Deepak Mr Final

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DTH SERVICES IN MEERUT(COMPETITION

IN THE SKIES)

Marketing Research Project Report

Submitted to

MSM

Group 3, Sec -BSubmitted By:-

Amit R. Mishra

Tapas K. Samanta

Rahul Agrawala

PreetiVerma

Basant K. Singh

Neeraj Kumar

MASTER SCHOOL OF MANAGEMENT

MEERUT, U.P.


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CONTENTS

Particulars Page Number

CHAPTER - 1

Introduction

Objectives

CHAPTER 2

Review of Literature

CHAPTER 3

Methods

CHAPTER 4

Data Analysis and Interpretation

CHAPTER 5

Conclusion

A Set of Questionnaire


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CHAPTER 6

Bibilography


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CHAPTER 1

INTRODUCTION-September 15, 1959, was the landmark in the history of Indian

Entertainment Industry, when it witnessed the 1st

telecast from

New Delhi by Indian National Television, network known as

Doordarshan.

In 1982, color transmission began during the Asian Games

hosted at New Delhi. However, until the liberalization drive, in

1992, television in India entered a new face with the restricted

entry of private and foreign players.

DTH was not allowed in India for a long time, owing to the

ban on the use of Ku Band by the government. In

2001regular disputes led to the idea of Conditional AccessSystem (CAS) & the ban was lifted and the Telecom Regulatory

Authority of India issued guidelines for providing DTH

services.In 2001, this was first rolled out on an experimental

basis in Chennai in 2003. CAS system still has the limitation that

the customer has to rely on the cable operator for the service.

This is the main reason of, why CAS was not accepted by the

whole people in the country.Statement of the problem:

y Direct Broadcast Satellite (DBS) is a term used to refer

to satellite television broadcasts intended for home


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reception.A designation broader than DBS would

be direct-to-home signals, or DTH. This has initially

distinguished the transmissions directly intended for home

viewers from cable television distribution services thatsometimes carried on the same satellite. The term DTH

predates DBS and is often used in reference to services

carried by lower power satellites which required

larger dishes (1.7m diameter or greater) for reception.

y DTH system was introduced in India in 2003 & its market

growing steadily but it continuous to be niche segment

since its inception, DTH service has established its

presence on a pan India basis is dominated by the

northern and western region.

y The middle class of the people is growing in Meerut and

their raising disposable income coupled over the year with

the raising no. of television household.

y This report begin with DTH introduction and its growth

story

y Through this report, we are trying to see different aspect

of DTH service in Meerut, it includes market share,

consumer satisfaction level, opportunity and threats to

this service in the context of Meerut city.

JUSTIFICATION OF THE STUDY

y DTH service is dealing in niche market segment so we try

to find out the opportunities for this industry. We are also

trying to see its impact in B-grade cities like Meerut.


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y Through this study we are trying to find out the

satisfaction level of the customers in Meerut and also try

to find out in which areas these service providers arelacking.

y What are the problems faced by the providers to increase

their market share in Meerut.

Objectives

(i) To study the consumer satisfaction level in Meerut.

(ii) To assess the market share of DTH in Meerut.

(iii) To know about the future opportunities of the DTH in

Meerut.


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CHAPTER 2

REVIEWS:-

(i) Title - Direct-To-Home Television: Competition inthe skiesAuthor-KiranRaveendran&SujataSankaran

In MARKETING MASTERMINDfor the month of Nov. 2009.

In this article author conducted the SWOT Analysis of the DTH industry.

SWOT Analysis-

STRENGTHS-

y Better quality pictures and sound, radio and

interactive channels, movies and games on demand

and packages suit to each segment.

y Entry of new players brings in competition that

translates to better customer service.

WEAKNESS-

y DTH signals are interrupted for a short while when

there is rainfall.


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y Several players are not able to carry all the channels

as they take up all the capacity available.

OPPORTUNITIES-y Around 2500-3000 new subscribers are being added

everyday to private DTH operators, whereas only 200-

300 are added to DDs free network.

y Government is considering 74% FDI cap in the DTH

sector.

y New products like the LG television set with in-built

STB makes it easier to provide DTH services.

THREATS-

y Internet Protocol Television (IPTV) is an upcoming

threat to DTH, but is still in the nascent stage.

y CAS, if regulated and implemented properly, could

pose a threat to DTH players in the future.

(ii) Title-DTH Industry : Wheres the way out?Website : afags.com

Author :Tarana Khan

This article deals with DTH industry scenario in the year

2008-09, it give details about the no. of subscribers i.e. 11

million in 2008 and Average Revenue Per Unit (ARPU) is very

less. The services not very profitable and DTH operators losses

Rs. 1500-2000 on acquiring a new subscriber. No means of


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revenue generation like fees, advertising and carriage fees

known as placement fees, special sort films and promotion was

not able to rescue.

This whole article deals with the constraint in the DTH

business and losses occur by the DTH industry and find out that

up till year 2009, it was not a profitable venture.

(iii) Title-DTH players on the front-foot.Newspaper BUSINESS STANDARD, January 2011Writer-Priyanka Joshi

In this article, writers deals with the future prospect of the

DTH service and the measures adopted by the key players to

increase their market shares, this article estimate that in 2011-

12, the market wills growth @21%. The key players trying to

cash the Cricket World Cup as well as IPL-IV to increase the

market share. DTH providers hope that they will be able to do

that because of the love and affection for the cricket in India.

It also deals with the measures by which service providers

are trying to delight their customers. They are using value

added service, interactive service, recording service for

delighting the customer.

(iv) Title-DTH industry a glimpse of profit at last.Newspaper BUSINESS STANDARDS, 8 Nov. 2010

Writer VanitaKohli-Khandekar


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This article throws light on the constraint faced by the DTH

industry from the time of its inception to up till now. It also

gives an idea about the revenue generated by the in comingyears. It also deals with the steps taken by the service provider

to make it a profitable business.

There are several problems why this industry is so glum.

The main reason for that are consumer acquisition cost,

content cost and taxation.

The ARPU is also down because of increasing competitionand the target segment is limited. All the players are targeting

the same 83 million cable connection home but the holders of

the television in India have a no. of 134 million, so there is huge

potential in the market.

This article also shows the strategy of the companies that

they are assuming that there is no increase in the no. ofcompetitors, so ultimately it becomes a profitable business.

(v) Title-DTH all set to rule the rural marketWebsite-research.com

Author Ashish on 8 Nov. 2010

This article deals with, how the real growth happening for

the DTH industry. According to the research data it revealed

that the growth rates in rural areas are 34%, 49% and 64% in


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last three years respectively. There are few strong reasons

based on those points this industry is moving fastly in rural

areas.

(a) Availability of DTH at affordable price with attractive

tariff plan offered by the service provider.

(b) The availability regional language channel at low cost is

attracting the rural customers. Doordarshan is not able

to do so.

(c) Frequent power cuts in rural areas might be leading thegrowth but DTH platform gives rural customer access to

their favorite programs with the help of their own

power resources such as generators and invertors.

This article throws lights on the opportunities in the rural areas.

Out of 13.2 million DTH subscribers 70% are from rural areas.Dish TV and DD Direct plus service providers are the market

leaders in rural areas.

CHAPTER 3

Methods

In this project we have used simple random sampling technique to take the data

from the respondents or choosing the respondents to collect the information

needed.


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We have choosen particular area near MSM (like medical college &Kutichoraha as

well as area of PVS mall).

This report

1. is being undertaken within a framework of a set of philosophies ( approaches);

2. is used procedures, methods and techniques that have been tested for their

validity and reliability;

3. is designed to be unbiased and objective .

Philosophies means approaches e.g. qualitative, quantitative and the academic

discipline in which we have been trained.

Validity means that correct procedures have been applied to find answers to a

question. Reliability refers to the quality of a measurement procedure that provides

unbiased and objective means that you have taken each step in an unbiased

manner and drawn each conclusion to the best of your ability and without

introducing your own vested interest.(Bias is a deliberate attempt to either conceal or highlight something).epeatability

and accuracy.

We have used techniques like :

1. Correlation

2. Regression

3. t-value

TOOLS FOR DATA ANALYSIS.

1. SPSS Software - Chi-square and T-table


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CHAPTER 4

DATA ANALYSIS AND INTERPRETATION

4.0:-INTRODUCTION

The Questionnaire prepared for the study keeping view objective of the study because the

questionnaire means translation of objectives into specific questions. The prepared questionnaire

pretested in the field and in the light of findings of pretest the same was repeated.

The information supplied by respondents was manually check and filled questionnaire entered into the

computer with the help of Statistical Packages of Social Studies (SPSS).The required analysis was done

with the help of SPSS only two statistical technique as used to analyses the data Chi -Square and t-Test.

The findings of the analysis of the data are presented in this chapter along with the interpretation.

4.1:-Characteristics of the Respondents:-

We have done survey on DTH service in meerut. There are 96 numbers of respondent.

From which most of them are between 16-35 years(58 numbers) and 38 numbers are of

between than 35-70 years.

TABLE-01

Question no.1 is about the DTH connection the consumers have. comparison between the two age

groups

(group1= 16-35)(group2=36-70)

GROUP-1 N=58 GROUP-2 N=38 TOTAL

TATA SKY 25

(43.1%)

12

(31.6%)

37

(38.5%)

DISH TV 17

(29.3%)

12

(31.6%)

29

(30.2%)

BIG TV 4

(6.9%)

2

(5.3%)

6

(6.3%)

AIR TEL 12 19 23


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(20.7%) (28.9%) (24.0%)

OTHERS 0

(0)

1

(2.6%)

1

(1%)

TOTAL 58

(100%)

38

(100%)

96

(100%)

CHI SQUARE VALUE CANNOT BE COMPUTED BECAUSE 4 CELLS HAS EXPECTED COUNT.

TABLE-Q2 From what time period consumers are using the various DTH services. comparison between

the two age groups

(group1= 16-35)(group2=36-70)

GROUP-1

N=58

GRO

UP-

2N=38

TOTAL CHI-SQURE

0 TO 24

MONTHS

43

74.1%

27

71.1%

70

72.9%

24 TO 48 14

24.1%

9

23.7%

23

24.0%

48 &

ABOVE

1

1.7%

2

5.3%

3

3.1%

TOTAL 58

100.0%

38

100.0%

96

100.0%

TABLE-Q4A

GROUP-1 GROUP-2 TOTAL CHI-SQURE

Cant say 13

22.4%

12

31.6%

25

26.0%

Most like 3

5.2%

2

5.3%

5

5.2%


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Like 3

5.2%

1

2.6%

4

4.2%

Slight like 2

3.4%

2

5.3%

4

4.2%

Least like 37

63.8%

21

55.3%

58

60.4%

Total 58

100.0%

38

100.0%

96

100.0%

TABLE-Q4B

GRO

UP-

1 GRO

UP-

2 TO

TAL CHI-

SQURE

Cant say 1

1.7%

2

5.3%

3

3.1%

Most like 22

37.9%

12

31.6%

34

35.4%

Like 15

25.9%

10

26.3%

25

26.0%

Slight like 10

17.2%

9

23.7%

19

19.8%

Least like 10

17.2%

5

13.2%

15

15.6%

Total 58

100.0%

38

100.0%

96

100.0%

TABLE-Q4c


Cant say 0

.0%

2

5.3%

2

2.1%


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Most like 17

29.3%

11

28.9%

28

29.2%

Like 13

22.4%

11

28.9%

24

25.0%

Slight like 19

32.8%

9

23.7%

28

29.2%

Least like 9

15.5%

5

13.2%

14

14.6%

Total 58

100.0%

38

100.0%

96

100.0%

TABLE-Q4d


Cant say 0

.0%

1

2.6%

1

1.0%

Most like 22

37.9%

14

36.8%

36

37.5%

Like 18

31.0%

14

36.8%

32

33.3%

Slight like 12

20.7%

6

15.8%

18

18.8%

Least like 6

10.3%

3

7.9%

9

9.4%

Total 58

100.0%

38

100.0%

96

100.0%

TABLE-Q4e


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Cant say 36

62.1%

18

47.4%

54

56.3%

Like 20

34.5%

20

52.6%

40

41.7%

Slight like 1

1.7%

0

.0%

1

1.0%

Least like 1

1.7%

0

.0%

1

1.0%

Total 58

100.0%

38

100.0%

96

100.0%

Table No.-

Q no.-5a

GROUP-1 GROUP-2 TOTAL

2 members 26

44.8%

16

42.1%

42

43.8%

3 813.8%

821.1%

1616.7%

4 13

22.4%

9

23.7%

22

22.9%

5 8

13.8%

3

7.9%

11

11.5%

6 3

5.2%

0

.0%

3

3.1%

7 0

.0%

1

2.6%

1

1.0%

8 0.0%

12.6%

11.0%

Total 58

100.0%

38

100.0%

96

100.0%


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Table No.-

Q no.-5b


0 members 16

27.6%

9

23.7%

25

26.0%

1 10

17.2%

6

15.8%

16

16.7%

2 23

39.7%

12

31.6%

35

36.5%

3 6

10.3%

7

18.4%

13

13.5%4 2

3.4%

2

5.3%

4

4.2%

5 1

1.7%

0

.0%

1

1.0%

6 0

.0%

2

5.3%

2

2.1%

Total 58

100.0%

38

100.0%

96

100.0%

Table No.-

Q no.-6a


1 channels

12.1%

5

13.2%

12

12.5%

2 21

36.2%

18

47.4%

39

40.6%

3 9

15.5%

6

15.8%

15

15.6%4 8

13.8%

5

13.2%

13

13.5%

5 3

5.2%

3

7.9%

6

6.3%

6 3

5.2%

1

2.6%

4

4.2%


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7 1

1.7%

0

.0%

1

1.0%

8 3

5.2%

0

.0%

1

1.0%

10 3

5.2%

0

.0%

3

3.1%Total 58

100.0%

38

100.0%

96

100.0%

Table No.-

Q no.-6b


0 channels 1

1.7%

0

.0%

1

1.0%

1 channels 5

8.6%

3

7.9%

8

8.3%

2 12

20.7%

9

23.7%

21

21.9%

3 8

13.8%

8

21.1%

16

16.7%

4 10

17.2%

8

21.1%

18

18.8%

5 10

17.2%

5

13.2%

15

15.6%6 4

6.9%

2

5.3%

6

6.3%

7 3

5.2%

2

5.3%

5

5.2%

8 1

1.7%

0

.0%

1

1.0%

10 2

3.4%

1

2.6%

3

3.1%

12 1

1.7%

0

.0%

1

1.0%15 1

1.7%

0

.0%

1

1.0%

Total 58

100.0%

38

100.0%

96

100.0%

Table No.-


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Q no.-6c


0 channels 17

29.3%

8

21.1%

25

26.0%

1 channels 35.2%

410.5%

77.3%

2 14

24.1%

9

23.7%

23

24.0%

3 10

17.2%

7

18.4%

17

17.7%

4 8

13.8%

4

10.5%

12

12.5%

5 2

3.4%

2

5.3%

4

4.2%

6 35.2%

37.9%

66.3%

7 0

.0%

1

2.6%

1

1.0%

15 1

1.7%

0

.0%

1

1.0%

Total 58

100.0%

38

100.0%

96

100.0%

Table No.-

Q no.-7


Very much 6

10.3%

9

23.7%

15

15.6%

Much 47

81.0%

29

76.3%

76

79.2%

Less 5

8.6%

0

.0%

5

5.2%

Total 58100.0% 38100.0% 96100.0%

Table No.-

Q no.-8


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Online 16

27.6%

6

15.8%

22

23.0%

Recharge voucher 23

39.7%

14

36.8%

37

38.5%

Dealer 1932.8%

1847.4%

3738.5%

Total 58

100.0%

38

100.0%

96

100.0%

Table No.-

Q no.-9


Yes 46

79.3%

34

89.5%

80

83.3%

No 12

20.7%

4

10.5%

16

16.7%

Total 58

100.0%

38

100.0%

96

100.0%

Table No.-

Q no.-10

GRO

UP-1 GR

OUP

-2 T

OTAL

Normal 34

58.6%

10

26.3%

44

45.8%

High Definition 24

41.4%

28

73.7%

52

54.2%

Total 58

100.0%

38

100.0%

96

100.0%

Table No.-

Q no.-11a


Very good 11

19.0%

13

34.2%

24

25.0%

Good 16

27.6%

12

31.6%

28

29.2%


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Bad 13

22.4%

6

15.8%

19

19.8%

Worst 18

31.0%

7

18.4%

25

26.0%

Total 58

100.0%

38

100.0%

96

100.0%

Table No.-

Q no.-11b


Very good 21

36.2%

6

15.8%

27

28.2%

Good 19

32.8%

13

34.2%

32

33.3%

Bad 10

17.2%

9

23.7%

19

19.8%

Worst 8

13.8%

10

26.3%

18

18.7%

Total 58

100.0%

38

100.0%

96

100.0%

Table No.-

Q no.-11c


Very good 34

58.6%

31

81.6%

65

67.7%

Good 13

22.4%

5

13.2%

18

18.8%Bad 7

12.1%

2

5.3%

9

9.4%

Worst 4

6.9%

0

.0%

4

4.2%

Total 58

100.0%

38

100.0%

96

100.0%


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Table No.-

Q no.-11d


Very good 27

46.6%

15

39.5%

42

43.7%

Good 10

17.2%

16

42.1%

26

27.1%

Bad 13

22.4%

5

13.2%

18

18.8%

Worst 8

13.8%

2

5.3%

10

10.4%

Total 58

100.0%

38

100.0%

96

100.0%

Table No.-

Q no.-11e


Very good 14

24.2%

8

21.0%

22

23.0%

Good 21

36.2%

14

36.8%

35

36.3%

Bad 13

22.4%

10

26.3%

23

24.0%

Worst 10

17.2%

6

15.8%

16

16.7%

Total 58

100.0%

38

100.0%

96

100.0%

Table No.-

Q no.-11f


Very good 17

29.3%

11

28.9%

28

29.1%

Good 17

29.3%

12

31.6%

29

30.2%


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Bad 7

12.1%

6

15.8%

13

13.5%

Worst 17

29.3%

9

23.7%

26

27.2%

Total 58

100.0%

38

100.0%

96

100.0%

Table No.-

Q no.-15


Less than 5 hours 12

20.7%

5

13.2%

17

17.7%


24.1%

16

42.1%

30

31.3%


10.3%

6

15.8%

12

12.5%

More than 24 hours 21

36.2%

9

23.7%

30

31.3%

No fault 5

8.6%

2

5.3%

7

7.3%

Total 58

100.0%

38

100.0%

96

100.0%

Table No.-

Q no.-16


Very much 30

51.7%

15

39.5%

45

46.9%

Slightly 28

48.2%

23

60.5%

51

53.1%

Total 58

100.0%

38

100.0%

96

100.0%

Table No.-

Q no.-17a


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1 point 2

3.5%

3

7.9%

5

5.3%

2 5

8.8%

0

.0%

5

5.3%

3 712.3%

25.3%

99.5%

4 9

15.8%

7

18.4%

16

16.8%

5 7

12.3%

1

2.6%

8

8.4%

6 9

15.8%

3

7.9%

12

12.6%

7 5

8.8%

10

26.3%

15

15.8%

8 814.0%

410.5%

1212.6%

9 1

1.8%

4

10.5%

5

5.3%

10 4

7.0%

4

10.5%

8

8.4%

Total 58

100.0%

38

100.0%

96

100.0%

Table No.-

Q no.-17b


1 point 5

8.6%

0

.0%

5

5.2%

2 8

13.8%

5

13.2%

13

13.5%

3 6

10.3%

3

7.9%

9

9.4%

4 4

6.9%

0

.0%

4

4.2%

5 46.9%

615.8%

1010.4%

6 7

12.1%

5

13.2%

12

12.5%

7 10

17.2%

8

21.1%

18

18.8%

8 11 7 18


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19.0% 18.4% 18.8%

9 3

5.2%

3

7.9%

6

6.3%

10 0

.0%

1

2.6%

1

1.0%

Total 58100.0%

38100.0%

96100.0%

Table No.-

Q no.-17c


1 point 35.2%

0.0%

33.1%

2 6

10.3%

0

.0%

6

6.3%

3 9

15.5%

5

13.2%

14

14.6%

4 3

5.2%

3

7.9%

6

6.3%

5 5

8.6%

3

7.9%

8

8.3%

6 712.1%

821.1%

1515.6%

7 11

19.0%

6

15.8%

17

17.7%

8 9

15.5%

6

15.8%

15

15.6%

9 1

1.7%

5

13.2%

6

6.3%

10 4

6.9%

2

5.3%

6

6.3%

Total 58100.0% 38100.0% 96100.0%

Table No.-

Q no.-17d


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1 point 4

6.9%

1

2.6%

5

5.2%

2 9

15.5%

5

13.2%

14

14.6%

3 58.6%

0.0%

55.2%

4 4

6.9%

3

7.9%

7

7.3%

5 7

12.1%

3

7.9%

10

10.4%

6 4

6.9%

10

26.3%

14

14.6%

7 9

15.5%

5

13.2%

14

14.6%

8 1017.2%

718.4%

1717.7%

9 5

8.6%

3

7.9%

8

8.3%

10 1

1.7%

1

2.6%

2

2.1%

Total 58

100.0%

38

100.0%

96

100.0%

Table No.-

Q no.-17e


1 point 7

12.0%

1

2.6%

8

8.3%

2 9

15.5%

4

10.5%

13

13.5%

3 3

5.2%

0

.0%

3

3.1%

4 915.5%

25.3%

1111.5%

5 5

8.6%

4

10.5%

9

9.4%

6 9

15.5%

9

23.7%

18

18.8%

7 3 5 8


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Page | 28

5.2% 13.2% 8.3%

8 5

8.6%

5

13.2%

10

10.4%

9 6

10.3%

6

15.8%

12

12.5%

10 23.4%

25.3%

44.2%

Total 58

100.0%

38

100.0%

96

100.0%

Table No.-

Q no.-20


Yes 46

79.3%

35

92.1%

81

84.4%

No 12

20.7%

3

7.9%

15

15.6%

Total 58

100.0%

38

100.0%

96

100.0%

Table No.-

Q no.-21


Better Picture Quality 33

56.9%

26

68.4%

59

61.5%

Value for Money 20

34.5%

9

23.7%

29

30.2%

Easy installation 35.2%

0.0%

33.1%

Others 2

3.4%

3

7.9%

5

5.2%

Total 58

100.0%

38

100.0%

96

100.0%


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Page | 29

Table No.-

Q no.-22


Value for money isless

813.8%

718.4%

1515.6%

High installation cost 8

13.8%

8

21.1%

16

16.7%

After sales service 20

34.5%

16

42.1%

36

37.5%

Others 4

6.9%

0

.0%

4

4.2%

Cant say 18

31.0%

7

18.4%

25

26.0%

Total 58

100.0%

38

100.0%

96

100.0%

Table No.-

Q no.-23


Customised package 29

50.0%

17

44.7%

46

47.9%

Improved after sales 20

34.5%

18

47.4%

38

39.6%

Improved brandwith 9

15.5%

3

7.9%

12

12.5%

Total 58

100.0%

38

100.0%

96

100.0%

Table No.-

Q no.-24a


Most important 25

41.4%

15

36.8%

14

41.6%

Important 14

24.1%

12

31.6%

26

27.1%


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Page | 30

Least important 4

6.9%

3

7.9%

7

7.3%

Not important 15

25.9%

8

21.1%

23

24.0%

Total 58

100.0%

38

100.0%

96

100.0%Table No.-

Q no.-24b


Most important 14

22.4%

16

42.1%

30

31.2%

Important 17

29.3%

8

21.1%

25

26.0%

Least important 16

27.6%

9

23.7%

25

26.0%

Not important 11

19.0%

5

13.2%

16

16.7%

Total 58

100.0%

38

100.0%

96

100.0%

Table No.-

Q no.-24c


Most important 10

17.3%

8

20.8%

18

18.8%

Important 15

25.9%

13

34.2%

28

29.2%

Least important 22

37.9%

11

28.9%

33

34.4%Not important 11

19.0%

6

15.8%

17

17.7%

Total 58

100.0%

38

100.0%

96

100.0%


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Page | 31

Table No.-

Q no.-24d


Most important 1118.9%

1026.4%

2121.9%

Important 21

36.2%

8

21.1%

29

30.2%

Least important 14

24.1%

12

31.6%

26

27.1%

Not important 12

20.7%

8

21.1%

20

20.8%

Total 58

100.0%

38

100.0%

96

100.0%

Table No.-

Q no.-24e


Most important 25

43.1%

10

26.6%

35

36.5%

Important 12

20.7%

10

26.3%

22

22.9%

Least important 915.5%

923.7%

1818.8%

Not important 12

20.7%

9

23.7%

21

21.8%

Total 58

100.0%

38

100.0%

96

100.0%


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CHAPTER 5

Conclusion:

It can be concluded, that DTH Service in Meerut needs

awareness among the residents of city. There is huge

market opportunity for the DTH player. Two things are

very important to improve their existence in the market.

these are

a) There is need of improvement in their support

system and they need a good responsible

customer care service. Most of the respondents

are not satisfied with the customer service.

b) They need improvement the signal in monsoon season.


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Page | 33

CHAPTER 6

References / Bibliography

yWikipedia

yGoogley Business Standard

y Marketing Mastermind

y Hindustan times


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Questionnaire

Deepak Mr Final

Documents

Transcript of Deepak Mr Final