defacto.x_Does multichannel pay off?_dmexco 2013

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Transcript of defacto.x_Does multichannel pay off?_dmexco 2013

  • 1. defacto.x for: Touchpoint excellence: Does multichannel pay off? 1

2. defacto.x for: Long-standing, trusting customer relationships 1991 2002 2004 2006 2008 2010 2011 2012 3 3. defacto.x for: DOES MULTICHANNEL MAKE SENSE? 4 4. defacto.x for: YES, because ... 5 5. defacto.x for: 1. 6 Multichannel customers generate up to 100% more turnover than mono-channel customers 6. defacto.x for: 2. 7 Multichannel CRM reduces price markdowns by up to 20% 7. defacto.x for: 3. 8 Multichannel customers are 50% more loyal than mono-channel customers 8. defacto.x for: Say yes to multichannel! The question is HOW DOES THIS HAPPEN? 9 9. defacto.x for: FIRST OF ALL::LISTEN! 10 10. defacto.x for: Choose right data instead of big data! 11 11. defacto.x for: SECOND::UNDERSTAND! 12 12. defacto.x for: Companies use only 10% of all available data! 13 13. defacto.x for: THIRD: ARTICULATE! Implement the developed strategies 14 14. defacto.x for: Tackle the Change Process 15 15. defacto.x for:16 1. Explore your technological options 2. How do you engage with people 3. Clarify responsibilities (structures, organization, budgets etc.) 4. Re-think your target systems 5. Make sure the C-suite is behind you 16. defacto.x for: Over 150 Loyalty- & CRM-programs Present in all industries Founded in 1989 EXPERIENCED Why customers choose defacto.x as an outsourcing partner A single contact person Your one-stop-shop EFFICIENT Close to 300 employees EUR 39 million in turnover Organic growth Owner managed STRONG Over 65 markets e.g. 24/7 social CRM in 17 languages Partner for local services Co-founder of Tribe Global WORLDWIDE SUPPORT 17 17. defacto.x for:16 defacto.x fr: Our customers 18 18. defacto.x for: Thank you for your attention defacto.x Am Pestalozziring 1-2 91058 Erlangen, Germany www.defacto-x.de 19