1. DEFINING AND CREATINGQUALITY WEBINARS Mitchell Levy and Sharyn Fitzpatrick

2. Ice Breakers are a great way to connect. Tell us something about yourself.Copyright 2012 THiNKaha and Marcom Gurus. All Rights Reserved.http://thinkaha.com/learning 3. Todays Speakers Sharyn Fitzpatrick Mitchell LevyCopyright 2012 THiNKaha. All Rights Reserved. http://thinkaha.com/learning 4. Our Agenda: Defining Webinars: the good, the bad 1 and the ugly Building a High Quality Webinar with 2 the Right Tools Become a Guru and Learn How to 3 Deliver the Best, Most Impactful Webinars PossibleCopyright 2012 THiNKaha. All Rights Reserved. http://thinkaha.com/learning 5. WelcomeCopyright 2012 THiNKaha. All Rights Reserved. http://thinkaha.com/learning 6. According to a survey onLinkedIn, webinars are:Our preferred way to learn 3% 7% Classroom Training23%Online Self-PacedLearningInteractive WebinarsPeer Discussion Groups42%23%TeleseminarsCopyright 2012 THiNKaha. All Rights Reserved. http://thinkaha.com/learning 7. webinar [web-uh-nahr] noun A seminar or other presentation that takes place on the Internet, allowing participants in different locations to see and hear the speaker, answer polls, ask questions and receive materials Also called interactive learning, web seminar, or virtual learningCopyright 2012 THiNKaha. All Rights Reserved. http://thinkaha.com/learning 8. Copyright 2012 THiNKaha and Marcom Gurus. All Rights Reserved. http://thinkaha.com/learning 9. WEBINARQUALITY DEFINED 10. Webinar Quality Defined Content quality is theContent Delivery evaluation of the presenters understanding of the subject for the audience they are presenting to Content delivery involves the notion of delivering the content in the form that the audience wants to process it: auditorially, visually andContent Quality kinesthetically Focusing on both content quality and content delivery will allow the presenter to bring their Webinars from Basic to Guru.Copyright 2012 THiNKaha and Marcom Gurus. All Rights Reserved. http://thinkaha.com/learning 11. Webinar Quality Defined Basic A Basic webinar has OKdelivery and OK quality. A talking head presentation typically fallsin this category. There isnothing wrong with a Basic Webinar as speedof delivery allows themessage to be how-to-draw-cartoons-online communicated quickly.Copyright 2012 THiNKaha and Marcom Gurus. All Rights Reserved. http://thinkaha.com/learning 12. BasicCopyright 2012 THiNKaha and Marcom Gurus. All Rights Reserved. http://thinkaha.com/learning 13. Webinar Quality Defined Expert An Expert webinar has great quality of content, butonly uses one form of deliverywell (e.g. a business audience may find it boring). For atechnical audience, havingExpert content quality is much better than anEngaging person thatappears salesyCopyright 2012 THiNKaha and Marcom Gurus. All Rights Reserved. http://thinkaha.com/learning 14. ExpertCopyright 2012 THiNKaha and Marcom Gurus. All Rights Reserved. http://thinkaha.com/learning 15. Webinar Quality DefinedEngagingAn Engaging webinar does all forms of content delivery well, but needs help fine- tuning the quality of thecontent to the audience. This is a webinar that reallycaptures the attendee, butdoesnt deliver a strong content quality punch. For a typical business audience, onecan argue that an Engaging webinar is better than an Expert one.Copyright 2012 THiNKaha and Marcom Gurus. All Rights Reserved. http://thinkaha.com/learning 16. EngagingCopyright 2012 THiNKaha and Marcom Gurus. All Rights Reserved. http://thinkaha.com/learning 17. Webinar Quality DefinedA Guru webinar utilizes all three forms of content delivery and great content quality. In short, an Engaging Expertdelivers a Guru performance.Copyright 2012 THiNKaha and Marcom Gurus. All Rights Reserved. http://thinkaha.com/learning 18. Copyright 2012 THiNKaha and Marcom Gurus. All Rights Reserved. http://thinkaha.com/learning 19. Webinar Quality Defined When it comes to Webinars, everyone would like to have a Guru presentation. It is, however, not necessary for every presenter to spend the time and money necessary to create such a Webinar. In order to measureEngaging Guru the perceived impact of a Webinar, we look at both the quality of theContent Delivery content presented and the way it was delivered. Content quality is the evaluation of the presenters understanding ofthe subject for the audience they are presenting to. Content delivery involves the notion of delivering the content in theform that the audience wants to process it: auditorially, visuallyBasicExpertand kinesthetically. Focusing on both content quality and content delivery will allow the presenter to bring their Webinars from Basic to Guru.Content QualityA Basic webinar has OK delivery and OK quality. A talking head presentation typically falls in this category. There isBasic nothing wrong with a Basic Webinar as speed of delivery allows the message to be communicated quickly. An Expert webinar has great quality of content, but only uses one form of delivery well (e.g. a business audience may find Expertit boring). For a technical audience, having Expert content quality is much better than an Engaging person that appears salesy. An Engaging webinar does all forms of content delivery well, but needs help fine-tuning the quality of the content to the Engagingaudience. This is a webinar that really captures the attendee, but doesntt deliver a strong content quality punch. For a typical business audience, one can argue that an Engaging webinar is better than an Expert one.A Guru webinar utilizes all three forms of content delivery and great content quality. In short, an Engaging ExpertGurudelivers a Guru performance.Copyright 2012 THiNKaha and Marcom Gurus. All Rights Reserved. http://thinkaha.com/learning 20. BUILDING A HIGHQUALITY WEBINAR 21. Formula for the Perfect Webinar The Right Speaker: The Right Content The Right Audience The Right Technology Fit The Right Tools (it is not just about the technology) = well planned and flawlessly executed webinarCopyright 2012 THiNKaha and Marcom Gurus. All Rights Reserved. http://thinkaha.com/learning 22. Plan Out the Entire Process Have clear goals Understand how all the pieces of the event work together Think about your audience Identify your audience type Internal or external Remember to do audience development to build your attendance and follow up to continue the journey for your next eventCopyright 2012 THiNKaha and Marcom Gurus. All Rights Reserved. http://thinkaha.com/learning 23. Technology is Not Your Only Tool! Create anevent plan soall the keyplayers knowwhat theirrole isCopyright 2012 THiNKaha and Marcom Gurus. All Rights Reserved. http://thinkaha.com/learning 24. Key Ingredients: Event abstract Storyboard any polling Production dates or discussions Identify handouts Log in info for the webinar platform Dry Run and final materials dates Contact info in case of an technical glitchCopyright 2012 THiNKaha and Marcom Gurus. All Rights Reserved. http://thinkaha.com/learning 25. Storyboard Your Event Simple screen grabs and text Helps to know when to move slides or pose questionsCopyright 2012 THiNKaha and Marcom Gurus. All Rights Reserved. http://thinkaha.com/learning 26. Create an Interactive Guide: Posed questionsstart discussionswhich engagesthe audience Polls are anotherway to start theconversation Create a list ofquestions youcan add to chatso you caninteract with theattendeesCopyright 2012 THiNKaha and Marcom Gurus. All Rights Reserved. http://thinkaha.com/learning 27. Create It and They Shall Come??? Not exactly! Use social media and internal tools to create the buzz and spread the wordCopyright 2012 THiNKaha and Marcom Gurus. All Rights Reserved. http://thinkaha.com/learning 28. Every Guru should keep the conversation going during and after the webinarCopyright 2012 THiNKaha and Marcom Gurus. All Rights Reserved. http://thinkaha.com/learning 29. Becoming a Webinar Guru 1. Reviewing your content quality 2. Polishing your style and deliveryvisually, auditorially, andkinesthetically. 3. Being coached to be a star at virtual delivery 4. Understanding how to engage youraudience and keep them interested beforeduring and after the presentationCopyright 2012 THiNKaha and Marcom Gurus. All Rights Reserved. http://thinkaha.com/learning 30. Quality Content is King It is critical to understand your audience and the value that your content addresses: Base content on your experience and wisdom Make it real Deliver that aha moment Make it relevant to what they do Create content made for online delivery Have a clear call to actionCopyright 2012 THiNKaha and Marcom Gurus. All Rights Reserved. http://thinkaha.com/learning 31. Polishing your style and delivery visually, auditorially, and kinesthetically Visually What you look like online Auditorially How do you deliver your story? Does your tone and intonationfit your style? Kinesthetically Getting attendees engaged andactively participating in each webinarCopyright 2012 THiNKaha and Marcom Gurus. All Rights Reserved. http://thinkaha.com/learning 32. Polishing Your Style and Delivery: the Good, the Bad and the Ugly! When you do a webinar, you have to think about: The tone and intonation of your voice You have to engage an audience you cannot see The quality of the content in your presentation How the content looksCopyright 2012 THiNKaha and Marcom Gurus. All Rights Reserved. http://thinkaha.com/learning 33. So Is This Good PowerPoint?Copyright 2012 THiNKaha and Marcom Gurus. All Rights Reserved. http://thinkaha.com/learning 34. Here is a real example of a slide built for a learning session:Copyright 2012 THiNKaha and Marcom Gurus. All Rights Reserved. http://thinkaha.com/learning 35. Access webinars live from yourdesk or on demand. Get the infoyou need when you need it. 36. Multiple Modalities is a Key to Audience EngagementCopyright 2012 THiNKaha and Marcom Gurus. All Rights Reserved. http://thinkaha.com/learning 37. Being coached to be a star atvirtual delivery Did you know? That only 75% of presenters usefewer than 25% of the featuresfound in webinar technology platforms??? Underutilizing the power of the technology toshowcase content and engage the virtualaudience is one of the biggest missedopportunities speakers face.Copyright 2012 THiNKaha and Marcom Gurus. All Rights Reserved. http://thinkaha.com/learning 38. Most common complaints for both in person and virtual presentations are: Fumbling with the tools Take too long Speaking too quickly No energy Ummms and errrrsPractice reduces stressCopyright 2012 THiNKaha and Marcom Gurus. All Rights Reserved. http://thinkaha.com/learning 39. Technology is the key! Find the right fit for your program Choose a platform designed for interaction Learn the tools Practice until youre competent Build technology use into your scripts/guidesCopyright 2012 THiNKaha and Marcom Gurus. All Rights Reserved. http://thinkaha.com/learning 40. What Gurus Need to Know! Each webinar technology platform has its own set of features and tools: Polling Videos Screen Share Webcam Support Get to know your platform the good & the bad Each impacts how you deliver your content and often defines the user experience Practice and practice so you can feel empowered by the technologyCopyright 2012 THiNKaha and Marcom Gurus. All Rights Reserved. http://thinkaha.com/learning 41. Practice and practice so you can feel empowered by the technology Did you know that a webinar guru practices at least SIX times with the technology and their presentations? Do at least one dry run the week of the webinar. It makes you comfortable with the process.Copyright 2012 THiNKaha and Marcom Gurus. All Rights Reserved. http://thinkaha.com/learning 42. Best Practice Tips for Webinars PRACTICE, PRACTICE, PRACTICE Go online about an hour before to make sure that you can log on, the materials are there and you can be heard. It also gives you a chance to practice again. Let the audience know in the introduction how you will be dealing with questions (whether youll respond to select questions at the end, try to take them during the session, etc.). Use pre-webinar slides & announcements. Put up a slide that says something like "the webinar will begin in 10 minutes" so when people log in they know it is working. And ice breakers will help here as well Send out a recording and the slides to people within 24 hours, and tell them during the webinar you will do this. About 10-20% of your attendees will email you looking for the info anyway, so just send it out.Copyright 2012 THiNKaha and Marcom Gurus. All Rights Reserved. http://thinkaha.com/learning 43. Next Step: Presenting Your WebinarCopyright 2012 THiNKaha. All Rights Reserved. http://thinkaha.com/learning 44. Must Have Tools to Integrate into Your Plans Live Application Sharing Polling Interactive Chat Outreach Conversations with attendees Video Attention Meter tells you who is paying attention and who is multi-taskingCopyright 2012 THiNKaha and Marcom Gurus. All Rights Reserved. http://thinkaha.com/learning 45. ConsiderCopyright 2012 THiNKaha and Marcom Gurus. All Rights Reserved. http://thinkaha.com/learning 46. UNDERSTANDING HOW TO ENGAGEYOUR AUDIENCE AND KEEP THEM INTERESTED BEFORE DURING AND AFTER THE PRESENTATION 47. Engage Them Early Use icebreakers to get to know your audience and for them to get to know you and other attendees Dont let them be passive participants Encourage and reward participation Start strong-give them a reason to participateCopyright 2012 THiNKaha and Marcom Gurus. All Rights Reserved. http://thinkaha.com/learning 48. Ice Breakers are a way to connect online attendeeswith each other and tobuild a sense of community.Copyright 2012 THiNKaha and Marcom Gurus. All Rights Reserved.http://thinkaha.com/learning 49. Ice Breaker Ideas for Webinars Connecting with an audience invests them in your content. Get to know them. Here are some ideas: Engage them by asking them to share something unique about themselves that might surprise their peers Where are you from? What are we doing here? What do you hope to learn? Get on topic?Copyright 2012 THiNKaha and Marcom Gurus. All Rights Reserved. http://thinkaha.com/learning 50. Polls Chat Whiteboard Document sharing Share control Have themDO somethingCopyright 2012 THiNKaha and Marcom Gurus. All Rights Reserved. http://thinkaha.com/learning 51. Auditorially Engage Them Use a Pleasant tone Remember Inflection Watch Your Volume Pronouns, names, examples Good quality audio Pause and breathe!Copyright 2012 THiNKaha and Marcom Gurus. All Rights Reserved. http://thinkaha.com/learning 52. So, Is Anyone Out There Listening???? We all multi-task and webinars are no different Use the attention meter found on many webinar platforms to see who is listening.! Meansthey areoff-screenCopyright 2012 THiNKaha and Marcom Gurus. All Rights Reserved. http://thinkaha.com/learning 53. The Webinar Guru Producer An executive producer is a great asset to any webinar. They act as a host and a partner for the speaker They can interact with the audience, managing chat, starting discussions and more. They manage the whole event from building registration, managing audience development and doing the back-end technical set up of events.Copyright 2012 THiNKaha and Marcom Gurus. All Rights Reserved. http://thinkaha.com/learning 54. FOLLOWING UP AFTER THEWEBINARNEXT STEPS 55. How to generate massive leads with an educational webinar? Determine your objectives. Identify your target market. Radar for existing conversations. Choose which social tools and tactics will appeal to your audience Link social media throughout the event registration and follow-up process.Copyright 2012 THiNKaha and Marcom Gurus. All Rights Reserved. http://thinkaha.com/learning 56. The basics Follow up email thanking audience Edit the master recording for re-use Upload the recording and materials so they can see it on-demand Survey the audience for their review of the session, what worked and what didnt Use social networking to create on-demand awareness and build new audience for the recordingCopyright 2012 THiNKaha and Marcom Gurus. All Rights Reserved. http://thinkaha.com/learning 57. Performance Reports Use them toimprove theexperience forboth you as aguru and tounderstand thejourney yourattendees tookCopyright 2012 THiNKaha and Marcom Gurus. All Rights Reserved. http://thinkaha.com/learning 58. Powered by Open Discussion!Got Questions? Sharyn Fitzpatrick sharyn@marcomgurus.com (650) 814-5835 Mitchell Levy mitchell.levy@thinkaha.com (408) 257-3000Copyright 2012 THiNKaha and Marcom Gurus. All Rights Reserved. http://thinkaha.com/learning 59. OPEN DISCUSSION! GOT QUESTIONS? 60. APPENDIX 61. CASE STUDY:CISCO GURUS SERIES 62. Times are changing and so are the ways employeesare learning. It is time to start thinking outside thebox for learning that is: Engaging, actionable and applicable to someones job immediately Flexible Customizable Quick to implement Delivered to their desk Able to fit into their busy work scheduleCopyright 2012 THiNKaha and Marcom Gurus. All Rights Reserved. http://thinkaha.com/learning 63. Introducing. Custom created content thats tailored to Ciscos cultural norm and learning style. Blended learning solution that continually reinforces your learning in small bite-sized increments. Ability to interact and access the expertise of gurus in the fields you are interested in. Opportunity to contribute to the content knowledge base thats then shared with everyone. Structured exposure to potential aha moments all year long. Ability to access the continued training in a group setting at a specific time-frame reinforced by management or at a time that works best for youCopyright 2012 THiNKaha and Marcom Gurus. All Rights Reserved. http://thinkaha.com/learning 64. Lunch and Learns These are live in San Webinars Jose and virtual via WebExVirtual Training via WebEx Usually 90 min Free book for attendeesRecordings Recording of LiveVirtual Events available fordownloadCopyright 2012 THiNKaha and Marcom Gurus. All Rights Reserved. http://thinkaha.com/learning 65. Content Focused on Building Actionable SkillsCopyright 2012 THiNKaha and Marcom Gurus. All Rights Reserved. http://thinkaha.com/learning 66. Wayne TurmelCopyright 2012 THiNKaha and Marcom Gurus. All Rights Reserved. http://thinkaha.com/learning 67. Guru presents to live audience - Cisco San Jose Virtual Campus Attendees They control their In room THiNKaha Learning slides inProducer and Host who acts PowerPointas liaison between speaker Lavaliereand online audience microphone is used TC host does polls and to capture audio monitors chat for online WebEx audience and to run Technical host WebEx through in house Producer speaker Pushes Handouts andhandouts, ebooks to printed book givenattendees out Recorded for later playbackCopyright 2012 THiNKaha and Marcom Gurus. All Rights Reserved. http://thinkaha.com/learning 68. Speaker Audio feed into audio mixer, and then sent simultaneously to both the in room speaker system and online platform Speaker live in roomCopyright 2012 THiNKaha and Marcom Gurus. All Rights Reserved.http://thinkaha.com/learning 69. Marketing EMS Webinars Frequent Learner Programs Virtual Training via WebEx 60 minRecordings Recording of LiveVirtual Events available for Promote live webinars and recordingsdownload Handouts Free eBook for completed eventsCopyright 2012 THiNKaha and Marcom Gurus. All Rights Reserved. http://thinkaha.com/learning 70. RecordingsMarketing Recording of Live EMSVirtual Events Frequent Learner Programs available fordownloadNew Concept: Office Hours Original Recording isplayed Guru attends toanswer questions orfollow up with newinteractive Promote live webinars and recordingsexperiences Handouts Free ebook for completed eventsCopyright 2012 THiNKaha and Marcom Gurus. All Rights Reserved.http://thinkaha.com/learning 71. Timeline Great Program! Cisco Metrics that Matter Report Q2 2012 Rollout 943 Attendees = 19% of the Division Another 1500 for August-Nov 2011Copyright 2012 THiNKaha. All Rights Reserved. http://thinkaha.com/learning 72. Client FeedbackGreat Program! Cisco Metrics that Matter ReportCopyright 2012 THiNKaha and Marcom Gurus. All Rights Reserved.http://thinkaha.com/learning