Deep Impact - Impact of Pigeon Update
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Transcript of Deep Impact - Impact of Pigeon Update
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Deep Impact – Discussing the Impact of Pigeon Update
November 12th 2014
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What are the headline changes? Which rankings factors gained/lost most? Significance of location & proximity Which business types most affected Spam issues and how to tackle Why has result display changed? What does Pigeon tell us about Google Future-proof marketing
Topics/Questions
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Use ‘Question’ box to pose Q&As Linda & Colan will answer & help Some questions will be put to panelists Use chat box to chat live #insidelocal
Q&A & Chat
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Webinar RecordingAvailable Friday!!
Brightlocal.com/insidelocal
Localsearchforum.com/insidelocal-webinars
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Slide Deck
Available Now!
Slideshare.net/brightlocal
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Follow-up email with all details Link to webinar recording Link to slide deck
Follow-up Email
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4 polls running during webinar Sample of 1,000 marketers/SEOs/SMBs Understand how YOU see these changes Results shared after the Q&A
Polls Running
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Meet The Panelists
Andrew Shotlandlocalseoguide.com
Mike Blumenthalblumenthals.com
Joy Hawkinsimprezziomarketing.com
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Hosts & Help
Myles Andersonbrightlocal.com
Colan Nielsenimprezziomarketing.com
Linda Buquetlocalsearchforum.com
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1st Poll
Q. Do you think that Pigeon has delivered
good changes for businesses & searchers?
VOTE NOW
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Impact of Pigeon
What are headline changes that Pigeon has bought about?
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4 People saw this 2 People saw this 3 People saw this
3 People saw this 2 People saw this
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Ranking Factor Change
Which ranking factors have gained & lost impact since Pigeon update?
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2nd Poll
Q. Have you changed your local search
strategy since Pigeon update?
VOTE NOW
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Winners & Losers…
Which businesses are the biggest winners & losers post Pigeon?
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Before Pigeon After Pigeon
Winners & Losers…
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Location Location
Location & proximity have become more significant.
What does the mean and how does this impact local businesses?
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Location LocationBefore Pigeon After Pigeon
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Location Location
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Spammy Listings
A lot of spam has crept into local pack results since Pigeon…
A. Why has this happened?
B. Should businesses be changing their tactics to compete with spammy listings?
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3rd Poll
Q. Overall, have you/your client’s gained
or lost traffic since Pigeon?
VOTE NOW
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Display of ResultsDisplay of results has also changed…
A. Why did so many 7 packs become 3 packs?
A. What benefit does this give the searcher?
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Google’s View
What does the pigeon update tell us about how Google looks at local search
& the direction they’re moving in?
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4th PollQ. Overall, have you/your clients’ received higher converting traffic since Pigeon?
VOTE NOW
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Future-proof
How can businesses future-proof themselves against major updates?
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Q&A TimePut your questions to the experts!...
PLS HELP!!!
WHAT THE?!?!
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Poll Results
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Poll Results:Has Pigeon delivered good changes?
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Poll Results:Has your Local Search strategy changed?
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Poll Results:How has website traffic been affected?
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Poll Results:Are you getting better converting leads?
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Thanks to our Panelists!
Andrew Shotlandlocalseoguide.com
Mike Blumenthalblumenthals.com
Joy Hawkinsimprezziomarketing.com
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Thanks to Linda & Colan!
Colan Nielsenimprezziomarketing.com
Linda Buquetlocalsearchforum.com
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Upcoming WebinarsDATE TIME TITLE PANELISTS
Nov 18th 2pm EST / 11am PST Local Ranking Factors Discussed
David Mihm,Andrew Shotland, Matthew Hunt
Dec 3rd 2pm EST / 11am PST Advanced Optimization Tips for Google+ Local
Phil Rozek,Greg Gifford,Casey Meraz, Susan Hallam
Dec 10th 2pm EST / 11am PST Troubleshooting Local Ranking Issues
Mary Bowling,Gyi Tsakalakis, Dev Basu
See More: Brightlocal.com/insidelocal
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Local Ranking Factors DiscussedNovember 19th @ 2pm EST
Matthew Huntpoweredbysearch.com
David Mihmmoz.com/local
Andrew Shotlandlocalseoguide.com
Register now - bit.ly/localrankingfactors
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Thanks for watching!