graph](https://reader035.fdocuments.us/reader035/viewer/2022081414/58815b271a28ab80508b494b/html5/thumbnails/24.jpg)
GoInflow.com
https://www.wikidata.org/wiki/Q21168196
![Page 25: Defining & Mapping Your Brand for Google: A Slightly Technical Guide for Growing Your Brand as an Entity in the Knowledge Graph](https://reader035.fdocuments.us/reader035/viewer/2022081414/58815b271a28ab80508b494b/html5/thumbnails/25.jpg)
GoInflow.com
https://openlibrary.org/
![Page 26: Defining & Mapping Your Brand for Google: A Slightly Technical Guide for Growing Your Brand as an Entity in the Knowledge Graph](https://reader035.fdocuments.us/reader035/viewer/2022081414/58815b271a28ab80508b494b/html5/thumbnails/26.jpg)
GoInflow.com
Quoting Authors, Experts and Celebrities
“Notable: We limit ourselves to quotations which are notable. A quotation can be notable because it has achieved fame due to its enduring relevance to many people, or because it is attributed to a notable individual, or appeared in a notable work.”
![Page 27: Defining & Mapping Your Brand for Google: A Slightly Technical Guide for Growing Your Brand as an Entity in the Knowledge Graph](https://reader035.fdocuments.us/reader035/viewer/2022081414/58815b271a28ab80508b494b/html5/thumbnails/27.jpg)
GoInflow.com
The English version of the DBpedia knowledge base describes 4.58 million things (entities), including 1,445,000 people, 735,000 places, 411,000 creative works, 241,000 organizations – Is Yours One of Them?
There are also localized versions of DBpedia in 125 languages (including Italian).All these versions together describe 38.3 Million Entities.
![Page 28: Defining & Mapping Your Brand for Google: A Slightly Technical Guide for Growing Your Brand as an Entity in the Knowledge Graph](https://reader035.fdocuments.us/reader035/viewer/2022081414/58815b271a28ab80508b494b/html5/thumbnails/28.jpg)
GoInflow.com
http://www.aboutus.com/inflow
![Page 29: Defining & Mapping Your Brand for Google: A Slightly Technical Guide for Growing Your Brand as an Entity in the Knowledge Graph](https://reader035.fdocuments.us/reader035/viewer/2022081414/58815b271a28ab80508b494b/html5/thumbnails/29.jpg)
GoInflow.com
https://about.me/everettsizemore
![Page 30: Defining & Mapping Your Brand for Google: A Slightly Technical Guide for Growing Your Brand as an Entity in the Knowledge Graph](https://reader035.fdocuments.us/reader035/viewer/2022081414/58815b271a28ab80508b494b/html5/thumbnails/30.jpg)
GoInflow.com
https://en.wikipedia.org/wiki/Inflow_(company)
![Page 31: Defining & Mapping Your Brand for Google: A Slightly Technical Guide for Growing Your Brand as an Entity in the Knowledge Graph](https://reader035.fdocuments.us/reader035/viewer/2022081414/58815b271a28ab80508b494b/html5/thumbnails/31.jpg)
GoInflow.com
![Page 32: Defining & Mapping Your Brand for Google: A Slightly Technical Guide for Growing Your Brand as an Entity in the Knowledge Graph](https://reader035.fdocuments.us/reader035/viewer/2022081414/58815b271a28ab80508b494b/html5/thumbnails/32.jpg)
GoInflow.com
The Problem With Open Linked Data
![Page 33: Defining & Mapping Your Brand for Google: A Slightly Technical Guide for Growing Your Brand as an Entity in the Knowledge Graph](https://reader035.fdocuments.us/reader035/viewer/2022081414/58815b271a28ab80508b494b/html5/thumbnails/33.jpg)
GoInflow.com
The Solution
![Page 34: Defining & Mapping Your Brand for Google: A Slightly Technical Guide for Growing Your Brand as an Entity in the Knowledge Graph](https://reader035.fdocuments.us/reader035/viewer/2022081414/58815b271a28ab80508b494b/html5/thumbnails/34.jpg)
http://www.slideshare.net/gfiorelli1/gfiorelli-kg-and-authorrank-iss-smx
Gianluca Fiorelli
![Page 35: Defining & Mapping Your Brand for Google: A Slightly Technical Guide for Growing Your Brand as an Entity in the Knowledge Graph](https://reader035.fdocuments.us/reader035/viewer/2022081414/58815b271a28ab80508b494b/html5/thumbnails/35.jpg)
GoInflow.com
We Imagine “Hubs & Spokes”
![Page 36: Defining & Mapping Your Brand for Google: A Slightly Technical Guide for Growing Your Brand as an Entity in the Knowledge Graph](https://reader035.fdocuments.us/reader035/viewer/2022081414/58815b271a28ab80508b494b/html5/thumbnails/36.jpg)
GoInflow.com
It’s a Mess
http://opte.org/maps/
![Page 37: Defining & Mapping Your Brand for Google: A Slightly Technical Guide for Growing Your Brand as an Entity in the Knowledge Graph](https://reader035.fdocuments.us/reader035/viewer/2022081414/58815b271a28ab80508b494b/html5/thumbnails/37.jpg)
GoInflow.com
On Further Inspection…
http://opte.org/maps/
![Page 38: Defining & Mapping Your Brand for Google: A Slightly Technical Guide for Growing Your Brand as an Entity in the Knowledge Graph](https://reader035.fdocuments.us/reader035/viewer/2022081414/58815b271a28ab80508b494b/html5/thumbnails/38.jpg)
GoInflow.com
Grazie!@BaliBones
I Became an Entity: How I’m on the Knowledge Graphhttps://moz.com/ugc/i-became-an-entity-how-im-on-the-knowledge-graph
I Am an Entity: Hacking the Knowledge Graphhttps://moz.com/blog/i-am-an-entity-hacking-the-knowledge-graph
Demystifying the Knowledge Graphhttp://searchengineland.com/demystifying-knowledge-graph-201976
Using Entity Markup to Appear in the KGhttp://searchengineland.com/5-ways-optimize-markup-knowledge-graph-semantic-search-186755