Decor Lover Final Project 030716 -...
Transcript of Decor Lover Final Project 030716 -...
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Décor Lover
Digital Marketing Campaign
GA Final ProjectBy Lorna Briggs
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About Décor Lover
Décor Lover is an online interior design service that works with clients to re-design rooms and decorate their homes. We have a
passion for uncovering your unique style and creating a home
you LOVE!
Through our services, you can purchase products directly from our store or we access wholesale discounts for you to furnish your home in style without sacrificing
quality.
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Low online sales
Low social media
following
Low newsletter Subscribers
Business challenges
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The décor lovercustomer
• Jody is a 28yr old young professional with a steady income
• Jody is very active, health conscious and reads a lot of motivational books
• Jody is passionate about her home and is looking to update the design to match her lifestyle
• Sarah is 35 and just had her first baby.
• She is energetic and likes to keep active and organised.
• She loves her home but feels her home doesn’t match her new stage of life
• Sarah is time poor and is looking for inspiration to rediscover her style.
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Customer journey
AwarenessOwned/paid
ConsiderationOwned
ConversionOwned/paid
LoyaltyOwned/paid/
earned
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Marketing strategy
Objective: Drive interior design & product sales
KPI: Increase sales by 15% in the first 3 months
Tactics: 1. paid search campaign2. social media campaign3. newsletter signup promotion
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1. Paid search campaign
Increase click through rateIncrease Conversion Rate
Bounce Rate: 70% down to 43%
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2. Social media campaign
Increase conversion rateIncrease average order value
Page Likes: 327 to 647Conversions: up 20%Website Referrals: 67%
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3. newsletter promotion
Increase sign up rateIncrease Conversion rate
Key measurement indicators:- Open Rate- Time on site- Click through rate- View through rate- Conversion
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Overall results
üSales Increased By 20%
üDelivered 33% ROI
üIncreased Facebook followers by 50%
üWebsite traffic increased by 96%
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Increase social media
footprint
Create more content to distribute
across our owned
channels
Build more brand
loyalty via testimonials
Partner with key
influencers
Continuing the journey!