Deep anatomy of online price war for electronics in China
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e-Commerce Insider I May Deep anatomy of online price war for electronics in China 全全 70% off
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In May, China e-commerce has been immersed in the smoke of price war on electronics. Any major B2C player could join this fight is already in, and it seemed the heat has not died down so far. In this issue, we questioned the purpose of the ferocious price war and have a close look at each participnt. Other focuses in this issue: - Dynamics for Chinese group buying market in 2012 Q1 - China’s social media exploding - Silver lining of second-hand luxury consignment - Macy’s invested in Vipstore to tap into China - Taobao bribery scandal exposes flaws in China’s e-commerce regulations This report is issued by L'Atelier BNP Paribas www.atelier.net
Transcript of Deep anatomy of online price war for electronics in China
e-Commerce Insider I May
Deep anatomy of online price war for electronics in China
全场 70% off
FollowersCommon foe
Intimidator
Accelerator
Follo
wersCommon foe
Intimidator
Accelerator
Follo
wersCommon foe
Intimidator
Accelerator
Strategic alliance between Dangdang and Gome, put pressure on 360buy
Article from e-Commerce Insider, the monthly report monitoring market trends in China
Suning has a burning ambition to take down 360buy and cannot stay calm for its peer Gome’s alliance. So far it has claimed it would devote RMB3 billion to this price war, while forfeiting RMB 400 million profit
Tmall would like to strengthen its position as the true B2C king in China, while its biggest enemy is always 360buy. Proclaim to collaborate with 800 electronics brands on its mallGave away RMB200 million for discount sale
Follo
wersCommon foe
Intimidator
Accelerator
FollowersCommon foe
Intimidator
Accelerator
360buy was dragged into this to be defensive. In order to hold its ground, 360buy decided to fight back; counteracting by spending RMB500 million
Claimed to forfeit RMb300 million to join the war
Trigger Followers
Roles played by all B2Cs in the price war
Recently invested by TencentThrew in RMB500 million into the game
Powered by Gome. Recently implemented steep discounts
Ran a 30% price slash on electronics
The first move after the alliance was to launch series of special promotion and discount sale on electronics
More like herd behavior
Brands & Retailers Strategy Updates
Up-To-Date Market Data – List of graphs & charts on e-commerce
Market share of Chinese key group buying website
Glimpse of main local social media players
Overview of Secoo.com
Overview of Omei.com, run by Jiapin.com
What does Taobao bribery scandal mean for e-commerce industry
Background introduction of key B2C player in online electronics sale
Deep Anatomy of online price war for electronics in China
What else are within e-Commerce Insider this month?
Get the full [email protected] This report will give you…
Group Buying
B2C Market
Topics covered in this report
Online Luxury
Social Commerc
e
Online Shopping
Social Media
Internet company insights
360buy.com Jiapin.com
51buy.com Kaixin001.com
Amazon.cn Newegg.com
Buykee.com Nuomi.com
Coo8.com Omei.com
Dangdang.com Qzone.qq.com
Dianping.com Renren.com
Didatuan.com Secoo.com
Ftuan.com Suning.com
Gome.com Tmall.com
Get the full [email protected]
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