DEFINING HOLLYWOOD FILM

Danielle Duffy

What is Hollywood film?Hollywood film is film created within the US film industry who possess a largely dominant role in the industry.

It is dominated by 5 main conglomerates whose films are classed as ‘blockbuster’ due to their massive investment and revenues. These are: Warner Bros. Paramount 20th Century Fox Universal Disney

Conglomerate

A conglomerate is a large institution which typically owns multiple businesses and franchises, integrated vertically and/or horizontally allowing for great control over the production, distribution and exhibition of their work.

This attributes to the massive size of the 5 dominating American conglomerates. These organisations make it difficult for British film to compete, as the large amounts of funding behind Hollywood film means it can maximise its chances of success.

DisneyMedia brands owned by Disney: Disney TV (Disney Channel, Disney Junior, Disney XD) Games – Apps, Disney Infinity, Club Penguin Holiday resorts - Disneyland Paris Disney Store – sells extensive film merchandise targeted predominantly

towards younger audience members

How they benefit from owning multiple media brands:As one of the most recognisable entertainment brands, Disney has achieved worldwide popularity and fame due to their reputation of high-quality, family-friendly films. Their multitude of media brands from the Disney store to Disneyland Paris encourages demand of their produce through marketing them with desirable merchandise and enjoyable excursions etc. This accumulates them huge amounts of profits which they can plough back into their productions and reward shareholders with.

Disney – greatest film successes

Star Wars: The Force Awakens (2015)

Grossed $2.068 billion worldwide

#1

The Avengers (2012) Grossed $1.518 billion

worldwide

Avengers: Age ofUltron (2015)

Grossed $1.405 billion worldwide

#2 #3