defacto.x_Does multichannel pay off?_dmexco 2013

18
defacto.x for: Touchpoint excellence: Does multichannel pay off?

Transcript of defacto.x_Does multichannel pay off?_dmexco 2013

Page 1: defacto.x_Does multichannel pay off?_dmexco 2013

defacto.x for:

Touchpoint excellence:Does multichannel pay off?

1

Page 2: defacto.x_Does multichannel pay off?_dmexco 2013

defacto.x for:

Long-standing, trusting customer relationships

1991 2002 2004 2006 2008 2010 2011 2012

3

Page 3: defacto.x_Does multichannel pay off?_dmexco 2013

defacto.x for:

DOES MULTICHANNEL MAKE SENSE?

4

Page 4: defacto.x_Does multichannel pay off?_dmexco 2013

defacto.x for:

YES, because ...

5

Page 5: defacto.x_Does multichannel pay off?_dmexco 2013

defacto.x for:

1.

6

Multichannel customers generate up to 100% more

turnover than mono-channel customers

Page 6: defacto.x_Does multichannel pay off?_dmexco 2013

defacto.x for:

2.

7

Multichannel CRM reduces price markdowns by

up to 20%

Page 7: defacto.x_Does multichannel pay off?_dmexco 2013

defacto.x for:

3.

8

Multichannel customersare 50% more loyal than mono-channel customers

Page 8: defacto.x_Does multichannel pay off?_dmexco 2013

defacto.x for:

Say yes to multichannel! The question is

HOW DOES THIS HAPPEN?

9

Page 9: defacto.x_Does multichannel pay off?_dmexco 2013

defacto.x for:

FIRST OF ALL::LISTEN!

10

Page 10: defacto.x_Does multichannel pay off?_dmexco 2013

defacto.x for:

Choose „right data“ instead of „big data“!

11

Page 11: defacto.x_Does multichannel pay off?_dmexco 2013

defacto.x for:

SECOND::UNDERSTAND!

12

Page 12: defacto.x_Does multichannel pay off?_dmexco 2013

defacto.x for:

Companies use only 10% of all available data!

13

Page 13: defacto.x_Does multichannel pay off?_dmexco 2013

defacto.x for:

THIRD: ARTICULATE!Implement the developed strategies

14

Page 14: defacto.x_Does multichannel pay off?_dmexco 2013

defacto.x for:

Tackle theChange Process

15

Page 15: defacto.x_Does multichannel pay off?_dmexco 2013

defacto.x for: 16

1. Explore your technological options

2. How do you engage with people

3. Clarify responsibilities (structures, organization, budgets etc.)

4. Re-think your target systems

5. Make sure the C-suite is behind you

Page 16: defacto.x_Does multichannel pay off?_dmexco 2013

defacto.x for:

• Over 150 Loyalty- & CRM-programs• Present in all industries• Founded in 1989

EXPERIENCED

Why customers choose defacto.x as an outsourcing partner

• A single contact person• Your „one-stop-shop“

EFFICIENT

• Close to 300 employees• EUR 39 million in turnover• Organic growth• Owner managed

STRONG

• Over 65 markets• e.g. 24/7 social CRM in 17 languages• Partner for local services• Co-founder of Tribe Global

WORLDWIDE SUPPORT

17

Page 17: defacto.x_Does multichannel pay off?_dmexco 2013

defacto.x for: 16 defacto.x für:

Our customers

18

Page 18: defacto.x_Does multichannel pay off?_dmexco 2013

defacto.x for:

Thank you for your attention

defacto.x · Am Pestalozziring 1-2 · 91058 Erlangen, Germany · www.defacto-x.de19