Defenders of Wildlife
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Transcript of Defenders of Wildlife
DEFENDERS OF WILDLIFE
DIRECT MARKETING DIRECT MAIL CONCEPTS
WOW 7.27.09
ABOUT OUR COMPANY
Background
Founded in 2005
Located in Nashua, NH
10+ Employees
Serving Non-Profit Organizations since 1995
Strateg ic P lanning
Database Management Sof tware for Non -Prof i t Organizat ions
Data Process ing Ser v ices
Creat ive Des ign
Copy Wr i t ing Ser v ices
Direct Market ing D i rect Mai l
Product ion Management
Program Analys is
3 PACKAGE CONCEPTS
INTRODUCTORY PACKAGE
Target Audience New Member/Donor Acquisition
Member/Donor Reactivation
Acknowledgements
Benefits Intro to what you do, who you are,
current projects
Labels provide utility while promoting brand
Letter on back reduces cost
Buck Slip & Reply Portion cross sells
merchandise
Promotes member/donor involvement/call
to action
Encourages purchase of a
“Gift Membership”
Components Window OE, CRE
Newsletter/Buck Slip/Reply Slip
Name Address Labels/Appeal Letter on Back
Mix & Match
INTRODUCTORY PACKAGE COMPONENT MIXING/MATCHING
LABEL SHEET APPEAL LETTER NEWSLETTER
INTRODUCTORY PACKAGE
Target Audience
Member/Donor Renewal
New Member/Donor Acquisition
Member/Donor Reactivation
Benefits
Promotes donor involvement/call to action
Drives multiple channels for giving
Web/Text Messaging/Mail
Multiple Premiums with Coordinated
Graphics
Personalized variable messaging
Encourages purchase of a “Gift
Membership”
SOCIAL NETWORKING PACKAGE
Components Window OE, CRE, Reply Device
Offset Letter 2/4 Page Formats
3 Personalized Everyday Cards
1 Personalized Gift Membership Card
Name Address Labels
SOCIAL NETWORKING PACKAGE TEXT-ONLINE-MAIL
GIFT MEMBER CARD
PROMOTES BENEFITS NAME LABEL SHEET WITH
DONOR INVOLVEMENT
EVERYDAY CARDS
VARIABLE MESSAGING
SOCIAL NETWORKING PACKAGE
LIMITED EDITION PACKAGE
Target Audience Member/Donor Hi$/Renewal
New Member/Donor Acquisition
Member/Donor Reactivation
Benefits High Perceived Value, Numbered,
Collectable
Personalization Speaks Directly to
Member/Donor Provoking A Feeling of
Importance & Recognition
Effectively Cross-Selling Merchandise
such as Jackets/Windbreakers/Sweaters
Components Window OE, CRE,
Reply Device
Personalized 2 Page Appeal Letter
Personalized Sequentially Numbered Certificate w/
DOW Zipper Pull Affixed/Dated/Signed by Roger
ZIPPER PULL PROTOTYPE
LIMITED EDITION PACKAGE
PACKAGE CONCEPTS Target Audience
New Donor/Member
Reactivation
Renewal
High $ Recognition
Benefits
Donor/Member Involvement
Gifting of New Membership
Cross-selling Merchandise
Involvement Premiums offer donors/members
A high perceived value product based on the requested gift amount
Are unique to the Defenders Brand
Offer utility and are effective in generating higher response rates and increasing the average gift
Expanding Giving Channels
Provides donor/member their preferred method to respond
Web/Text/Mail
PROCESS DISCUSSION
Production Management
Includes
Production art files
Due dates
Proofs-sign-offs
Postage in advance
Postal savings opportunities
Samples
3602 Reports trigger actual invoicing
Design Process
Tackle works directly with Defenders
staff/copywriter to position the offer
Package graphics can be mixed/matched
with any of the package concepts
Defenders photos can be substituted
in any package
Copywriting
Defenders provides appeal copy/tagline
Defenders provides reply slip information
SUPPORT THE PACK
Thank you for having us in today!