© 2009 VMware Inc. All rights reserved

Define your journey to End-User Computing

Valter Cravero, EUC Business Specialist, VMware Italy

vcravero@vmware.com

Torino, 17 novembre 2011

2 Confidential

VMware is the Customer-Proven Market Leader

Company Overview

• $2.9 billion in 2010 revenues

• Over $3 billion in cash

• 28%+ operating margins

• ~9,000 employees worldwide

• 5th largest infrastructure software company in the world

Proven in the Trenches

• 250,000+ VMware customers

• 100% of Fortune 100

• 100% of Fortune Global 100

• 99% of Fortune 1000

• 97% of Fortune Global 500

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Global MTO, EUC

End User Computing

EMEA Sales,

EUC

Global Director,

SEAME Sales

EUC

SME EMEA

Italy Sales EUC

Marketing

France Sales EUC

Iberia Sales EUC

Mena Sales

EUC

Global Inside Sales Mgr

Collaboration

Global Director

VFabrik

Global Director

Team Structure

Global End User Computing Sales Team

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Your End-User Computing Journey

Many Decisions to Make

Which device?

How many devices?

Where will users work?

How many applications?

Which architecture?

What about the cloud?

Who needs support?

What service level?

Who owns the assets?

Where is our data?

What are our risks?

What’s IT’s role?

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The Problem: What You Have Now Is Too Big To Fail

Windows applications slowly becoming less dominant

OS/Browser neutral applications the majority from 2012

Many business critical applications will remain OS and Browser

specific through the end of the decade

Installed base of enterprise applications Source: Gartner

Evolution, not revolution – workers have to keep working

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End-User Computing Status Report - 2011

Outdated technology:

Automating the office of the 1970s

Outdated processes:

Focused on the means, not the result

Necessary Objectives Through 2015:

Refocus efforts and resources on what we do,

not how we do it

Reduce operational costs

Eliminate inertia

Device and location independence

More granular policy control

End User Computing is not about technology – it is about how users work through technology

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Cloud

Journey to IT Transformation – Accelerate and Amplify

Infrastructure focus Application focus Business focus

Business Production IT as a Service

Virtualization

Low

Governance

High

Governance

Enterprise Hybrid Cloud

IT Production

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End-User Computing: Under Pressure From Every Direction

Budget Compliance

Business

Spend less

Standardize and

lock-down

Rationalize and reduce

Escape from

controls Stuck in

a vicious

spiral

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Your Digital Fuel

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Breaking the Spiral – How to Make Things Better

Phase 1 Improve what you

have now

Phase 2 Embrace the Cloud

Phase 3 Escape to your cloud

Exploit

increasing

marginal returns

to accelerate

Rationalize and

re-invest savings

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Journey to Cloud-Based End-User Computing

SOLUTIONTRACK | Desktop Virtualization

MODERNIZE

THE DESKTOP

Products: View, ThinApp

Secure and Optimize the Traditional Windows Environment

UNIFY USER

MANAGEMENT

Products: Horizon App Manager

Bridge Legacy and Cloud Architectures

DELIVER END

USER COMPUTING

Collaborative User Workspace

Products: View, ThinApp, Horizon, Zimbra, MVP, Etc…

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Improve what you have now Prepare to Break Out

Better Desktops, Better Applications

View 5

ThinApp

Horizon

AppBlast

Octopus

Social Apps

View 5

ThinApp

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The Desktop as a Managed Service

CONNECT MANAGE SIMPLIFY

Desktop Service

Secure Universal Access

App Catalog Service

Data Service

Users, Apps, Data Policies

View Broker

End Users

View

ThinApp

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Embrace The Cloud Shake off the Legacy

Your Policy, Your Cloud

Horizon

AppBlast

Octopus

Social Apps

View 5

ThinApp

Horizon

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Horizon: Your Bridge to the Cloud

CONNECT MANAGE SIMPLIFY

Desktop Service

Secure Universal Access

App Catalog Service

Data Service

Users, Apps, Data Policies

End Users

Horizon

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Escape The Cloud Complete Your Escape

Cloud Freedom for All

AppBlast

Octopus

Social Apps

View 5

ThinApp

Horizon

AppBlast

Octopus

Social Apps

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Universal Access and Secure Collaboration for All

CONNECT MANAGE SIMPLIFY

Secure Universal Access

Data Service

End Users

HTML 5

Access Windows and Linux Apps from the Browser

Desktop Service

App Catalog Service

Users, Apps, Data Policies

Horizon

HTML 5

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CONNECT MANAGE SIMPLIFY

Users, Apps, Data Policies

End Users

Universal Access and Secure Collaboration for All

Desktop Service

App Catalog Service

Data Service

Secure Universal Access

Universal Services Broker

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Our Strategy: Create the Best EUC Infrastructure

Secure, Compliant, Controlled

Cloud-Scale Open Self-Managed

Modular Desktops

Unified User Management

Cloud-Ready Applications

VMware Enabled

Public Clouds

Independent

Public Clouds

End-User Computing

Cloud Application Platform

Cloud Infrastructure & Management

Secure Private Cloud

Efficiency Through Automation

Agility with Security & Control

Freedom of Choice

VMware vSphere: Foundation for Cloud Computing

Application Mobility

Application Access

Application Portability

vCloud Partners

PaaS Partners

SaaS Partners

Other Cloud Infrastructure

Partners

Other SaaS Partners

Google App Engine

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The New IT Stack

Cloud Infrastructure and Management

Cloud Application Platform

End-User Computing

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Persona

Desktop Apps

Accelerating the Evolution to a User Centric Model

OS

Data

Apps

OS

Data

Apps

OS

Data

Apps

Data

Private Cloud VMware

VMware View 5 &ThinApp

PC

Centric User-

Centric

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Primary Drivers for Hosted Virtual Desktop Adoption

Device simplification and/or consolidation Speed new deployments, new apps, new

employee provisioning

Desktop infrastructure simplification CapEx reduction

Simplified desk-side support Simplified lifecycle management Power cost

OpEx Reduction

Windows 7 migration Ease and speed of OS/app deployments

Control assets outside corporate perimeter (“off-shoring”)

Device, data security and control Security

New Initiatives Bring your own PC

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VMware View Architecture Overview

End User Freedom

PCoIP, View Client,

Local Mode

Optimization Controls

Continuity Services

Media Services

IT Control

View Manager

View Composer

View Persona Management

VMware ThinApp

vShield Endpoint

Cloud Infrastructure

vSphere Desktop

vCenter Desktop

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End-User Computing Consulting Services

Enterprise Apps

SaaS Apps

Windows Apps

Image & Persona Mgmt

Storage Optimization

Application Virtualization

Authentication Services

End-user Freedom. IT Control.

Desktop Assessment

Services

VMware View Jumpstart

VMware View Pilot

Plan & Design for VMware

View

End User Computing Adoption Path

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Broad Technology Ecosystem

Task Workers

Servers/Storage

Software

Solutions

Client Devices

and Platforms

Protocol/

Network

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• Increase security and ensure compliance

• Reduce desktop costs up to 50%

• Desktop management efficiency

• Simplify and automate IT tasks

• Zero downtime infrastructure

• Responsive and agile infrastructure

• On-demand resources

VMware View Delivers Benefits

• Reduce end-user downtime

• Increase access flexibility

• Better desktop availability

• Desktop DR and backup

End User Freedom My cloud on the go

Cloud Infrastructure Always on, always

responsive business

IT Control Secure and control

your cloud

27 Confidential

Thank You!

Questions?