Update Report to the Secretary of Defense September 10, 2019
Defense Update VideoReport
-
Upload
tamir-eshel -
Category
Business
-
view
310 -
download
0
description
Transcript of Defense Update VideoReport
![Page 1: Defense Update VideoReport](https://reader035.fdocuments.us/reader035/viewer/2022070302/547a87a7b37959492b8b49f1/html5/thumbnails/1.jpg)
Presents
The new wave in B2B marketing
© Noam Eshel
![Page 2: Defense Update VideoReport](https://reader035.fdocuments.us/reader035/viewer/2022070302/547a87a7b37959492b8b49f1/html5/thumbnails/2.jpg)
• Press Releases -‐ discredited by overuse, excessive online duplica7on • Print ads -‐ one-‐dimensional, expensive and lack interac7vity • Email adver7sing -‐ low open rate and engagement • White papers -‐ Lengthy processing and complicate to comprehend • Online adver7sing – suffer ‘banner blindness’, low engagement • Video ads -‐ interrup7ve, expensive and complex to produce
Introducing
VideoReport® Blending PR, Adver7sing and Broadcast
`
The B2B Marke7ng Challenge Messages figh0ng for your prospects’ a:en0on each have their snags
What Media for B2B?
© Noam Eshel
![Page 3: Defense Update VideoReport](https://reader035.fdocuments.us/reader035/viewer/2022070302/547a87a7b37959492b8b49f1/html5/thumbnails/3.jpg)
Advantages of Online Video • Gaining your prospect’s a:en0on (Image, Voice & Mo#on) • Rich and engaging mul0media content on demand! • Dynamics and interac0vity build confidence and trust
Video is the Latest trend in online B2B marke7ng!
`
![Page 4: Defense Update VideoReport](https://reader035.fdocuments.us/reader035/viewer/2022070302/547a87a7b37959492b8b49f1/html5/thumbnails/4.jpg)
Advantages of Online Video • Mobile Friendly – Ready when your prospect is • Condensing and simplifying complex ideas • Highly targeted and effec0vely reaching B2B audience • Trackable performance
Think of video as your online ‘Elevator Pitch’
`
![Page 5: Defense Update VideoReport](https://reader035.fdocuments.us/reader035/viewer/2022070302/547a87a7b37959492b8b49f1/html5/thumbnails/5.jpg)
`
Rob Ciam
pa, Pixability 201
2
Content Marke7ng on the Rise: Video is #1
![Page 6: Defense Update VideoReport](https://reader035.fdocuments.us/reader035/viewer/2022070302/547a87a7b37959492b8b49f1/html5/thumbnails/6.jpg)
` `
Rob Ciampa, Pixability 2012
Branding Video on is Skyrocke7ng
![Page 7: Defense Update VideoReport](https://reader035.fdocuments.us/reader035/viewer/2022070302/547a87a7b37959492b8b49f1/html5/thumbnails/7.jpg)
Integrated Media Channel for B2B Marke7ng
© Noam Eshel
![Page 8: Defense Update VideoReport](https://reader035.fdocuments.us/reader035/viewer/2022070302/547a87a7b37959492b8b49f1/html5/thumbnails/8.jpg)
• B2B video channel tailored for aerospace & defense • Integral content on Defense-‐Update • Global Reach +100,000 • Promo0onal package combining Content & Media • Context Related (7 ver0cal channels) • Addi0onal viral distribu0on through social web • Search engine op0mized • integrated into news readers • Tracking email, likes and tagging
![Page 9: Defense Update VideoReport](https://reader035.fdocuments.us/reader035/viewer/2022070302/547a87a7b37959492b8b49f1/html5/thumbnails/9.jpg)
Ver0cal Channels: – Aerospace – Land – Mari0me – Unmanned Systems – Defense Electronics – Missiles & Missile Defense – HLS
![Page 10: Defense Update VideoReport](https://reader035.fdocuments.us/reader035/viewer/2022070302/547a87a7b37959492b8b49f1/html5/thumbnails/10.jpg)
VideoReport® content & coverage: • Company introduc0on • Product Reviews • On camera interviews • Overview of event displays
![Page 11: Defense Update VideoReport](https://reader035.fdocuments.us/reader035/viewer/2022070302/547a87a7b37959492b8b49f1/html5/thumbnails/11.jpg)
VideoReport® Distribu0on: • Content Integra0on with Defense-‐Update • Online promo0on -‐ banners, social web, email • Related inter-‐video links • Favorable SEO Ranking • Video can be displayed on your website
![Page 12: Defense Update VideoReport](https://reader035.fdocuments.us/reader035/viewer/2022070302/547a87a7b37959492b8b49f1/html5/thumbnails/12.jpg)
Video.Defense-Update.com!
© Noam Eshel