Define Part 2

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DEFINE - 1209 SEED - HP workshop

Transcript of Define Part 2

  • DEFINE- 1209 SEED -

    HP workshop

  • DEFINE IIInterpret & Dip Deeper

    DEFINE IIDEFINE I IDEATE

  • Agenda

    What is Interpret & Dip Deeper

    Recap Define

    Why Interpret & Dip Deeper

    How to Interpret & Dip Deeper

    Recap What Why How

  • Basics of Define

    Recap

    Recap What Why How

  • EMPATHIZE

    DEFINE

    IDEATE

    PROTOTYPE

    TEST

    Recap What Why How

  • What is Define

    Recap What Why How

    (d.school bootcamp bootleg)

    The define mode is when you unpack and synthesize your empathy findings into compelling needs and insightscome up with an actionable problem statement: your point of view

  • Where are we ?Diverge Converge Diverge Converge Converge

    EMPATHIZE DEFINE IDEATE PROTOTYPE TEST

    Recap What Why How

  • Where are we ?

    EMPATHIZE DEFINE IDEATE PROTOTYPE TEST

    Find the right problem Find the right solution

    Dont know Do know

    Qualitative / Inspiration Quantitative data / Validation

    Recap What Why How

  • EMPATHIZE DEFINE IDEATE PROTOTYPE TEST

    Dont know Do know

    Qualitative / Inspiration Quantitative data / Validation

    Define the Problem Ready to Implement

    Design the right thing Design the thing right

    Recap What Why How

    Where are we ?

  • EMPATHIZE DEFINE IDEATE PROTOTYPE TEST

    Dont know Do know

    Qualitative / Inspiration Quantitative data / Validation

    Design the right thing Design the thing right

    Recap What Why How

    Where are we ?

    Focusing Critical Logical

  • DEFINE IUnpack & Synthesize

    Interpret & Dip Deeper

    Define I & Define II

    DEFINE II

    Recap What Why How

  • Interpret & Dip Deeper

    What is

    Recap What Why How

  • What is Define

    Recap What Why How

    (d.school bootcamp bootleg)

    The define mode is when you unpack and synthesize your empathy findings into compelling needs and insightscome up with an actionable problem statement: your point of view

  • What is Define

    Recap What Why How

    (d.school bootcamp bootleg)

    The define mode is when you unpack and synthesize your empathy findings into compelling needs and insightscome up with an actionable problem statement: your point of view

  • What is Define

    Recap What Why How

    (d.school bootcamp bootleg)

    The define mode is when you unpack and synthesize your empathy findings into compelling needs and insightscome up with an actionable problem statement: your point of view

  • What is Define

    (d.school bootcamp bootleg)

    Recap What Why How

    which

    The define mode is when you unpack and synthesize your

    empathy findings into compelling needs and insightscome up with an actionable problem statement: your point of view

  • Recap What Why How

    hat is Interpret & Dip Deeper ?

    xxx

    Empathy Findings

    Compelling Need & Insights

    actionable problem statement (POV)

    +

  • Recap What Why How

    hat is Interpret & Dip Deeper ?

    xxx

    +

  • Recap What Why How

    Example

    /

    xxx +

  • Users

    Data

    Needs & Insights

    EMPATHIZE DEFINE IDEATE PROTOTYPE TEST

    Recap What Why How

    hat is Interpret & Dip Deeper ?

    Problem Statement

    unpack & synthesize

    Interpret & Dip Deeper

  • Recap What Why How

    Problem vs. Solution

    Three Basic Ideas

    WhyHow Laddering

    Needs & Insights

  • Recap What Why How

    Problem vs. Solution

    Three Basic Ideas

    WhyHow Laddering

    Needs & Insights

  • What is the Need of him ?

  • SolutionBased Thinking

    Recap What Why How

  • ProblemBased Thinking

    SolutionBased Thinking

    Recap What Why How

  • ProblemBased Thinking

    SolutionBased Thinking

    Defining Problem

    Recap What Why How

    Deciding Solution

    O

  • ProblemBased Thinking

    Problem you define

    Solution A

    Solution B

    Solution C

    Solution D

    Solution E

    Recap What Why How

  • ProblemBased Thinking

    Recap What Why How

    Problem

  • ProblemBased Thinking

    Solution

    Recap What Why How

    Problem

  • ProblemBased Thinking

    Recap What Why How

    Solution

    Problem

  • Solution

    How? Generate Solution

    Why? Solve Any Problem?

    Problem

    Recap What Why How

  • SolutionProblem FIT

    Recap What Why How

    How? Generate Solution

    Why? Solve Any Problem?

  • Recap What Why How

    Problem vs. Solution Focused

    Three Basic Ideas

    WhyHow Laddering

    Needs & Insights

  • Insight

    (d.school bootcamp bootleg)

    It is this synthesis of your empathy work that gives you the advantage that no one else has: discoveries that you can leverage to tackle the design challenge; that is, INSIGHT.

    Recap What Why How

  • Insight

    Recap What Why How

  • Fact / Observation

    Need

    Insight

    Recap What Why How

  • Fact / Observation

    Need

    Insight

    Why ?

    Recap What Why How

  • Why ?

    Fact / Observation

    Need

    Insight

    Recap What Why How

  • Why ?

    Fact / Observation

    Need

    Insight A-HA !concise, intuitive, not obvious

    Recap What Why How

  • Recap What Why How

    Problem vs. Solution Focused

    Three Basic Ideas

    WhyHow Laddering

    Needs & Insights

  • Fact / Observation

    Insight

    WhyNeed

    Recap What Why How

  • Solution

    design principle

    Insight

    How?

    Recap What Why How

  • Recap What Why How

    How?

  • Recap What Why How

  • Why

    How

    abstract statements

    specific statements

    ( meaningful )

    ( directly actionable )

    Recap What Why How

  • WhyHow Laddering

  • Interpret & Dip Deeper

    Why

    Recap What Why HowWhy

  • explicitly expresses the problem

    identify unknown association & generate inspiring insights

    develop a deep understanding of users with your Team

    The Goal of Define

    Recap What HowWhy

  • explicitly expresses the problem

  • identify unknown association & generate inspiring insights

  • develop a deep understanding of users with your Team

  • Interpret & Dip Deeper

    How to

    Recap What Why How

  • Find Needs & Insights

    How to Interpret & Dip Deeper

    Construct PointOfView

    Saturate and Group

    Recap What Why How

  • Find Needs & Insights

    How to Interpret & Dip Deeper

    Construct PointOfView

    Saturate and Group

    Recap What Why How

  • Point-Of-View

    (d.school bootcamp bootleg)

    A point-of-view (POV) is your reframing of a design challenge into an actionable problem statement that will launch you

    into generative ideation

    Recap What Why How

  • Point-Of-View

    (d.school bootcamp bootleg)

    [USER] needs to [USERS NEED] because [SURPRISING INSIGHT]

    Recap What Why How

  • Point-Of-View Example

    (d.school bootcamp bootleg)

    needs to because

    Recap What Why How

  • Point-Of-View Example

    (d.school bootcamp bootleg)

    needs to because /

    Recap What Why How

  • Interpret & Dip Deeper

    Notice

    Recap What Why How

  • Notice

    Recap What Why How

  • Interpret & Dip Deeper 35 minTeamworkRecap What Why How

    Find Needs & Insights

    Construct PointOfView

    Saturate and Group

    HP workshop


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