DEEP DIVE: Millennial › wp-content › uploads › 2017 › 01 › ... · Source: Renttherunway...
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January16,2017
DeborahWeinswig,ManagingDirector,FungGlobalRetail&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2017TheFungGroup.Allrightsreserved.
Onlineapparelandaccessoryrentalservicesareproliferating.Apparelrentalmodelsallowcustomerstoborrowitemsforasettimeperiod,typicallyatameaningfuldiscounttotheproducts’retailprice.Millennialsappeartobedrivingthegrowthoftheapparelrentalsegment,andthreekeymillenniallifestyletrendsareunderpinningthesegment’sdevelopment:
1) The“Instagrameffect”—orthedesiretobeperceivedonsocialmediaaslivingafun,interesting,experience-richlife—combinedwithcelebritycultureandtheselfiephenomenonnecessitatethatmillennialshaveanever-changing,on-trendwardrobe.Apparelrentalservicesallowconsumerstowearachangingselectionofmajorbrandswithouthavingtospendasmuchastheywouldiftheyboughttheitemsoutright.
2) Millennialsvalueexperiencesoveracquiringproducts.Apparelrentalsallowmillennialstowearhigh-endbrandsatlowercost,andsofunnelmoreoftheirspendingtowardservicesandleisureexperiences.Meanwhile,thelowprioritythatmillennialsattachtoowningproductsmakesrentingapparelamoreviableoptionforthem.
3) Millennialsareconsideredbudgetconscious,sorentingitemsmakessenseforthem,especiallywhenitcomestohigh-worthandexpensiveitemsthatareusedonlyoccasionally.
DEEP DIVE: Millennial
Lifestyles Drive Growth in Apparel
Rental
Deborah Weinswig
Managing Director,
Fung Global Retail & Technology
US: 917.655.6790
HK: 852.6119.1779
CN: 86.186.1420.3016
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January16,2017
DeborahWeinswig,ManagingDirector,FungGlobalRetail&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2017TheFungGroup.Allrightsreserved.
TableofContents
ExecutiveSummary.........................................................................................................................................3
Introduction....................................................................................................................................................4
TheRent-The-RunwayRevolution...................................................................................................................4
MillennialLifestyleTrendsUnderpinApparelRental.......................................................................................51.Instagram,celebritiesandtheselfiegeneration............................................................................................62.Experiencesoveracquisitions........................................................................................................................63.Limitedfinancialmeansandbudgetconsciousness......................................................................................7
FurtherFactorsSupportingTheRentalSegment..............................................................................................7Decluttering........................................................................................................................................................7FastFashion........................................................................................................................................................8Sustainability.......................................................................................................................................................8OneElementofTheBoomingSharingEconomy................................................................................................8
ImplicationsForRetailers...............................................................................................................................10
WhatDoesTheFutureHold?..........................................................................................................................11
CompanyProfiles...........................................................................................................................................12
KeyTakeaways...............................................................................................................................................16
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January16,2017
DeborahWeinswig,ManagingDirector,FungGlobalRetail&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2017TheFungGroup.Allrightsreserved.
ExecutiveSummaryOnlineapparelandaccessoryrentalstartupsareproliferating.Apparelrentalmodelsallowcustomerstoborrowitemsforasettimeperiod,typicallyatamuchlowercostthanbuyingtheitemsoutright.Millennials—thosebornbetween1980and2000—appeartobedrivingthegrowthoftheapparelrentalsegment.Inparticular,threemillenniallifestyletrendsareunderpinningthedevelopmentofthesegment:
1)TheInstagrameffect,celebritycultureandtheselfiephenomenonnecessitatethatmillennialshaveanever-changing,on-trendwardrobe.Apparelrentalservicesallowconsumerstowearachangingselectionofmajorbrandswithouthavingtospendasmuchastheywouldiftheyboughttheitemsoutright.
2)Millennialsvalueexperiencesoveracquiringproducts.Apparelrentalsallowmillennialstowearhigh-endbrandsatlowercost,andsofunnelmoreoftheirspendingtowardservicesandleisureexperiences.Meanwhile,thelowprioritythatmillennialsattachtoowningproductsmakesrentingapparelamoreviableoption.
3)Millennialsareconsideredbudgetconscious,sorentingitemsmakessenseforthem,especiallyhigh-worthandexpensiveitemsthatareusedonlyoccasionally.
Furtherfactorssupportingtheapparelrentalsegmentincludethedeclutteringtrend,theprevalenceoffastfashionandmillennials’concernforenvironmentalsustainability.
Apparelrentalserviceshaveexpandedinlinewiththerapidgrowthofthesharingeconomy.Intoday’sincreasinglydigitalizedworld,moreandmoreconsumersareforgoingownershipofproductsandservicesandchoosingtorent,borroworbarterfortheminstead.TheInternethasfacilitatednewmarketplacesthatprovidesuperiorcommunicationandlogisticsservicesthatlinksownerswithborrowersandrenters.
Onlineapparelrentalcompaniescansiphonoffsalesthatwouldotherwisegotoretailers.Ontheflipside,rentingcaninspireconsumerstomakefuturepurchases,assomemayfeelmoreconfidentaboutbuyingaparticularitemorbrandaftertryingiton.Rentalservicesintroducepotentialcustomerstonewbrandsanddesigners,especiallyoneswhoseproductsthecustomerscannotaffordtobuycurrently,butmaybeabletobuyinthefuture.Thisisparticularlyrelevantnow,asluxurygoodssaleshavebeenonadecliningtrend.
Anumberoffashionrentalcompaniesandpeer-to-peermarketplaceshavelaunchedoperationsinthelastfewyearsintheUS,theUK,EuropeandAustralia.Themajorityofferhigher-enddesignermerchandise,andsometargetnichemarkets.
Servicessuchasvirtualfittingroomsandaugmented-realityappswillencouragemoreonlinepurchasesandrentaltransactions,asthesenewtechnologiesresolvesomeofthechallengesrelatedtofindingtherightfitorsizewhileshoppingforapparelonline.However,apparelrentalandpeer-to-peersharingservicesstillfacesomechallengesandroadblocksthatinhibittheiradoptiononalargerscale.
Threemillenniallifestyletrendsareunderpinningthedevelopmentoftherentalsegment.
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January16,2017
DeborahWeinswig,ManagingDirector,FungGlobalRetail&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2017TheFungGroup.Allrightsreserved.
IntroductionInthisreport,weexaminethetrendofrentingfashion,whichconsistsofrentingmerchandisesuchasapparel,footwearandaccessoriesforaspecific,predeterminedtimeperiodandfee.Weidentifythreekeymillennialtrendsthatareunderpinningthemarketforapparelrentals.Wealsoconsiderthepotentialimplicationsoftherentaltrendforretailers,showcasevariousonlinestartupcompaniesthatofferrentalservicesforapparelandotheritems,andshedlightonhowtheapparelsharingeconomyandrentalmovementarelikelytoevolveinthefuture.
Source:Renttherunway
TheRent-the-RunwayRevolutionAlongsidetherapidexpansionofthesharingeconomyforallkindsofgoodsandservices,onlineapparelandfurniturerentalstartupsandpeer-to-peersharingplatformshaveproliferated.Rentalmodelsallowcustomerstoborrowitemsforasettimeperiod,typicallyatameaningfuldiscounttotheproducts’retailprices.Perhapsthebest-knownapparelrentalcompanyisUS-basedRenttheRunway,whichlaunchedin2009andcurrentlyhasmorethan6millionmembers.
Rentalcompaniesprovideproductaccessibilitybyofferingaspirational,discounteddesignerproductstoabroaderaudience;theseconsumersoftenwouldnotbeabletoaffordtobuytheproducts,butareabletorentthemforaperiodoftimeatalowercost.Thefashionrentalmodelexpandsthefashionmarketbyenlargingthecustomerbaseandmakingawiderarrayoffashionsavailabletoyoungerandless-wealthyconsumers.Therentalmarketisgearedtowardspecialoccasionwearandformalwear,assuchitemsareoftenrarelywornbutofhighvalue.
ThelargestapparelrentalserviceisUS-basedRenttheRunway,whichlaunchedin2009andcurrentlyhasmorethan6millionmembers.
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January16,2017
DeborahWeinswig,ManagingDirector,FungGlobalRetail&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2017TheFungGroup.Allrightsreserved.
MillennialLifestyleTrendsUnderpinApparelRentalMillennials—thosebornbetween1980and2000—appeartobedrivingthegrowthoftheapparelrentalsegment:
• Accordingtoasurveybyshopping-centeroperatorWestfield,about46%ofmillennialsintheUKand35%intheUSwouldbewillingtospend£200(US$253)ormoremonthlytorentclothes.
• Thesurveyfoundthatalmosthalfof25–34-year-oldsintheUKandtheUSwouldbeinterestedinamonthlyrentalsubscriptionplanforclothes.Consumersinurbanareasareparticularlyinterestedinrentingclothesfromtheirfavoritestores,theWestfieldsurveyfound.
• Inaddition,about60%ofmillennialspreferrentinggoodstoowningthem,accordingtoasurveyconductedbytheOrganisationforEconomicCo-OperationandDevelopmentin2013.
Weseethreekeymillenniallifestyletrendsunderpinningthedevelopmentoftherentalsegment:adesiretobeseenwearinganever-changing,on-trendwardrobethatisdrivenbysocialmediaandcelebrityculture;apreferenceforspendingonexperiencesratherthanongoods;andfrugalconsumptionhabits.
Figure1.Millennial-DrivenCatalystsfortheFashionRentalRevolution
Source:FungGlobalRetail&Technology
SocialMediaandCelebrityPressures
ExperiencesoverOwnership
FrugalityandBudget
Consciousness
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DeborahWeinswig,ManagingDirector,FungGlobalRetail&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2017TheFungGroup.Allrightsreserved.
1.Instagram,CelebritiesandtheSelfieGenerationTheInstagrameffect,celebritycultureandtheselfiephenomenonleadmanymillennialstodesireanever-changing,on-trendwardrobe.Millennialsareverymuchinfluencedbycelebritiesandsocialmedia,andweseeplatformssuchasFacebook,Instagram,TwitterandSnapchatstimulatingdemandforfashionandapparelrentals.Millennialswanttobeseenindesignergoodsandthelatestapparelstyles,andrentalservicesprovideamoreaffordablemeansofprocuringdesignerclothing.Theyalsoofferconsumerscontinuousproductnewnessandvariety,allowingrenterstowearachangingselectionofmajorbrands,butatalowercostthanbuyingthem.
2.ExperiencesoverAcquisitionsMillennialsoverwhelminglyvalueleisureexperiencesovermaterialpossessions,andtheyandmanyconsumersinotherdemographicsnowprefertorentorsharecertainitemsratherthanownthemoutright.AccordingtoasurveybyEventbriteandHarrisPoll,fully78%ofUSmillennialsprefertospendonadesirableexperiencethantobuyadesirableproduct.
Figure2.USMillennialsandExperiences,SurveyResults(2014)
Source:Eventbrite/HarrisPoll
69%
69%
72%
77%
78%
BelievethatAlendingEventsMakesThemFeelMoreConnectedtoOther
People,theCommunityandtheWorld
ExperienceFearofMissingOut
WouldLiketoIncreaseTheirSpendingonExperiencesRatherThanPhysical
ThingsintheNextYear
ClaimthatSomeofTheirBestMemoriesArefromanEventorLiveExperience
TheyAlendedorParncipatedIn
ChoosetoSpendonDesirableExperienceorEventoverBuying
SomethingDesirable
Fully78%ofUSmillennialssurveyedbyEventbriteandHarrisPollsaidtheyprefertospendonadesirableexperienceratherthanbuyadesirableproduct.
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DeborahWeinswig,ManagingDirector,FungGlobalRetail&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2017TheFungGroup.Allrightsreserved.
Apparelrentalsdovetailwiththistrendintwoways:
• First,therentalmodelallowsmillennialstowearhigh-endbrandsatlowercost,leavingthemmoretospendontheservicesandexperiencesthattheyvaluemorehighly.
• Second,thelowprioritythatmillennialsattachtoowningproductsmakesrentalsamoreviableoption:iftheseconsumershadastrongpreferenceforacquiringproducts,themodelwouldnotwork.
3.LimitedFinancialMeansandBudgetConsciousnessIntheaftermathofthefinancialcrisis,manymillennialsintheUS,CanadaandtheUKaregrapplingwithhighstudentdebtlevelsandsoftemploymentprospects.InContinentalEuropeancountriessuchasFrance,ItalyandSpain,millennialsarefacingmuchhigherlevelsofunemploymentthanothergenerationsdo.Unsurprisingly,thisagegroupisconsideredbudgetconscious.Millennialsseekvalue,sorentingitemsmakessenseforthem,especiallyforhigh-worthandexpensiveitemsthatareusedonlyoccasionally.AccordingtoUK-basedapparelrentalstartupChicbyChoice,onlyone-thirdofmillennialsarewillingtopurchaseapparelatfullprice.
Source:Chic-by-choice
FurtherFactorsSupportingtheRentalSegmentDeclutteringPeer-to-peerrentalserviceshelpconsumersdecluttertheirhomesandsustainablymakeuseofunwornandunuseditems.AccordingtoonlineresalestoreThredUp,morethanUS$8billionworthofapparelisjustsitting,unworn,inconsumers’closetsintheUS.Therentalmodelallowsconsumerstocleanouttheirclosetsandmonetizetheclothestheyneverwearthemselves.
AccordingtoapparelrentalcompanyChicbyChoice,onlyone-thirdofmillennialsarewillingtopurchaseapparelatfullprice.
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DeborahWeinswig,ManagingDirector,FungGlobalRetail&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2017TheFungGroup.Allrightsreserved.
FastFashionRentingandborrowingapparelbuildsonthefast-fashionbusinessmodel,asapparelrentalservicesprovidecustomerswithmorechoiceandvariety,alongwithcontinuouslyon-trendmerchandise.Fastfashion,duetoitslow-value,expendablenature,isalsoanextensionofconsumers’desiretoexperienceproductsratherthanownthemforever.Fast-fashiononlinepureplayssuchasBoohoo.comandASOShavereportedverystrongsalesresultsintheiraffordablebridalandspecialoccasiondresscategories.
SustainabilityFinally,insomeways,itismoresustainableandenvironmentallyfriendlytorentclothesthanitistobuythem,asthetextileindustry—especiallyfastfashion—isoneofthebiggestpollutersglobally.Onecounterargumentcouldbethatthetransportationofrentalgarmentscreatesadditionalpollution.AccordingtoNielsen,millennialsaremorelikelythanGenerationZers(thegenerationthatfollowsthemillennials)tobewillingtopaymoreforsustainableproducts.
Figure3.PercentofGlobalSurveyRespondentsWillingtoPayMoreforSustainableProducts,2015
Source:Nielsen
OneElementoftheBoomingSharingEconomyIntoday’sincreasinglydigitalizedworld,moreandmoreconsumersareforgoingownershipofproductsandservicesandchoosingtorent,barterfororborrowtheminstead.TheInternethasfacilitatednewmarketplacesthatprovidesuperiorcommunicationandlogisticsthatlinkownerswithborrowersandrenters.
Fortransportation,manyconsumersuserental/ride-sharingservicessuchasUber,ZipcarandGetaround,aswellasscooterrentalservices.Othersaresharingvacationrentalsthatarebookedthroughhome-sharingplatformssuchasAirbnb.Thesharingeconomyhasalsoexpandedtoincludepeer-to-
75.0%
72.0%
70%
71%
72%
73%
74%
75%
76%
Millennials GeneranonZ
AccordingtoonlineconsignmentcompanyThredUp,morethanUS$8billionworthofapparelissittinginAmericanconsumers’closets,unworn.
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peerrentalsoffurniture,appliances,tools,artand,ofcourse,apparelandfootwear.
PwCforecaststhattheglobalsharingeconomycouldgenerateUS$335billioninannualrevenueby2025,upfromaboutUS$12billionin2015.However,itisunclearhowmuchofthatwillbeaccountedforbyretailorfashionapparelrentals.
Figure4.GlobalSharingEconomy:AnnualSales(USDBil.)
Source:PwC
Asof2014,only2%oftheUSpopulationhadparticipatedinasharingtransactioninretail,comparedwith6%forleisureand8%fortransportation,accordingtoPwC.
Figure5.PercentofUSPopulationthatParticipatedinSharingEconomyTransaction,2014
Source:PwC
$12
$335
2015 2025E
2%
6%
8%
Retail Leisure Transportanon
Asof2014,only2%oftheUSpopulationhadparticipatedinasharingtransactioninretail,comparedwith6%forleisureand8%fortransportation.
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January16,2017
DeborahWeinswig,ManagingDirector,FungGlobalRetail&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2017TheFungGroup.Allrightsreserved.
ImplicationsforRetailersOnlineapparelrentalcompaniescansiphonoffsalesthatwouldotherwisegotoretailers.Iftheapparelrentaleconomytakesoffonalargerscale,fast-fashionretailerswilllikelybemostaffected,sincetheysellon-trendandseasonal,butinexpensive,products.TraditionaltuxedoandformalwearrentalcompaniessuchasMossBrosandMen’sWearhousemayalsoseepressure,asthecustomaryexperienceofrentingformalattireforspecialoccasionshasoftenbeencharacterizedasunpleasantandoutdated.
Ontheflipside,rentingcaninspireconsumerstomakefuturepurchasesoncetheyhavetriedonacertainitemorbrand.Rentalservicesareameansofintroducingpotentialcustomerstonewbrandsanddesigners,especiallyonesthattherentersmaynothavebeenabletoaffordtobuyoutright.Thisisparticularlyrelevantnow,asluxurygoodssaleshavebeenonadecliningtrend.
AccordingtoRenttheRunway,95%ofapparelrentersaretryinganewbrandforthefirsttime,sorentalcompaniesarefacilitatingcustomeraccessandintroducingcustomerstobrands.Insomeinstances,customerswouldlikelyneverhavetriedthebrandiftheapparelrentalservicehadnotbeenavailable.
RenttheRunwayhasopenedashowroominUSluxurydepartmentstoreNeimanMarcusinSanFrancisco,andthetwocompaniesconsidertheirpartnershipawaytointroducecustomerstonewbrandsandtoexpandsalesorrentalstonewcustomers.RenttheRunway’scorecustomersare20–30-year-oldsandNeimanMarcus’scorecustomersare40–50-year-olds.Thedepartmentstoreisespeciallytryingtoattractmillennialfashioncustomersandintroducethemtonewfashioncategories.
Likewise,NewYork–basedluxuryrentalstartupArmariumhasestablishedanewpartnershipwithEuropeanonlineluxurymarketplaceYooxNet-A-Porter.WhenArmariummembersselectarentalpiece,theyarealsoofferedaselectionoffootwearand/oraccessoriesavailableonNet-A-PorterthathavebeenselectedbyArmarium’sstylists.Net-A-PortersellsmanyoftheitemsthatareavailableonArmariumalready.
Source:Armarium
RenttheRunwaysaysthatapproximately95%ofapparelrentersaretryinganewbrandforthefirsttime.
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WhatDoestheFutureHold?TheCEOsofrentalstartupsbelievethatrentingapparelwillbecomemorecommonthanpurchasingit,andthatrentalcompanieswilldisrupttheapparelmarket.Servicessuchasvirtualfittingroomsandaugmented-realityappswillencouragemoreonlinepurchasesandrentaltransactions,asthesenewtechnologiesresolvesomeofthechallengesrelatedtofindingtherightfitorsizewhileshoppingforapparelonline.
However,apparelrentalandpeer-to-peersharingmarketplacesstillfacesomechallengesandroadblocksthatinhibittheiradoptiononalargerscale.First,notallconsumerswanttoshareapparel,footwearandaccessoriesorwearapparelthathasbeenwornbyothers,althoughtheconsumermindsetmayevolvefavorablyonthisovertime.Second,notallbrandswanttooffertheirproductsonloan.
Themostlikelyscenarioisthatconsumerswilluseapparelrentalservicesmostoftenforspecialoccasionapparelandformalwear,aswellascertainuniquelifestylepieces.Currently,fewerthan1milliontuxedosarepurchasedintheUSannually,whilemorethan10millionarerentedout.Giventhegrowthoftheathleisuretrendandtheless-formaldressinghabitsthataredefiningtheworkplace,therecouldbeasizableopportunityinrentingsuitsandtuxedosforspecificoccasions.
Rentalstartupsthattargetnichemarketssuchasmaternitywearandplussizesarealsolikelytosucceed.Furthermore,itdefinitelymakessensetorentspecializedbutstylish,sporadic-usageapparelforcertainoutdooractivitiesorsportssuchasskiing,snowboarding,sailingandyachting,andclothingforwintervacationsandjungleordeserttrekking.Finally,webelievethereisalsodemandforonlinerentaloffurniture,artandhomedécor,especiallyinlargeurbancenterswithrelativelymobilepopulations.
Source:Shutterstock
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CompanyProfilesAnumberoffashionrentalandpeer-to-peersharingcompanieshavelaunchedoperationsinthelastfewyearsintheUS,theUK,EuropeandAustralia.Themajorityofferhigher-enddesignermerchandise,andsometargetnichemarkets.Almostallofthesecompaniesofferfreeshippingandreturns,aswellasassumethecostsofrepairsanddrycleaning.Mostalsoofferfreepersonalizedstylistadviceforfitandstylingsupport.Somecompaniesalsoofferiteminsuranceandtheoptiontopurchaseitemsafterrentalatadiscounttotheretailprice.Startupsinthesectorlikelyhavehighoperationalcostsandwewouldnotbesurprisedifmostofthemarenotcurrentlyprofitable.
Revenuedataarethinontheground,givenapreponderanceofprivateownership.RentTheRunwayhasbeenreportedtobetargetingUS$100millioninrevenuein2016.GlamCornerreportedapproximatesalesofAU$1millionin2015andGentuxrevenueswereprojectedtoreachUS$1.2millionin2015andoverUS$20millionin2016.
Figure6.OnlinePurePlayRentingandBorrowingStartups
Company BusinessModel Country
RenttheRunway AspirationalApparelRenting US
ChicbyChoice AspirationalApparelRenting UK
Armarium LuxuryApparelRenting US
LeTote SubscriptionApparelRenting US
GirlMeetsDress DressRenting UK
GlamCorner DressRental Australia
LSwop LuxurySneakerRental US
TheBlackTux TuxedoRental US
Gentux TuxedoRental US
StyleLend LuxuryApparelBorrowing/Swapping US
GwynnieBee PlusSizeApparelSubscriptionRental US
BorrowForYourBump MaternityApparelRental US
RentoMojo Furniture/DécorRental India
Furlenco Furniture/DécorRental India
Source:Companyreports;pressarticles
RenttheRunwayUS-basedRenttheRunwayoffersdesigner-brandedfashionrentals,includingspecialoccasiondressesandoutfits.Thecompanywaslaunchedin2009,andcurrentlyhas800employeesserving6millioncustomers.Apartfromitsonlineplatform,thecompanyhasopenedsixbrick-and-mortarshowrooms,inNewYorkCity,Chicago,LasVegasandWashington,DC.RenttheRunwayhasalsolauncheda2,500-square-footshowroomatNeimanMarcusinSanFrancisco,andisplanningtoopenmorestand-aloneshowroomlocations.
RenttheRunwayhas800employeesandisprojectingannualcompanyrevenuesofUS$100million.
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DeborahWeinswig,ManagingDirector,FungGlobalRetail&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2017TheFungGroup.Allrightsreserved.
Thecompanyexpandeditsrentalofferingsfromeveninggownsandformalweartoall-occasionwearandlaunchedaservicecalledUnlimitedthatallowsmemberstorentuptothreeitemsforamonthlyfeeofUS$139,orUS$1,700annually.RenttheRunwayisprojectingannualcompanyrevenuesofUS$100millionin2016andisvaluedatanestimatedUS$500million.Thecompanyalsohasadedicatedteamof250employeestohelpcustomersfindoutfitsthroughSnapchat.Accordingtothecompany,RenttheRunwayoperatesthelargestdry-cleaningoperationintheUS,cleaning2,000dresseseveryhour.
ChicbyChoiceChicbyChoiceisaUK-basedcounterparttoRenttheRunway.ChicbyChoicepurchasespremiumbrandsfromthewholesalechannel,rentsthemmultipletimesandresellsthemonconsignmentwebsitessuchasVestiaireCollectiveandTheRealReal.ChicbyChoiceshipsthroughouttheUKandtomorethan15Europeanmarkets,includingFrance,ItalyandGermany.Thecompanyoffersitemsfrommorethan40high-enddesigners.
ArmariumNewYork–basedArmariumwasestablishedinApril2016.Thecompanyoffersanapp-basedrentalplatformforwomen’sluxuryapparel,footwearandaccessories.Itemscanberentedatclosetoone-tenththeircostatretail.Armariumrentsstatementpiecesandspecialoccasionitemsathighpricepoints,withmostdressrentalscostingaroundUS$500forfourdays,sotheconceptappealstothosewhocanafforddesignerbrandsbutwouldliketoincreasethevarietyoftheirwardrobes.ArmariumhasestablishedanewpartnershipwithonlineluxurymarketplaceYooxNet-A-Porterandalsohasabrick-and-mortarshowroominNewYork.
LeToteSanFrancisco–basedLeToteoffersamemberserviceoptionthatallowscustomerstorentabroadselectionofapparelandaccessoriesforUS$59amonth.AvailablebrandsincludeNike,LuckyBrand,VinceCamuto,FrenchConnectionandLevi’s.LeTotealsooffersmaternityclothingandaspecializedmaternitysubscription.
GirlMeetsDressUK-baseddressrentalcompanyGirlMeetsDressoffersstylesfrommorethan150designers.Customerscanrentdressesfortwoorsevennightsandcanchooseuptothreedressestotryon.Thecompanyhasopeneditsfirstshowroom,inBattersea,London.Thecompany’swebsitestatesthatGirlMeetsDressisseekingfurtherinvestmentfunding.
GlamCornerGlamCornerisanAustralianonlinerentalserviceforspecialoccasiondresses.Thecompanyoffersacollectionofmorethan1,500dressesfromover100acclaimedinternationalandlocaldesigners,aswellasaccessoriesandfootwear.Renterscanborrowdressesforfouroreightdaysand
ChicbyChoiceisaUK-basedcounterparttoRenttheRunway.Thecompanyshipstomorethan15Europeanmarkets,includingFrance,ItalyandGermany.
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DeborahWeinswig,ManagingDirector,FungGlobalRetail&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2017TheFungGroup.Allrightsreserved.
accidentaldamageinsuranceisavailable.ThestartupcurrentlyhassalesofoverA$1millionannuallyandexpectstoincreaseitssalestoA$3million.GlamCornerhasraisedA$1.3millionininvestmentfundingtodate.
LSwopLSwop(LuxurySwop)isanonlinepureplayluxurysneakerrentalserviceformen.Thecompanyoperatesonamonthlysubscriptionbusinessmodelandsneakerscanberentedforonetofourdays.CustomerscanrentonepairamonthforUS$150,twopairsforUS$250andthreepairsforUS$350.LSwopoffersluxurysneakersfromTomFord,ChristianLouboutin,Balmain,GivenchyandRickOwens,amongothers,whicharetypicallypricedat$800–$1,000.Accordingtothecompany’sfounder,nosneakersarerentedoutmorethantwotimesandmembershipsubscriberscanpurchasesneakersatadiscountedprice.Thisfall,thecompanysetupatemporarypop-upstoreinNewYork’sSohoneighborhood.
TheBlackTuxTheBlackTuxisanonlinerentalserviceforformalandspecialoccasionmenswear.Thecompany’sbusinessmodelissimilartoRenttheRunway’s.TheBlackTuxrentsaffordablesuits,tuxedosandaccessories,offeringasimpleselectionoffiveclassicstyles—threetuxedosandtwosuits.Thecompanyrentseachitemanaverageof15timesbeforeremovingitfromservice.TheBlackTuxclaimsthatcompetitortuxedorentalservicessuchasMen’sWearhouserentthesameitem40to80timesbeforeretiringit.ThecompanyhasraisedUS$10millionininvestmentfundingtodate.
GenerationTuxFoundedin2014bythefounderandformerCEOofMen’sWearhouse,GenerationTuxisanonlinesuitandtuxedorentalbusiness.Thecompanyhas25,000weeklyvisitorsandhasgeneratedmorethanUS$1millioninsalestodate.Thecompanybelievesthatsuitrentalisthenextbiggrowthopportunity.
MossBrosMossBrosisaUK-basedmen’sformalwearretailerthatsellssuits,tuxedosandassociatedformalandprofessionalwearaccessories.Althoughthecompanyhasabrick-and-mortarpresence,with125storesintheUK,itrecentlyannouncedthatitwillputgreaterfocusandinvestmenttowarditssuitrentalservice,withtheaimofboostinggrowthinthecategory.Therebrandingtargetsyoungconsumerswhowillrentsuitsforjobinterviewsandothereverydayevents,insteadofjustforweddingsandblacktieevents.
StyleLendNewYork–basedStyleLendisanonlinepeer-to-peerrentalmarketplacethatprovidesapparelswapping/rentalservices.Thecompanywasfoundedin2014.Consumersbrowsethroughrenters’digitalclosetstochooseitemsfromChanel,SaintLaurent,Valentino,Givenchy,Balmain,BCBGandmany
GenerationTuxwasfoundedin2014bythefounderofMen’sWearhouse.Thecompanyhas25,000weeklyvisitorsandhasgeneratedmorethanUS$1millioninsalestodate.
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DeborahWeinswig,ManagingDirector,FungGlobalRetail&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2017TheFungGroup.Allrightsreserved.
otherpopularandemergingdesigners.Pricesvarybasedondressanddesigner.ItemsaredeliveredwithinhoursinNewYorkandintwotothreehoursoutsidethecity.Renterscankeepthepiecesforsevento14days.IntheUS,StyleLendrequiresownerstosendinitemstheywanttorentout,andthecompanystoresandhandlesdeliveryanddrycleaning,muchlikeatraditionalrentalcompany.
GwynnieBeeUS-basedGwynnieBeeoffersonlinewomen’splus-sizefashionrentalsbysubscription,targetingprofessionalwomenages28–45.GwynnieBeeofferswomen’sclothingrentalsinsizes10–32frommorethan190brands,includingASOS.Since2012,thecompanyhasincreasedsalesby10%–15%annually,becomingoneofthelargestpurchasersinplus-sizefashion.By2015,thecompanyhadshippedmorethan3millionsubscriptionboxes.
BorrowForYourBumpUS-basedBorrowForYourBumpisanonlinematernitywearrentalservice.Thecompanyprovidesaonetimedressrentaland/orasubscriptionboxserviceforvariousmaternityitems.ForUS$99,renterscanborrowfouritemsfor30days.
RentoMojoBangalore-basedonlinefurniturerentalcompanyRentoMojowasfoundedin2014.RentoMojooffersonlinerentalservicesforfurniture,appliances,trekkingequipmentandbikes.Thecompanyhasbeengrowingat30%monthovermonthandhasapresenceinDelhi,Mumbai,PuneandBangalore.ThestartuphasraisedUS$7millionininvestmentfundingtodate.
FurlencoFurlencoisanotherIndianstartupthatrentsfurnitureandhomedécorpackages,whicharedeliveredandsetupwithin72hours.ThecompanyoperatesinPune,MumbaiandBangalore.FurlencohasraisedUS$6millionininvestmentfunding.
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DeborahWeinswig,ManagingDirector,FungGlobalRetail&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2017TheFungGroup.Allrightsreserved.
KeyTakeawaysAsthesharingeconomyforallkindsofgoodsandserviceshasrapidlyexpanded,wehavewitnessedaproliferationofonlineapparelandfurniturerentalstartupsandpeer-sharingplatformsforapparel.
Rentalmodelsallowcustomerstoborrowitemsforasettimeperiod,typicallyatameaningfuldiscounttoretail.Rentalcompaniesprovideproductaccessibilitybyofferingaspirational,discounteddesignerproductstoabroadaudiencethatmightotherwisenotbeabletoaffordthem.
Apparelrentalismoregearedtowardspecialoccasionapparelandformalwearduetotheinfrequentusagebuthighvalueofsuchclothing.Millennialsinparticularappeartoliketheoptionofrentingatrendybutinexpensivedressoranexpensivedesignergownratherthanbuyingone.
Apparelrentalismoregearedtowardspecialoccasionapparelandformalwearduetotheinfrequentusagebuthighvalueofsuchclothing.
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DeborahWeinswig,ManagingDirector,FungGlobalRetail&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2017TheFungGroup.Allrightsreserved.
DeborahWeinswig,CPAManagingDirectorFungGlobalRetail&TechnologyNewYork:917.655.6790HongKong:852.6119.1779China:86.186.1420.3016deborahweinswig@fung1937.comJohnMercerSeniorAnalyst
EvaK.SeniorResearchAssociate
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